Part 9
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This document proposes ideas for three different rap music articles. The first would profile an up-and-coming rapper, discussing their influences, musical style, background, and how fame has impacted their life both positively and negatively. The second would interview an older rapper returning to the industry, exploring why they left, their reasons for returning, and their views on the current rap scene. The third would take a question and answer format to interview a rap group about topics like their dynamic, individual influences, career goals, and non-music related questions.
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Media
The document discusses the design choices for a rap music magazine cover targeting an audience aged 16-21. It describes photographing an 18-year-old female model wearing gold jewelry and a serious expression, in line with typical rap artist imagery, to appeal to both male and female readers and differentiate the cover from competitors featuring close-up shots of male artists.
Question 5
The document summarizes how the author addressed their target audience of 14-25 year olds, mainly female, from lower-middle to working class, who enjoy concerts and music, and identify with subcultures like hipsters, rockers, and indie.
The author included popular artists like Beyonce, Katy Perry, and Robin Thicke on the cover to attract attention. Inside, they featured a variety of artists from different backgrounds that would appeal to both genders. Articles and sections on concerts, controversies, and "top 10" lists were aimed at audience interests. Images were chosen to represent the target demographics and relate to rock and indie styles.
Focus group interview 2
According to a focus group interview about R&B music, participants associated the genre with soulful music and artists like Jay-Z from the past. They thought modern R&B artists would have an up-to-date but distinctive style with an edge. Participants also associated R&B with dark colors and expected magazine covers of this genre to feature full-length photos of artists facing the camera.
Blossoms NME
Blossoms is an indie/prog rock band from the UK that is interviewed in the article. The band members discuss their experiences starting out small, sneaking into hotels, and signing their first record deal. They promote their new EP "Bloom" by describing the songs and relating their sound to bands like The Smiths, The Stone Roses, Arctic Monkeys, The Doors, and Abba. One member discusses hearing wedding music at his hotel job and another says they aim to sound like themselves rather than conforming to a genre. The band opens up about their past struggles and goals to motivate other up-and-coming musicians.
Chloe question 3 digipak
The audience feedback on the digipak was mostly reassuring, but it revealed a crucial error - the artist's name was not on the front cover. This would make it difficult for potential fans to identify or search for the artist online or in stores. The feedback consistently portrayed the artist as a "laid-back, fun teenager", helping to establish a believable character. While some feedback was personally negative towards the indie-pop genre, ignoring such opinions was necessary to appeal to the target audience and develop a defined artistic style. Overall, the feedback validated that the digipak would successfully promote the artist to its intended fans.
Questionnaire results
The questionnaire results show that the target audience for this magazine is mostly male, aged 16-34, which matches the demographic of the artists featured who are primarily male bands. Two-thirds of respondents enjoyed cartoons and comics, and music, which relates to the magazine's content. Dislikes included socializing and reality television, aligned with the themes of songs. Common hobbies of reading, games, and basketball connect to themes and imagery in artist content. The dark colors, bold font, and featured band portrayed on the magazine cover aligned with respondents' expectations for the genre.
Interviewing Tips
The document discusses the purpose and proper conduct of radio interviews with artists. The main points are:
1) The purpose of interviews is to build a relationship between the artist, listener, and radio station by showing the artist as a real person rather than just a product.
2) Good interview questions focus on personal topics rather than just the music, such as family, influences, or overcoming difficulties.
3) Great interviewers prepare thoroughly, let the artist speak, and make the interview memorable rather than just promoting the artist's work.
4.representation analysis
This document discusses the design choices of Kerrang magazine covers. It analyzes why Kerrang uses a dark and violent style in its house designs. There are three main reasons provided: 1) To match the stereotypical perception of rock music as loud, angry, and aggressive. 2) Because the target audience of 14-21 year old teenagers are considered rebellious. 3) To remind readers of the rock music they like and encourage them to buy the magazine. The document also notes that only male characters are used on covers to appear more violent and rebellious, and that this may appeal more to the magazine's female readers. Fonts and language are kept informal and youthful to target younger rock fans, as rock
Recommended
Media
The document discusses the design choices for a rap music magazine cover targeting an audience aged 16-21. It describes photographing an 18-year-old female model wearing gold jewelry and a serious expression, in line with typical rap artist imagery, to appeal to both male and female readers and differentiate the cover from competitors featuring close-up shots of male artists.
Question 5
The document summarizes how the author addressed their target audience of 14-25 year olds, mainly female, from lower-middle to working class, who enjoy concerts and music, and identify with subcultures like hipsters, rockers, and indie.
The author included popular artists like Beyonce, Katy Perry, and Robin Thicke on the cover to attract attention. Inside, they featured a variety of artists from different backgrounds that would appeal to both genders. Articles and sections on concerts, controversies, and "top 10" lists were aimed at audience interests. Images were chosen to represent the target demographics and relate to rock and indie styles.
