We help brand managers of consumer brands meet their goals via creative media solutions. So basically, we act as an extension of your internal marketing team, specializing in projects and challenges not suitable for large ad agencies.
Find innovative ways to solve communication challenges Deliver phenomenal results at lightning speed
Projects are tailored to your budget,
instead of stretching your budget to fit the project
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
Emmalee Wood Sanders was raised in the small town of Cedar Springs, Michigan. She was drawn to fantasy games, books, and movies. She started playing Magic in a small coffee shop on Main St. Years later, she was introduced to Dungeons & Dragons by her Husband. Her passion for creative advertising was revealed when she began thinking of ways to expand these Table-top games and broaden the audience reach for the company. She is pursuing her education at Full Sail University; advancing toward a Digital Marketing Bachelors. She aspires to season her skills in a company much like Hasbro’s, Wizards of the Coast.
We help brand managers of consumer brands meet their goals via creative media solutions. So basically, we act as an extension of your internal marketing team, specializing in projects and challenges not suitable for large ad agencies.
Find innovative ways to solve communication challenges Deliver phenomenal results at lightning speed
Projects are tailored to your budget,
instead of stretching your budget to fit the project
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
Emmalee Wood Sanders was raised in the small town of Cedar Springs, Michigan. She was drawn to fantasy games, books, and movies. She started playing Magic in a small coffee shop on Main St. Years later, she was introduced to Dungeons & Dragons by her Husband. Her passion for creative advertising was revealed when she began thinking of ways to expand these Table-top games and broaden the audience reach for the company. She is pursuing her education at Full Sail University; advancing toward a Digital Marketing Bachelors. She aspires to season her skills in a company much like Hasbro’s, Wizards of the Coast.
Only 1 in 5 sales and marketing professionals report that they can clearly demonstrate a social media ROI - and it's because they are focused on brand awareness. View this presentation to see the LinkedIn marketing program ROI you can expect when you use GetLinkedInHelp.com with their profile makeover, strategy or LinkedIn managed services.
Everyone knows there are challenges when job searching in these times. So the question becomes -- HOW do you stand out? I know what I bring to the party, you don\'t. So, in my quest to stand out, stand up and be a little bit different in the hopes of making an indelible impression -- here\'s a presentation for your review. What I\'ve done, where I\'ve been, and what people think about me.
Maybe this could be the difference between just another cover letter and resume. Who knows. In any event, it was fun for me to put it together. Hope you enjoy it -- and of course if you have feedback or want to chat -- I\'d love to.
The Past, Present & Future of Social Media: How to Propel Your Program ForwardNikki Little
A journey through the past, a look at the present and a glimpse into the future of social media - culminating with which tactics businesses need to employ to move their businesses forward.
Nikki Little - The Past, Present & Future of Social Media: Learn How to Prope...SMCgreatlakes
A lot has changed with social media during the past several years. Nikki Little will take you on a journey of the past, present and future of social media, culminating with what you need to start doing now to grow your business.
Genetic Engineering News article on transfection of DNA Vaccines. Several DNA Vaccines experts, including Althea's Magda Marquet, share their perspectives on DNA vaccine delivery and the future of theis great technology.
Only 1 in 5 sales and marketing professionals report that they can clearly demonstrate a social media ROI - and it's because they are focused on brand awareness. View this presentation to see the LinkedIn marketing program ROI you can expect when you use GetLinkedInHelp.com with their profile makeover, strategy or LinkedIn managed services.
Everyone knows there are challenges when job searching in these times. So the question becomes -- HOW do you stand out? I know what I bring to the party, you don\'t. So, in my quest to stand out, stand up and be a little bit different in the hopes of making an indelible impression -- here\'s a presentation for your review. What I\'ve done, where I\'ve been, and what people think about me.
Maybe this could be the difference between just another cover letter and resume. Who knows. In any event, it was fun for me to put it together. Hope you enjoy it -- and of course if you have feedback or want to chat -- I\'d love to.
The Past, Present & Future of Social Media: How to Propel Your Program ForwardNikki Little
A journey through the past, a look at the present and a glimpse into the future of social media - culminating with which tactics businesses need to employ to move their businesses forward.
