This two-day workshop brings together digital thinkers and practitioners to share insights on making digital work. On day one, participants will learn about evolving consumer trends and digital strategy, and how to build new teams and processes for digital work. Hands-on sessions will explore anxieties and aspirations around digital work, and challenge participants to create something digital. Day two focuses on new agency models, transforming organizations, the role of technology in creative work, and mobilizing consumer participation through digital experiences. Additional hands-on sessions will help participants rethink their own organizations and inspire consumer engagement. Attendees will gain an understanding of roles, processes, and criteria for evolving digitally as individuals and companies.
The document is a program for the Australian Marketing Institute's Brand Finance Forum on digital media's impact on brand value. The forum will explore how digital media has changed brand communications and the implications for brand management. It will also discuss how to build and measure brand value in the new digital landscape. Speakers from companies like SEEK, Virgin, and Colmar Brunton will address topics such as tracking consumer sentiment online, designing for communities, and adapting to changes in public opinion. The goal is to help marketers leverage digital opportunities while mitigating risks to their brands.
Ge energy digital boot camp - master presentationJoe Koufman
This document summarizes a presentation given by Engauge, a digital marketing agency. The presentation covered several topics related to emerging digital technologies including: B2B social media; location-based services; mobile and the cloud; future of television; analytics and measurement. It provided an agenda, introductions of several speakers, and summaries of their respective presentations.
Cactus staffers Norm and Mike headed to Boulder Digital Works' Making Digital Work. Here is there take on the 2-day workshop. Norm's through his sketchpad, Mike's through his iPad.
“Organizational Culture Revolution for the Next Generation, Innovation and th...Mark Mueller-Eberstein
Seattle Interactive Conference SIC 2012
Organizational transformation
Innovation in technologies are truly revolutionary, but for many organizations the management philosophy hasn’t shifted. We are at the beginning of the "next revolution". And many think, that corporations and nation states are so "yesterday". But institutions are generally the last to innovate themselves and "hold outs" against positive transformation.
This report uncovers major themes, key trends and opportunities to help you grow your business and progress your career into the future. Available in different formats to buy or just preview, the themes of PSFK's Future of Work report cover the Ideal Workforce, Empowered Culture, Intuitive Connection and Agile Workplaces. PSFK extends its 'Future of' reports with the 140 page document that covers the new ways we are working and the implications for business and for workers.
Within each theme we describe 4 trends and each trend is supported by 4 examples, supporting statistics and implications defined by our PSFK Labs team. During this process we spoke to a number of experts to understand the trends better. Their feedback can be found in quotes and interviews throughout the report.
As a bonus, we also turned to a number of creative agencies to bring the trends to life. We asked them to imagine the future of work and you will find their concepts within this document. At the end of the report, you will also discover the submission of examples of progressive work environments. These were submitted by the readers of PSFK.com after we asked for their input into the report in 2012.
We hope that you find inspiration in every section of PSFK's Future of Work report. For copies, downloads or an in-person presentation please visit: http://bit.ly/VghG9z
The document discusses how digital disruption is transforming industries and business models. It notes that many organizations have become "digital dinosaurs" unable to adapt, and that over 40% of jobs could be replaced by digital technology in the next two decades. It provides examples of industries like retail, taxis, and media that have been disrupted. The key themes are that we are in an era of digital disruption and digital Darwinism, where organizations must adapt or risk failure. Strategies discussed include transforming customer engagement, internal processes, and business models to drive digital change.
A concept is proposed for an online platform called SHOP&SHOW to help independent creative workers and entrepreneurs promote and sell their work. The platform would allow users to have virtual "stalls" to display their designs, products, stories and experiences. Users could view each other's stalls, comment and purchase items. A message board would enable sharing of ideas, job opportunities and news. The goal is to help creative users promote themselves, find recognition and sell their works through an engaging online community.
Fibep - The Future of Media in the Digital AgeScopernia
The document discusses the future of media in the digital age. It outlines how digital consulting company DearMedia helps clients navigate opportunities in digital and social media. The rise of mobile devices and platforms is transforming traditional media consumption, as audiences now watch TV and engage with content in nonlinear ways. Building strong communities and connections with audiences will be important for media brands in this new landscape.
The document is a program for the Australian Marketing Institute's Brand Finance Forum on digital media's impact on brand value. The forum will explore how digital media has changed brand communications and the implications for brand management. It will also discuss how to build and measure brand value in the new digital landscape. Speakers from companies like SEEK, Virgin, and Colmar Brunton will address topics such as tracking consumer sentiment online, designing for communities, and adapting to changes in public opinion. The goal is to help marketers leverage digital opportunities while mitigating risks to their brands.
Ge energy digital boot camp - master presentationJoe Koufman
This document summarizes a presentation given by Engauge, a digital marketing agency. The presentation covered several topics related to emerging digital technologies including: B2B social media; location-based services; mobile and the cloud; future of television; analytics and measurement. It provided an agenda, introductions of several speakers, and summaries of their respective presentations.
