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MDW Boulder April '11 | Daniel Stein_New Models, Alliances, Culture

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Boulder Digital Works at CU
Boulder Digital Works at CU

Daniel Stein, Chief Executive Officer at Evolution Bureu,shows us how innovative agencies think and solve problems.

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4.27.11 // MAKING DIGITAL WORK: New Models, Alliances & Culture Friday, April 29, 2011
BLOWN SIDEWAYS THROUGH THE 90s 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2 Friday, April 29, 2011
BLOWN SIDEWAYS THROUGH THE 90s PR 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2 Friday, April 29, 2011
BLOWN SIDEWAYS THROUGH THE 90s TECHNOLOGY PR 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2 Friday, April 29, 2011
BLOWN SIDEWAYS THROUGH THE 90s TECHNOLOGY PR ADVERTISING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2 Friday, April 29, 2011
BLOWN SIDEWAYS THROUGH THE 90s TECHNOLOGY PR ADVERTISING ENTERTAINMENT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2 Friday, April 29, 2011
BLOWN SIDEWAYS THROUGH THE 90s TECHNOLOGY PR ADVERTISING ENTERTAINMENT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2 Friday, April 29, 2011
STAGNA- PHOBE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 3 Friday, April 29, 2011
FORMULA FOR THE TRADITIONAL AVOIDING COMPLACENCY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 4 Friday, April 29, 2011
FORMULA FOR THE TRADITIONAL AVOIDING COMPLACENCY STRUCTURE + PROCESS + REVENUE = SUCCESS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 4 Friday, April 29, 2011
FORMULA FOR THE TRADITIONAL AVOIDING COMPLACENCY STRUCTURE + PROCESS + REVENUE = SUCCESS SUCCESS -> COMPLACENCY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 4 Friday, April 29, 2011
FORMULA FOR THE TRADITIONAL AVOIDING COMPLACENCY STRUCTURE + PROCESS + REVENUE = SUCCESS SUCCESS -> COMPLACENCY COMPLACENCY * TIME = TRADITIONAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 4 Friday, April 29, 2011
EVB LEADERSHIP Daniel Stein, Founder & CEO Saatchi & Saatchi, Anderson & Lembke (McCann Erickson) Stephen Goldblatt, Partner & ECD DDB, Butler Shine and Stern, Goodby-SIlverstein & Partners Craig Batzofin, Executive Producer Deutsch, Tequila, Droga5 Cary Savas, Director of Account Service Foot Cone & Belding, Goodby-Silverstein & Partners James Gassel, New Business Chiat Day, Hal Riney & Partners Aaron McGuire, Technical Director Crispin, Porter + Bogusky 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 5 3 Friday, April 29, 2011
TRADITIONAL = TV, PRINT & OUTDOOR 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 6 Friday, April 29, 2011
DOING THINGS THE WAY THEY HAVE ALWAYS BEEN DONE, WITHOUT THINKING, IS THE DEFINITION OF TRADITIONAL. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 7 Friday, April 29, 2011
DEFINING INNOVATION CREATIVE VS. INNOVATIVE EFFECTIVE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
DEFINING INNOVATION CREATIVE VS. INNOVATIVE EFFECTIVE GOOD MARKETING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
DEFINING INNOVATION CREATIVE VS. INNOVATIVE DISRUPTIVE EFFECTIVE UNEXPECTED EMOTIVE GOOD MARKETING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
DEFINING INNOVATION CREATIVE VS. INNOVATIVE DISRUPTIVE EFFECTIVE UNEXPECTED EMOTIVE GOOD MARKETING GOOD CREATIVE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
DEFINING INNOVATION CREATIVE VS. INNOVATIVE ENGAGING DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE EMOTIVE EXPERIENTIAL GOOD MARKETING GOOD CREATIVE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
DEFINING INNOVATION CREATIVE VS. INNOVATIVE ENGAGING DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE EMOTIVE EXPERIENTIAL GOOD MARKETING GOOD CREATIVE GOOD DIGITAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
DEFINING INNOVATION CREATIVE VS. INNOVATIVE PARTICIPATORY ENGAGING DISTRIBUTABLE DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE PORTABLE EMOTIVE EXPERIENTIAL CURRENCY BUZZ-WORTHY GOOD MARKETING GOOD CREATIVE GOOD DIGITAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
DEFINING INNOVATION CREATIVE VS. INNOVATIVE PARTICIPATORY ENGAGING DISTRIBUTABLE DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE PORTABLE EMOTIVE EXPERIENTIAL CURRENCY BUZZ-WORTHY GOOD MARKETING GOOD CREATIVE GOOD DIGITAL GOOD SOCIAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
DEFINING INNOVATION CREATIVE VS. INNOVATIVE INVENTIVE PARTICIPATORY USEFUL ENGAGING DISTRIBUTABLE NEWSWORTHY DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE PORTABLE PUSHES BOUNDARIES EMOTIVE EXPERIENTIAL CURRENCY MODEL-CHANGING BUZZ-WORTHY GROUND-BREAKING POLARIZING GOOD MARKETING GOOD CREATIVE GOOD DIGITAL GOOD SOCIAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
