This document provides 60 tips for search engine optimization (SEO) and social media optimization (SMO) in 60 minutes or less. It begins by listing the tips with short descriptions or links to additional resources. The tips cover a wide range of SEO and SMO strategies including content optimization, outreach, social media, analytics, technical SEO, and team management. The document is intended as a high-level overview of best practices for online marketing and optimization.

1. Richard Baxter
Founder, SEOgadget
Laura Lippay
US CEO, SEOgadget

2. 60 Tips in 60 Minutes

3. #1 Optimize
everything.

4. http://www.valvesoftware.com/company/Valve_Handbook_LowRes.pdf

6. ID Target
Partners
Market
Associations
Outreach Our Tools
Infographics
Hire an authority
Email writer with
audience
Things SEOgadget.com Our Guides
Social
Commenter #RCS
Video Tips
About Us
Careers Page
G+
Cheat Sheets Blog
Webinars Custom 404

8. #2 Add value in a
unique and
remarkable way.

10. #3 Spread your reach
with an influential,
regular contributor

12. #4 Explainer videos -
tell your story.

14. #5 Develop your
partnerships

16. #6 Create the definitive
guide

18. #7 If you have data
allow access via API

21. #8 Use
Followerwonk

23. #9 Get good at
locating your target
influencers

27. #10 Clean, targeted
outreach data

28. 100
120
0
20
40
60
80
www.bbc.co.uk
www.youtube.com
www.nypost.com
www.bbfc.co.uk
blogs.suntimes.com
rogerebert.suntimes.com
paper.li
www.huffingtonpost.co.uk
mamacolive.com
instagram.com
www.salon.com
www.lamag.com
www.latimes.com
www.facebook.com
smartasscripple.blogspot.com
uk.movies.yahoo.com
www.buzzfeed.com
brucecameronelliott.blogspot.com
bradford-city-of-film.co.uk
www.thegizzlereview.com
sunsetgun.tumblr.com
www.indiewire.com
thenarrativejunkie.wordpress.com
www.radiolab.org
tinyurl.com
www.weheart.co.uk
kylesmithonline.com
www.improbable.com
vimeo.com
www.kickstarter.com
willcolahan1.wordpress.com
www.newstatesman.com
www.aceshowbiz.com
www.stltoday.com
www.alternatetakes.co.uk
www.utne.com
www.amazon.com
blogs.telegraph.co.uk
livewire.talkingpointsmemo.com
www.imdb.com
m.nypost.com
www.independent.co.uk
www.booking.com
www.jedbundy.com
m.tmi.me
open.salon.com
www-nc.nytimes.com
www.motherjones.com
www.davidbordwell.net
capitalcelluloid.blogspot.co.uk
www.dustandgrooves.com
skymovies.sky.com
www.dvice.com
www.texasmonthly.com
m.youtube.com
www.ticketweb.co.uk
www.firebox.com
www.vanityfair.com
www.gearfuse.com
www.wired.com
www.greenbelt.org.uk
www.guardian.co.uk
blogs.indiewire.com
www.collegehumor.com
Total

29. #11 Find recent
mentions and
contact the author

31. 300
250
200
150
100
Total
50
0

32. #12 *Never fail*
content outreach

33. Our outreach process
Concept Stakeholder
Idea Creation Outreach Recruitment Creation Signoff Placement
Sign Off

34. #13 Find mentions
of your brand that
don’t link

36. #14 Don’t guess
email addresses

37. http://www.mailtester.com/testmail.php

38. #15 Get social
profiles with
Fullcontact’s API

40. http://www.huffingtonpost.com/2013/03/01/how-to-be-a-travel-writer-infographic_n_2790781.html

41. #14 Never lose data
from an online
form, ever

42. https://addons.mozilla.org/en-US/firefox/addon/lazarus-form-recovery/

43. #15 Compiling data
earns links

44. http://www.fastcoexist.com/1680739/an-infographic-breakdown-of-the-worlds-greenest-cities

45. #16 Do your
background
research on your
link target

47. #17 Experiment with
alternative content
types

49. #18 Add your
keyword to
instagram / pinterest
images

50. Credit: http://thenextcorner.net/instagram-seo-boost/

52. #19 Hiring is
everything

53. http://www.thesamba.com/vw/archives/dic/pix/rustbucket.jpg

54. #20 Hire a
developer for your
SEO/SMO team

56. #21 Learn how to
make your data link
worthy.