Cactus staffers Norm and Mike headed to Boulder Digital Works' Making Digital Work. Here is there take on the 2-day workshop. Norm's through his sketchpad, Mike's through his iPad.
“Organizational Culture Revolution for the Next Generation, Innovation and th...Mark Mueller-Eberstein
Seattle Interactive Conference SIC 2012
Organizational transformation
Innovation in technologies are truly revolutionary, but for many organizations the management philosophy hasn’t shifted. We are at the beginning of the "next revolution". And many think, that corporations and nation states are so "yesterday". But institutions are generally the last to innovate themselves and "hold outs" against positive transformation.
This report uncovers major themes, key trends and opportunities to help you grow your business and progress your career into the future. Available in different formats to buy or just preview, the themes of PSFK's Future of Work report cover the Ideal Workforce, Empowered Culture, Intuitive Connection and Agile Workplaces. PSFK extends its 'Future of' reports with the 140 page document that covers the new ways we are working and the implications for business and for workers.
Within each theme we describe 4 trends and each trend is supported by 4 examples, supporting statistics and implications defined by our PSFK Labs team. During this process we spoke to a number of experts to understand the trends better. Their feedback can be found in quotes and interviews throughout the report.
As a bonus, we also turned to a number of creative agencies to bring the trends to life. We asked them to imagine the future of work and you will find their concepts within this document. At the end of the report, you will also discover the submission of examples of progressive work environments. These were submitted by the readers of PSFK.com after we asked for their input into the report in 2012.
We hope that you find inspiration in every section of PSFK's Future of Work report. For copies, downloads or an in-person presentation please visit: http://bit.ly/VghG9z
The document discusses how digital disruption is transforming industries and business models. It notes that many organizations have become "digital dinosaurs" unable to adapt, and that over 40% of jobs could be replaced by digital technology in the next two decades. It provides examples of industries like retail, taxis, and media that have been disrupted. The key themes are that we are in an era of digital disruption and digital Darwinism, where organizations must adapt or risk failure. Strategies discussed include transforming customer engagement, internal processes, and business models to drive digital change.
A concept is proposed for an online platform called SHOP&SHOW to help independent creative workers and entrepreneurs promote and sell their work. The platform would allow users to have virtual "stalls" to display their designs, products, stories and experiences. Users could view each other's stalls, comment and purchase items. A message board would enable sharing of ideas, job opportunities and news. The goal is to help creative users promote themselves, find recognition and sell their works through an engaging online community.
Fibep - The Future of Media in the Digital AgeScopernia
The document discusses the future of media in the digital age. It outlines how digital consulting company DearMedia helps clients navigate opportunities in digital and social media. The rise of mobile devices and platforms is transforming traditional media consumption, as audiences now watch TV and engage with content in nonlinear ways. Building strong communities and connections with audiences will be important for media brands in this new landscape.
Eight&four is a digital marketing agency founded in 2008 that is based in London. It provides services such as website development, SEO/PPC, social media, and email marketing. The agency has grown to 8 employees and works with clients across various sectors. Three case studies are described that showcase projects for Alzheimer's Society, WomanCare Global, and The Lord's Taverners. The projects involved developing websites and digital marketing strategies to meet specified goals, which resulted in increased engagement and sales.
Eight&four is a digital marketing agency founded in November 2008 and based in London. They specialize in web design, development, search engine marketing, email marketing, and social media strategy. The agency has grown to 8 employees and has an award-winning portfolio serving clients across various industries. Their services include website development, SEO/PPC, mobile development, email marketing, and social media.
The document outlines a workshop on preparing for the digital revolution. It discusses how digital Darwinism will lead to the failure of companies and organizations that do not adapt to disruptive technologies. 70% of the global workforce will be "digital natives" by 2025 who expect constant connectivity. Traditional industries like education and media are at risk of becoming "digital dinosaurs" if they do not reinvent themselves for the digital age. The document argues that companies must focus on social media, mobile, big data, and the customer experience to survive. Social business and digital leadership will be required to drive necessary digital transformations.
The document discusses the shift from traditional command-and-control corporate structures to more collaborative social business models. It notes that early attempts at social media were like teenage sex, with everyone wanting to try it but not knowing how. However, facilitating engagement and participation through social networks allows ideas to spread widely. The document advocates removing barriers between departments and hierarchies to allow networks to flatten and democratize organizations.
1) The document discusses emerging social business strategies in 2010 and what works and why.
2) It examines major shifts like who creates value, how much control businesses have, and increased transparency, as well as forces like network effects and peer production.
3) The document outlines challenges of social business like cultural challenges, disruption, cost and risk, and evaluates strategies in terms of challenges, repeatability, and strategic value.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
RadMoon was founded as a digital art and media installation company. They have a team that specializes in designing, engineering, and planning permanent interactive installations for museums, art galleries, and corporate spaces. The team includes experts in areas relevant to such installations like art theory and media coordination. They work to ensure installations meet client specifications and are long-lasting and serviceable. RadMoon also provides consulting, support, and acts as a general contractor for installation projects.