DEFINING INNOVATION CREATIVE VS. INNOVATIVE INVENTIVE PARTICIPATORY USEFUL ENGAGING DISTRIBUTABLE NEWSWORTHY DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE PORTABLE PUSHES BOUNDARIES EMOTIVE EXPERIENTIAL CURRENCY MODEL-CHANGING BUZZ-WORTHY GROUND-BREAKING POLARIZING GOOD MARKETING GOOD CREATIVE GOOD DIGITAL GOOD SOCIAL INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 9 Friday, April 29, 2011
INNOVATIVE WORK GREAT DIGITAL WORK 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10 Friday, April 29, 2011
INNOVATIVE WORK GREAT DIGITAL WORK CULTURE FOR INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10 Friday, April 29, 2011
INNOVATIVE WORK GREAT DIGITAL WORK CULTURE FOR INNOVATION STRUCTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10 Friday, April 29, 2011
INNOVATIVE WORK GREAT DIGITAL WORK CULTURE FOR INNOVATION STRUCTURE CLIENTS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10 Friday, April 29, 2011
INNOVATIVE WORK GREAT DIGITAL WORK CULTURE FOR INNOVATION STRUCTURE PEOPLE CLIENTS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10 Friday, April 29, 2011
BUILDING A CULTURE FOR INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 12 11 Friday, April 29, 2011
CLIENTS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 12 Friday, April 29, 2011
CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13 Friday, April 29, 2011
CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13 Friday, April 29, 2011
CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13 Friday, April 29, 2011
CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? • CAN YOU LEARN SOMETHING FROM THE CLIENT? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13 Friday, April 29, 2011
CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? • CAN YOU LEARN SOMETHING FROM THE CLIENT? • CAN YOU GAIN INSPIRATION FROM THE CLIENT? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13 Friday, April 29, 2011
CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? • CAN YOU LEARN SOMETHING FROM THE CLIENT? • CAN YOU GAIN INSPIRATION FROM THE CLIENT? • DO THEY WORK AS HARD AS YOU DO? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13 Friday, April 29, 2011
CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? • CAN YOU LEARN SOMETHING FROM THE CLIENT? • CAN YOU GAIN INSPIRATION FROM THE CLIENT? • DO THEY WORK AS HARD AS YOU DO? • CAN YOU MAKE MONEY? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13 Friday, April 29, 2011
WILL THE CLIENT INHIBIT OR ENHANCE YOUR BRAND? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 12 14 Friday, April 29, 2011
EVB’s CURRENT ROSTER 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 15 Friday, April 29, 2011
CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16 Friday, April 29, 2011
CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16 Friday, April 29, 2011
CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16 Friday, April 29, 2011
CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA “RESPECT PEOPLE’S TIME.” GOOGLE MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16 Friday, April 29, 2011
CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA “RESPECT PEOPLE’S TIME.” GOOGLE MANTRA “MAKING THE WEB A BETTER PLACE.” FIREFOX MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16 Friday, April 29, 2011
CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA “RESPECT PEOPLE’S TIME.” GOOGLE MANTRA “MAKING THE WEB A BETTER PLACE.” FIREFOX MANTRA “OUR GOAL IS TO MAKE HISTORY.” ZYNGA MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16 Friday, April 29, 2011
CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA “RESPECT PEOPLE’S TIME.” GOOGLE MANTRA “MAKING THE WEB A BETTER PLACE.” FIREFOX MANTRA “OUR GOAL IS TO MAKE HISTORY.” ZYNGA MANTRA “WE ARE 1% COMPLETE.” FACEBOOK MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16 Friday, April 29, 2011
PEOPLE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 17 Friday, April 29, 2011
PEOPLE STAFFING FOR INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18 Friday, April 29, 2011
PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18 Friday, April 29, 2011
PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18 Friday, April 29, 2011
PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18 Friday, April 29, 2011
PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL • LIVE THE MEDIA. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18 Friday, April 29, 2011
PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL • LIVE THE MEDIA. BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18 Friday, April 29, 2011
PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL • LIVE THE MEDIA. BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • EMBRACING UNCERTAINTY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18 Friday, April 29, 2011
PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL • LIVE THE MEDIA. BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • EMBRACING UNCERTAINTY • MULTI-DISCIPLINARY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18 Friday, April 29, 2011
