This document outlines stages for a school media studies project on advertising techniques targeted at different demographics. It introduces key terms like demographics, brands, and persuasive techniques. It then has students identify with a demographic, find magazine ads for that group, analyze techniques used in one ad, and agree on common techniques seen across ads for their demographic. The goal is for students to understand how advertisers use specific visuals, fonts, language and other elements to target different age groups, genders or income levels.