Matt b
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This document discusses several technologies and companies related to digital marketing and analytics. It summarizes: - Real Life Analytics uses sensors in physical stores to understand customer behavior and improve the shopping experience. - Inside Social helps customers measure and optimize their social media marketing by tracking sharing across channels and attributing it to conversions. Their technology reveals the most effective content and influencers. - Jebbit provides a tool to improve post-click engagement on websites. It asks visitors questions to encourage exploration and learning, improving conversion rates without requiring technical integration.
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Matt b
- 1. Shiny, Happy, People Objects
- 3. Cross-Device Marketing Can Pave the Way For Next-Gen Interactive Digital Experiences
- 4. Traditional media – the approach to retail and CPG will be revolutionized
- 6. RLA enables retailers to better understand who their customers are and deliver a better shopping experience as a result. Real Life Analytics is making traditional store displays and OOH “smart”
- 8. Within 20 milliseconds, brands can learn…
- 9. • Reduce out-of-stock and overstock conditions • Improve engagement through hyper-targeting • Reach consumers directly at important decision points within a store Opportunity to…
- 10. Not just the right clicks but now the right shares
- 11. Launched: November 2013 HQ: Seattle, WA Headcount: 10 Customers: Fortune 5000, Large Ecomm, Agencies Reallocated 50% of campaign spend to target most valuable social users, preventing waste and growing revenues Successes Discovered that 78% of social conversions were unattributed Powered 3x owned-social revenue by uncovering the most organically social products Stop Hoping Social Works Prove It
- 12. Solution: Inside Social helps their customers measure and optimize their social marketing by focusing on the metrics that matter most, such as revenue and conversions. Inside Social’s patent pending share- tracking and attribution technology connects any type of social sharing, including earned sharing, owned posting and paid ads to downstream conversions. This proprietary data reveals the content that is most effective, the channels that are most efficient and the influencers, small and large, that drive business via social. Inside Social customers are enabled to harness these unique insights to optimize their social marketing to deliver the highest possible ROI. Differentiation: • Tracking of all social sharing across earned, owned and paid • ROI focus (revenue and conversion NOT just engagement and reach) • Significant innovation in data visualization design • Easy deployment with minimal to no engineering resources required Launching Now: Social Ad-buying tool: optimized (re)targeting powered by Inside Social’s proprietary social signals of intent. Expecting 2x greater ROI than standard targeting. Social Share to Conversion
- 13. Great… so now what!
- 14. MARKETING FUNNEL 14 IMPRESSIONS CLICK-THROUGH CONVERSION ENGAGEMENT <1% Post-Click Engagement 31% 4.4x CLICKS converts more of your existing traffic. IMPRESSIONS
- 15. JEBBIT POWERS POST-CLICK ENGAGEMENT 15 Why does Post-Click Engagement lead to higher conversions? CONTROL THE CONVERSATION ENTICE EXPLORATION CONVERT MORE VISITORS Jebbit questions invite site visitors to stay and learn more. Jebbit enables brands to proactively educate consumers in real-time. A better educated consumer is more likely to convert.
- 16. 16 ENHANCE NEW & EXISTING CAMPAIGNS 20 MINUTE CAMPAIGN SETUP NO CODE OR TECHNICAL INTEGRATION
- 17. 17 STOP MISSING CONVERSION OPPORUNITIES & START LEVERAGING POST-CLICK ENGAGEMENT sales@jebbit.com | 617-514-0030 31% 21% 4.4X INCREASED CONVERSIONS DECREASED BOUNCE RATE INCREASED ENGAGEMENT TIME With just a 20 minute campaign setup and no code integration you could start seeing
- 18. A CO-WORKING SPACE TAILORED FOR EMERGING ADTECH STARTUPS AT THE HEART OF MULLEN
- 21. Thank You
Editor's Notes
- Trend is that we're going to be held much more accountable for ensuring the work we produce delivers the right numbers. Since companies are finding ways to actually deliver the right numbers (not just shares but rather converted shares) agencies will HAVE to put out even better quality content. The metrics for quality are changing and they're holding creative to a higher standard Clients will hold agencies much more accountable since ROI will be more tangible. As a result, we will see the industry make huge strides in reducing ad fraud, clickbots, etc. to prove out the quality of content being produced.
- While we probably won’t have it figured out in 2015, there will be major developments in the world of cross-device marketing. The opportunities are endless. Connect cross-device marketing with RLA…
- Companies are finding new ways to hypertarget consumers during the most crucial aspects of their purchase path. There is an enormous amount of innovation occurring with in-store placements and POS payments NFC payments are becoming increasingly prevalent (e.g. Apple Pay) As a result, Beacon technology will become more robust Pair that with “smart” in-store displays that can track demographics, dwell, time, etc. and you have an extremely detailed account of the in-store consumer journey.
- Detect the demographic information of the person/people in front of the digital display Display content (Ad, Product, or Sale) that is targeted and relevant to the person/people currently in front of that display Analyze the effectiveness of the content as well as the demographic profiles of the customers by gender, age, time of day & much more RLA lets you change an OOH ad based on who is viewing.
- Social ROI isn’t a joke anymore – it is very real, tangible, and trackable. This is a blessing and a curse. Brands will start to realize some viral videos are just that – they aren’t helping boost sales as much as expected. As a result, we expect to see a shift in the type of content brands are producing – quality over quantity
- 1. Connects any type of social sharing, including earned sharing, owned posting and paid ads to downstream conversions
- TO SURROUND OURSELVES WITH ROGUE THINKERS WHO ARE WILLING TO FIGHT FOR BOLD NEW IDEAS
- ViralGains ViralGains offers a viral marketing platform that delivers video ads across thousands of web and mobile publishers. We help you discover hypertargeted social audiences who are interested in your video and brand. We have a total distribution of 3,463 publishers, influencers, blogs, social games and mobile apps. Reactor Media Reactor Media is a managed content distribution platform that helps marketers promote and measure content across all distribution channels in one place, with consolidated analytics and budget optimization. Mavrck Mavrck (formerly Splashscore) powers premier brands with the most effective platform for converting sales on social media. First we enable brands to find their most influential customers on social networks, those driving high levels of engagement around topics relevant to a brand. Then brands use our platform to activate these everyday influencers on demand to deliver branded content with precision and scale.
- TO SURROUND OURSELVES WITH ROGUE THINKERS WHO ARE WILLING TO FIGHT FOR BOLD NEW IDEAS