Entries for the performance marketing awards are now open, with standard entries closing on January 20, 2017, and late entries closing on January 27, 2017. New categories include Best Affiliate Marketing Innovation and Best FMCG Campaign, with a shortlist to be unveiled on March 1, 2017, followed by public voting until April 7, 2017. Key tips for entries include starting early, adhering to templates, and providing clarity in answers, while common mistakes involve missing deadlines and exceeding allocated space.

1. Entry Tips, Dos and Don'ts

2. Key deadlines
• ENTRIES ARE NOW OPEN
• 20.01.17 Standard entries close
• 27.01.17 Late entries close
• 01.03.17 Shortlist unveiled
• 01.03.17 Voting open
• 07.04.17 Voting closed
• 25.04.17 Key deadlines

3. Entry tips – the basics
• Include ROI figures
• Start early
• Provide clarity in answers
• Follow the entry templates – they are there for guidance to
make the judges scores fair across the board
• Get creative

4. Common mistakes
• Not getting sign off in time
• Missing the deadline
• Not following the entry template guidelines.
• Going over the allocated space for entries. (Two pages for
entries, and a further two for supporting evidence.)

5. New categories
• Best Affiliate Marketing Innovation
• Best FMCG Campaign
• Best Influencer Campaign
• Most Creative Performance Marketing Campaign
• Best Integrated Performance Campaign
• Most Effective Agency (and the voting post shortlist)

6. Verticals
• Verticals are now campaign or activity focused
• A campaign is a goal-driven activity or strategy that delivers
defined objectives
• Between a minimum of two partners (advertiser
and publisher, tech provider and agency)

7. Industry Choice changes
• Not a nominated award; you must enter via a form. This is
free to enter
• Judges will then create a shortlist based on attributes like
sales, adoption of new technology, range of performance
marketing channels explored and relationships with clients
• Shortlist announced on March 1st alongside all other
shortlisted companies and then open to a public vote which
closes April 7th

8. Rising Star
• Nominations for this ever popular category are set to close
on December 16
• This year, following an interview with our scrupulous panel of
judges, the shortlisted will have the opportunity to write for
PerformanceIN as part of our Rising Star series before being
handed over to the public for the final vote

9. Questions?
• Use the chat window to field your questions
• Rather talk it over?
kezia.mcauley@performancein.com