This document discusses combining paid search and organic marketing principles. It describes how customer acquisition has evolved from interruptive marketing to inbound marketing, where potential customers can be reached at different stages of their buying cycle. It provides a case study of how inbound marketing influenced a camera purchase and emphasizes the importance of both organic and paid search. The document concludes with five tips for combining marketing strategies, such as leveraging existing information providers and using paid search to turbocharge data gathering.
A guide to technology for marketers. Marketers today have a HUGE number of technology choices. This presentation spells out strategy and tactics for making marketing technology decisions.
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
A guide to technology for marketers. Marketers today have a HUGE number of technology choices. This presentation spells out strategy and tactics for making marketing technology decisions.
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
this presentation is going to explain the difference between Conventions sales strategy and Digital sales strategy. This is technology era and the old school of selling is not more effective so know more about the difference between Conventional sales and Digital sales strategy.
In Case you have missed our workshop on Marketing Attribution with Russell McAthy here is the presentation.
Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight.
Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands understand how consumers truly interact with their marketing activity both on and offline.
You Can't Buy Love: The Secrets of Demand Generation Strategy and SuccessMarketo
It's easy to spend some money to buy a bunch of cold "leads" for the sales team. But you can't buy interest, engagement or respect for your company and its products or services. Marketing may be a science, but making prospects love you before they've met you is an art called demand generation, and this webinar will show you how to build and implement a strategy to make it happen.
Join us on this educational webinar to learn:
• How to build and execute an end-to-end demand generation strategy
• The role of content in demand generation
• How to leverage social media
• What email contact strategy is most effective for nurturing leads
• How to tell when it's time for sales to make the call
• The secrets that can make your program a success
Account Based Marketing Success Path - Infrastructure and Campaign SecretsJosh Hill
Need to jumpstart your ABM efforts yesterday? Don’t struggle with your martech stack and database to support your ambitious efforts. Join this session to learn how two Marketo Champions do Account Based Marketing, including:
The Segmentation Framework you didn’t know you needed for targeting Accounts and Personas How to measure the performance of your ABM tactics in Marketo Real-life ABM campaigns you can deploy immediately. (May 2016).
SMX East 2015 Protecting Your Brand From Online Fraud, Infringement & Other E...Tad Miller
This year's session focused mostly on all of the different ways that a brand can be conquested against in the digital space including search conquesting, editorial conquesting and event based conquesting
The newest channel in Performance Marketing? How Referral Marketing is drivin...PerformanceIN
This session will explore the world of referral and incentive marketing, and why it should be an integral part of your brand’s acquisition strategy, with CPAs still at the heart of the marketing measure.
With reference to brand-led case study from O2, it will look at the development of omni-channel technology across desktop, mobile, social and instore in order to capitalise on customer advocacy, and how this has led to increased sales revenue whilst retaining CPA and ROI.
Stop Buying Likes - How to Engage with Online Influencers - Mel Kirk, Tribal ...PerformanceIN
Standing out from the crowd in today’s advertising climate is no easy feat. So how do you generate valuable and genuine recommendations for your brand while keeping out in front?
With experience in developing and executing engagement campaigns for brands such as Kelloggs, Vodafone, OnePiece and GAP, Tribal Media’s Mel Kirk will discuss the benefits of influencer engagement, as well as tapping into existing communities and building long-lasting, cost-effective relationships.
This session will demonstrate the value of online influencers in an industry where buying fans is rife, offering advice on avoiding common pitfalls in order deliver true value for money on campaigns.
How to Create Outstanding Content Across Europe by Kevin Gibbons and Chelsea ...PerformanceIN
Find out how to create outstanding content across Europe. Every market is different, timescales are short and budgets can be tight - but there's plenty of efficiencies in creating an integrated content strategy to combine local knowledge with a centralised strategy.
This session will share experiences of how we have achieved great results for brands including Momondo and Premier Farnell across Europe, by crafting content tailored and localised towards a targeted audience and promoted to leverage relationships within your geographic region.
The CMO's Guide to Performance MarketingPerformanceIN
The CMO's Guide to Performance Marketing by SVP Marketing Peter Klein of MediaWhiz, which took place at Performance Marketing Insights NYC on March 12 2013.
New Data Battlegrounds Shaping Performance - Dawn Quigg & Kevin Edwards, Affi...PerformanceIN
Performance Marketing’s success is built on sales volume but what other factors should we be considering when assessing the wider contribution to advertisers by the channel?