PEOPLE STAFFING FOR INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS • UNREALISTICALLY OPTIMISTIC 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS • UNREALISTICALLY OPTIMISTIC PESSIMISM KILLS CULTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS • UNREALISTICALLY OPTIMISTIC PESSIMISM KILLS CULTURE • FEARLESS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS • UNREALISTICALLY OPTIMISTIC PESSIMISM KILLS CULTURE • FEARLESS NOT AFRAID OF ANY CHALLENGE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
STRUCTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 20 Friday, April 29, 2011
NIMBLE & LEAN 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 21 Friday, April 29, 2011
CHAOTIC & CHEAP 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 22 Friday, April 29, 2011
STRUCTURE AVOID STRUCTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23 Friday, April 29, 2011
STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23 Friday, April 29, 2011
STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23 Friday, April 29, 2011
STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23 Friday, April 29, 2011
STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23 Friday, April 29, 2011
STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • BALANCE IDEA DEMOCRATIZATION WITH IDEA OWNERSHIP. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23 Friday, April 29, 2011
STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • BALANCE IDEA DEMOCRATIZATION WITH IDEA OWNERSHIP. EVERYONE CAN CONTRIBUTE, BUT SOMEONE HAS TO DELIVER 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23 Friday, April 29, 2011
STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • BALANCE IDEA DEMOCRATIZATION WITH IDEA OWNERSHIP. EVERYONE CAN CONTRIBUTE, BUT SOMEONE HAS TO DELIVER • RECOGNIZING A BIG IDEA, EVEN IF IT’S A SMALL IDEA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23 Friday, April 29, 2011
STRUCTURE NEVER GET TOO COMFORTABLE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24 Friday, April 29, 2011
STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24 Friday, April 29, 2011
STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24 Friday, April 29, 2011
STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24 Friday, April 29, 2011
STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT • AVOID UNNECESSARY STRUCTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24 Friday, April 29, 2011
STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT • AVOID UNNECESSARY STRUCTURE • KEEP TEAMS SMALL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24 Friday, April 29, 2011
STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT • AVOID UNNECESSARY STRUCTURE • KEEP TEAMS SMALL • EVERYONE IS CAPABLE OF THINKING CREATIVELY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24 Friday, April 29, 2011
STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT • AVOID UNNECESSARY STRUCTURE • KEEP TEAMS SMALL • EVERYONE IS CAPABLE OF THINKING CREATIVELY • MARRYING TRADITIONAL/DIGITAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24 Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 25 Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 26 Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK Friday, April 29, 2011
COLLABORATION & ALLIANCES 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 29 Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 30 Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 31 Friday, April 29, 2011
THE SHARING ECONOMY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32 Friday, April 29, 2011
THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32 Friday, April 29, 2011
THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32 Friday, April 29, 2011
THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32 Friday, April 29, 2011
THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL • EMBRACE THE SHARING ECONOMY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32 Friday, April 29, 2011
THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL • EMBRACE THE SHARING ECONOMY • NOT BRIDLED BY THE “LEGACY OF SECRECY” 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32 Friday, April 29, 2011
THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL • EMBRACE THE SHARING ECONOMY • NOT BRIDLED BY THE “LEGACY OF SECRECY” 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32 Friday, April 29, 2011
THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL • EMBRACE THE SHARING ECONOMY • NOT BRIDLED BY THE “LEGACY OF SECRECY” • EXTREMELY COUNTER-INTUITIVE TO THE ADVERTISING INDUSTRY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32 Friday, April 29, 2011