57. http://justinbriggs.org/technical-hacks-for-content-marketing

58. #22 Outsource your
design work

60. #23 Use “how to
buy” video on your
category pages

62. #24 Use Google+
for outreach

63. site:plus.google.com/ "contributor to" OR "blogger" recipes -inurl:posts -inurl:communities -inurl:about

65. #25 Get email & site
contacts with this

67. Chrome “scrape similar” + tools.seogadget.co.uk

68. #26 Build a simple
QA system on your
site

70. #27 Identify your
affiliates top
keywords with
Searchmetrics Data

73. 70000 1
60000
6
50000
40000 11
Search
30000
16
ShopStyle
20000 Ranking
21
10000
0

74. #28 Use Ghostery to
ID tools your
competition are
using

76. #29 Get
creative, with tools

77. http://www.technomancy.org/google-suggest-venn/

81. #30 Usersnap is
amazing for user
feedback

83. # 31Find popular
Facebook pages by
category

84. http://www.zoomsphere.com/charts/facebook/us/pages/fans/today/all/1/

85. #32 Use social proof

87. #33 Get a Zirtual
Assistant

89. #34 Use Tineye to
find amazing blog
photos

91. #35 Use
LucidCharts

93. #36 Ask one
question

95. #37 Use this
attribution tool

96. http://wail.es/ga-attribution/

97. #38 Use free
sentiment tools

99. #39 Think with
Google & Scholar

100. http://www.thinkwithgoogle.com/insights/library/most-recent/?cat=travel

101. http://scholar.google.com/

102. #40 No time?
Audible.

103. http://www.audible.com/

104. #41 All Marketers
are Liars

105. Make sure your value
proposition comes across in
everything you do.
Think for a second how your
value proposition
changes/disrupts?
Is that apparent in Your
website?
Your sales pitch? Your
deliverables?
Your advertising?

106. #42 Monitor search
result flux

108. #43 Create
personas &
schemas.

110. #44 Be different

113. #45 Use Monroe's
Motivated Sequence

114. Attention Need Satisfaction Visualization Action

115. #46 Cobble together
apps

117. Via: @sharkseo

118. #47 Use Google
Correlate

120. #48 Get awesome
at Excel

121. +

123. #49 Everyone in
your company is an
SEO

125. #50 Laura loves
Usertesting

127. #51 Use reverse
image search

128. A DAY AT THE OFFICE

130. #52 Track new
followers and more
with Commun.it

132. #53 Don’t drop the
technical ball

135. 120000
Count of
100000 Request URL
Count of Ajax
80000
Count of Image
60000
Count of iFrame
40000
Count of
20000 Widgetame
0 Total

136. # 54 Build the
ultimate meta
header

137. <!-- Twitter Card -->
<!-- OG Protocol -->
<!-- Schema.org/Article -->

138. #55 Understand
your serps for best
rich snippets
strategy

140. #56 Stay up to date

142. #57 Create an
advanced segment
for QA keywords

143. b(add(ing)?|do(es)?|w
h(o|at|ere|en|y)|how|ca
n|?|a(m|re)|is|w(as|ere|
ill)|be(en|ing|st)?|versus
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http://www.seomoz.org/blog/using-google-analytics-to-power-an-effective-qa-strategy

144. #58 Group
keywords in GA by
audience

146. #59 Monitor your
new and lost links

147. https://ahrefs.com/site-explorer/

148. #60 Take your
(amazing) team
snowboarding

149. No idea.

150. makes no warranties, express, implied or statutory, as to the information in this presentation.