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The document discusses the design choices for a rap music magazine cover targeting an audience aged 16-21. It describes photographing an 18-year-old female model wearing gold jewelry and a serious expression, in line with typical rap artist imagery, to appeal to both male and female readers and differentiate the cover from competitors featuring close-up shots of male artists.
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Presentation2
The document provides a target audience profile for a music video to the song "Power" by Little Mix. It outlines the following key points:
- The target audience is young individuals ages 13-20, especially focusing on females, as they often relate to girl bands and see them as inspirational.
- The video aims to appeal to those living in central London through its depiction of busy city streets and nightlife atmosphere.
- It will feature characters of various races/ethnicities to promote diversity and allow people of different backgrounds to connect with the video.
- The psychographics of the target audience indicate they enjoy dance, trends like ripped jeans, and tend to have natural hair styles and colors
Representation
This document discusses representing different audiences in magazine photography. It first talks about representing young people by featuring young artists in casual clothing doing typical youth activities like hanging out in parks. It then discusses representing musicians by showing them fully immersed in their music without looking at the camera. The third part addresses representing a mature audience by using formal language without slang in articles and keeping the page simple with one picture and text for older audiences who want straight information.
Magazine advert
Lorde featured on the cover of a magazine in a non-traditional way for female artists by not using a revealing or sexualized close-up photo. She maintained a powerful presence and direct gaze despite being a new artist. The document discusses using this magazine cover as inspiration for advertising Lorde's music and targeting magazines like Seventeen or Cosmopolitan that feature young, upcoming artists. Typical elements of magazine ads are also outlined, such as large prominent images of the artist, their name, information about their debut or new album including song samples, reviews, and details on where and when the album can be purchased.
Question 5
The document summarizes how the author addressed their target audience of 14-25 year olds, mainly female, from lower-middle to working class, who enjoy concerts and music, and identify with subcultures like hipsters, rockers, and indie.
The author included popular artists like Beyonce, Katy Perry, and Robin Thicke on the cover to attract attention. Inside, they featured a variety of artists from different backgrounds that would appeal to both genders. Articles and sections on concerts, controversies, and "top 10" lists were aimed at audience interests. Images were chosen to represent the target demographics and relate to rock and indie styles.
Introduction to artist
Zeb is an 18-year-old indie pop solo artist who promotes other upcoming artists. While not extremely famous, she wants to expand her fan base and make her name more known. To do this, she has decided to make a clothing range to promote on social media sites. Zeb dresses in a quirky style using simple, redesigns clothes in black with pops of color, reflecting indie pop styles. Most photos of Zeb are taken in outdoor public places to seem down-to-earth and close to her fan base. A magazine spread will promote both Zeb's music and clothing to help people understand her beyond just her image.
Proposal
The document describes a proposed hip hop and rap music magazine called "GOLDIE". The magazine aims to showcase well-known artists like ASAP Rocky and Kanye West as well as mainstream singers like Chris Brown and Rihanna. It also wants to present a less stereotypical side of these artists by profiling unusual stories about their lives and careers. The target audience is seen as teenagers through young adults interested in music, fashion, and reading stories they can personally relate to.
Examples of artists
The document discusses potential artists to feature on the front cover of a hip-hop magazine, including their visual appeal and relevance to the target audience. Trey Songz, LL Cool J, Bryson Tiller, Beyonce, and Rihanna are all mentioned as options. Trey Songz would appeal to the primarily female target audience. LL Cool J represents hip-hop's origins. Bryson Tiller would attract younger audiences as a new, good-looking artist. Beyonce is a strong, beautiful woman that others aspire to emulate. Rihanna shows some rebellion through her image and makes familiar hip-hop music.
Survey responses and Results
- The target audience for the music video is females ages 18-25 based on survey responses, though the genre of "House" music suggests targeting ages 15-18. However, the content around drinking and partying is inappropriate for those under 18.
- Both male and female protagonists will be included to appeal to both genders, though revealing clothing may objectify women so care must be taken with the portrayal.
- The music video style will combine narrative and dance elements to appeal to both preferences indicated in the survey responses. However, having the narrative directly match the lyrics goes against conventions of the genre.
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Presentation2
The document provides a target audience profile for a music video to the song "Power" by Little Mix. It outlines the following key points:
- The target audience is young individuals ages 13-20, especially focusing on females, as they often relate to girl bands and see them as inspirational.
- The video aims to appeal to those living in central London through its depiction of busy city streets and nightlife atmosphere.
- It will feature characters of various races/ethnicities to promote diversity and allow people of different backgrounds to connect with the video.
- The psychographics of the target audience indicate they enjoy dance, trends like ripped jeans, and tend to have natural hair styles and colors
Representation
This document discusses representing different audiences in magazine photography. It first talks about representing young people by featuring young artists in casual clothing doing typical youth activities like hanging out in parks. It then discusses representing musicians by showing them fully immersed in their music without looking at the camera. The third part addresses representing a mature audience by using formal language without slang in articles and keeping the page simple with one picture and text for older audiences who want straight information.