CHANGING AGENCY ECOSYSTEM CLIENTS ENTERTAINMENT MEDIA COMPANIES COMPANIES PRODUCTION Text THE SOCIAL, DIGITAL, CONTENT, MOBILE, EVENT COMPANIES CROWD-SOURCING MARKETING AGENCY MARKETING OF THE FUTURE. ADVERTISING PROMOTIONS PR 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 33 Friday, April 29, 2011
EVERYONE IS A POTENTIAL COMPETITOR AND/OR PARTNER. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 34 Friday, April 29, 2011
NEW CLIENT/AGENCY MODELS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35 Friday, April 29, 2011
NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35 Friday, April 29, 2011
NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35 Friday, April 29, 2011
NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT • CLIENTS DON’T WANT TO COMMIT LONG-TERM 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35 Friday, April 29, 2011
NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT • CLIENTS DON’T WANT TO COMMIT LONG-TERM • CLIENTS DON’T WANT TO PAY FOR IDEAS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35 Friday, April 29, 2011
NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT • CLIENTS DON’T WANT TO COMMIT LONG-TERM • CLIENTS DON’T WANT TO PAY FOR IDEAS • LOTS OF PROJECT WORK 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35 Friday, April 29, 2011
NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT • CLIENTS DON’T WANT TO COMMIT LONG-TERM • CLIENTS DON’T WANT TO PAY FOR IDEAS • LOTS OF PROJECT WORK • MULTIPLE AGENCY RELATIONSHIPS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35 Friday, April 29, 2011
MULTI-AGENCY RELATIONSHIPS WORKS BEST WHEN THE AGENCIES HAVE A BETTER RELATIONSHIP WITH EACH OTHER THAN THEY DO WITH THE CLIENT. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 36 Friday, April 29, 2011
ADVANTAGES OF SHARING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37 Friday, April 29, 2011
ADVANTAGES OF SHARING • BETTER WORK 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37 Friday, April 29, 2011
ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37 Friday, April 29, 2011
ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37 Friday, April 29, 2011
ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37 Friday, April 29, 2011
ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE • VISIBILITY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37 Friday, April 29, 2011
ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE • VISIBILITY • KEEPS CLIENTS HONEST 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37 Friday, April 29, 2011
ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE • VISIBILITY • KEEPS CLIENTS HONEST 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37 Friday, April 29, 2011
ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE • VISIBILITY • KEEPS CLIENTS HONEST • SHARPENS SKILLS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37 Friday, April 29, 2011
UNLIKELY ALLIANCES • EVERYONE IS A NETWORK • EVERY THREAT IS AN OPPORTUNITY • COMPETITORS • CLIENTS • CELEBRITIES • PRODUCTION COMPANIES • MEDIA CHANNELS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 38 Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 39 Friday, April 29, 2011
FACEBOOK STUDIO • EDUCATE & INSPIRE ADVERTISING COMMUNITY • COLLABORATION WITH FACEBOOK & THE ADVERTISING INDUSTRY • SITE WAS BUILT FOR AND BY THE ADVERTISING COMMUNITY • WWW.FACEBOOK-STUDIO.COM 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 40 Friday, April 29, 2011

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MDW Boulder April '11 | Daniel Stein_New Models, Alliances, Culture

  • 1. 4.27.11 // MAKING DIGITAL WORK: New Models, Alliances & Culture Friday, April 29, 2011
  • 2. BLOWN SIDEWAYS THROUGH THE 90s 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2 Friday, April 29, 2011
  • 3. BLOWN SIDEWAYS THROUGH THE 90s PR 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2 Friday, April 29, 2011
  • 4. BLOWN SIDEWAYS THROUGH THE 90s TECHNOLOGY PR 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2 Friday, April 29, 2011
  • 5. BLOWN SIDEWAYS THROUGH THE 90s TECHNOLOGY PR ADVERTISING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2 Friday, April 29, 2011
  • 6. BLOWN SIDEWAYS THROUGH THE 90s TECHNOLOGY PR ADVERTISING ENTERTAINMENT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2 Friday, April 29, 2011
  • 7. BLOWN SIDEWAYS THROUGH THE 90s TECHNOLOGY PR ADVERTISING ENTERTAINMENT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2 Friday, April 29, 2011
  • 8. STAGNA- PHOBE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 3 Friday, April 29, 2011
  • 9. FORMULA FOR THE TRADITIONAL AVOIDING COMPLACENCY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 4 Friday, April 29, 2011
  • 10. FORMULA FOR THE TRADITIONAL AVOIDING COMPLACENCY STRUCTURE + PROCESS + REVENUE = SUCCESS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 4 Friday, April 29, 2011