The document discusses the concept of social business design. It argues that traditional views of social media need to be demolished and reimagined. Social business design aims to intentionally create socially calibrated and dynamic business systems, processes, and culture. It presents a conceptual framework consisting of four archetypes - ecosystems, hivemind, dynamic signals, and metafilters. These represent connections, culture, communication processes, and filters/measurement. The goal is improved and emergent business outcomes through more adaptable, collaborative practices informed by engaging all constituents. Social business design can help organizations better integrate social strategies and realize new opportunities in today's networked economy.
Yahoo operates a highly customer-centric design process, using user research to develop products. It takes an agile approach without formalized processes, instead focusing on capturing best practices. Designers work closely with teams using tools like Agile methodology, conducting frequent testing and iterations. While Yahoo completes most design in-house, it occasionally uses external designers for unusual projects.
UK Event - Dell B2B Social Media Huddle, London 2009Kerry Bridge
Neville Hobson from WeissComm Group and I have organised a free event to bring together senior communications and marketing professionals to exchange and share experiences on B2B social media.
This event has now sold out - however you can follow this event on Twitter using #dellb2b and we'll let you know where presentations from the day wil be posted.
http://bit.ly/4wCjbV
The mondefama collective is a comet founded by Franck Lesimple. Thought in circular economy and horizontal management which breaks the codes of traditional agencies. We bring this collective into existence to cultivate our passion to innovate, creative marketing and the use of technology towards responsible transition.
The document advertises an innovation symposium hosted by the Innovation Pioneers Network over two days in Stockholm. The event will include 10 workshops led by innovation leaders from various companies, and is aimed at building networks and sharing knowledge and experiences in innovation. Over 200 innovation leaders will participate in the workshops, panel discussions, and networking activities focused on developing innovation capabilities. Participants will gain membership in the Innovation Pioneers Network and access to an online innovation hub.
In this document, we have collected and compiled the most important experiences and lessons learned from the last six years of our award winning social intranet. With it, we want to give inspiration, courage and confidence to people who face similar situations at their companies, and sometimes obstacles and challenges: "Keep going! It's worth it."
Who says paper is dead? Business model innovation in the media industryPatrick Stähler
The presentation is all about the need for innovative business models in print as well as online for the so-called content industry like newspaper. A mere transformation of the classical print model to online does not work since the revenue sources did not follow and the approach to serve all users with a broad spectrum of content does not work on the web since longtail publishers will always beat you on certain topics.
The document summarizes BBDO Guerrero as a highly awarded advertising agency in the Philippines. It lists numerous awards the agency has won for effectiveness and creativity over the past two years. It also describes the agency's approach of focusing on insights, ideas, and solutions that drive business results for clients. Key clients and campaigns are highlighted that have improved brand metrics and delivered on business goals.
The document summarizes notes from a field trip to HootSuite, a social media management platform company. Some key points include:
- HootSuite was created to address frustrations with managing multiple social media accounts and scheduling posts across different time zones. Their dashboard allowed marketing teams to accomplish much more work in less time.
- They grew rapidly from 100,000 followers after 6 months to over 3 million followers in just a few years with only 25 employees.
- HootSuite looks for job candidates passionate about social media who can think critically and use their tools effectively, rather than focusing on degrees or experience.
- Being transparent, building community, and providing valuable tools and content, rather than just
This document provides an overview of Switch, a networked agency that uses a flexible network of PR, marketing, branding and digital specialists. They aim to deliver compelling communications for clients in an agile way without waste or fluff. Switch operates as a flexible network rather than a hierarchy and provides integrated communications services including consulting, creating materials, communications, and measuring outcomes. It highlights some of Switch's clients and campaigns across various industries.
We are proud to announce our twentieth Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.
This document discusses the role of the creative technologist. It defines the creative technologist as a key member of the digital creative team who helps lead projects from concept to delivery. The creative technologist both writes code to build software and platforms, and also leads strategic thinking. Some of the main responsibilities outlined include managing emerging technologies, building prototypes, enabling agile workflows, and sparking creative thinking through research and experimentation. The role of creative technologist has grown in importance as technology has increasingly disrupted advertising.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
Eight&four is a digital marketing agency founded in 2008 that is based in London. It provides services such as website development, SEO/PPC, social media, and email marketing. The agency has grown to 8 employees and works with clients across various sectors. Three case studies are described that showcase projects for Alzheimer's Society, WomanCare Global, and The Lord's Taverners. The projects involved developing websites and digital marketing strategies to meet specified goals, which resulted in increased engagement and sales.
Eight&four is a digital marketing agency founded in November 2008 and based in London. They specialize in web design, development, search engine marketing, email marketing, and social media strategy. The agency has grown to 8 employees and has an award-winning portfolio serving clients across various industries. Their services include website development, SEO/PPC, mobile development, email marketing, and social media.
