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Inspiring Social Change in Organizations


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4 Frank Webinar for Awareness, Inc.

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Inspiring Social Change in Organizations

  1. 1. Inspiring Social Change Within Your Organization 11.17.10
  2. 2. 2 “ The spiritual promise of the web is the return of voice.” - David Weinberger, Cluetrain Manifesto
  3. 3. In today’s 2.OPEN knowledge economy, employees expect to express more of their voice at work. Co-Creation Collaboration Contribution Creativity Clarity Conviction Community 3
  4. 4. And employees expect access and want to hear more of leadership’s authentic voice. “ Trust and transparency are as important to company reputation as the quality of products and services.” - Edelman Trust Barometer 2010 4
  5. 5. 5 That’s why we need smarter, faster, better collaboration via the Collective Intelligence. New IBM Global HR Study says: “Tapping into a broad base of institutional knowledge is critical to developing and maintaining an innovative culture. Enterprises must adapt innovations, apply them across their organizations and find new ways to connect people to each other and to information, both internally and externally.”
  6. 6. Great! We know that collaboration generates business value throughout organizations. State of Enterprise 2.0, Adoption Council 6
  7. 7. But what if brands / organizations / individuals are not clear about their authentic voice? “ By 2010, more than half of companies that have established an online community will fail to manage it as an agent of change, ultimately eroding customer value.” - Gartner Group 7
  8. 8. There are many natural barriers to collaboration. Silos Distance Multiple Locations Heavy Workload Dueling Priorities Etc. Etc. Etc. 8
  9. 9. And many self-created barriers … 9
  10. 10. Which translate to many visible resistances to collaboration. 10
  11. 11. But business reinvention is already happening. Enterprise 2.0 White Paper, June 2010 11
  12. 12. Which means you have to be ready to reinvent with it ... or perish! 12
  13. 13. “ Transformation is making barriers disappear that you didn’t know existed.” - Landmark Education 13
  16. 16. Focus on “Bright Spots” easy-to-understand-and-adopt actions that give way to broader, more successful, ongoing, sustainable change Systemic Change longer ramp-up / slower implementation that can take years to work out You have (at least) two approaches… 16 ACME Org Chart
  17. 17. The Social Technology Adoption Continuum: a reality check for managing project/sponsor expectations. 17
  18. 18. 18
  19. 19. 18 3 Ways to Inspire Social Change Now 19
  20. 20. 1. Align & Focus: Connect big picture to day-to-day individual work flow 20 Leadership: RESULTS Middle-Management: PROCESS Employees: RECOGNITION Create Individual “A-Ha!” Moments <ul><li>tie social media initiatives to business imperatives: i.e. talent retention / acquisition, greater efficiencies, innovation, etc. </li></ul><ul><li>deliver case study feedback: create, track, measure & report on one-page dashboard with business analytics </li></ul><ul><li>work offline with managers to help them help others collaborate </li></ul><ul><li>show managers how they are the liason between vision and action </li></ul><ul><li>keep it in the flow of what they’re already doing </li></ul><ul><li>co-create pain points that social media can help with </li></ul><ul><li>demonstrate how they can connect and collaborate with others already doing it </li></ul>
  21. 21. 21 download at 1. Align & Focus
  22. 22. 2. BUBIA! BUBIA!: Be Unreasonable! Be in Action! 22 Leadership: RESULTS Middle-Management: PROCESS Employees: RECOGNITION Identify, Spark and Promote Natural Pockets of Energy - demonstrate current team success and propose how social media can spike their integrated future success <ul><li>integrate managers with teams already engaged in social media campaigns </li></ul><ul><li>offer coaching on how they can participate </li></ul><ul><li>introduce new social media strategies, tools, tactics to amp their success </li></ul><ul><li>reinforce project line-of-sight to big pic org goals </li></ul>
  23. 23. 23 2. BUBIA! BUBIA!
  24. 24. 3. Become a Collaboration Catalyst: Create Connection + Conversation 24 Leadership: RESULTS Middle-Management: PROCESS Employees: RECOGNITION Build Big Wins With Baby Steps <ul><li>remember: “transformation is a stone rolling down hill!” </li></ul><ul><li>keep track of how mindsets are evolving and continue to propose new collaboration technologies / strategies </li></ul><ul><li>celebrate and promote wins </li></ul><ul><li>offer reminders on how to continually reinforce permission to employees </li></ul><ul><li>encourage manager to shine spotlight on employees </li></ul><ul><li>help manager document and package process to present as replicable and scalable solution </li></ul><ul><li>help keep team focused on tighter, simple suite of social media tools </li></ul><ul><li>continue to encourage usage, frequency and fun with social media! </li></ul><ul><li>create multi-media team testimonial </li></ul>
  25. 25. 25 3. Become a Collaboration Catalyst
  26. 26. 18 Thank You! Let’s keep the conversation going! 26 john nielson | 612.209.7230 @john4frank | |
  27. 27. free frank-in-a-box + 10 social media ideas! <ul><li>Loaded with social-media brainstorm tools help you break through unspoken issues that can sabotage social media success! </li></ul><ul><li>social media brainstorm cards </li></ul><ul><li>frankToids for fresh conversations </li></ul><ul><li>frankTranslator </li></ul><ul><li>knarf buster (that’s “frank” spelled </li></ul><ul><li>backwards for you-know-who!) </li></ul><ul><li>frank nametags </li></ul>
  28. 28. organizational courage + authentic branding through social media Our approach Some of our clients Accelerate + Sustain Organizational Transformation through online conversation, collaboration, team alignment and innovation Build a Reputation for Innovative Collaboration by expanding your organization’s capability to include solutions embraced by all generations of workers, from Boomers to “Digital Natives” Extend Market Reach by leveraging the collective wisdom of your employees, customers and business partners to innovate faster, reduce costs and bolster bottom lines Driving results through social-media marketing and employee-engagement campaigns. Uniquely blending culture, brand and tech, frank delivers employee engagement and marketing services that drive business results through internal and external social media campaigns. Services + strategic planning + online and offline creative development + design, art direction, copywriting + multi-media production + PR, DM + project management + measurement and analytics Services + strategic planning and measurement + leadership and team development + org and process re-design + facilitation + community development Services (for internal & external portals) + assessment + identification + implementation + optimization frank is a certified women-owned small business! Let’s talk! Click | Follow @RUfrank Visit 612 W. 27 th St. Minneapolis, MN 55408 Contact John Nielson | | 612.209.7230