For too long many affiliate campaign decisions have been made with little, partial or no knowledge of the bigger picture: device switching, varying click paths by affiliate and sector and the impact of affiliates on customer quality. Many advertisers now challenge their networks to deliver both value and volume as well as unlocking previously untapped data sources that can inform future strategy.
Using Affiliate Window campaign data you’ll hear how different brands are making that transition. Highlighting key insights that will look to challenge perceptions and beliefs and showcasing how brands are building campaigns for the future, hear brand new network insights and concepts for 2015.
Securing the Future of Affiliate Marketing - Helen Southgate, affilinetPerformanceIN
With advertisers contemplating the value of reward-based activity, price comparison sites focusing on direct partnerships and companies taking their search campaigns in-house, the affiliate industry has important choices to make about where its future lies. Brands want to increase their reach and engage customers across a wide range of publishers, which is opening up opportunities for the networks best placed to meet their demands.
Helen Southgate takes an honest and direct review of the mythical ‘long-tail’ of websites and explains the steps affiliate marketing must take to ensure its sustainability.
this presentation is going to explain the difference between Conventions sales strategy and Digital sales strategy. This is technology era and the old school of selling is not more effective so know more about the difference between Conventional sales and Digital sales strategy.
In Case you have missed our workshop on Marketing Attribution with Russell McAthy here is the presentation.
Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight.
Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands understand how consumers truly interact with their marketing activity both on and offline.
You Can't Buy Love: The Secrets of Demand Generation Strategy and SuccessMarketo
It's easy to spend some money to buy a bunch of cold "leads" for the sales team. But you can't buy interest, engagement or respect for your company and its products or services. Marketing may be a science, but making prospects love you before they've met you is an art called demand generation, and this webinar will show you how to build and implement a strategy to make it happen.
Join us on this educational webinar to learn:
• How to build and execute an end-to-end demand generation strategy
• The role of content in demand generation
• How to leverage social media
• What email contact strategy is most effective for nurturing leads
• How to tell when it's time for sales to make the call
• The secrets that can make your program a success
Account Based Marketing Success Path - Infrastructure and Campaign SecretsJosh Hill
Need to jumpstart your ABM efforts yesterday? Don’t struggle with your martech stack and database to support your ambitious efforts. Join this session to learn how two Marketo Champions do Account Based Marketing, including:
The Segmentation Framework you didn’t know you needed for targeting Accounts and Personas How to measure the performance of your ABM tactics in Marketo Real-life ABM campaigns you can deploy immediately. (May 2016).
SMX East 2015 Protecting Your Brand From Online Fraud, Infringement & Other E...Tad Miller
This year's session focused mostly on all of the different ways that a brand can be conquested against in the digital space including search conquesting, editorial conquesting and event based conquesting
The newest channel in Performance Marketing? How Referral Marketing is drivin...PerformanceIN
This session will explore the world of referral and incentive marketing, and why it should be an integral part of your brand’s acquisition strategy, with CPAs still at the heart of the marketing measure.
With reference to brand-led case study from O2, it will look at the development of omni-channel technology across desktop, mobile, social and instore in order to capitalise on customer advocacy, and how this has led to increased sales revenue whilst retaining CPA and ROI.
Stop Buying Likes - How to Engage with Online Influencers - Mel Kirk, Tribal ...PerformanceIN
Standing out from the crowd in today’s advertising climate is no easy feat. So how do you generate valuable and genuine recommendations for your brand while keeping out in front?
With experience in developing and executing engagement campaigns for brands such as Kelloggs, Vodafone, OnePiece and GAP, Tribal Media’s Mel Kirk will discuss the benefits of influencer engagement, as well as tapping into existing communities and building long-lasting, cost-effective relationships.
This session will demonstrate the value of online influencers in an industry where buying fans is rife, offering advice on avoiding common pitfalls in order deliver true value for money on campaigns.
How to Create Outstanding Content Across Europe by Kevin Gibbons and Chelsea ...PerformanceIN
Find out how to create outstanding content across Europe. Every market is different, timescales are short and budgets can be tight - but there's plenty of efficiencies in creating an integrated content strategy to combine local knowledge with a centralised strategy.
This session will share experiences of how we have achieved great results for brands including Momondo and Premier Farnell across Europe, by crafting content tailored and localised towards a targeted audience and promoted to leverage relationships within your geographic region.