The document outlines a workshop on preparing for the digital revolution. It discusses how digital Darwinism will lead to the failure of companies and organizations that do not adapt to disruptive technologies. 70% of the global workforce will be "digital natives" by 2025 who expect constant connectivity. Traditional industries like education and media are at risk of becoming "digital dinosaurs" if they do not reinvent themselves for the digital age. The document argues that companies must focus on social media, mobile, big data, and the customer experience to survive. Social business and digital leadership will be required to drive necessary digital transformations.
The document discusses the shift from traditional command-and-control corporate structures to more collaborative social business models. It notes that early attempts at social media were like teenage sex, with everyone wanting to try it but not knowing how. However, facilitating engagement and participation through social networks allows ideas to spread widely. The document advocates removing barriers between departments and hierarchies to allow networks to flatten and democratize organizations.
1) The document discusses emerging social business strategies in 2010 and what works and why.
2) It examines major shifts like who creates value, how much control businesses have, and increased transparency, as well as forces like network effects and peer production.
3) The document outlines challenges of social business like cultural challenges, disruption, cost and risk, and evaluates strategies in terms of challenges, repeatability, and strategic value.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
RadMoon was founded as a digital art and media installation company. They have a team that specializes in designing, engineering, and planning permanent interactive installations for museums, art galleries, and corporate spaces. The team includes experts in areas relevant to such installations like art theory and media coordination. They work to ensure installations meet client specifications and are long-lasting and serviceable. RadMoon also provides consulting, support, and acts as a general contractor for installation projects.
The document discusses the concept of social business design. It argues that traditional views of social media need to be demolished and reimagined. Social business design aims to intentionally create socially calibrated and dynamic business systems, processes, and culture. It presents a conceptual framework consisting of four archetypes - ecosystems, hivemind, dynamic signals, and metafilters. These represent connections, culture, communication processes, and filters/measurement. The goal is improved and emergent business outcomes through more adaptable, collaborative practices informed by engaging all constituents. Social business design can help organizations better integrate social strategies and realize new opportunities in today's networked economy.
Yahoo operates a highly customer-centric design process, using user research to develop products. It takes an agile approach without formalized processes, instead focusing on capturing best practices. Designers work closely with teams using tools like Agile methodology, conducting frequent testing and iterations. While Yahoo completes most design in-house, it occasionally uses external designers for unusual projects.
UK Event - Dell B2B Social Media Huddle, London 2009Kerry Bridge
Neville Hobson from WeissComm Group and I have organised a free event to bring together senior communications and marketing professionals to exchange and share experiences on B2B social media.
This event has now sold out - however you can follow this event on Twitter using #dellb2b and we'll let you know where presentations from the day wil be posted.
http://bit.ly/4wCjbV
The mondefama collective is a comet founded by Franck Lesimple. Thought in circular economy and horizontal management which breaks the codes of traditional agencies. We bring this collective into existence to cultivate our passion to innovate, creative marketing and the use of technology towards responsible transition.
The document advertises an innovation symposium hosted by the Innovation Pioneers Network over two days in Stockholm. The event will include 10 workshops led by innovation leaders from various companies, and is aimed at building networks and sharing knowledge and experiences in innovation. Over 200 innovation leaders will participate in the workshops, panel discussions, and networking activities focused on developing innovation capabilities. Participants will gain membership in the Innovation Pioneers Network and access to an online innovation hub.
In this document, we have collected and compiled the most important experiences and lessons learned from the last six years of our award winning social intranet. With it, we want to give inspiration, courage and confidence to people who face similar situations at their companies, and sometimes obstacles and challenges: "Keep going! It's worth it."
Who says paper is dead? Business model innovation in the media industryPatrick Stähler
The presentation is all about the need for innovative business models in print as well as online for the so-called content industry like newspaper. A mere transformation of the classical print model to online does not work since the revenue sources did not follow and the approach to serve all users with a broad spectrum of content does not work on the web since longtail publishers will always beat you on certain topics.
The document summarizes BBDO Guerrero as a highly awarded advertising agency in the Philippines. It lists numerous awards the agency has won for effectiveness and creativity over the past two years. It also describes the agency's approach of focusing on insights, ideas, and solutions that drive business results for clients. Key clients and campaigns are highlighted that have improved brand metrics and delivered on business goals.
The document summarizes notes from a field trip to HootSuite, a social media management platform company. Some key points include:
- HootSuite was created to address frustrations with managing multiple social media accounts and scheduling posts across different time zones. Their dashboard allowed marketing teams to accomplish much more work in less time.
- They grew rapidly from 100,000 followers after 6 months to over 3 million followers in just a few years with only 25 employees.
- HootSuite looks for job candidates passionate about social media who can think critically and use their tools effectively, rather than focusing on degrees or experience.
- Being transparent, building community, and providing valuable tools and content, rather than just
This document provides an overview of Switch, a networked agency that uses a flexible network of PR, marketing, branding and digital specialists. They aim to deliver compelling communications for clients in an agile way without waste or fluff. Switch operates as a flexible network rather than a hierarchy and provides integrated communications services including consulting, creating materials, communications, and measuring outcomes. It highlights some of Switch's clients and campaigns across various industries.
We are proud to announce our twentieth Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.