Magazine advert
Lorde featured on the cover of a magazine in a non-traditional way for female artists by not using a revealing or sexualized close-up photo. She maintained a powerful presence and direct gaze despite being a new artist. The document discusses using this magazine cover as inspiration for advertising Lorde's music and targeting magazines like Seventeen or Cosmopolitan that feature young, upcoming artists. Typical elements of magazine ads are also outlined, such as large prominent images of the artist, their name, information about their debut or new album including song samples, reviews, and details on where and when the album can be purchased.
Question 5
The document summarizes how the author addressed their target audience of 14-25 year olds, mainly female, from lower-middle to working class, who enjoy concerts and music, and identify with subcultures like hipsters, rockers, and indie.
The author included popular artists like Beyonce, Katy Perry, and Robin Thicke on the cover to attract attention. Inside, they featured a variety of artists from different backgrounds that would appeal to both genders. Articles and sections on concerts, controversies, and "top 10" lists were aimed at audience interests. Images were chosen to represent the target demographics and relate to rock and indie styles.
Introduction to artist
Zeb is an 18-year-old indie pop solo artist who promotes other upcoming artists. While not extremely famous, she wants to expand her fan base and make her name more known. To do this, she has decided to make a clothing range to promote on social media sites. Zeb dresses in a quirky style using simple, redesigns clothes in black with pops of color, reflecting indie pop styles. Most photos of Zeb are taken in outdoor public places to seem down-to-earth and close to her fan base. A magazine spread will promote both Zeb's music and clothing to help people understand her beyond just her image.
Proposal
The document describes a proposed hip hop and rap music magazine called "GOLDIE". The magazine aims to showcase well-known artists like ASAP Rocky and Kanye West as well as mainstream singers like Chris Brown and Rihanna. It also wants to present a less stereotypical side of these artists by profiling unusual stories about their lives and careers. The target audience is seen as teenagers through young adults interested in music, fashion, and reading stories they can personally relate to.
Examples of artists
The document discusses potential artists to feature on the front cover of a hip-hop magazine, including their visual appeal and relevance to the target audience. Trey Songz, LL Cool J, Bryson Tiller, Beyonce, and Rihanna are all mentioned as options. Trey Songz would appeal to the primarily female target audience. LL Cool J represents hip-hop's origins. Bryson Tiller would attract younger audiences as a new, good-looking artist. Beyonce is a strong, beautiful woman that others aspire to emulate. Rihanna shows some rebellion through her image and makes familiar hip-hop music.
Survey responses and Results
- The target audience for the music video is females ages 18-25 based on survey responses, though the genre of "House" music suggests targeting ages 15-18. However, the content around drinking and partying is inappropriate for those under 18.
- Both male and female protagonists will be included to appeal to both genders, though revealing clothing may objectify women so care must be taken with the portrayal.
- The music video style will combine narrative and dance elements to appeal to both preferences indicated in the survey responses. However, having the narrative directly match the lyrics goes against conventions of the genre.
Question 2 -How does your media product represent particular social groups?
This document discusses the representation of social groups in a media product. Specifically, it summarizes the design choices made for a magazine targeting pop music fans aged 15-19. The magazine aims to portray pop fans in a positive light, focusing on their enjoyment of the music, fashion, and lifestyle. Typical styles for male and female pop fans are described, featuring jeans, hoodies, jewelry and popular artists as influences. Key elements of the magazine like the cover image, contents page, and double-page spread are discussed in terms of incorporating bold colors and edgy designs that match pop music conventions. In conclusion, the document reflects that while the magazine follows typical pop music styles and imagery, it could have better represented the target audience
Presentation of genre and music magazines.
This document discusses the expectations audiences have for different genres of music magazines. It examines pop, rap, country, and dance magazines in terms of color, speech, and dress. For pop magazines, bright colors like pink, red and yellow are expected, as well as revealing clothing for girls and cut-off shirts for boys. Rap magazines feature darker colors like black and grey, as well as aggressive speech and urban streetwear styles. Country magazines lack bright colors and focus on love in speech and traditional or modern casual dress. Dance magazines use random bright colors and focus on partying, with revealing outfits for girls and neon shirts for boys. Overall, the document finds that music magazines establish genre expectations through color, speech and dress conventions
Proposal
The document describes a music magazine focused on hip hop and rap artists. The magazine, called "GOLDIE", aims to showcase both well-known artists like ASAP Rocky and Kanye West as well as mainstream singers like Chris Brown and Rihanna. It seeks to present a side of the artists that the public doesn't normally see through stories that go beyond just their music. The target audience is teenagers through young adults interested in fashion and relatable music.