Focus group interview 2
According to a focus group interview about R&B music, participants associated the genre with soulful music and artists like Jay-Z from the past. They thought modern R&B artists would have an up-to-date but distinctive style with an edge. Participants also associated R&B with dark colors and expected magazine covers of this genre to feature full-length photos of artists facing the camera.
Blossoms NME
Blossoms is an indie/prog rock band from the UK that is interviewed in the article. The band members discuss their experiences starting out small, sneaking into hotels, and signing their first record deal. They promote their new EP "Bloom" by describing the songs and relating their sound to bands like The Smiths, The Stone Roses, Arctic Monkeys, The Doors, and Abba. One member discusses hearing wedding music at his hotel job and another says they aim to sound like themselves rather than conforming to a genre. The band opens up about their past struggles and goals to motivate other up-and-coming musicians.
Chloe question 3 digipak
The audience feedback on the digipak was mostly reassuring, but it revealed a crucial error - the artist's name was not on the front cover. This would make it difficult for potential fans to identify or search for the artist online or in stores. The feedback consistently portrayed the artist as a "laid-back, fun teenager", helping to establish a believable character. While some feedback was personally negative towards the indie-pop genre, ignoring such opinions was necessary to appeal to the target audience and develop a defined artistic style. Overall, the feedback validated that the digipak would successfully promote the artist to its intended fans.
Questionnaire results
The questionnaire results show that the target audience for this magazine is mostly male, aged 16-34, which matches the demographic of the artists featured who are primarily male bands. Two-thirds of respondents enjoyed cartoons and comics, and music, which relates to the magazine's content. Dislikes included socializing and reality television, aligned with the themes of songs. Common hobbies of reading, games, and basketball connect to themes and imagery in artist content. The dark colors, bold font, and featured band portrayed on the magazine cover aligned with respondents' expectations for the genre.
Interviewing Tips
The document discusses the purpose and proper conduct of radio interviews with artists. The main points are:
1) The purpose of interviews is to build a relationship between the artist, listener, and radio station by showing the artist as a real person rather than just a product.
2) Good interview questions focus on personal topics rather than just the music, such as family, influences, or overcoming difficulties.
3) Great interviewers prepare thoroughly, let the artist speak, and make the interview memorable rather than just promoting the artist's work.
4.representation analysis
This document discusses the design choices of Kerrang magazine covers. It analyzes why Kerrang uses a dark and violent style in its house designs. There are three main reasons provided: 1) To match the stereotypical perception of rock music as loud, angry, and aggressive. 2) Because the target audience of 14-21 year old teenagers are considered rebellious. 3) To remind readers of the rock music they like and encourage them to buy the magazine. The document also notes that only male characters are used on covers to appear more violent and rebellious, and that this may appeal more to the magazine's female readers. Fonts and language are kept informal and youthful to target younger rock fans, as rock
Survey responses
The document summarizes the results of a survey about rock music listeners and their preferences for a rock music magazine. Key findings include:
- The majority of respondents were female (62%) between ages 14-18, which is the target demographic for rock magazines.
- Respondents saw rock music listeners as "emos" wearing dark clothing, which will inform the magazine's style and clothing of models.
- Half of respondents said they would pick up the magazine due to the person on the cover, so the cover artist must look appealing.
- "Uprising" was the most popular potential magazine title because it conveys rebellion like rock listeners.
- Red and black color scheme was preferred, conveying masculinity
Evaluation Question 4
The target audience for the media product is young adults. Primary research was conducted through questionnaires and interviews with a sample group of youth to understand what would appeal to this target market. The research found that themes of love and friendship along with realistic yet controversial storylines would engage the target audience. One young woman, Mali, was profiled in the document and her interests in films, music and fashion suggest she would likely connect with and find relevance in the media product.
Target audience - expectations
The document discusses research conducted to understand the expectations of a target audience (teenagers aged 13-18) for a dystopian science fiction film. A questionnaire asked about features and characters expected in the genre. Answers indicated that the audience likes alternative lifestyles, futuristic settings that enhance fears of today's society, and characters like a hero and villain. The research will help develop appealing aspects like futuristic atmospheres and locations, and cast actors of similar age to the audience that fit character descriptions.
Target audience
This document discusses target audiences for a dystopian film project. It analyzes popular dystopian movies to identify two main target audiences: younger teens aged 12-16 who want an entertaining yet easy to follow plot, and older teens/adults aged 17-19 who seek to understand the social themes of a dystopian society. Research found films like The Hunger Games and Maze Runner appeal to both audiences with a simple rebellion storyline. The document then creates avatar profiles of a 16-year-old boy and girl representing the target teenage audience, depicting their fashionable styles and technology use to emphasize with the genre.