This document discusses the role of the creative technologist. It defines the creative technologist as a key member of the digital creative team who helps lead projects from concept to delivery. The creative technologist both writes code to build software and platforms, and also leads strategic thinking. Some of the main responsibilities outlined include managing emerging technologies, building prototypes, enabling agile workflows, and sparking creative thinking through research and experimentation. The role of creative technologist has grown in importance as technology has increasingly disrupted advertising.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
1. Partners identify problems or annoyances in their daily lives. They discuss recent experiences with the issue and define the problem and desired outcome.
2. Partners sketch ambitious solutions to each other's problems and name their ideas. The group selects one problem to focus on and sketches additional propositions to solve it.
3. The group selects the strongest propositions and identifies two minimum viable product variants to test against each other through a landing page split test. They develop core features and copy for each page.
This document discusses how teams, processes, and structures need to change for digital work compared to traditional advertising work. It argues that digital work requires more varied and complex work produced through quicker, iterative processes, requiring teams with cross-disciplinary skills and knowledge. Hierarchical structures are incompatible with this work. The document advocates for flattening organizational structures into cross-functional teams, co-locating team members, restricting communication tools like email, and using rapid prototyping processes with clients integrated into teams to enable more collaborative work that can be produced more quickly.
This document provides information about the "Enterprise 2011" conference taking place from January 31-February 1, 2011 in Dubai. It will focus on discovering effective social media strategies and tools for businesses. Early registration discounts are available by December 31, 2010. The conference will feature distinguished speakers from companies like BBC, Samsung, and Dow Jones on topics like developing social media strategies, identifying impactful social media tools, and managing brands on social media. Post-conference workshops will also be held on February 2.
The document provides information about the Future of Cloud Computing and Enterprise 2.0 conference taking place over two days. Day 1 will focus on Enterprise Social Media and examine how social media can improve internal communications and engagement. Day 2 will examine Cloud Computing and how cloud-based solutions can assist developments in community building. The conference will include keynote speakers, panels, and case studies on topics such as measuring social media usage, building applications in the cloud, security issues, and the future potential of cloud computing.
The document discusses Winnovation Network, a social media and business consulting firm. It provides an overview of the company's services, which include helping clients harness benefits from social media, implementing social media strategies, and facilitating collaboration between employees, customers, and partners. Example client cases are described, such as developing a social enterprise portal for a Finnish company and strategic options for a social platform for a Danish consumer staples company. The company's expertise is also summarized, including its experience in areas like social CRM, employee collaboration, and mobile technologies.
The document discusses inspiring social change within organizations by embracing collaboration and social media. It outlines three ways to inspire social change: 1) aligning individual work to organizational goals through social media initiatives, 2) identifying and promoting natural pockets of collaboration, and 3) acting as a collaboration catalyst by celebrating successes and encouraging continued usage of social tools. The overall message is that social change happens gradually by focusing on people and breaking down barriers through various collaborative approaches.
Presentation on marketing to customers in the social era and how to adapt to changing customer behaviors and demands. This presentation was given at the San Diego Software Industries Council (SDSIC) on April 22, 2011.
Pascal B. van Knijff has over 20 years of experience leading teams and businesses in marketing, business development, and technology. He is passionate about pioneering new media and disruptive technologies. He has expertise in areas such as branding, marketing, social media, web design, and e-commerce. Van Knijff strives to be an inspiring leader known for his versatility, creativity, and success in new media and technology solutions.
The document discusses the need for changes in the advertising industry to adapt to digital technologies and consumer behaviors. It notes that traditional creative agencies need to invest more in experience design, user experience strategies, and integrating those specialists throughout agencies. The brief also needs to change to focus less on traditional marketing goals like reach and messages, and more on building communities, adding value for users, and facilitating ongoing participation and sharing. Agencies also need cross-functional teams with a wider range of digital skills like programming, mobile development, content strategy, and analytics.
Tiffany Thompson is a strategic marketer with over 20 years of experience in digital, social, events, and partnership marketing across both B2B and B2C industries. She has held marketing roles at several companies, including Oracle where she led campaign marketing for their social cloud product and social media marketing across North America. Thompson has extensive experience developing partnerships, executing events, and creating digital, social, print, and mobile marketing campaigns. She is skilled at content development, social media strategy, and cultivating collaborative relationships internally and externally.
Ben is a digital strategist and project manager seeking a new opportunity. He has over 15 years of experience in marketing, communications, and digital roles. Ben is skilled in areas like strategic consulting, marketing, management, design, development, and building relationships. He is described as creative, hardworking, and passionate about digital. Ben provides a detailed overview of his experience, skills, feedback from past managers and clients, and examples of projects.
A practical introduction to - and overview of - the entrepreneurship journey, based on the ecosystem in Copenhagen area. From a lecture, I gave at Aalborg University CPH for engineer candidates (cand.polyt study) in the 'Entrepreneurship, Innovation & Business models'-course as part of the 'Converging Mediatechnology' track.