Taregt audience
The document describes the target audience for a music magazine as three males named Harj, Stanley, and Winner. They are 17-19 years old, heterosexual, Asian or black, students or in apprenticeships from socio-economic classes C2DE who enjoy genres like hip-hop, dubstep, garage and dancehall. These three exemplify the target audience because they dress in urban styles like high tops, snapbacks, body warmers and sunglasses typical of those genres. Both the artists and audiences in urban genres tend to be similar ages, genders, ethnicities and socio-economic classes, so featuring relatable artists will appeal to the target readership.
Taregt audience as
The document describes the target audience for a music magazine as three males named Harj, Stanley, and Winner. They are 17-19 years old, heterosexual, Asian or black, students or in apprenticeships from socio-economic classes C2DE who enjoy genres like hip-hop, dubstep, garage and dancehall. These three exemplify the target audience because they dress in styles associated with urban music like high tops, snapbacks, body warmers and sunglasses. Images show the target audience and artists dressing similarly in stereotypical urban clothing.
Part 9
This document proposes ideas for three different rap music articles. The first would profile an up-and-coming rapper, discussing their influences, musical style, background, and how fame has impacted their life both positively and negatively. The second would interview an older rapper returning to the industry, exploring why they left, their reasons for returning, and their views on the current rap scene. The third would take a question and answer format to interview a rap group about topics like their dynamic, individual influences, career goals, and non-music related questions.
Task 6 part 2
The document discusses makeup use in hip hop music. It notes that female artists like Nicki Minaj often wear exaggerated makeup that reflects their wild personalities. However, it is difficult for male artists to wear makeup due to stereotypes. The document also discusses how hip hop fashion has evolved over time, with artists like Kanye West popularizing styles like skinny jeans that changed perceptions. It suggests articles that could appear in a hip hop magazine, including interviews, music reviews, and stories about artists' fashion and personal lives.
How does you media product represent particular social groups? AS Media
The document discusses stereotypes associated with people who listen to rock and alternative music. Some common stereotypes mentioned are wearing black clothing, having black hair, being labeled as "emo", and being associated with violence, disrespect, anger, and negative emotions. An example given is the singer of the emo band My Chemical Romance. The document also discusses how a magazine cover represents and portrays these stereotypes of the genre through the clothing, hair, and poses of the people pictured on the cover.
Proposal
The document describes a music magazine focused on hip hop and rap artists. The magazine, called "GOLDIE", aims to showcase both mainstream and lesser-known artists, and present stories that change stereotypes about rappers. The target audience is teenagers through young adults interested in music and fashion. Published every two weeks for £1.99, the magazine seeks to judge artists by who they are rather than just their music. Articles will profile artists' music but also uncover unknown aspects of their lives and careers.
Target audience
Target Audience: A target audience is a specific group that a business aims its marketing and advertising towards. For R&B music, the typical target age is 16-25 year olds, as the genre's themes are often explicit and most relatable to young adults. However, older audiences may still enjoy R&B that they listened to in their youth.
Gender: R&B attracts both male and female listeners, but skews more female. For females, love songs are relatable and male artists are seen as sexy. Female artists are portrayed as glamorous role models. Males are drawn to displays of wealth in male artists' videos.
Ethnicity: While R&B originated from African
Media evaluation q1
The document discusses how the media producer's music video conforms to and challenges conventions of the rap genre. It conforms by using a black artist, inner city locations, stereotypical rapper fashion/jewelry, and displaying wealth. However, it subverts conventions by not promoting drugs/weapons, and avoiding exploiting women as sexual objects. The goal is to represent the rap experience authentically while avoiding the most problematic stereotypes.
5. How did you attract/address your audience?
The document summarizes feedback from a Riddim magazine audience on different aspects of the magazine. For the front cover, they liked that the name referenced Jamaican patois and music genres, and felt the photo suggested attitude and girl power. They thought the neutral color scheme appealed to both sexes and conveyed power. For the contents page, they felt the similar color scheme kept continuity, and the images invited further reading. They also felt it showed appeal to both sexes. For the double page spread, they thought the slang and references seemed aimed at a cool young adult culture, and felt the bright colors and Polaroids made it eye-catching and on-trend.
Question 4
The document discusses how the creator of a music magazine targeted their audience and addressed them. The target audience was mainly 15-22 year old boys and some girls who enjoy festivals and partying. To attract this audience, the creator used bright club colors of yellow, pink, and black on the cover. They also featured characters in large music sets to make them seem like big stars and increase notoriety. Additional attention-grabbing techniques included promises of free posters inside. The tone was slightly informal to match the rebellious genre and youthful target readership. Photos were meticulously relevant to the house style, even if it meant manipulating character's clothing.
Music Magazine Questionnaire Analysis
The document discusses the results of a questionnaire about preferences for a new music magazine. It found that the majority of respondents were female aged 16-25, liked R&B music, bought some magazines but few bought music magazines, and preferred freebies like tickets. They would pay between £1-£1.49 for the magazine and were interested in listening to music. The key findings provide an initial idea of what this target audience wants from a new music magazine.
