MDW NY | Michael Tabtabai_Great Digital Creative Ideas

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Michael Tabtabai, Creative Director at Saatchi & Saatchi LA, takes us through examples of inspiring digital ideas that work in the marketplace. He covers everything from robots to gaming dynamics.

Technology Business

@michaeltabtabai
Creative Director
Saatchi & Saatchi LA

I went to the internet
and all I got is this lousy
keynote presentation.
(part three)

20
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15

# of videos played 10

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http://www.youtube.com/watch?v=Q3V5S7NhvcA

http://www.youtube.com/watch?v=J7-QT1Vm8II

http://www.uniqlo.com/jp/corp/eng/projects/

“Hey @Rapha_N_America I just found out
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@michaeltabtabai. I will buy lots of your
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effectively he communicated your
superiority to your competitors.

http://www.youtube.com/watch?v=EjgtxVxE14A

http://www.youtube.com/watch?v=-mYEE0L1soI

http://www.youtube.com/watch?v=okk04JqRRn8

http://www.youtube.com/watch?v=sozl5eQLsFY

Saatchi & Saatchi LA
2010 Social Media Agency of the Year

http://www.youtube.com/watch?v=JooRCM83-Yg

Non-traditional work.
Traditional process.

Thanks.
twitter: @michaeltabtabai
blog: michaeltabtabai.posterous.com
etc: michaeltabtabai.com

A talk first delivered at the NMA Online Marketing Show at Olympia, London on 29th June 2010. An integrated team from Britvic Soft Drinks (owners of Robinson's Fruit Shoot), Made by Many and BBH talk about their parenting platform Ready for Ten which uniquely targets parents of 6-9 year olds – those most likely to choose and buy the Fruit Shoot brand -- and creates a valuable utility by bringing them tips, information and conversation from hand-picked mummy bloggers, twitter and the best of the web.

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Presented by Vladimir Iglovikov: - https://www.linkedin.com/in/iglovikov/ - https://x.com/viglovikov - https://www.instagram.com/ternaus/ This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation. Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners. This case study covers various aspects, including: People: The contributors and community that have supported Albumentations. Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions. Challenges: The hurdles in monetizing open-source projects and measuring user engagement. Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration. Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community. Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations. Mental Health: Maintaining balance and not feeling pressured by user demands. Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth. Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects. Explore more about Albumentations and join the community at: GitHub: https://github.com/albumentations-team/albumentations Website: https://albumentations.ai/ LinkedIn: https://www.linkedin.com/company/100504475 Twitter: https://x.com/albumentations

Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!

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As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.

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Artificial Intelligence for XMLDevelopment

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In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject. We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup. Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved. The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring. The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise. By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.

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MDW NY | Michael Tabtabai_Great Digital Creative Ideas

1. @michaeltabtabai Creative Director Saatchi & Saatchi LA

2. I went to the internet and all I got is this lousy keynote presentation. (part three)

3. 20 MDW2 15 # of videos played 10 5 MDW1 0 0 15 30 45 60 # of positive comments (millions)

5. Digital.

6. Engagement.

7. Full-blown integration.

8. Socially networking.

9. Crowds being sourced, etc.

10. Community ambassadeering.

11. An absence of silos.

12. Rampant Foursqaring.

13. Social ¢urr€n$y.

14. Uninhibited Tweeting, Poking.

15. Flajh, PaperViz, Web3, ApPs, HTmL7.9

16. That Old Spice Guy.

17. Tradigital.

18. Digiraditional.

19.

20.

21. Tweet that shit.

22. Good Digital = Subjective

23. Be mediocre.

24. http://www.youtube.com/watch?v=Q3V5S7NhvcA

25.

26.

27.

28.

29.

30. Be revealing.

31.

32.

33.

34. Be prolific.

35.

36.

37.

38.

39.

40.

41. http://www.youtube.com/watch?v=J7-QT1Vm8II

42. http://www.uniqlo.com/jp/corp/eng/projects/

43. Be resourceful.

44.

45. http://vimeo.com/16404722

46. Be yourself.

47.

48.

49.

50.

51. <Intermission> (Let’s get interactive)

52. @Rapha_N_America @MichaelTabtabai

53. “Hey @Rapha_N_America I just found out how awesome you are from @michaeltabtabai. I will buy lots of your products from here on out because of how effectively he communicated your superiority to your competitors.

54. “Hey @Rapha_N_America @michaeltabtabai Just blew a whole lot of people away with an amazing presentation on your brand. I’ve never owned your products before, but now I get what all the fuss is about.

55. “Hey @Rapha_N_America Do you have a bigger brand ambassador in social media than @michaeltabtabai? Think about it...

56. </Intermission>

57. Be real.

58. http://vimeo.com/16889815

59. Be really real.

60. http://www.youtube.com/watch?v=EjgtxVxE14A

61. Be crowdsourceful.

62.

63.

64.

65.

66. http://www.youtube.com/watch?v=-mYEE0L1soI