The CMO's Guide to Performance MarketingPerformanceIN
The CMO's Guide to Performance Marketing by SVP Marketing Peter Klein of MediaWhiz, which took place at Performance Marketing Insights NYC on March 12 2013.
New Data Battlegrounds Shaping Performance - Dawn Quigg & Kevin Edwards, Affi...PerformanceIN
Performance Marketing’s success is built on sales volume but what other factors should we be considering when assessing the wider contribution to advertisers by the channel?
For too long many affiliate campaign decisions have been made with little, partial or no knowledge of the bigger picture: device switching, varying click paths by affiliate and sector and the impact of affiliates on customer quality. Many advertisers now challenge their networks to deliver both value and volume as well as unlocking previously untapped data sources that can inform future strategy.
Using Affiliate Window campaign data you’ll hear how different brands are making that transition. Highlighting key insights that will look to challenge perceptions and beliefs and showcasing how brands are building campaigns for the future, hear brand new network insights and concepts for 2015.
Securing the Future of Affiliate Marketing - Helen Southgate, affilinetPerformanceIN
With advertisers contemplating the value of reward-based activity, price comparison sites focusing on direct partnerships and companies taking their search campaigns in-house, the affiliate industry has important choices to make about where its future lies. Brands want to increase their reach and engage customers across a wide range of publishers, which is opening up opportunities for the networks best placed to meet their demands.
Helen Southgate takes an honest and direct review of the mythical ‘long-tail’ of websites and explains the steps affiliate marketing must take to ensure its sustainability.
A World Without Cookies by Jochen SchlosserPerformanceIN
Biometrics might be the emperor’s new clothes for smartphone manufacturers, yet it is fingerprinting of an altogether different variety that has marketer’s salivating at the prospect of a cookieless web.
Using information from a mobile device means it is now possible to track a consumer without storing information locally, before doing away with cookies entirely. However, as with any technological innovation there are pros and cons to consider.
Dr. Jochen Schlosser will share discoveries he has made. What advantages are there, why this new ID should not be called fingerprinting and what aspects need to improve before it becomes the de facto standard?
Capture - Day 1 - 09:00 - "Drawing a Line Under the Measurement of Video Adve...PerformanceIN
The buying and selling of video advertising is not new. A more recent development has been seen in the rise of the all-consuming publisher, and the amount of brands adopting video to target consumers across different channels.
Then comes the tricky part: the measurement. In measuring the 'performance' of online video, what metrics should we be using to understand its impact?
In this session, Head of International and Programmatic at Tremor Video, Greg Smith, will guide PMI attendees through the potential of video advertising and what advertisers, publishers and agencies really should be looking for when grading success.
Getting Started in the US by Peter FigueredoPerformanceIN
It goes without saying that understanding the market you are about to launch into is crucial.
While many liken the US and Western Europe digital markets, it is important to be aware of the key differences, challenges and trends in order to launch a successful affiliate programme.
In this session, New York-based partner at House of Kaizen, Peter Figueredo, will take you through the importance of understanding stateside affiliation. Figueredo’s detailed roadmap includes big business considerations such as brand, shipping, pricing, localisation, tax law, network trends, attribution – and more.
How to Prepare for Investment and Survive Due Diligence - Eitan Jankelewitz, ...PerformanceIN
A lot of new businesses look for some kind of seed funding when starting out, but finding the right investors is not easy. The investment process itself is complicated and can seem overwhelming to new entrepreneurs.
In this talk, solicitor Eitan Jankelewitz will be sharing his experiences of advising both start ups and investors on investment transactions. Eitan will explain how you can make your company most appealing to a potential investor, how to prepare for investment and what you can expect from the investment process.
Performance Marketing Technology: Expanding Advertiser Partnerships - Nick Mo...PerformanceIN
Faced with an increasingly complex digital eco-system, many advertisers and agencies are moving towards specialist digital partnership management platforms. Advancements in technology have facilitated effective management of complex partner relationships - be it traditional affiliates or tracking, reporting and attributing through the full omni-channel landscape.
Nick Morris, Head of Technology at Tradedoubler, will look at how advertisers, agencies and publishers are using technology to develop their partner relationships. Omnicom Affiliates will present an agency perspective of using Tradedoubler’s partner management platform.