Evaluation question 4
The target audience for the media product would be girls and boys aged 15-25. This age group would be most familiar with the recent artists featured in the magazine and would understand the slang and language used. Specifically, the magazine is targeting people like Cristiana, a 21-year-old student and singer/dancer living in London who listens to R&B and hip hop artists, watches reality TV and music channels, spends free time with friends at concerts and festivals, and shops at stores like River Island and Top Shop.
Costume Consideration
Simple, casual clothing like plain t-shirts, skinny jeans, and snapback hats are commonly worn by rappers and hip-hop artists because they fit well with the hip-hop/rap music genre, which tends to feature everyday, relatable styles. These types of casual outfits would be more accepted than less common styles like goth clothing when performing hip-hop/rap music in front of an audience. The magazine article being discussed features a model wearing similar casual clothes to what is typically seen in hip-hop/rap, with a vest instead of a t-shirt and a chain instead of a snapback hat.
Q2
- The media product is an R&B magazine aimed at 16-24 year olds, particularly extroverts interested in music, fashion, and socializing.
- Images in the magazine feature both male and female models of various ethnicities in order to appeal to both genders equally and avoid stereotyping women as objects.
- Content focuses on music, celebrity gossip, fashion, and concerts rather than partying or romantic relationships typically emphasized in other R&B magazines.
My pitch part
Our artist, Isabel Beau, is a female pop artist from London who writes songs about heartbreak and bullying. Her music and image are designed to appeal to her target 12-25 year old audience. The concept for her new music video, "Battlefield", is to tell the story of a young girl who escapes her parents' constant arguing through dancing, and hopes to bring them together through her talent. The video aims to connect with fans who may experience family issues.
4 main theories of pop video
The document discusses different types of music videos and aspects of music stardom. It describes illustrative and contradictory music videos and how lyrics can amplify or ignore a video's narrative. It then characterizes three broad types of music videos: performance videos featuring live concerts; narrative videos telling linear stories; and conceptual videos relying on metaphor. It discusses how pop stars have lasting significance and brand awareness while being constructed images, and how they differ from pop performers who establish identity through songs and performance.
Research and Planning - Task 10
The document discusses initial ideas for an R&B/hip hop magazine targeted at 16-25 year olds in social classes C1 and C2. Based on audience research, the magazine will feature pictures of female artists on the cover and male artists in competitions. Interviews will be included, such as one with an up-and-coming girl band in a double page spread. Photographs will portray stereotypical representations of R&B artists to match audience expectations. The goal is to create continuity across the magazine using color schemes, fonts and pictures.
TimeTicketを売りまくってわかった、いいネーミングをつけるために本当に大切なこと
Web Director Meetup vol.10のLightning Talk用につくった資料です。
たくさんネーミングを行っていく中で、やっぱり大切だなあと思うポイントを考えてみました。
※トーク前提の資料なので、読むだけだとわかりずらいかもしれません・・・。
スゴい！キャッチコピー TCC賞まとめ2013
TCC賞は、東京コピーライターズクラブが選ぶ、
優れた広告の制作者に贈られる賞です。
昭和37年からスタートし、いまや長い歴史を持つ賞になりました。
今年51年目を迎える歴史ある賞であり、メディアでも話題になっています。
あたりまえの日常に、斬新な切り口を見つけてみてください。
http://courslide.org/
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Question 2 -How does your media product represent particular social groups?
This document discusses the representation of social groups in a media product. Specifically, it summarizes the design choices made for a magazine targeting pop music fans aged 15-19. The magazine aims to portray pop fans in a positive light, focusing on their enjoyment of the music, fashion, and lifestyle. Typical styles for male and female pop fans are described, featuring jeans, hoodies, jewelry and popular artists as influences. Key elements of the magazine like the cover image, contents page, and double-page spread are discussed in terms of incorporating bold colors and edgy designs that match pop music conventions. In conclusion, the document reflects that while the magazine follows typical pop music styles and imagery, it could have better represented the target audience
Presentation of genre and music magazines.
This document discusses the expectations audiences have for different genres of music magazines. It examines pop, rap, country, and dance magazines in terms of color, speech, and dress. For pop magazines, bright colors like pink, red and yellow are expected, as well as revealing clothing for girls and cut-off shirts for boys. Rap magazines feature darker colors like black and grey, as well as aggressive speech and urban streetwear styles. Country magazines lack bright colors and focus on love in speech and traditional or modern casual dress. Dance magazines use random bright colors and focus on partying, with revealing outfits for girls and neon shirts for boys. Overall, the document finds that music magazines establish genre expectations through color, speech and dress conventions
Proposal
The document describes a music magazine focused on hip hop and rap artists. The magazine, called "GOLDIE", aims to showcase both well-known artists like ASAP Rocky and Kanye West as well as mainstream singers like Chris Brown and Rihanna. It seeks to present a side of the artists that the public doesn't normally see through stories that go beyond just their music. The target audience is teenagers through young adults interested in fashion and relatable music.
