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MDW NY | Michael Tabtabai_Great Digital Creative Ideas
The document is a detailed presentation by Michael Tabatabai, a creative director at Saatchi & Saatchi LA, discussing digital engagement and the importance of social media integration. It highlights the need for authenticity, community involvement, and innovative marketing approaches to enhance brand visibility. The document includes various links, comments, and interactive elements to illustrate the points made about effective communication and engagement in the digital landscape.
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MDW NY | Michael Tabtabai_Great Digital Creative Ideas
- 1. @michaeltabtabai Creative Director Saatchi & Saatchi LA
- 2. I went tothe internet and all I got is this lousy keynote presentation. (part three)
- 3. 20 MDW2 15 # of videos played 10 5 MDW1 0 0 15 30 45 60 # of positive comments (millions)
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- 11. An absence ofsilos.
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- 15. Flajh, PaperViz, Web3, ApPs, HTmL7.9
- 16. That Old SpiceGuy.
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- 22. Good Digital =Subjective
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- 51. <Intermission> (Let’s get interactive)
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- 53. “Hey @Rapha_N_America Ijust found out how awesome you are from @michaeltabtabai. I will buy lots of your products from here on out because of how effectively he communicated your superiority to your competitors.
- 54. “Hey @Rapha_N_America @michaeltabtabai Justblew a whole lot of people away with an amazing presentation on your brand. I’ve never owned your products before, but now I get what all the fuss is about.
- 55. “Hey @Rapha_N_America Doyou have a bigger brand ambassador in social media than @michaeltabtabai? Think about it...
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- 71. Be social tothe core.
- 72. Saatchi & SaatchiLA 2010 Social Media Agency of the Year
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- 86. 1. Get peoplethat get it.
- 87. 2. Let themdo their thing.
- 88. 3. Participate, learn,support.
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- 90. Thanks. twitter: @michaeltabtabai blog: michaeltabtabai.posterous.com etc: michaeltabtabai.com