Smart Uses of Data: How to Learn More About Your Audience and Target Individu...PerformanceIN
Consumer insights have long been central to marketing strategy, but integrating audience data with the output of a typical plan is no mean feat. Collecting information is one thing, using it to develop a performance programme is quite another.
In this session Ed Lovelock and Owen Hancock will explore the innovative ways Argos and Commission Junction worked together over the last year, utilising data available to them from the British retailer’s site. The audience will learn of additional information on the lifetime value of affiliate-driven customers to the company, split testing cashback rates and targeting profitable behavioural segments.
Data best practices will also be covered and how, when properly utilised, they can create smarter and more efficient affiliate programmes.
Measuring The Modern Shopper - Lewis Lenssen, Rakuten AttributionPerformanceIN
The ‘modern shopper’ encounters endless messages via a plethora of online and offline marketing channels, executing transactions across multiple devices wherever and whenever they please. This creates a complex challenge for advertisers to analyse which promotional activities are most effective.
Rakuten Attribution’s (formerly DC Storm) Commercial Director Lewis Lenssen will look at how consumer behaviour has evolved while identifying key drivers for this change. Demonstrating the importance of a holistic customer view for accurate attribution, Lenssen will also cover how best to use consolidated user activity data in taking appropriate action.
Marketing Automation Meetup - Eloqua Lead ScoringDerek Bell
On the first Thursday of each month, we host a Marketing Automation Meetup. Generally supporting our Oracle Marketing Cloud Eloqua customers and prospects, these events provide a wide range of information and insight to support Modern Marketers. This event, held 16 April 2015, focussed on Lead Scoring.
Career marketing-3.0-changing-the-way-career-services-representatives-market-...Robert Starks Jr
Career marketing has traditionally been the use of the resume, cover letter, and various other forms of outdated documents. The information (or knowledge) economy requires a new response to career marketing and career professionals must adapt to become digital marketers to best serve job seekers. This presentation examines the evolution of the economy and career marketing as a response to the need for greater differentiation in an increasingly competitive job market. It shows people the difference between traditional career marketing and career marketing 3.0 and challenges career professionals to think in a different paradigm about our concepts of career, job search and career marketing.
• Want to expand your audience?
• Stuck in the same keyword research rut?
• Looking for untapped opportunities?
The answers are out there, you just need to know where to look. Here are specific free tactics to uncover fresh marketing potential and open up new directions for your digital marketing.
Birgitta Edbergs presentation of the themes in her book Social Affärsutveckling i Nätverksekonomin. We have to learn about the New Market Landscape and how the market- and business models from 1900s fits to the new Business Landscape. #SoMoCloBigData #NewMarketLogic #ServiceLogic Together will we explore new ways of Attract, Connect and Delight in Social Selling.
Supercharge Holiday Sales With These Must-Have PPC TacticsHanapin Marketing
Holiday sales are the ultimate chance for companies to boost profits and make it back into the black with paid search promotions. In this webinar presentation, we gathered four ecommerce experts that divulged their secrets on what you absolutely need to have and how to make your paid search campaigns super successful this holiday season.
The panel included Purna Virji from Bing, Jose Rodriguez from Google, Matt Umbro, founder of #PPCChat, and Carrie Albright, from Hanapin.
Digital marketing! the word that enterprises Love today. Well, too much of something is not good. Also, is this word not abused? In terms of Jargons? in the name of Analytics? In the name of getting responsive? Well, Probe in for details!
Lead Nurturing and Lead Scoring Software Accelerates Buying CycleRight On Interactive
Learn from savvy marketers how to accelerate the buying cycle with lead nurturing and lead scoring. Presented at ExactTarget Connections 10 customer conference on Sep 15, 2010 by Dave Morse of Delta Faucet, Bo Lowery of Wild Birds Unlimited, Jeremy Williams of Indiana Tourism, and Troy Burk of Right On Interactive.
Within the last few years Social Media Marketing has continued to grow exponentially. While participating in social media used to be optional, it has now become a key channel for business to engage their consumers in. Connie Bensen explores 8 key areas where brands can harness social media marketing.
This detailed report on the state of demand generation for 2013 was a the first look at the depths of marketing automations impact on the B2B demand generation landscape. Detailed analysis by leading experts this report set a new standard for baselines among B2B marketers.
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
B2B Marketing has changed. 89% of B2B buyers use the internet during their B2B research process, according to a joint study by Google and Millward Brown Digital.