Taregt audience
The document describes the target audience for a music magazine as three males named Harj, Stanley, and Winner. They are 17-19 years old, heterosexual, Asian or black, students or in apprenticeships from socio-economic classes C2DE who enjoy genres like hip-hop, dubstep, garage and dancehall. These three exemplify the target audience because they dress in urban styles like high tops, snapbacks, body warmers and sunglasses typical of those genres. Both the artists and audiences in urban genres tend to be similar ages, genders, ethnicities and socio-economic classes, so featuring relatable artists will appeal to the target readership.
Taregt audience as
The document describes the target audience for a music magazine as three males named Harj, Stanley, and Winner. They are 17-19 years old, heterosexual, Asian or black, students or in apprenticeships from socio-economic classes C2DE who enjoy genres like hip-hop, dubstep, garage and dancehall. These three exemplify the target audience because they dress in styles associated with urban music like high tops, snapbacks, body warmers and sunglasses. Images show the target audience and artists dressing similarly in stereotypical urban clothing.
Part 9
This document proposes ideas for three different rap music articles. The first would profile an up-and-coming rapper, discussing their influences, musical style, background, and how fame has impacted their life both positively and negatively. The second would interview an older rapper returning to the industry, exploring why they left, their reasons for returning, and their views on the current rap scene. The third would take a question and answer format to interview a rap group about topics like their dynamic, individual influences, career goals, and non-music related questions.
Task 6 part 2
The document discusses makeup use in hip hop music. It notes that female artists like Nicki Minaj often wear exaggerated makeup that reflects their wild personalities. However, it is difficult for male artists to wear makeup due to stereotypes. The document also discusses how hip hop fashion has evolved over time, with artists like Kanye West popularizing styles like skinny jeans that changed perceptions. It suggests articles that could appear in a hip hop magazine, including interviews, music reviews, and stories about artists' fashion and personal lives.
How does you media product represent particular social groups? AS Media
The document discusses stereotypes associated with people who listen to rock and alternative music. Some common stereotypes mentioned are wearing black clothing, having black hair, being labeled as "emo", and being associated with violence, disrespect, anger, and negative emotions. An example given is the singer of the emo band My Chemical Romance. The document also discusses how a magazine cover represents and portrays these stereotypes of the genre through the clothing, hair, and poses of the people pictured on the cover.
Proposal
The document describes a music magazine focused on hip hop and rap artists. The magazine, called "GOLDIE", aims to showcase both mainstream and lesser-known artists, and present stories that change stereotypes about rappers. The target audience is teenagers through young adults interested in music and fashion. Published every two weeks for £1.99, the magazine seeks to judge artists by who they are rather than just their music. Articles will profile artists' music but also uncover unknown aspects of their lives and careers.
Target audience
Target Audience: A target audience is a specific group that a business aims its marketing and advertising towards. For R&B music, the typical target age is 16-25 year olds, as the genre's themes are often explicit and most relatable to young adults. However, older audiences may still enjoy R&B that they listened to in their youth.
Gender: R&B attracts both male and female listeners, but skews more female. For females, love songs are relatable and male artists are seen as sexy. Female artists are portrayed as glamorous role models. Males are drawn to displays of wealth in male artists' videos.
Ethnicity: While R&B originated from African
Media evaluation q1
The document discusses how the media producer's music video conforms to and challenges conventions of the rap genre. It conforms by using a black artist, inner city locations, stereotypical rapper fashion/jewelry, and displaying wealth. However, it subverts conventions by not promoting drugs/weapons, and avoiding exploiting women as sexual objects. The goal is to represent the rap experience authentically while avoiding the most problematic stereotypes.
5. How did you attract/address your audience?
The document summarizes feedback from a Riddim magazine audience on different aspects of the magazine. For the front cover, they liked that the name referenced Jamaican patois and music genres, and felt the photo suggested attitude and girl power. They thought the neutral color scheme appealed to both sexes and conveyed power. For the contents page, they felt the similar color scheme kept continuity, and the images invited further reading. They also felt it showed appeal to both sexes. For the double page spread, they thought the slang and references seemed aimed at a cool young adult culture, and felt the bright colors and Polaroids made it eye-catching and on-trend.
Question 4
The document discusses how the creator of a music magazine targeted their audience and addressed them. The target audience was mainly 15-22 year old boys and some girls who enjoy festivals and partying. To attract this audience, the creator used bright club colors of yellow, pink, and black on the cover. They also featured characters in large music sets to make them seem like big stars and increase notoriety. Additional attention-grabbing techniques included promises of free posters inside. The tone was slightly informal to match the rebellious genre and youthful target readership. Photos were meticulously relevant to the house style, even if it meant manipulating character's clothing.
Music Magazine Questionnaire Analysis
The document discusses the results of a questionnaire about preferences for a new music magazine. It found that the majority of respondents were female aged 16-25, liked R&B music, bought some magazines but few bought music magazines, and preferred freebies like tickets. They would pay between £1-£1.49 for the magazine and were interested in listening to music. The key findings provide an initial idea of what this target audience wants from a new music magazine.
