1. Inspiring Social Change Within Your Organization 11.17.10

2. 2 “ The spiritual promise of the web is the return of voice.” - David Weinberger, Cluetrain Manifesto http://www.theconversationprism.com

3. In today’s 2.OPEN knowledge economy, employees expect to express more of their voice at work. Co-Creation Collaboration Contribution Creativity Clarity Conviction Community 3

4. And employees expect access and want to hear more of leadership’s authentic voice. “ Trust and transparency are as important to company reputation as the quality of products and services.” - Edelman Trust Barometer 2010 4

5. http://www-935.ibm.com/services/c-suite/chro/study.html 5 That’s why we need smarter, faster, better collaboration via the Collective Intelligence. New IBM Global HR Study says: “Tapping into a broad base of institutional knowledge is critical to developing and maintaining an innovative culture. Enterprises must adapt innovations, apply them across their organizations and find new ways to connect people to each other and to information, both internally and externally.”

6. Great! We know that collaboration generates business value throughout organizations. State of Enterprise 2.0, Adoption Council 6

7. But what if brands / organizations / individuals are not clear about their authentic voice? “ By 2010, more than half of companies that have established an online community will fail to manage it as an agent of change, ultimately eroding customer value.” - Gartner Group 7

8. There are many natural barriers to collaboration. Silos Distance Multiple Locations Heavy Workload Dueling Priorities Etc. Etc. Etc. 8

9. And many self-created barriers … 9

10. Which translate to many visible resistances to collaboration. 10

11. But business reinvention is already happening. Enterprise 2.0 White Paper, June 2010 11

12. Which means you have to be ready to reinvent with it ... or perish! 12

13. “ Transformation is making barriers disappear that you didn’t know existed.” - Landmark Education 13

14. INSERT CRAZY TECH COLLAGE INSERT RESISTANCE DECISION-MAKER Hold the Tech! 14

15. INSERT CRAZY TECH COLLAGE INSERT RESISTANCE DECISION-MAKER Hone In On the People! 15

16. Focus on “Bright Spots” easy-to-understand-and-adopt actions that give way to broader, more successful, ongoing, sustainable change Systemic Change longer ramp-up / slower implementation that can take years to work out You have (at least) two approaches… 16 ACME Org Chart

17. The Social Technology Adoption Continuum: a reality check for managing project/sponsor expectations. 17

18. http://www.slideshare.net/jbernoff/social-technographics-explained?from=ss_embed 18

19. 18 3 Ways to Inspire Social Change Now 19

21. 21 download at http://www.ecohive.com 1. Align & Focus

23. 23 2. BUBIA! BUBIA!

25. 25 3. Become a Collaboration Catalyst

26. 18 Thank You! Let’s keep the conversation going! 26 john nielson john@areyoufrank.com | 612.209.7230 @john4frank | linkedin.com/in/johnnielson | visualcv.com/johnnielson areyoufrank.com

28. organizational courage + authentic branding through social media areyoufrank.com Our approach Some of our clients Accelerate + Sustain Organizational Transformation through online conversation, collaboration, team alignment and innovation Build a Reputation for Innovative Collaboration by expanding your organization’s capability to include solutions embraced by all generations of workers, from Boomers to “Digital Natives” Extend Market Reach by leveraging the collective wisdom of your employees, customers and business partners to innovate faster, reduce costs and bolster bottom lines Driving results through social-media marketing and employee-engagement campaigns. Uniquely blending culture, brand and tech, frank delivers employee engagement and marketing services that drive business results through internal and external social media campaigns. Services + strategic planning + online and offline creative development + design, art direction, copywriting + multi-media production + PR, DM + project management + measurement and analytics Services + strategic planning and measurement + leadership and team development + org and process re-design + facilitation + community development Services (for internal & external portals) + assessment + identification + implementation + optimization frank is a certified women-owned small business! Let’s talk! Click areyoufrank.com | Follow @RUfrank Visit 612 W. 27 th St. Minneapolis, MN 55408 Contact John Nielson | john@areyoufrank.com | 612.209.7230