Nikki Little - The Past, Present & Future of Social Media: Learn How to Prope...SMCgreatlakes
A lot has changed with social media during the past several years. Nikki Little will take you on a journey of the past, present and future of social media, culminating with what you need to start doing now to grow your business.
Genetic Engineering News article on transfection of DNA Vaccines. Several DNA Vaccines experts, including Althea's Magda Marquet, share their perspectives on DNA vaccine delivery and the future of theis great technology.
The concept for co-creation of new services in public buildings was demonstrate in the Manyanet School, Barcelona by adopting flexible access which permits the installation of a private club of padel.
Almost all successful businesses have a well-designed marketing strategy, high levels of brand awareness and a loyal customer base. That said, the opportunity often exists to enhance their digital brand presence and drive additional revenue with an integrated, data-driven, measurable approach.
By taking an insights-led, strategic approach to digital/social media marketing, it becomes easier to track -- allowing iteration over time to ensure real business results are met.
BROEKMAN communications is bidding agency for CaesarStone's Social Media 2011-2012 campaign work.
Social Media Campaign Development + Moderation:
Brand Management & Online Marketing
Online PR & Publicity
Social Media Campaign Development
Networking & Moderation
Community Engagement Marketing
Leadership/Staff Consulting
For more information, contact Jeremy Broekman of BROEKMAN communications at 818-212-9201 or email jeremy@broekmancomm.com.
TWITTER: @broekman
FACEBOOK: jeremybroekman
LINKEDIN: JeremyBroekman
SlideSHARE: BROEKMANcomm
UNBOX AUSTRALIA: Removing Unconscious Bias from the marketing processAnne Miles
The only training program specifically for the marketing and creative process developed by a former agency employee and brand strategist specifically for the entire marketing and creative process.
Increasingly, people are using digital in every aspect of their life. Good or bad customer service? Consumers share about their experience on Twitter. Horrible food? They leave a negative review on social media. Every organization, no matter how big or small, can learn from these online raves and rants. This knowledge can help improve the business, products, and services. It can also give a competitive advantage as well as set your company up as an industry leader.
Whether you are new to social media listening or want to expand your existing efforts, there are a few things you’ll want to do to ensure that the time and resources on the program are well spent.
Join our panel of experts as we discuss:
-Determining the goals of your social listening program.
-Monitoring and assessing the progress of your social listening program.
-Identifying who will benefit from social media analytics and at what level of detail.
-Deciding which social channels to investigate.
-Identifying influencers.
-Arming employees to be brand evangelists.
-Creating a crisis management plan.
Presentation on marketing to customers in the social era and how to adapt to changing customer behaviors and demands. This presentation was given at the San Diego Software Industries Council (SDSIC) on April 22, 2011.
As a speaker on a panel discussion at the recent Brand Innovators Summit, I focused my talk on employee advocacy at Avanade and how social media activity can be maximized with emerging technologies such as a dedicated social media sharing portal.
The Corporate Social Media Summit New York 2010Nick Johnson
A complete brochure for the first Corporate Social Media Summit, held in New York in June 2010.
The brochure highlights the 30+ corporate speakers contributing (including Whole Foods, Nokia, McDonald's, Johnson & Johnson and more), and the core topics discussed over the two days (including implementing an internal strategy on social media use, controlling reputation online, and establishing social media value).
For more on the Corporate Social Media Summit series, go to http://events.usefulsocialmedia.com/conferences/
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
Travel and Hospitality Marketing Experience Agency | Social Capital AgencyEric Sutfin
The customer experience doesn’t start at ‘Check-In’, nor does it end at ‘Check Out. Each and every micro-moment leaves an impression about the expected quality of experience. With the rise of VRBO & AirBnB homes saturating the market, it’s imperative you position your boutique hotel, or hotel collection, as an inviting, luxury experience focused on value and the essence of your industry, hospitality.
Click Here for More Information:- https://socapads.com/hospitality-travel-boutique-marketing-agency/
Digital Marketing & Employment Branding Services | Social Capital AgencyEric Sutfin
One size does not fit all and we are not one to put any company in a box. We build customizable, digital campaigns for our clients and are proud of the results that they’ve driven for them. See for yourself the suite of marketing services that we have to offer and connect with us to see what we can do for you.