How Social Adds Value to Talent Management- Q4 CIPDMark Osborn
This document discusses how social media and social business practices can help with talent management. It provides examples of how companies like IBM, Cemex, SAP and TD Bank have used social tools internally to improve hiring, onboarding, collaboration, learning, and performance management. Analytics of social networks and digital assistants like Watson are discussed as ways to gain insights into workforce productivity, culture and talent.
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
The document provides information about a digital marketing and social media agency called The Dubs. In 3 sentences:
The Dubs is a 15-year-old digital agency that creates engaging social media strategies and campaigns to connect audiences with brands. They work across social media platforms, web development, and digital marketing. The Dubs prides itself on fostering industry knowledge and features case studies of successful social media campaigns for clients across various industries.
Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why smart brands are empowering their employees to create authentic brand content, including unique photos and videos.
As Employee Advocacy programs mature, companies are finding new ways to leverage the power of their brand ambassadors.
In this webinar, you will learn to boost your content marketing by empowering your employee advocates.
You will also learn:
• How to enable employee advocacy for content creation
• How to create collaboration between marketing and employee advocates
• Implementing and managing content strategies for your employees
The Death of Marketing & The Rise of the Content Engineerschulmanthorogood
This document provides an overview of the rise of content engineering as a new marketing role. It discusses how customer engagement through social media is driving new opportunities for marketers. It defines what a content engineer does, involving both creative and analytical skills. It outlines how content engineers create relevant content, engage in conversations, and use metrics to optimize marketing efforts. It provides examples of social media in action and discusses the technologies involved. Finally, it recommends classes and resources to learn more about this emerging field.
The document profiles a digital marketing and social media strategist with over 20 years of experience leading creative and technology teams to produce award-winning projects connecting audiences and businesses. They have consulted for major companies, analyzing influence and measuring social impact. Currently seeking a position to implement new tactics across organizations through digital communications and social media engagement.
Sustainable product design in a changing worldVantageITes
When it comes to effective product design in marketing, there are two main considerations - design and development - often offered as a package. For those familiar with the marketing process, you may already have burned your hands getting designers to understand your brand message only to turn around and have to find a third party developer that you then have to on-board with your idea all over again. Instead of wasting time bringing professionals up to par with your vision, there is a simpler way to accomplish your digital outreach goals - work with a multidisciplinary agency.
The document discusses the development of a service to help teachers use Skype in the classroom. It describes how the service was initially conceived as a lesson planning tool but through user research and testing, it was discovered that teachers' biggest need was finding other teachers who used Skype. An early version of a directory service was created and tested. User feedback and analytics from a beta test were used to refine the service, with a focus on making it easier for teachers to connect with each other. The goal of the next phase was to enhance the tools for teachers to find and describe themselves to each other.
The document discusses how companies can promote digital creativity from within. It recommends that companies feed a culture of innovation by embracing experimentation, allocating resources for small creative projects, and establishing internal incubators or labs where employees can explore new ideas. Leaders are encouraged to empower teams to take risks and provide support even if projects fail. Nurturing creativity from within helps keep employees engaged and companies at the forefront of their industries.
The document advocates for thinking small rather than big in business and marketing. It argues that small ideas are better suited to solving problems, create a better customer experience, and are better for business overall. Small ideas are described as being focused on serving people by removing friction, as one of many interconnected ideas, and through action rather than just words. Small ideas are also said to build upon each other to create larger, longer-term ideas. The document encourages embracing a culture of experimentation focused on useful communication products rather than PowerPoint presentations.
This document discusses how digital technology is changing consumer behavior and the advertising industry. It notes that consumers now want to participate in media instead of just consuming it. Community has become a new source of content, and attention is now scarce as content becomes easier to generate. The future will see content move beyond real-time and individuals better able to filter information, while peer-to-peer influences may rival brand messaging. Effective strategies bring people together through shared experiences that invite participation and are defined by user sharing.
Evolving from Ideation and Managing to
Innovating and Building- Matt Britton, Founder & CEO, Mr Youth. Learn how to create a distinct competitive advantage
beyond people and ideas through the creation of proprietary advertising technology.
Digital technologies have radically changed how we learn, work and play. Boulder Digital Works (BDW) is dedicated to creating an agile culture of learning that is responsive to emerging digital technologies. BDW explores the future of learning, work and play in a networked information economy where the pace of change is accelerating. They embrace wicked problems to encourage exploration and experimentation, and believe understanding play is key to understanding learning as it develops creativity and innovation.
Gareth Kay discusses strategy in the post-digital world. Some key points include:
1) Strategies need to be interesting, not just right, and trigger desired responses simply and entertainingly.
2) Strategies should be interested in what interests people and have a cultural mission rather than just commercial goals.