Evaluation question 4
The target audience for the media product would be girls and boys aged 15-25. This age group would be most familiar with the recent artists featured in the magazine and would understand the slang and language used. Specifically, the magazine is targeting people like Cristiana, a 21-year-old student and singer/dancer living in London who listens to R&B and hip hop artists, watches reality TV and music channels, spends free time with friends at concerts and festivals, and shops at stores like River Island and Top Shop.
Costume Consideration
Simple, casual clothing like plain t-shirts, skinny jeans, and snapback hats are commonly worn by rappers and hip-hop artists because they fit well with the hip-hop/rap music genre, which tends to feature everyday, relatable styles. These types of casual outfits would be more accepted than less common styles like goth clothing when performing hip-hop/rap music in front of an audience. The magazine article being discussed features a model wearing similar casual clothes to what is typically seen in hip-hop/rap, with a vest instead of a t-shirt and a chain instead of a snapback hat.
Q2
- The media product is an R&B magazine aimed at 16-24 year olds, particularly extroverts interested in music, fashion, and socializing.
- Images in the magazine feature both male and female models of various ethnicities in order to appeal to both genders equally and avoid stereotyping women as objects.
- Content focuses on music, celebrity gossip, fashion, and concerts rather than partying or romantic relationships typically emphasized in other R&B magazines.
My pitch part
Our artist, Isabel Beau, is a female pop artist from London who writes songs about heartbreak and bullying. Her music and image are designed to appeal to her target 12-25 year old audience. The concept for her new music video, "Battlefield", is to tell the story of a young girl who escapes her parents' constant arguing through dancing, and hopes to bring them together through her talent. The video aims to connect with fans who may experience family issues.
4 main theories of pop video
The document discusses different types of music videos and aspects of music stardom. It describes illustrative and contradictory music videos and how lyrics can amplify or ignore a video's narrative. It then characterizes three broad types of music videos: performance videos featuring live concerts; narrative videos telling linear stories; and conceptual videos relying on metaphor. It discusses how pop stars have lasting significance and brand awareness while being constructed images, and how they differ from pop performers who establish identity through songs and performance.
Research and Planning - Task 10
The document discusses initial ideas for an R&B/hip hop magazine targeted at 16-25 year olds in social classes C1 and C2. Based on audience research, the magazine will feature pictures of female artists on the cover and male artists in competitions. Interviews will be included, such as one with an up-and-coming girl band in a double page spread. Photographs will portray stereotypical representations of R&B artists to match audience expectations. The goal is to create continuity across the magazine using color schemes, fonts and pictures.
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Question 2 -How does your media product represent particular social groups?
Question 2 -How does your media product represent particular social groups?
How does you media product represent particular social groups? AS Media
How does you media product represent particular social groups? AS Media
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TimeTicketを売りまくってわかった、いいネーミングをつけるために本当に大切なこと
Web Director Meetup vol.10のLightning Talk用につくった資料です。
たくさんネーミングを行っていく中で、やっぱり大切だなあと思うポイントを考えてみました。
※トーク前提の資料なので、読むだけだとわかりずらいかもしれません・・・。
スゴい！キャッチコピー TCC賞まとめ2013
TCC賞は、東京コピーライターズクラブが選ぶ、
優れた広告の制作者に贈られる賞です。
昭和37年からスタートし、いまや長い歴史を持つ賞になりました。
今年51年目を迎える歴史ある賞であり、メディアでも話題になっています。
あたりまえの日常に、斬新な切り口を見つけてみてください。
http://courslide.org/
商品を購入してもらうために大切なキャッチコピーの考え方-BASE（第四回目）
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ＷＥＢ生放送の授業を無料で配信しています。
▼こちらから授業に参加すると、先生への質問や、ユーザーとのチャット、資料の拡大表示等が可能です。
https://schoo.jp/class/000/room
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話題の「おっさんレンタル」から学ぶ、ブランディングの極意
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schoo WEB-campusは「WEBに誕生した、学校の新しいカタチ」。
ＷＥＢ生放送の授業を無料で配信しています。
▼こちらから授業に参加すると、先生への質問や、ユーザーとのチャット、資料の拡大表示等が可能です。
https://schoo.jp/class/665/room
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普段の仕事に活かせるキャッチコピー力養成実習
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schoo WEB-campusは「WEBに誕生した、学校の新しいカタチ」。
ＷＥＢ生放送の授業を無料で配信しています。
▼こちらから授業に参加すると、先生への質問や、ユーザーとのチャット、資料の拡大表示等が可能です。
https://schoo.jp/class/247/room
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とりあえず一人で始めてしまおう！ソロ起業のすすめ
2014-05-23（金）19:00 - 22:00「とりあえず一人で始めてしまおう！ソロ起業のすすめ」
http://coedo-dev.doorkeeper.jp/events/11345
で発表した際の資料です。
「「動かす」キャッチコピーの作り方入門・実習 先生：有田 憲史」
ーーーーーーーーーーーーーーーーーーーーーーー
schoo WEB-campusは「WEBに誕生した、学校の新しいカタチ」。
ＷＥＢ生放送の授業を無料で配信しています。
▼こちらから授業に参加すると、先生への質問や、ユーザーとのチャット、資料の拡大表示等が可能です。
https://schoo.jp/class/164/room
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Magazine Proposal
The document discusses plans for a new rap and hip-hop magazine targeted towards teens. It will focus on popular mainstream artists like Drake, ASAP Rocky, and Big Sean. Articles will cover the artists' albums, singles, tours, and personal lives. The magazine aims to promote independence and show young artists they can achieve success through hard work. It will be published monthly for £2.50 to be affordable to its target audience. The first issue will use attention-grabbing visuals and buzzwords on the title page to attract readers.