Direct sales are still critical, but strategic digital marketing will fuel the sustainable growth of the company, through generating demand, and empowering sales. I just published a B2B Marketing Guide that shows B2B marketers how to build a robust B2B technology brand, using all forms of digital marketing tools.
http://gsfn.us/t/3zc14, Your community is a gold mine of valuable customer insights. Community Health Analytics (CHA) provides you with customizable reports, dashboards, and information to turn these insights into informed business decisions. Join us to learn the key metrics to track and the customizations available to help you tell different data stories.
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
The Competitive Edge - Inbound Marketing and Competitive AnalysisHubSpot
In this free webinar you'll learn how social media listening is the first step in an inbound marketing plan for your business and how this relates to your competitive analysis efforts for marketing.
This interactive session: "You are the creative agency”, will see TRIBE Founder Jules Lund turn the audience into a creative agency. In his inimitable and entertaining style, Jules will delve into a vision where consumers will be able to supply the creative for multi-channel brand campaigns by simply pulling their devices from their pockets – and with the help of our audience, he will show how this can happen.
He will also reveal why this is set to transform the advertising industry in less than a decade, partly driven by the ascension of millennials to the c-suite.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Drive Sales Through Influencer MarketingPerformanceIN
Influencer marketing has already proven itself as a successful channel for brand awareness and brands are clamouring to access influencers' trusted, authentic audiences. But for most brands the ultimate goal is to drive sales. Whether you're looking to work with Instagrammers and vloggers to amplify an existing e-commerce campaign or seeking features to support key points in your sales calendar, Mumsnet's Head of Influencer Marketing will be sharing their tried and tested formula to ensure ROI and successfully drive sales via influencer marketing.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Get Rid of Short-Term Thinking, Leverage Influencers, And Position Your Brand...PerformanceIN
Influencer Marketing is a strategy of principles rather than tactics, and when properly employed yields incredible ROI. These principles are simple yet critical for long-term success:
1: Weave influencer marketing into your overall brand strategy 2: Determine your metrics and mark your milestones 3: Know who you are leveraging and what you can expect 4: Relationships are Aladdin's Lamp 5: Strive for a solid value exchange.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Executing a Data-Driven Approach to Influencer MarketingPerformanceIN
Like every other marketing channel, Influencer Marketing strategy should be driven by data and ROI metrics, however, we find that this is often not the case. As the influencer marketing space has matured, data has become available to marketers and there are tools and expertise available to develop data-driven strategies and insights both before engaging an influencer and to measure the success of campaigns.
Danielle will lay out the benefits of a data-driven approach to influencer marketing, provide a framework for structuring a campaign and selecting the right influencers based on their audience and provide tips on optimizing campaigns.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Brand Accountability: Tapping into the Conscious ConsumerPerformanceIN
Brand accountability, diversity, social awareness and responsibility are no longer trends, they are minimum requirements for brands. According to a report by Fuse, 85% of Gen Z believe companies have an obligation to help solve social problems. So, how do you show audiences you’re a brand with a conscience? We’ll take a look at recent influencer campaigns by La Mer and River Island to learn how they’ve tapped into hyper-engaged audiences from a variety of backgrounds, ethnicities, and values, whilst inviting the consumer to be part of the movement.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Adidas' Blueprint for the Future of Affiliate MarketingPerformanceIN
Adidas will host a joint session with Partnerize in which they will take the audience through their affiliate strategy, focusing on why and how they decided to incorporate offline vouchers and offers into their traditional affiliate programme. The session will also look at how adidas have created their blueprint to help shape and create a competitive advantage via an innovative and holistic approach to affiliate marketing and partnerships.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Influencer marketing is here to stay, entire industries are getting transformed and companies are built from scratch on social media alone. However, as companies invest more they expect more, including assurances that impressions and engagements are real. The follower count is frequently used to calculate rewards, but this is a crude metric to assess the output of an Instagram influencer campaign. Solberg Audunsson, CEO of Takumi, breaks down what is behind the follower count, how to think about and tackle fraud and what tools are available to advertisers today to reduce waste at various points in the pipeline.
****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Solving the $500 Million Influencer Fraud ProblemPerformanceIN
The rush to cash in on the promise of influencer marketing created a mounting problem of fraudulent activities and fake followers by so-called influencers. It now needs the industry's full focus to be solved. InfluencerDB CEO Robert Levenhagen speaks about how we got to this challenging situation and how the industry - and especially brands - can address the issue when working with influencers.