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1. MAKING
D I G I TA L
WORK 4
Wh en Where Cost
8:30 a .m . – 6:00 p .m. Boulder Digital Works $1250 before April 8
April 28 – 29, 2011 1011 Walnut St. Suite 200 $1500 after April 8
Boulder, CO 80302
2. WHAT IT IS
This two day session brings together some of the On day two, we cover new agency models and
leading digital thinkers and practitioners – from their lessons, the challenges of transforming an
agencies that are totally digital to those in the organization, the role of technology and how to
midst of transformation – in order to share obser- fuse it with creative, and finally, how to mobilize
vations, insights, and ideas along with approaches consumers to participate in new and relevant
that actually work. The agenda will cover all ways. Again, we’ll conduct two hands-on work
aspects of what it takes to start thinking and sessions – one that encourages you to think
behaving more digitally. about how you’d change your own organization,
On day one, we cover consumer trends, digital and a second on ways to inspire consumer
strategy, new teams and processes, the evolution participation in digital experiences you create.
of user-experience, a definition of great digital When you leave, you'll have a better under-
creative, and how to actually build things. The day standing of the roles, processes, and evaluation
includes two hands-on work sessions; one that criteria needed to evolve, both as an individual
explores our own anxieties and aspirations, and a and as a company.
second that challenges us to actually create
something digital.
THE TALENT
Edward Boches Matt Howell Tim Malbon Gareth Kay
Tim Malbon
Chief Innovation Global Chief Digital Officer, Founding Partner Associate Partner Director
Founding Partner,
Officer – Mullen Managing Partner – Arnold – Made By Many ofMade By Many
– Brand Strategy – GSP
Alessandra Lariu Scott Prindle Matt Britton Tim Malbon
Kim Laama
Sr. VP Digital Group Creative VP/Executive Creative Chief Executive Officer Creative Director
Founding Partner
Director – McCann Erickson Technology Director – CP+B – Mr. Youth – AKQA
– Made By Many
Daniel Stein John Winsor
Chief Executive Officer Chief Executive Officer
– EVB – Victors & Spoils
3. LEAD INSTRUCTORS
Edward Boches
Chief Innovation Officer – Mullen
Edward Boches is one of Mullen’s four original partners. Over the last 28 years he has helped define the
agency’s creative standards, established its public relations group, integrated digital design and production
into all of the agency’s operations, and launched its growing social media practice. Today he primarily
focuses on helping the agency and its clients draw from emerging technologies, cultural movements, social
platforms and changing consumer habits to create more effective communication platforms, social experi-
ences and digital utility. In addition to his day job, Edward speaks frequently on industry and consumer
trends and how to transform agencies to become more digital. He has a popular Ad Age 150 blog,
Creativity_Unbound; serves on the board of directors at Boulder Digital Works, lecturing at its executive
workshops; and is also a board member at Spring Partners, makers of the popular Springpad application.
You can find him on Twitter @edwardboches and occasionally at http://thenextgreatgeneration.com, a
crowd-sourced Gen-Y blog that he incubated and continues to support.
Matt Howell
Global Chief Digital Officer, Managing Partner – Arnold
Matt has built his career at the intersection between marketing and technology. He arrived at
Modernista! via R/GA, where he lead the Nike team in its creation of industry-defining products such as
Nike+, Nike iD and the Nike Online Store. Previously, he launched an R/GA expansion office in Stockholm,
Sweden. Matt began his career in traditional advertising at Ogilvy & Mather in London before transitioning
to digital marketing in 1996. Since this time, he has overseen work for clients ranging from AT&T to Sony to
Cadillac to Prada. Over his career, Matt’s work has taken top honors at Cannes, the One Show, the Clios,
and others, and has been featured regularly in Communication Arts and Creativity. He also sits on the
Board of Directors at Boulder Digital Works at the University of Colorado, where he is a frequent lecturer.
Matt joined Modernista! in 2008 to run the interactive group. His first major action was to dissolve the
practice, integrating interactive thinking and execution into the heart of the agency’s offering. He stepped
into the role of President in 2010. He has recently joined Arnold Worldwide as the Global Chief Digital
Officer and Managing Partner.
Gareth Kay
Director of Brand Strategy – Goodby, Silverstein & Partners
Gareth joined GSP in 2009 to lead strategic thinking on the agency's digital output and to help foster digital
thinking and innovation throughout the agency's strategic output. Prior to GSP, Gareth established the
planning discipline at Modernista!, building a department recognized for both its creative inspiration and
business effectiveness. He was recently recognized by his peers as the most respected planning director in
the U.S. He began his career in the U.K. helping develop award-winning communications for Waterstone's,
fcuk, the BBC, Reebok and Unilever. He graduated from Oxford University with an MA in Philosophy,
Politics and Economics. Gareth also serves on the board of the VCU Brandcenter, is a cofounder of the
non-profit Planning For Good and writes one of the first planning blogs, “Brand New.”
Tim Malbon
Founding Partner – Made by Many
Tim joined The Internet in 1999, designed his first social sites in 2000, and has been making new digital
stuff ever since. For most of his career he’s been fortunate enough to work with entrepreneurs, start-ups
and media owners to invent and create whole services and businesses, and somehow he’s managed to
avoid ever having to design a banner ad. Tim writes about the future of media for the Telegraph and was
recently named as one of Revolution Magazine’s ‘Future 50¬ – one of the the “marketers, authors, entre-
preneurs, and thinkers who will shape the digital industry of tomorrow”. It also called him “disruptive and
challenging”. Tim has a number of side projects and obsessions bubbling away, including his ‘brand-
stalking’ experiments and an interest in hyper-localism. You can find him on Twitter at @malbonster – come
and say hello.