Website URL:- https://socapads.com/resource/socap-capabilities/
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
2. Contents
• Purpose
• WhatYou’ve Asked For/Need
• Philosophy/Methodology
• Phase I – Brand Development
– Strategy, Story,Web, Social,
SEO
– Work/Links
• Phase II – Inbound Marketing:
– Attract, Convert, Close,
Delight
– Digital Tools and Metrics
• Deliverables
• Phasing/Timing
• Budget/Terms
• Leadership Bios
• Next Steps
3. Purpose
Realizing Aptitudes has requested a proposal “to assist with our
messaging, web content, and outreach.”
Our proposal will provide a point-of-view on how to maximize the
marketing opportunity and budget.The end result will be a suite of
traditional and modern marketing tools and creative assets that can be
deployed to attract qualified prospects.
4. What You’ve Asked For
Realizing Aptitudes has requested the following marketing/branding
fromYearOne:
Website!
Develop website – wireframes/sequence/story; existing web developer
to build-out site
SEO Optimization!
Key word, link and organic search strategy and execution
Print Collateral!
A brochure to be used in-person with schools and non profit staff
Social Media Strategy and Initial Implementation!
Social architecture, design, look and feel; initial templates/posting
6. Brand Strategy/Story
Brand Strategy Intensive immersion via key stakeholders; brand
management exercises; competitive/benchmark analyses; creative brief.
Look Book Simplified narrative told in a bold, visual format and used as the
basis of the website content.
Website Creation Amortize Look Book creative/visual assets on-line.
Create the brand's digital hub and fully compatible with HubSpot.
Social Media Completely branded and Inbound compatible social media
template design and platform development.
SEO/SEM Ensure that the website is fully optimized for search.
7. Approach
We believe that most answers to brand riddles reside within those who
know the brand and business best – the client.
It is our job to efficiently and effectively pull out the client’s story and to
uncover the insight and creativity that resides inside those working with the
business day-in and day-out. Private or public sector, non-profit or start-up,
our process requires homework, experience and teamwork to do well.
Marketing is a team sport.
We help clients tell their story – artfully and in a way that helps them to
ultimately unlock growth. Leo Burnett called the process “the story well
told.” NW Ayer, America’s first agency, called it “human contact.”
We listen. We are gifted storytellers and designers.We believe in both
modern and ancient marketing techniques that work.
8. Methodology
YearOne will work closely with various Realizing Aptitudes stakeholders to
extract insights that can be leverage for creative.
Our strategic discovery process consists of stakeholder interviews,
competitive review, and benchmark analysis.This process will be managed by
Founder/Managing Director, Michael Stoner.
Interviews – prospective students, parents, guidance counselors, program
managers and Board members – help us to define what make Realizing
Aptitudes special, different and better.
Concurrently we will conduct thorough competitive and benchmark analyses
so that we are distinctive and learn from other brands who have solved
similar problems with our target.
9. Brand Strategy/Audits:
Boys & Girls Clubs: Brand Essence + Positioning/Segmentation
h5ps://www.dropbox.com/s/gy2a5t45qnn2lhp/BGCMD%20-%20Brand%20PosiIoning%20%26%20Dvp%20-%20Final%203-Apr.pptx?dl=0
CTAP: Strategic/Creative Brief Summary andWork
h5ps://www.dropbox.com/s/64wbe2hxa28em3s/CTAP_Exec%20Commi5ee%20Pres%28email%29.pdf?dl=0
Website/Social Media:
h5ps://www.dropbox.com/s/9x8ma8ylspcigoz/YR1_WebandSocial%20CredenIals_5.9.14.pptx?dl=0
Work/Brochures:
h5ps://www.dropbox.com/s/nzp]31d6t0sudq/YR1_Work_9.7.15.pptx?dl=0
See “Relevant Work” deck for visual examples of brand strategy, website, social media and brochure work as well as
HubSpot/inbound marketing case studies in the educational space.