Taregt audience
The document describes the target audience for a music magazine as three males named Harj, Stanley, and Winner. They are 17-19 years old, heterosexual, Asian or black, students or in apprenticeships from socio-economic classes C2DE who enjoy genres like hip-hop, dubstep, garage and dancehall. These three exemplify the target audience because they dress in urban styles like high tops, snapbacks, body warmers and sunglasses typical of those genres. Both the artists and audiences in urban genres tend to be similar ages, genders, ethnicities and socio-economic classes, so featuring relatable artists will appeal to the target readership.
Media evaluation q1
The document discusses how the media producer's music video conforms to and challenges conventions of the rap genre. It conforms by using a black artist, inner city locations, stereotypical rapper fashion/jewelry, and displaying wealth. However, it subverts conventions by not promoting drugs/weapons, and avoiding exploiting women as sexual objects. The goal is to represent the rap experience authentically while avoiding the most problematic stereotypes.
Taregt audience as
The document describes the target audience for a music magazine as three males named Harj, Stanley, and Winner. They are 17-19 years old, heterosexual, Asian or black, students or in apprenticeships from socio-economic classes C2DE who enjoy genres like hip-hop, dubstep, garage and dancehall. These three exemplify the target audience because they dress in styles associated with urban music like high tops, snapbacks, body warmers and sunglasses. Images show the target audience and artists dressing similarly in stereotypical urban clothing.
Still image
This document contains summaries of several still images from a music video:
- The first image shows the band running through the street naked, showing they are rebellious and don't care what people think. Bystanders react with shock, drawing attention to the band.
- Another image shows the band playing instruments naked in a plain white room, giving an unusual effect to match their unusual genre.
- One shot shows people in a car reacting dramatically to the band running through town, with conventions like attractive bystanders and a hotel worker representing authority.
- A wide shot shows the band interrupting a basketball game, contrasting them with stereotypical teenagers and portraying the band as
Question 4 & 5.
Question 4: Who would be the audience for your media product?
Question 5: How did you attract/address your audience?
Question 4 & 5
Question 4: Who would be the audience for your media product?
Question 5: How did you attract/address your audience?
Focus group
The focus group was informed about R&B music and asked preliminary questions to assess participants' existing knowledge of R&B artists. Participants did not initially name R&B artists as favorites but became more engaged after discussion. Old and new R&B music videos were then shown and participants preferred older videos with more narrative elements that helped tell a story. Modern videos focusing on wealth and sexuality were less favored. Participants' preferences between performance and narrative videos varied, with some preferring the storytelling of narrative videos but performance videos focusing directly on the artist and song also proving popular.
Audience research
The document summarizes the results of a survey about a proposed pop magazine. Most respondents thought the masthead "Rewind" was good but related to hip hop rather than pop. Respondents felt the target audience should be ages 12-18 and that purple, pink, and blue would be suitable colors. The majority preferred a groovy font style and wanted articles about artists like Justin Timberlake. The document concludes the survey provided helpful feedback to inform the basic design and content of the magazine.
Results
The document summarizes the results of a questionnaire about preferences for an indie rock magazine. Respondents indicated a preference for Q magazine and Kerrang as examples to follow. They favored colors like red, yellow, blue, black, white and purple for the magazine's design. Masthead options like "Indie Fusion" and "The Music Scene" were popular. Artists like Florence and the Machine, The XX and Oasis were considered good choices to represent indie rock. Readers wanted to see interviews and reviews of bands/artists as articles. For the cover, a female group or artist was preferred.
Formal proposal
This document outlines a proposal for a magazine called "Bling" targeting female hip-hop fans ages 17-18. The magazine will focus on hip-hop music and culture featuring photos of male artists. The front cover will feature a black male model against a gold, red, and black background. Interior pages will have a graffiti theme with images of male and female models in poses reflecting hip-hop styles and moods. Advertisements and information on concerts will also be included.
Question 3
The document discusses feedback received from an audience member about a music video. Specifically:
- The author chose to interview one fan of the genre face-to-face, finding it more useful than broad Facebook feedback. This suggests qualitative research was preferred over quantitative.
- The target audience for the video is young UK males who enjoy urban culture like in London or Manchester, as portrayed in the video following genre conventions.
- Younger audiences see grime acts as role models, wanting to emulate their style and music tastes.
- Feedback from the target audience member was useful, as the author asked questions about song choice, genre representation, and what could be improved in the editing. This honest feedback confirmed genre
2. research(4)
Based on the audience profile you've described, here are some key points to consider for your rapper interview:
- Use straightforward language that 15+ year olds from a range of backgrounds can understand. Avoid jargon or slang only a niche group would know.