***
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
****
Scale, Adapt and Scale Again - Growth Hacking Your Performance CampaignPerformanceIN
Want to get fast results? To be fair, the answer is easy - create fast processes. With high-tempo inputs, you get high-tempo results. However, putting this into practice is harder.
Growth hacking isn’t just about doing things faster; it’s about determining success as fast as possible to enable decisions to scale up, or cut down - then move on.
Discover how MVF manages high-performance teams that need to scale, adapt, then scale again and learn the three core principles Pieter has used to build a performance marketing culture.
Influencer Marketing Without the Proper Checks & Transparency will Not Work.PerformanceIN
Hear from Alex Frolov the CEO of HypeAuditor as he takes you all on a journey of how AI can be used to audit Instagram influencers.
For influencer marketing to work it has to be transparent, authentic and compliant. Join this session to learn from examples how HypeAuditor audits Instagram influencers in a quick, easy & efficient way.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Build an Organic Influencer Marketing ProgrammePerformanceIN
Influencer Marketing is most often talked about in the context of paying influencers to promote a brand or product, usually on Instagram. But influencers come in a variety of shapes and sizes and brands can work with influencers in wide variety of ways beyond paid promotion. In his talk, Alistair will be foucsing on how to build an organic influencer programme from objective-setting, through to influencer identification, outreach and evaluation and how to employ elements of content marketing and employee advocacy in your strategy
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Build a World-Class High-Performance CulturePerformanceIN
Robert Glazer’s company, Acceleration Partners, has won numerous awards for their workplace culture and employee happiness, most recently #4 on Glassdoor’s Employees’ Choice Awards. Glazer attributes this success to the introduction of Company Core Values and a rigorous hiring process. Once employees are hired, care is taken to nurture staff both professionally and personally, while continuously evaluating their fit as the company grows. This 360⁰ approach has led employees to proclaim “I don’t know why I’d ever leave.” Glazer will share the evolution of these practices and his nontraditional approaches such as the Capacity/Experience Paradox, Mindful Transitions, and the Work-Life Paradigm.
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
CRO is Dead: Mapping the future with Customer Journey OptimisationPerformanceIN
The bell tolls for Conversion Rate Optimisation.
As acquisition becomes more expensive, consumers become more demanding and competition becomes even more aggressive, the time when simple optimisations for a conversion rate would be enough is long gone. Today's retailers are setting their sights on something broader: the mindset that maps and evaluates the whole customer journey, adapting it continuously in order to enhance the customer experience and deliver on multiple goals, from lead generation to customer lifetime value.
That methodology is called Customer Journey Optimisation, and in this swift 30 minutes you'll learn:
How focusing on ‘CRO as usual’ could be harming you
What Customer Journey Optimisation is
How to apply Customer Journey Optimisation to your e-commerce activity
Whether you’re a publisher or advertiser, the right context makes all the difference to how users interact with your messages.
Discover the effect context has on our brain, consumer behaviour and conversion rates. We’ll present fresh evidence from the fields of neuroscience, behavioural psychology and linguistics.
Learn how you can create environments to enable context to work in your favour, and increase engagement.
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
14 Landing Page Tips to Action Today to Make More MoneyPerformanceIN
The Landing Page Guys run through unique conversion tips that you can implement to increase success on your conversion funnels. They will breakdown the most crucial elements of a landing page and most importantly show you some actionable takeaways to improve your conversions. Having built over 3000+ landing pages they know what converts and will be sharing their inside secrets and tips with you live on stage.
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Brands with Pride - Influencer MarketingPerformanceIN
Pulsar will show which brands are sharing their love this year. A data visualisation of brands launching #PRIDE products this summer, with Glossybox and boohoo. Find out how to launch your campaign with social influence.
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
AI - It's Not All Hype - Google ShoppingPerformanceIN
The AI frenzy has wormed it’s way to the core of digital advertising. A recent report crowned ‘artificial intelligence’ as the most over-hyped term in marketing.
Join Fred as he explores the hype around AI, discussing real-world uses for both AI and Automation, with examples direct from award-winning Google Shopping. Finally, he will speculate as to what the future may hold.
These slides are taken from the Performance Marketing Awards webinar held on 07.12.16, covering key dates and deadlines, entry tips, common mistakes to avoid, the new categories are explained in more detail as well as changes to entry processes for awards such as Industry Choice of Partner.