Relevant Links
12. Phase II Deliverables – HubSpot/Digital Ecosystem
Content
Buyer Profiles
Blogging
Email Marketing
Mobile Marketing
Social Media
Offers
Landing Pages
Calls to Action
Digital Marketing
Analytics
Lead Generation
SEO
PPC
CRM
Inbound Sales
Viral Marketing
14. Michael Stoner: Founder I Managing Director – Bio
After over a decade working in marketing/brand management for DIAGEO
and Moët-Hennessy, Michael conceived ofYearOne as a way to bring top-
tier marketing talent, strategic thinking, creativity and entrepreneurship to
start-up and neglected brands. He began his career on the agency side
working on Toyota and Hyundai. Moving onto the Miller Lite account,
Michael was the last account executive on the classic “All-Stars – Tastes
Great/Less Filling” campaign.
Making the jump to the client side at DIAGEO/Moët-Hennessy, Michael
held nearly every brand management role through CMO and SVP,
Marketing working on: Johnnie Walker, J&B,The Classic Malts of Scotland,
Moët & Chandon, Dom Perignon, Hennessy,Tanqueray, Belvedere, Ciroc
and Russian Standard. During his tenure at DIAGEO/Moet-Hennessy,
Multicultural Marketing was one of several disciplines that reported
directly to him.
During his 30 + year marketing career, Michael has been instrumental with
several iconic, campaigns including Johnnie Walker’s “KEEP WALKING,”
Foster’s “How to Speak Australian,” and Hyundai’s “Cars that Make Sense.”
He also created and launched DIAGEO’s longest-ever running promotional
program, the Johnnie Walker Mentor Program. Renamed the Johnnie
Walker Journey, the program remains active in 10 US and 15 International
markets 25 years later.
The former GM of MKTG in NY and Director of Accounts/Business
Strategy at TDA_Boulder, Michael is a PhD candidate and Adjunct
Instructor on the topic of consumer/brand strategy and campaign
development on the hill at CU/Boulder. An avid rock climber and skier,
Michael lives in Louisville, Colorado, with his wife andYellow Lab now that
his two daughters are off to college.
15. Dana Wotruba: Partner I Creative Director – Bio
Dana began her career in the print world of newspaper at Griffen
Publishing where she honed her classical design skills and helped
make all of the Griffen’s publications and their clients’ work beautiful.
With what can be described as a restless creative energy to be ever
more conceptual, she moved to Rick Johnson & Company where she
worked her way up through the ranks from Studio Artist to
Graphic Designer to Sr.Art Director.
There, Dana worked on every imaginable client and broadened her
creative experience to include the entire marketing mix of TV, print,
outdoor, direct mail, digital and social media.As with most
small agencies, her responsibilities included more than just the
creative product and she got her hands dirty with consumer research
and strategy. So, while a creative first and foremost, she can hold her
own with brand geeks of the world.
Just prior toYearOne, Dana had been producing award winning
creative at 29 Lime and K2MD, both Albuquerque agencies, which
have given her the opportunity to expand her creative skills into the
realm of website design, interactive, photography and illustration.
The young mom of two little ones, Dana lives in Erie, CO and is
married to a left-brained electrical engineer, making them the perfect
left/right-brained, analytical/creative couple. She is also an avid skier
and, when she can, would rather be in Park City, Utah on the slopes.
Which means she fits in very nicely (and defines) our a creatively-
driven Boulder start-up agency.
16. Realizing Aptitudes to review and reflect
Questions, clarifications, modifications
If go, YearOne to develop a project Scope
Execute scope and upon initial payment, initiate brand audit
Next Steps
17. Michael Stoner
Founder | Managing Director
mstoner@yr1boulder.com
914.357.1255
Dana Wotruba
Partner I Creative Director
dwotruba@yr1boulder.com
505.977.7602
Contact
18. Thank You.
The Intellectual Property Rights in all materials (including but not limited to, any artwork, designs, photography, story boards, slogans, scripts, reports, films, tapes,
analysis, recommendations and other materials) prepared byYear One pursuant to this presentation belong toYear One, and may not be used by Client or any
vendor assigned by Client without the written consent ofYear One.