- Discuss both the music and lifestyle aspects of being a rapper in an engaging way. Teenage boys and girls find both interesting for different reasons.
- Ask questions that provide insights fans would want to learn. What's it like behind the scenes? Challenges faced? Inspirations? Fans see rappers as people they can relate to.
- Keep it entertaining and upbeat while also addressing serious topics sensitively. You don
Focus group
The document summarizes feedback from a focus group on improvements to a magazine concept. Members suggested updating the front cover photo to feature an artist in a leather jacket and jeans rather than a hoodie and cap. They also approved of using a swerved gold font for the headline to represent rap and hip-hop music. For articles, the group recommended a chronological order but highlighting important pieces. They also favored photos of artists on the street to portray the rap lifestyle.
Question 3
The document discusses audience feedback received for a music video. It indicates that face-to-face qualitative feedback from a fan of the genre was more useful than quantitative feedback from friends on Facebook. Feedback from a member of the target audience - young males aged 16-25 interested in urban culture - confirmed the video successfully portrayed the tough lives of youth through its music and visuals in line with conventions of the grime genre. However, some viewers may see an oppositional reading due to the artists' backgrounds differing from typical grime acts.
Research and Planning - Task 10
The document discusses initial ideas for an R&B/hip hop magazine targeted at 16-25 year olds in social classes C1 and C2. Based on audience research, the magazine will feature pictures of female artists on the cover and male artists in competitions. Interviews will be included, such as one with an up-and-coming girl band in a double page spread. Photographs will portray stereotypical representations of R&B artists to match audience expectations. The goal is to create continuity across the magazine using color schemes, fonts and pictures.
Formal proposal task 10
The document discusses initial ideas for an R&B/hip hop magazine targeted at 16-25 year olds in social classes C1 and C2. Based on audience research, the magazine will feature pictures of female artists on the cover and male artists in a competition. It will have more images than text throughout, including an interview with a new girl band in a double page spread. Photographs will portray stereotypical representations of R&B artists to match audience expectations.
Graphs and conclusions1
The document contains the results of a questionnaire given to understand the target audience for a rap music magazine. Key findings include that the target audience spends weekends socializing with friends or listening to music. The target audience identified important front cover elements like font, color, pictures and layout. Respondents expected common magazine articles like reviews and interviews. This provided guidance on how to design the magazine to appeal to the target rap fan demographic.
3. copy
Pat the Bunny was a seminal figure in the folk punk scene who documented his life journey through three bands over 15 years. His early band Johnny Hobo and the Freight Trains sang about drugs, alcohol, politics and giving up on life from age 13. His next band Wingnut Dishwashers Union showed more musical skill and sang angrily about politics and restraints. His final band Ramshackle Glory, formed after rehab, featured more hopeful lyrics about finding meaning in small things and moving past previous destructive beliefs. Through his raw, emotional lyrics performed across different styles, Pat the Bunny gave listeners an inside view of his struggles and growth out of an anarchist punk mindset into sobriety and appreciation for life
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What's hot
Survey responses
The document summarizes the results of a survey about rock music listeners and their preferences for a rock music magazine. Key findings include:
- The majority of respondents were female (62%) between ages 14-18, which is the target demographic for rock magazines.
- Respondents saw rock music listeners as "emos" wearing dark clothing, which will inform the magazine's style and clothing of models.
- Half of respondents said they would pick up the magazine due to the person on the cover, so the cover artist must look appealing.
- "Uprising" was the most popular potential magazine title because it conveys rebellion like rock listeners.
- Red and black color scheme was preferred, conveying masculinity
Evaluation Question 4
The target audience for the media product is young adults. Primary research was conducted through questionnaires and interviews with a sample group of youth to understand what would appeal to this target market. The research found that themes of love and friendship along with realistic yet controversial storylines would engage the target audience. One young woman, Mali, was profiled in the document and her interests in films, music and fashion suggest she would likely connect with and find relevance in the media product.
Target audience - expectations
The document discusses research conducted to understand the expectations of a target audience (teenagers aged 13-18) for a dystopian science fiction film. A questionnaire asked about features and characters expected in the genre. Answers indicated that the audience likes alternative lifestyles, futuristic settings that enhance fears of today's society, and characters like a hero and villain. The research will help develop appealing aspects like futuristic atmospheres and locations, and cast actors of similar age to the audience that fit character descriptions.
Target audience
This document discusses target audiences for a dystopian film project. It analyzes popular dystopian movies to identify two main target audiences: younger teens aged 12-16 who want an entertaining yet easy to follow plot, and older teens/adults aged 17-19 who seek to understand the social themes of a dystopian society. Research found films like The Hunger Games and Maze Runner appeal to both audiences with a simple rebellion storyline. The document then creates avatar profiles of a 16-year-old boy and girl representing the target teenage audience, depicting their fashionable styles and technology use to emphasize with the genre.
