1. KILLER TIPS FOR
CREATING A PERFECT
SOCIAL MEDIA
STRATEGY
YOUR ULTIMATE GUIDE TO CREATE
SOCIAL MEDIA STRATEGY FOR YOUR
BUSINESS.
KMH
-
CONTENT
MARKETING
&
SOCIAL
MEDIA
SOLUTIONS

2. Overview
A quick overview to start your social media strategy designed for startups and
small businesses by Dr Karim Mahmoud - Content Creator, Copywriter and
Social Media Strategist.
KMH
-
CONTENT
MARKETING
&
SOCIAL
MEDIA
SOLUTIONS

3. Current situation
Where are you now? and
what are you doing on social
media? Do your situation
analysis and list them in
points.
Content plan
Put a clear plan for content published on social media platforms
KPIs
Identify your primary KPIs that serve your objectives.
Competitive
analysis
Know your competitors, List
at least 3 of them.
Targeting
Identify exactly who is your
customer.
SOWT analysis
Do Strengths, Weaknesses,
Opportunities, and Threats
analysis for your business
related to it's presence on
social media.
Marketing
objectives
• Awareness
• Brand awareness
• Sales
Buyer persona
Imagine the character of your
customer.
Create 3 to 4 personas of the
people you can help.
Visualize these people who
will turn to you for solutions.
Channels
On which social media
channels you will reach
your customers?
Brand voice
What is your tone of voice?
Friendly? Formal? Semi-
Formal?
Pull & Push
How to attract customers to
your business.
Social media
listening
Analyze what is going on
around your brand and your
industry at all.

4. Situation analysis
– Know your accounts on different platforms
– Know the insights for each platform, For example for Facebook,
you should know your total page likes, engagement rate, more
details about your fans, messages and any other KPIs.
– What is your brand doing now on social media?
– Where is your brand between your competitors? List them and
monitor their social media accounts.
– What do your audience think about your brand?
– You should know the trends.
– Know your strengths, weaknesses, opportunities & threads.

5. SWOT
Analysis
Do Strengths, Weaknesses,
Opportunities, and Threats
analysis for your business
related to it's presence on
social media.
What advantages does your company have? What do you do
better than anyone else? What are your unique selling points?
Strengths
What areas can you improve on social media ? What does your
business lack? What things do your competitors do better than
you?
Weaknesses
What changes in technology, policies, and social patterns can be
a growth opportunity for the company?
Opportunities
What are the obstacles to your company’s growth? Who are your
competitors? What changing factors can threaten your
company's position?
Threats

6. Competitive
analysis
List at least 3 of your competitors
- Businesses similar to you which provide the same
services/Products of yours.
- Businesses provide one or more service/product.
- Businesses that target similar audience.
How to know your competitors?

7. Know your
Objectives
What are your brand goals? You must know
your goals before creating your strategy;
There are three main goals for your brand in
the following page:

8. BRAND AWARENESS
Increasing your social presence, Increasing your audience, Driving traffic to your website, Developing
brand loyalty and so on..
SERVICE AWARENESS
Increasing your audience awareness for your services which will turn them into leads.
SALES
Generations leads through different campaigns, Increasing conversions and sales.

9. Social Media
Listening
Analyze what is going on around
your brand and your industry at all.
You should know what is people saying about your
brand, services/products and even the whole industry.

10. Targeting
Identify exactly who is your
customer.
- Age
– Location
– Male or Female
– His Interests
– Behaviors
– Goals
– Many other details
You can also divide the market into segments and you
should know which segment will buy your
product/service.

11. Buyer
Personas
Develop Deep Insights About
Your Customers Using Buyer
Personas
Buyer persona is a fictional character that you imagine to
describe someone who represents your target audience,
You should know everything about him including
demographics, interests and behaviors, You can use the
blank template in the next slide or use "Hubspot buyer
persona free tool"

12. (Gender, age, marital
status, employer)
Demographics
(Decision makers,
influencers)
Buying Roles Goals and
Responsibilities
Frustrations
Needs
Objections
(Awareness, consideration,
purchase, advocacy)
Buyer's Journey
(Social media, other digital
activities,non-digital
activities)
Channels
(Content that influences
purchase decisions)
Sources of
information

13. Brand Voice
Let’s imagine that your brand is a
person, Will he be formal or friendly?
What’s his main language? What is his
personality?
You should know the brand color to take
into consideration while designing social
media designs or creating videos.

14. Channels
Choose social media platforms
where your audience present on
and exclude others, Don't waste
your time and efforts.

15. Pull & Push Strategy
Push Marketing is to take your product/service to
your customers.
Pull: Customers are taken to your product/service.

16. You deliver your marketing message in front
of all your potential customers even if they
are not interested.
Push Marketing Strategy
Customer here is interested in your products
or services and search for them
Push Marketing Strategy
Both are important to achieve your marketing goals

17. Create your
content
Create relevant and engaging
content using these steps.

18. Your voice
Add call to action
Take care of spelling mistakes
and punctuation marks
Know the purpose of writing this
piece of content
Content calendar, You should create
ideas and create monthly calendars
If Links are added, You should shorten link,
Use tools like bit.ly

19. KPIs
Identify and measure the achievment of your marketing goals
KPIs examples:
- Followers & Likes
- Engagement rate
- Video views
- Conversions
- Leads
- Number of sales

20. Wish you the best of luck
By: Dr Karim Mahmoud Hamed
Content Creator, Copywriter & Social Media Starategist
https://karimhamed.com/
Contact@karimhamed.com