More Addictive than Crack - What Drug Peddling can Teach you about Lead Gen_O...PerformanceIN
Buyers and sellers; customers and users? Pure product diluted by being cut too many times, kingpins making serious money, foot soldiers getting by... Lead generation is a serious business, while the similarities with some of the dealings on shows like 'The Wire' are uncanny.
Beyond the numbers there are people - contacts to be made - but only if you can find them.
As managing director of RS Data Tech, Owen Roberts has learned that to play ball in the lead generation space, you need to be quick with numbers and well-versed in the art of the acronym. This session will cover the metrics that make the difference between winning and losing at lead generation, and the value of analytics in gaining trust.
Owen will cover off where the power lies, the key players and how you become part of their circle.
5. WTF is Inbound Marketing Anyway?
Lets ask the Industry:
Questions? tweet @searchmartin 5
6. WTF is Inbound Marketing Anyway?
Lets ask the Industry:
37 Comments
48 Tweets
43 FB/G+/Linkedin
Questions? tweet @searchmartin 6
7. WTF is Inbound Marketing Anyway?
Lets ask the Industry:
37 Comments
48 Tweets
43 FB/G+/Linkedin
Still no closer to a definition!
Questions? tweet @searchmartin 7
8. Inbound Marketing Defined
In-bound Mar-ket-ing
-noun
“Marketing strategy that relies on being in the
discovery phase of the acquisition cycle.”
Questions? tweet @searchmartin 8
16. Customer Acquisition – circa 1995
Reach
Interrupt them
maximum
with information Hope
possible
about you
audience
Questions? tweet @searchmartin 16
17. Customer Acquisition – circa 2013
With
Interest
Inbound Marketing
you can appear at
Retention Research
every stage of the
consumer buying
cycle often at no
Conversion Awareness
media cost
Questions? tweet @searchmartin 17
23. Customer Acquisition – circa 2013
Interest
80% of Search Clicks STILL go to organic!
“Organic listings are
trusted to be more
relevant than paid
search.”
Questions? tweet @searchmartin 23
24. Customer Acquisition – circa 2013
Research
Researching products has become an
integral part of the purchase cycle in the
internet age
Questions? tweet @searchmartin 24
27. Customer Acquisition – circa 2013
I know what I'm looking for.
Research
All I need to do is find the best
place to buy what I'm looking for.
Amazon show up in #1 in PPC
Conversio for the product I want.
n
Amazon show up in #2 in SEO
with the same page.
Questions? tweet @searchmartin 27
28. Customer Acquisition – circa 2013
I know what I'm looking for.
Research
All I need to do is find the best
place to buy what I'm looking for.
Amazon show up in #1 in PPC
Conversio for the product I want.
n
Amazon show up in #2 in SEO
with the same page.
I Trust Amazon…
Questions? tweet @searchmartin 28
29. Customer Acquisition – circa 2013
Research
Conversio
n
Questions? tweet @searchmartin 29
31. I bought the camera
Questions? tweet @searchmartin 31
32. Lets go back to the modern purchase cycle
Using inbound marketing we can influence
the purchase path much earlier Interest
We build awareness for when the
consumer is ready to convert
Retention Research
We get the chance to retain the customer
after initial purchase!
Conversion Awareness
Questions? tweet @searchmartin 32
33. Lets look at the value of traffic sources
We know most search engine
clicks happen in the organic
listings.
There are more informational
searches than transactional
though..
80% of Search Clicks STILL go to organic!
Questions? tweet @searchmartin 33
34. Lets look at the value of traffic sources
42-48% of conversions happen against a paid click!
Stats based on 80% of sites closest to median
purchasing behavior split between organic and paid,
travel industry test group Q3 2012.
Despite higher traffic numbers
paid search still drives
unmatched conversion
metrics, and simply can not be
ignored.
Questions? tweet @searchmartin 34
35. Hang on a minute….
Questions? tweet @searchmartin 35
36. Lets look at the modern buying process again
SEO
Community
Engagement Blogging Research
Interest
CRM Whitepapers
eMail Retention Research News
Reviews
Comparison
Pay per Click
Conversion Awareness
Social Media
Adwords
Affiliate Marketing PR
Questions? tweet @searchmartin 36
37. Lets look at the modern buying process again
SEO
Community
Engagement Blogging Research
Interest
CRM Whitepapers
eMail Retention Research News
Reviews
Comparison
Pay per Click
Conversion Awareness
Social Media
Adwords
Affiliate Marketing PR
Questions? tweet @searchmartin 37
38. Lets look at the modern buying process again
Interest
Stuff you ..stuff you
should Retention Research
really
pay for.. shouldn’t!