Taregt audience
The document describes the target audience for a music magazine as three males named Harj, Stanley, and Winner. They are 17-19 years old, heterosexual, Asian or black, students or in apprenticeships from socio-economic classes C2DE who enjoy genres like hip-hop, dubstep, garage and dancehall. These three exemplify the target audience because they dress in urban styles like high tops, snapbacks, body warmers and sunglasses typical of those genres. Both the artists and audiences in urban genres tend to be similar ages, genders, ethnicities and socio-economic classes, so featuring relatable artists will appeal to the target readership.
Media evaluation q1
The document discusses how the media producer's music video conforms to and challenges conventions of the rap genre. It conforms by using a black artist, inner city locations, stereotypical rapper fashion/jewelry, and displaying wealth. However, it subverts conventions by not promoting drugs/weapons, and avoiding exploiting women as sexual objects. The goal is to represent the rap experience authentically while avoiding the most problematic stereotypes.
Taregt audience as
The document describes the target audience for a music magazine as three males named Harj, Stanley, and Winner. They are 17-19 years old, heterosexual, Asian or black, students or in apprenticeships from socio-economic classes C2DE who enjoy genres like hip-hop, dubstep, garage and dancehall. These three exemplify the target audience because they dress in styles associated with urban music like high tops, snapbacks, body warmers and sunglasses. Images show the target audience and artists dressing similarly in stereotypical urban clothing.
Still image
This document contains summaries of several still images from a music video:
- The first image shows the band running through the street naked, showing they are rebellious and don't care what people think. Bystanders react with shock, drawing attention to the band.
- Another image shows the band playing instruments naked in a plain white room, giving an unusual effect to match their unusual genre.
- One shot shows people in a car reacting dramatically to the band running through town, with conventions like attractive bystanders and a hotel worker representing authority.
- A wide shot shows the band interrupting a basketball game, contrasting them with stereotypical teenagers and portraying the band as
Question 4 & 5.
Question 4: Who would be the audience for your media product?
Question 5: How did you attract/address your audience?
Question 4 & 5
Question 4: Who would be the audience for your media product?
Question 5: How did you attract/address your audience?
Focus group
The focus group was informed about R&B music and asked preliminary questions to assess participants' existing knowledge of R&B artists. Participants did not initially name R&B artists as favorites but became more engaged after discussion. Old and new R&B music videos were then shown and participants preferred older videos with more narrative elements that helped tell a story. Modern videos focusing on wealth and sexuality were less favored. Participants' preferences between performance and narrative videos varied, with some preferring the storytelling of narrative videos but performance videos focusing directly on the artist and song also proving popular.
Audience research
The document summarizes the results of a survey about a proposed pop magazine. Most respondents thought the masthead "Rewind" was good but related to hip hop rather than pop. Respondents felt the target audience should be ages 12-18 and that purple, pink, and blue would be suitable colors. The majority preferred a groovy font style and wanted articles about artists like Justin Timberlake. The document concludes the survey provided helpful feedback to inform the basic design and content of the magazine.
Results
The document summarizes the results of a questionnaire about preferences for an indie rock magazine. Respondents indicated a preference for Q magazine and Kerrang as examples to follow. They favored colors like red, yellow, blue, black, white and purple for the magazine's design. Masthead options like "Indie Fusion" and "The Music Scene" were popular. Artists like Florence and the Machine, The XX and Oasis were considered good choices to represent indie rock. Readers wanted to see interviews and reviews of bands/artists as articles. For the cover, a female group or artist was preferred.
Formal proposal
This document outlines a proposal for a magazine called "Bling" targeting female hip-hop fans ages 17-18. The magazine will focus on hip-hop music and culture featuring photos of male artists. The front cover will feature a black male model against a gold, red, and black background. Interior pages will have a graffiti theme with images of male and female models in poses reflecting hip-hop styles and moods. Advertisements and information on concerts will also be included.
Question 3
The document discusses feedback received from an audience member about a music video. Specifically:
- The author chose to interview one fan of the genre face-to-face, finding it more useful than broad Facebook feedback. This suggests qualitative research was preferred over quantitative.
- The target audience for the video is young UK males who enjoy urban culture like in London or Manchester, as portrayed in the video following genre conventions.
- Younger audiences see grime acts as role models, wanting to emulate their style and music tastes.
- Feedback from the target audience member was useful, as the author asked questions about song choice, genre representation, and what could be improved in the editing. This honest feedback confirmed genre
2. research(4)
Based on the audience profile you've described, here are some key points to consider for your rapper interview:
- Use straightforward language that 15+ year olds from a range of backgrounds can understand. Avoid jargon or slang only a niche group would know.
