The document discusses how the media product adheres to and challenges conventions of real music magazines. It summarizes that the front cover includes standard elements like the masthead, coverlines and images. The contents page also incorporates typical aspects such as columns, related article groups and images labeled with page numbers. While using a plain white background is unusual, legibility is improved. The double-page spread features common elements but develops conventions by having the model look down instead of at the camera. Overall, the design draws from real magazine norms but takes some unconventional approaches.

1. Evaluation Question 1
In what ways does your media product
use, develop or challenge forms and
conventions of real media products?

2. For the most part, I have stuck to the
conventions of magazines. To do otherwise
would have been perhaps rather counter-
productive, as such a design could quite possibly
be unrecognisable as a magazine, the front
cover maybe looking more like a poster of some
kind. In addition, it could possibly alienate a
mainstream audience.

3. Mode of Address
I created an informal mode of address in my
magazine, which is perhaps comparable to
Kerrang! or Q.
I used informal language, mid-to-low register,
with the occasional slang word thrown in. I tried
to create a conversational, slightly chatty tone
which would fit in with the language used by my
target audience.

4. Front Cover
I used many of the conventional
aspects of a front cover, so that my
product would have the appearance
of a music magazine, and not a
poster. For example, I placed my
masthead at the top of the pace, in
the right-hand corner, which is a
classic location. I have also included
features such as coverlines, images
of ‘music artists’, a puff and a
barcode. Also, I used a conventional
mid-shot for my central image.

5. Contents Page
Again, I used many conventional elements of contents
pages in my own. The contents are organised into 3
columns. The articles are gathered into related
groups, most with a small piece of
descriptive/introductory text. I also have an editor’s
word with contact details, and images labelled with
their related articles’ page numbers. I also have a
page number in the bottom corner. The page
continues the house style from the front cover, and
the conventional repetition of the masthead
reinforces the brand identity.
The plain white background is a little unusual for
music magazines, and while not unheard of it isn’t
exactly expected, particularly for a magazine with my
target age group. However, I like the simple design, as
it makes the text and images stand out more.

6. Double-page Spread
My DPS contains common features,
like a pull-quote and drop caps. The page
numbers here match those on the
contents page listing, thus creating
continuity. I have organised the text into
columns, which you would expect to find
in a magazine article.
I have developed the conventional
approach to images here, opting to have
my model look down at his guitar, rather
that looking a the camera as per tradition.
I felt that this pose was more interesting
than the alternative, more conventional
approach.