Conversion Awareness
Questions? tweet @searchmartin 38
39. Economies of Scale and Traffic Volumes
SEO & SMM to build awareness
and attract consumer attention Highest Traffic
PPC to ensure you
don’t lose the
customer
Retention
Highest Conversion Rate
Questions? tweet @searchmartin 39
40. Know what question you are answering
I need help making a purchase decision:
• Do I have a need?
• Does a product fulfill my need or desire?
• What factors should I consider in making my purchase?
• Which product matches my requirements best?
These are the questions you should be
answering by being in the right place at the
right time – organically.
Questions? tweet @searchmartin 40
41. Know what question you are answering
I want to find the best place to make my purchase
• Where is the product available?
• How much does it cost?
• When can I have it delivered?
These are the questions you should be answering with paid
search clicks, a common mistake is providing all the answers
and losing the conversion when the consumer is in the right
mindset.
Questions? tweet @searchmartin 41
42. How big is inbound?
But what
about on
other
platforms?
80% of Search Clicks STILL go to organic!
Questions? tweet @searchmartin 42
43. How big is inbound?
Questions? tweet @searchmartin 43
44. How big is inbound?
Questions? tweet @searchmartin 44
45. How big is inbound?
Questions? tweet @searchmartin 45
46. How big is inbound?
Questions? tweet @searchmartin 46
47. How big is inbound?
(but then, has anyone ever
bought anything because of
twitter?)
Questions? tweet @searchmartin 47
48. There’s gold in them hills
Questions? tweet @searchmartin 48
49. My Top 5 Tips on
Combining Marketing
Questions? tweet @searchmartin 49
50. Information Providers
Every Niche has existing information providers:
These may be popular blogs, forums, review
sites, basically – anywhere where your audience is
already gathering.
Use tools like Searchmetrics, SEMrush or SpyFu to
find their most important groups of keywords, this will
guide your content production towards the most
valuable content to attract visitors in the greatest
volume.
Its unlikely that your direct ecommerce competition is
already doing this…
Questions? tweet @searchmartin 50
51. Information Providers
Every Niche has existing information providers:
These may be popular blogs, forums, review
sites, basically – anywhere where your audience is
already gathering.
Use tools like Searchmetrics to find their most
important groups of keywords, this will guide your
content production towards the most valuable
content to attract visitors in the greatest volume.
Its unlikely that your direct ecommerce competition is
already doing this…
Questions? tweet @searchmartin 51
52. Turbocharge Data Gathering
Leverage the speed & flexibility of PPC:
Once you have a clearer picture of what you
think you should be ranking for run broad
matched paid search campaigns for a few
days, with medium to high bid prices, and
uncapped budgets ($10,000s per day).
This will give you a better picture of the
marketplace than any amount of consumer
research ever could.
Questions? tweet @searchmartin 52
53. Use Adwords Segmentation for SEO
Use Adwords Audiences on Organic Traffic:
It can be a great way of targeting the right
message to the right consumers, and keeping
track of how your SEO has influenced your paid
search campaigns.
You can further filter the right advertising
message to the right audience, maximizing your
potential returns.
Questions? tweet @searchmartin 53
54. Hack Affiliate Software for Funnel Attribution
Hack class leading attribution tracking:
Getting your ROI from content production is
notoriously tough – but there is a relatively easy
and cost effective way.
Experiment with your own in house affiliate
tracking solution, Post Affiliate Pro is a great
example of software that handles multi touch
attribution in a straight forward environment, just
setup Google Organic, Adwords, and referral
sources as different “affiliates” with unique
contribution values.
Questions? tweet @searchmartin 54
55. Turn visitors into an army of marketers
Give a sense of achievement
LinkedIn gave “status” to power
users and invited them to tweet
about it. Its also an awesome
CRM tool!
Questions? tweet @searchmartin 55
56. Use your existing assets wisely
You’ve built up Social Media
Assets – USE them!
For years everyone has thought
about follower count or total likes –
lets start using them!
Be human, ask your influential
followers to give their feedback on
your content, you’ll get great
information and social shares that
count.
Questions? tweet @searchmartin 56