- Discuss both the music and lifestyle aspects of being a rapper in an engaging way. Teenage boys and girls find both interesting for different reasons.
- Ask questions that provide insights fans would want to learn. What's it like behind the scenes? Challenges faced? Inspirations? Fans see rappers as people they can relate to.
- Keep it entertaining and upbeat while also addressing serious topics sensitively. You don
Focus group
The document summarizes feedback from a focus group on improvements to a magazine concept. Members suggested updating the front cover photo to feature an artist in a leather jacket and jeans rather than a hoodie and cap. They also approved of using a swerved gold font for the headline to represent rap and hip-hop music. For articles, the group recommended a chronological order but highlighting important pieces. They also favored photos of artists on the street to portray the rap lifestyle.
Question 3
The document discusses audience feedback received for a music video. It indicates that face-to-face qualitative feedback from a fan of the genre was more useful than quantitative feedback from friends on Facebook. Feedback from a member of the target audience - young males aged 16-25 interested in urban culture - confirmed the video successfully portrayed the tough lives of youth through its music and visuals in line with conventions of the grime genre. However, some viewers may see an oppositional reading due to the artists' backgrounds differing from typical grime acts.
Research and Planning - Task 10
The document discusses initial ideas for an R&B/hip hop magazine targeted at 16-25 year olds in social classes C1 and C2. Based on audience research, the magazine will feature pictures of female artists on the cover and male artists in competitions. Interviews will be included, such as one with an up-and-coming girl band in a double page spread. Photographs will portray stereotypical representations of R&B artists to match audience expectations. The goal is to create continuity across the magazine using color schemes, fonts and pictures.
Formal proposal task 10
The document discusses initial ideas for an R&B/hip hop magazine targeted at 16-25 year olds in social classes C1 and C2. Based on audience research, the magazine will feature pictures of female artists on the cover and male artists in a competition. It will have more images than text throughout, including an interview with a new girl band in a double page spread. Photographs will portray stereotypical representations of R&B artists to match audience expectations.
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Similar to Part 9
Graphs and conclusions1
The document contains the results of a questionnaire given to understand the target audience for a rap music magazine. Key findings include that the target audience spends weekends socializing with friends or listening to music. The target audience identified important front cover elements like font, color, pictures and layout. Respondents expected common magazine articles like reviews and interviews. This provided guidance on how to design the magazine to appeal to the target rap fan demographic.
3. copy
Pat the Bunny was a seminal figure in the folk punk scene who documented his life journey through three bands over 15 years. His early band Johnny Hobo and the Freight Trains sang about drugs, alcohol, politics and giving up on life from age 13. His next band Wingnut Dishwashers Union showed more musical skill and sang angrily about politics and restraints. His final band Ramshackle Glory, formed after rehab, featured more hopeful lyrics about finding meaning in small things and moving past previous destructive beliefs. Through his raw, emotional lyrics performed across different styles, Pat the Bunny gave listeners an inside view of his struggles and growth out of an anarchist punk mindset into sobriety and appreciation for life
Lo4 pro forma(3)band
The marketing and PR presentation outlines a plan to promote the comeback of the post-rock band Palaeolenus. The objectives are to create publicity within the niche music community to excite old fans and gain new ones. Key targets are fans of similar bands aged 18-30. The plan details advertising the new album and world tour through social media, magazines, radio, and blogs to sell 20,000-50,000 records. Metrics like ticket and album sales will measure success. A clear message is communicating the band is still creating seminal music after years away. The main selling point is the mystery and hype around their return. Various promotional materials and events like secret shows and signings are proposed to further raise the profile of the band
4. fmp proposal
This proposal outlines a music-based project to promote a fictional band called Blue Lava. The proposal discusses creating album artwork, posters, and t-shirts to visually promote the band. It describes the band's backstory and genre as retro music. The target audience is identified as people aged 16-29 who enjoy retro-inspired modern music. Elements of research such as audience surveys and movies/games will influence the designs, focusing on neon and blue colors. Pricing for CDs, digital downloads, vinyl, and merchandise is outlined. Legal and ethical considerations are also addressed to avoid offensive, inappropriate, or copyrighted content.
Identifying Target Audience
The document summarizes the results of a questionnaire and interviews conducted to identify the target audience for a hip hop music magazine. 55% of respondents found Vibe magazine more attractive due to its use of imagery related to artists. Most valued image, color, and reasonable price (£3) on magazine covers. Celebrity images on covers were seen as most effective at attracting readers. Interviews found that readers expect covers to feature a celebrity photo with articles around the edges. Stereotypes of hip hop like chains and cars could be used to attract the target audience of teenaged males, while not necessarily reflecting how fans live.
Q2. How does your media product represent particular social groups?