Formal proposal task 10
The document discusses initial ideas for an R&B/hip hop magazine targeted at 16-25 year olds in social classes C1 and C2. Based on audience research, the magazine will feature pictures of female artists on the cover and male artists in a competition. It will have more images than text throughout, including an interview with a new girl band in a double page spread. Photographs will portray stereotypical representations of R&B artists to match audience expectations.
Research and Planning - Task 10
The document discusses initial ideas for an R&B/hip hop magazine targeted at 16-25 year olds in the UK. Based on audience research, the magazine will feature pictures of female artists on the cover to appeal to readers' preference for Rihanna and girl groups. It will also include more images than text throughout, in a simple font and color scheme. A double page spread will feature an interview with a new girl band, including gossip photos. Additional photographs will portray stereotypical representations of R&B female and male artists.
Mood Board
The document is a mood board created by Claire Olney for a magazine planning assignment. It summarizes the fonts, color schemes, films, and artists selected to represent the eclectic genre of the magazine. Three fonts were chosen - 'River Drive' for its messy style, 'Constantine' for its formal spread, and 'Mermaid' for its bold formality. Potential house colors of light blue, black, gold, white, and red were selected. The films 'The Perks of Being a Wallflower' and 'Teenage Dirtbag' were included for their appeal to younger audiences. Seven artists ranging from Shawn Mendes to George Ezra were featured representing different music styles relevant to the
Media assessment
This document discusses the development of a media product - a new music magazine. It provides details on the intended audience, which is described as being aged 14-18 and having interests in pop, chart, and hip-hop music. The document discusses how the magazine would represent this social group through the choice of cover model, photos, and musical artists featured. It also addresses how the magazine would be promoted and distributed through various media institutions and platforms like social media, apps, and YouTube to engage its target audience.
R'n'b plan
The document provides background information on rhythm and blues (R&B) music and two magazines - Black Beat Magazine and Word Up Magazine - that target audiences interested in R&B and hip hop music. It discusses the history and evolution of the term "R&B" from the 1940s to 1990s. Both magazines are described as focusing on urban music scenes and featuring popular artists, interviews, photos and gossip. Analysis of the magazines' covers notes visual elements like logos, central artist images and column listings that inform readers of content.
Evaluation Question 1
I researched conventions of hip hop magazines like GQ to design my own rap magazine. On the cover, I duplicated GQ's short, catchy title and placement of cover lines. For the photoshoot, I used dark lighting to capture the hip hop look with my white model, and included props like a gold chain to show wealth. In the contents page, my model held jewelry in his mouth as seen in famous magazines. Throughout, I focused on appealing to youth by using a 17-year-old model, informal language, and topics like music drama that interest teenagers.
Miriam's Media Coursework Powerpoint
This document discusses planning for a media coursework project involving creating a pop/R&B magazine. It provides background on why the genre was chosen and discusses conventions of pop magazines, including common target audiences and longevity in the market. Example magazines in the genre are also listed and described briefly.
Focus group & questionnaire analysis
- The target audience for the hip hop magazine is mostly male, ages 17-22, who are fans of both mainstream and underground hip hop artists like Kanye West and Drake.
- They are interested in fashion trends of their favorite artists and want to see pictures from artists' nights out.
- While some want sexy models on the cover, others prefer hip hop legends or quotes to draw attention.
- The target audience wants the magazine to focus mainly on new music and emerging artists rather than gossip. They want it to help broaden their taste in hip hop.
Prelimenary task
The document provides details about a proposed indie music magazine, including:
1) The genre chosen is indie based on the music the creator listens to and magazines that inspired them like Kerrang and Q.
2) The target audience is mainly males aged 16-24 who aspire to dress and act like indie bands and would go to pubs and gigs.
3) Key elements that will be included are a front cover, contents page, article spread, and barcode/price to support magazine conventions.
Prelimenary task
The document provides details about a proposed indie music magazine, including:
1) The genre chosen is indie based on the music the creator listens to and magazines that inspired them like Kerrang and Q.