4. AUDIENCE
This workshop is designed for people work- General target:
ing in client and agency organizations who (1) Client organizations: marketing officers,
are joined in the pursuit of creating relevant, brand managers, product managers,
engaging, effective work. public relations executives;
Ideally, this workshop will be attended by (2) Agencies: account management of all
members of client and agency teams who levels, account planners, broadcast producers,
are committed to improving both the quality interactive producers, and operations / finance
of their relationships and effectiveness of officers.
their work.
WHAT YOU WILL LEARN
• The complexity of creating marketing and advertising for digital channels
• How the new digital landscape affects each step in the agency-side process, including persona
development, creative briefs, client-side relationships and the entire production process
• How changes in clients’ structure and approach can be optimized to simply create better work
• The power of employing technology expertise at both the agency and client levels in creating
digital concepts
• How it all has come together for the industry’s leading case studies
5. DAY ONE WORKSHOP SCHEDULE
Breakfast at BDW Most of the lecturer / presenters will be on hand the
8:00a.m. - 8:30a.m. entire day of their presentation, if not both days, to
help lead the four hands-on workshops that take
Welcome place over the two days.
8:30a.m. - 8:45a.m.
David Slayden, Executive Director of BDW.
The Evolving Landscape, Consumer and Marketplace
8:45a.m. - 9:15a.m.
Edward Boches, Chief Innovation Officer at Mullen, DAY TWO
focusing on the need to actually build things,
collaborate across disciplines and learn by doing Breakfast at BDW
rather than watching. 8:00a.m. - 8:30a.m.
New Teams and Processes for Making Digital Work Strategy for the Post-Digital Age
9:15a.m. - 10:15a.m. 8:30a.m. - 9:30a.m.
Matt Howell, Global Chief Digital Officer and Managing Gareth Kay, Associate Partner and Director of Brand Strategy
Partner at Arnold will present his vision for the new brand at Goodby, Silverstein & Partners will inspire us all with
team, individual roles and the process necessary to go thoughts on how strategy has to evolve if it’s to inform work
from making messages to building platforms. that’s interactive, shareable, and participatory.
Break UX for the Eco-System
10:15a.m. - 10:30a.m. 9:30a.m. - 10:30a.m.
Kim Laama, Creative Director at AKQA, will explain how to
Workshop 1: Fears, Concerns, Anxieties think about UX when the digital experience is no longer
10:30a.m. - 11:45a.m. limited to a website but instead includes social media, apps,
and a brand’s extensive online presence.
Lunch and Informal Q+A Session
11:45a.m. - 12:45p.m. Break
John Winsor, Chief Executive Officer at Victors & Spoils, 10:30a.m. - 10:45a.m.
will discuss new agency models and what we can learn
from them. Evolving from Ideation and Managing to
Innovating and Building
Changing Your Organization 10:45a.m. - 11:45a.m.
12:45p.m. - 1:45p.m. Matt Britton, Founder & CEO, Mr Youth.
Alessendra Lariu, co-founder of SheSays, former Group Learn how to create a distinct competitive advantage
Creative Director at McCann Erickson and instructor at beyond people and ideas through the creation of
Hyper Island, shares her experiences in helping change proprietary advertising technology
things inside a traditional agency.
Lunch
The Role of Creative Technologist 11:45a.m. - 12:45p.m.
1:45p.m. - 2:45p.m.
Workshop 3: Review of Make Something Ideas
Scott Prindle, VP / Executive Creative Technology Director
12:45p.m. - 1:45p.m.
at CP+B, clarifies the role of the creative technologist and
the qualities necessary if he or she is to make technology New Models, Alliances, Culture
part of the creative team. 1:45p.m. - 2:45p.m.
Break Daniel Stein, Chief Executive Officer at Evolution Bureau, will
2:45p.m. - 3:00p.m. speak from experience when it comes to creating a culture of
innovation, developing new multi-agency collaboration
How to Actually Make Something models to deliver social content, branded experience and
3:00p.m. - 4:00p.m. community applications.
Tim Malbon, Founder of Made by Many challenges us to
build things faster, prototype as we go, and get to market- Break
more quickly. Better yet, he actually shows us how. 2:45p.m. - 3:00p.m.
Learning by Doing: Brandbowl, Hollergram, Dexter ARG
Workshop 2: Make Something and Get it Online
3:00p.m. - 4:00p.m.
4:00p.m.. - 5:00p.m.
Edward Boches, Tim Malbon, and Matt Howell will cover real
Discussion and Recap time decision making, learning as you go, building, Apple
5:00p.m.. - 5:30p.m. store, launching at an event, marketing via social.
Reception Workshop 4: Transformation – What Will You do When
5:30p.m. You Get Back
Drinks and fun at The Med (across the street) 4:00p.m. - 5:00p.m.