This document discusses how the author represented various social groups in their media product about rappers. They analyzed the representations using the categories of class, race, age, gender and sexuality (CRAGS). For each category, the author provided details on how the social groups were portrayed and rationalized their choices. They acknowledged some of their portrayals, such as only including male rappers, could promote oppressive ideologies. The author also discussed applying David Gauntlett's female empowerment theory to their portrayal of the one female rapper.
Evaluation finished
The document discusses the target audience and marketing strategy for a proposed new music magazine called "Logic". The target audience is identified as males aged 15-35 who enjoy hip hop and rap music. To attract this audience, the magazine's cover features a young black male rapper to represent the genre. Throughout the magazine, consistency is maintained through color schemes, fonts, and direct eye contact in photos. The magazine aims to inspire readers by profiling up-and-coming artists. If successful, the magazine hopes to be distributed by the major music distributor Intermedia to gain wider exposure and credibility within the industry.
4. Proposal 2
This proposal is for a print music magazine called Rock Sound that will cover rock, metal, and hip hop genres. It will entertain fans of those genres through interviews, upcoming tour and album information. The main audience is females aged 13-15, who were identified through a survey as interested in those genres of music. The magazine will have a similar style to Kerrang but with its own unique elements like free posters and ads along the sides of the cover. Interviews and some bad language may be unsuitable for younger children, but will not restrict their ability to purchase it. The magazine aims to appeal to all social statuses and not intentionally offend any groups.
4. Proposal 2
This proposal is for a print music magazine called Rock Sound that will cover rock, metal, and hip hop genres. It will entertain fans of those genres through interviews, upcoming tour and album information. The main audience is females aged 13-15, who were identified through a survey as interested in those genres of music. The magazine will have a similar style to Kerrang but with its own unique elements like free posters and ads along the sides of the cover. Interviews and some bad language may be unsuitable for younger children, but will not restrict their ability to purchase it. The magazine aims to appeal to all social statuses and not intentionally offend any groups.
How does your media product represent particular social groups?
This document discusses how the creator of a rap magazine called "Kulture" represented various social groups through the rappers featured. It examines the class, race, age, gender, and sexuality of the models. Most models were middle class, and included black, mixed race, and one white rapper. They were ages 17-19. More male than female rappers were featured, and all identified as straight. The document considers if the magazine promotes any oppressive ideologies and argues that it does not by targeting a selective audience. It analyzes the empowerment of the one female rapper featured using David Gauntlett's female empowerment theory.
Graphs and analysis of questions
The document summarizes the results of a questionnaire about music magazine preferences. It analyzes responses to closed and open-ended questions to determine characteristics of the target audience. Key findings include that most respondents were ages 16-18, listened to hip hop and pop music, and associated rap music with money. This information will help design the magazine's content, style, and pricing to match the interests of the target demographic.
Task 7
1) The questionnaire results showed that the respondent's understanding of the target audience for an alternative rock magazine matches the creator's vision. Specifically, the majority listened to rock/alternative music and favored magazines like Kerrang that covered modern rock genres.
2) However, it was surprising to learn that most respondents spend money on music (tickets, magazines) less than once a month, indicating they may not regularly purchase a weekly magazine.
3) Moving forward, the creator plans to keep the same target audience and genre focus but will ensure the magazine costs less to better suit the spending habits of respondents and fill a gap in the market for this audience.
Audience
The target audience for the magazine is young adults who like rap, R&B, and hip pop music. They would associate with clothing brands like Bape, Stussy and Supreme, as well as gaming consoles like Xbox and PS4. Both male and female young adults between the ages of 18-25 will be targeted. They typically buy music magazines and look for deals, so price will be a consideration. Their interests include the featured music genres as well as possibly playing instruments. Relationship status and social status do not impact the target audience.
Task 7
This document summarizes the results of a survey given to 15-17 year olds about their music preferences. The survey included 8 questions about favorite music genres, artists, magazines, reasons for reading magazines, desired article types, color associations with genres, photo vs. text preferences, and maximum price willing to pay for a magazine.
The key results were that rock and pop were the most popular genres, Catfish and the Bottlemen was the most liked artist, NME was the most read magazine, interviews and reviews were the most wanted article types, black/yellow/red were associated with rock, most preferred magazines with photos over text, and most would pay £5 or less for a magazine. These findings informed the
Proposal.
This document proposes a magazine project about emo-rap/hip-hop artists who discuss mental health struggles in their music. The target audience is 15-25 year olds, as mental health issues significantly impact that age group. The magazine will focus on XXXTentacion and Lil Peep, who pioneered the genre and openly shared their mental health journeys. It will also feature NF, another influential artist who writes about overcoming mental health challenges. Research will include interviews where the artists discussed their struggles and goals. Feedback from others will help evaluate how well the magazine addresses its topic.