2) The target audience is mainly males aged 16-24 who aspire to dress and act like indie bands and would go to pubs and gigs.
3) Key elements that will be included are a front cover, contents page, article spread, and barcode/price to support magazine conventions.
Unit 14- Producing a print based media product
This document provides details of Zack Simpson's production plan and evidence for a print-based media product project. It includes rough sketches, final layout designs, branding elements like mastheads and fonts, photography plans, equipment lists, and a multi-week production schedule. The goal is to produce a music magazine called "Riddim" that focuses on genres like R&B and hip hop. Elements like interviews, articles, and visuals are planned to promote musicians and attract new readers.
Mrs middleton overview work
The artist discusses their rise to fame, saying it all feels like a blur from living in a council flat to owning a mansion. Gaining over 100,000 Twitter followers from one song made them feel "on top of the world." To deal with fame, being responsible was key as famous people must be role models. Their favorite track on the new album is "Ambition of a King" because it captures their drive and ambition to succeed in the industry.
Finished image powerpoint evaluation
The document provides an analysis of a photography evaluation. It aims to represent a young male audience aged 16-19 through the model's clothing of a red Superdry hoodie, red snapback, chain, and headphones. These were chosen to depict modern youth style and convey that the model is in the music industry. A neutral/slightly smiling facial expression was used to suggest the artist is happy but calm, while an angry/neutral expression was needed for the contents page to match the Rap/Grime genre. The red props and costume were chosen as the most popular colors for this target audience based on survey results.
Finished image powerpoint evaluation
The photographer chose specific costumes, props, and facial expressions to represent and attract their target audience of 16-19 year old males and females for a rap/grime magazine cover shoot. This included having the model wear a red Superdry hoodie, red snapback, chain, and headphones to depict a young male involved in the music industry. Red and grey were also chosen as they were the most popular colors selected by the target audience. A neutral/slightly smiling expression was used to portray the artist as calm but happy, aligning with expressions typically seen in the rap/grime genre.
Summary of questionnaire results
The document summarizes the results of a questionnaire given to 20 females aged 15-20 about music magazines and pop music. Most listened to artists like Rihanna, One Direction, and Lady Gaga. Respondents said lyrics and pop genre image attract them. Most would pay £1-2 for a magazine, so the magazine should aim to be in that price range. Features on upcoming gigs, fashion, gossip and artists would attract readers, as would competitions and gifts. Interviews and large artist images would also attract readers to the magazine.
Presentation1
The document discusses ideas for the design of a magazine covering the rap genre. It suggests including interviews with rap artists, information on upcoming concerts and songs, and charts showing the popularity of rap music. For the cover, it recommends featuring a rap artist with an expressionless face wearing expensive jewelry and clothes to identify them as a rapper and appeal to readers. The inside could include sections on music, fashion, news and contests for tickets to concerts.
Finished image powerpoint evaluation
The document provides an analysis of a photography evaluation. It aims to represent a young male audience aged 16-19. The model wears a red Superdry hoodie, red snapback, chain and headphones to portray a young male involved in the music industry. Props like the headphones and chain are commonly used by teenagers and relate to music. A neutral/slightly smiling facial expression was used to suggest the artist is happy but calm.
Finished image powerpoint evaluation
The document provides an analysis of a photography evaluation. It aims to represent a young male audience aged 16-19. The model wears a red Superdry hoodie, red snapback, chain and headphones to portray a young male involved in the music industry. Props like the headphones and chain are commonly used by teenagers and relate to music. A neutral/slightly smiling facial expression was used to suggest the artist is happy but calm.
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The document provides an analysis of a photography evaluation. It aims to represent a young male audience aged 16-19. The model wears a red Superdry hoodie, red snapback, chain and headphones to portray a young male involved in the music industry. Props like the headphones and chain are commonly used by teenagers and relate to music. A neutral/slightly smiling facial expression was used to suggest the artist is happy but calm.
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- 2. My target audience were aged from 1621, I chose this age range because most of the rappers are young artists and younger artists attract a younger age range. I chose both genders because there are both male and female rappers; both are involved in the rap industry.
- 3. For my front cover I chose to photograph an 18 year old female. I chose to photograph Claudia because she is in the age range for the audience and it appeals to the audience more. I chose for her to wear lots of gold jewellery as that is what most rap artists wear and she is posing with limited expression on her face because when photographed rap artists are usually angry rather than happy. I chose to stick with what is usually used.
- 4. There are a few differences between my rap magazine cover and a usual rap music magazine. This is because most rap magazine covers would have a close up image; and would usually be of a male artist as the genre is dominated by males. This is why I decided to use a female for my magazine cover to make it different and more appealing to a wider target audience of both males and females.
- 5. The way I represented the target audience supports the usual views about the audience. I think that it could be perceived differently but overall the representation is good. Most people would recognise the chains and facial expression and think rap music fan rather than rock or pop. I think to make it more effective she could have been wearing a more bold colour top or outfit.