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1. MEDIA AND
INFORMATION
LANGUAGE
• Kathlyn plantig
• Kyrene Bajade
• Angelo Espinosa

2. LEARNING OBJECTIVES
Media Languages Codes
Conventions and Messages Audience
Producers and Other Stakeholders

3. LANGUAGE
- Pertains to the technical and symbolic ingredients or
codes and conventions that media and information
professionals may select and use in an effort to
communicate ideas, information and knowledge.

4. MEDIA LANGUAGE
- codes, conventions, formats symbols and
narrative structures that indicate the
meaning of media messages to an audience.

9. Codes
✓ are systems of signs that when put together
create meaning
✓ is a set of rules or a system of communication,
often with randomly assigned numbers and letters
given specific meanings.

10. Types of codes
☐ SYMBOLIC CODES
☐ WRITTEN CODES
☐ TECHNICAL
CODES

11. SYMBOLIC Codes
- Include the language, dress or actions of
characters, or iconic symbols that are easily
understood.

12. What does a Red Rose
Symbolize??
A Red Red
may convey
Romance or
Love

13. What does a Clenched first
Symbolize??
A clenched
fist may
convey
Anger

14. What does the colors in a Traffic Light
symbolize?
Red - Stop
Yellow - Ready
Green - Go

15. Written codes
use of language style and textual layout
(headlines, captions, speech bubbles,
language style, etc.)

16. The study of written codes includes:
- Headlines/Titles
- Typeface/Font
-Slogans/Taglines
- Captions (print) or inter-titles (moving
image)
- Style
- Choice of words
- Emphasis of words

18. TECHNICAL Codes
- Include sound, camera angles, types of shots and
lighting. They may include, for example, ominous
music to communicate danger in a feature film, or
high-angle camera shots to create a feeling of power
in a photograph.

20. CAMERA SHOTS

21. EXTREME LONG SHOTS
—Also called extreme wide shots such as a
large crowd scene or a view of scenery as far
as the horizon

23. LONG SHOTS
- a view of a situation or setting
from a distance

25. MEDIUM LONG SHOT
- shows a group of people in interaction
with each other,
example: fight scene with part of their
surroundings in the picture

27. FULL SHOT
- a view of a figure's entire body in
order to show action and/or a
constellation group of characters

29. Medium close shot
- shows a subject down to his/her chest/waist

31. close up shot
- a full-screen shot of a subject's face showing
the finest nuances of expression

33. Extreme close up shot
- a shot of a hand, eye, mouth, or any object in
detail

35. Convention
- In the media context, refers to a standard or
norm that acts as a rule governing behavior.

36. MESSAGES
- The information sent from a source
to a receiver.

37. - The group of consumers for whom a media
message was conducted as well as anyone else
who is exposed to the message.
AUDIENCE

38. Producer
- People engaged in the process of creating
and putting together media content to make
a finished media product.

39. Other stake holders
- Libraries, archives, museums, internet and
other relevant information providers.

40. GET

41. 1.a shot of a hand, eye, mouth, or any object in detail
2.The group of consumers for whom a media
message was conducted as well as anyone else
who is exposed to the message.
3. The information sent from a source to a receiver.
4.a shot of a hand, eye, mouth, or any object in
detaiil
5.shows a subject down to his/her chest/waist

42. 6. Also called extreme wide shots such as a large crowd scene
or a view of scenery as far as the horizon
7. a view of a figure's entire body in order to show action and/or
a constellation group of characters
8. use of language style and textual layout (headlines, captions,
speech bubbles, language style, etc.)
9. is a set of rules or a system of communication, often with
randomly assigned numbers and letters given specific
meanings.
10. codes, conventions, formats symbols and narrative
structures that indicate the meaning of media messages to an
audience.

43. Answers:
1. Producer
2. Audience
3. Message
4. Extreme close up
shot
5. Medium close shoT
6. Extreme long shot
7. Full shot
8. Written Codes
9. Codes

44. thank you
Group 2