Propsal pp
The document outlines a proposed magazine called "Riff Renegade" aimed at teenagers, young adults, and older music fans and guitar players. It will contain information on new and rare guitars, profiles of new artists, and stories about how musicians' lives impacted their music. The main article will be about the 1969 Japanese Fender Telecaster guitar and guitarist Kurt Cobain. Evaluation of the project will compare it to mockups and prior work, noting areas for improvement and strengths to build upon.
Question 4
The audience for the magazine are fans of indie/alternative music between ages 16-26 who are working or studying. This age group can afford the magazine and the genre helps with concentrating on work or homework. The audience has a mix of gender and social classes, and enjoys socializing with friends, using social media, and going to concerts. Connecting with readers on social media will help them feel part of a community centered around the genre.
Task 6 presentation
The document proposes a music magazine called Understatement focused on R&B and hip-hop genres. It will include interviews, charts, and biographies of artists like Jessie J. The target audience is teenagers and young adults. The magazine will have a simple bold masthead, red, black, and white color scheme. Content will include interviews, ads, reviews, posters, event listings, and quizzes. The publisher will be IPC Media due to their experience with music magazines and engaging female audiences.
How Does Your Music Magazine Represent Particular Social Groups?
The document discusses representing a target audience of 15-24 year old students interested in rock/heavy metal/emo/indie music through a magazine. It acknowledges stereotypes of this group as depressed, drug users who do not contribute to society. However, the magazine aims to portray a counter-stereotype of the group as passionate about music, social and enjoying live music events. It summarizes the visual techniques used in the magazine like lighting, camera angles, and color palette to portray the group positively and represent their interests and individual styles.
Target audience profile
My target audience for my hip-hop music magazine is ages 16 and over of all genders and races, but particularly black readers as hip-hop was created by African Americans. It will attract outgoing, lively people interested in hip-hop who are in social classes C1 to E. The magazine will include gossip, music charts, competitions, and exclusive hip-hop artist interviews to engage and gratify readers. It will have a typical hip-hop magazine layout with close-up artist photos and use of red, black, gold, white colors and colloquial language. Advertising will promote hip-hop movies, albums, and concerts. As editor, I will work to align the language and content with readers'
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Q2. How does your media product represent particular social groups?
Q2. How does your media product represent particular social groups?
How does your media product represent particular social groups?
How does your media product represent particular social groups?
How Does Your Music Magazine Represent Particular Social Groups?
How Does Your Music Magazine Represent Particular Social Groups?
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Part 9
- 1. Ideas for the article The article could be about a new up and coming rapper. The rapper could talk about his influences and who he looked up to at an early age. He could also say who’s music he is currently impressed with and who he would love to work with. The article could also show how he would describe is style of music, and who he would like influence within the future. He could talk about the differences from growing up in a poverty-stricken background to touring around the world and could say where his favourite places to visit are and where he would like to visit in the future. He could also display what he believes separates him to the other rappers around, and why he is better. He could talk about how fame has changed his life. For the better would be: money, parties, and clothes, visiting places, girls, meeting new people, meeting the fans, having fans and being able to create the music that he would like to create and for the worse: touring, lack of sleep, business meetings, being stereotyped, photographers, having a lack of privacy, being scrutinized in the media, and having do things that he does not want to do by the music company that represents him. Another idea for an article would be to interview an older rapper who is deciding or has decided to come back to the music industry. Throughout, the article would show information on: what has happened sincehe went away fromthe music industry(work, kids, image), why did he decide to leave the music industry(lack of interest, disagreement, feud with another/friend, death, didn’t agree with the lifestyle)why has he decided to come back (wants to make music, feels he owes it to the fans, wants a proper send off, wants to work with certain people, wants to try out a different style, wants to make the family proud). Wecould also talk about his past, like who he always wanted to work, who he shouldn’thave worked with, who he would like to work with and who he feels is the best artist in rap. The article could also discuss who he believes is the best artist that has come into fruition since he has been gone and who he believes that young listeners could listen to. The article could be of a rap group. I would use the article in a Q and A format, as all of the different artists would be included and would be able to answer the questions. As well ad this, the group could be an old group or a young, like n.w.a. or odd future. The interview could include subjects like how they get on and how they manage to not get into arguments despite being around each other all of the time. The article could also include subjects like what each individual looked up to at a young age in the rap genre, who each induvial would the group to collaborate with. The article could also include discussion on how the group got together, and whether each induvial had ether considered doing it on their own or whether they had always known they wanted to do music in a rap group. The article could also ask where each person thinks they will be in 5 years’ time, as well as whether the group will always be together. Although, The article will ask simple questions that are not related to music such as: craziest fan experience, how do they chill out, do they ever get nervous before a show and have they ever wanted to do anything else career wise/ what would they be doing if they were not music artists