  • 11. FORMULA FOR THE TRADITIONAL AVOIDING COMPLACENCY STRUCTURE + PROCESS + REVENUE = SUCCESS SUCCESS -> COMPLACENCY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 4 Friday, April 29, 2011
  • 12. FORMULA FOR THE TRADITIONAL AVOIDING COMPLACENCY STRUCTURE + PROCESS + REVENUE = SUCCESS SUCCESS -> COMPLACENCY COMPLACENCY * TIME = TRADITIONAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 4 Friday, April 29, 2011
  • 13. EVB LEADERSHIP Daniel Stein, Founder & CEO Saatchi & Saatchi, Anderson & Lembke (McCann Erickson) Stephen Goldblatt, Partner & ECD DDB, Butler Shine and Stern, Goodby-SIlverstein & Partners Craig Batzofin, Executive Producer Deutsch, Tequila, Droga5 Cary Savas, Director of Account Service Foot Cone & Belding, Goodby-Silverstein & Partners James Gassel, New Business Chiat Day, Hal Riney & Partners Aaron McGuire, Technical Director Crispin, Porter + Bogusky 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 5 3 Friday, April 29, 2011
  • 14. TRADITIONAL = TV, PRINT & OUTDOOR 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 6 Friday, April 29, 2011
  • 15. DOING THINGS THE WAY THEY HAVE ALWAYS BEEN DONE, WITHOUT THINKING, IS THE DEFINITION OF TRADITIONAL. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 7 Friday, April 29, 2011
  • 16. DEFINING INNOVATION CREATIVE VS. INNOVATIVE EFFECTIVE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
  • 17. DEFINING INNOVATION CREATIVE VS. INNOVATIVE EFFECTIVE GOOD MARKETING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
  • 18. DEFINING INNOVATION CREATIVE VS. INNOVATIVE DISRUPTIVE EFFECTIVE UNEXPECTED EMOTIVE GOOD MARKETING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
  • 19. DEFINING INNOVATION CREATIVE VS. INNOVATIVE DISRUPTIVE EFFECTIVE UNEXPECTED EMOTIVE GOOD MARKETING GOOD CREATIVE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
  • 20. DEFINING INNOVATION CREATIVE VS. INNOVATIVE ENGAGING DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE EMOTIVE EXPERIENTIAL GOOD MARKETING GOOD CREATIVE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
  • 21. DEFINING INNOVATION CREATIVE VS. INNOVATIVE ENGAGING DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE EMOTIVE EXPERIENTIAL GOOD MARKETING GOOD CREATIVE GOOD DIGITAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
  • 22. DEFINING INNOVATION CREATIVE VS. INNOVATIVE PARTICIPATORY ENGAGING DISTRIBUTABLE DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE PORTABLE EMOTIVE EXPERIENTIAL CURRENCY BUZZ-WORTHY GOOD MARKETING GOOD CREATIVE GOOD DIGITAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
  • 23. DEFINING INNOVATION CREATIVE VS. INNOVATIVE PARTICIPATORY ENGAGING DISTRIBUTABLE DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE PORTABLE EMOTIVE EXPERIENTIAL CURRENCY BUZZ-WORTHY GOOD MARKETING GOOD CREATIVE GOOD DIGITAL GOOD SOCIAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
  • 24. DEFINING INNOVATION CREATIVE VS. INNOVATIVE INVENTIVE PARTICIPATORY USEFUL ENGAGING DISTRIBUTABLE NEWSWORTHY DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE PORTABLE PUSHES BOUNDARIES EMOTIVE EXPERIENTIAL CURRENCY MODEL-CHANGING BUZZ-WORTHY GROUND-BREAKING POLARIZING GOOD MARKETING GOOD CREATIVE GOOD DIGITAL GOOD SOCIAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
  • 25. DEFINING INNOVATION CREATIVE VS. INNOVATIVE INVENTIVE PARTICIPATORY USEFUL ENGAGING DISTRIBUTABLE NEWSWORTHY DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE PORTABLE PUSHES BOUNDARIES EMOTIVE EXPERIENTIAL CURRENCY MODEL-CHANGING BUZZ-WORTHY GROUND-BREAKING POLARIZING GOOD MARKETING GOOD CREATIVE GOOD DIGITAL GOOD SOCIAL INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8 Friday, April 29, 2011
  • 26. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 9 Friday, April 29, 2011
  • 27. INNOVATIVE WORK GREAT DIGITAL WORK 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10 Friday, April 29, 2011
  • 28. INNOVATIVE WORK GREAT DIGITAL WORK CULTURE FOR INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10 Friday, April 29, 2011
  • 29. INNOVATIVE WORK GREAT DIGITAL WORK CULTURE FOR INNOVATION STRUCTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10 Friday, April 29, 2011
  • 30. INNOVATIVE WORK GREAT DIGITAL WORK CULTURE FOR INNOVATION STRUCTURE CLIENTS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10 Friday, April 29, 2011
  • 31. INNOVATIVE WORK GREAT DIGITAL WORK CULTURE FOR INNOVATION STRUCTURE PEOPLE CLIENTS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10 Friday, April 29, 2011
  • 32. BUILDING A CULTURE FOR INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 12 11 Friday, April 29, 2011
  • 33. CLIENTS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 12 Friday, April 29, 2011
  • 34. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13 Friday, April 29, 2011
  • 35. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13 Friday, April 29, 2011
  • 36. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13 Friday, April 29, 2011
  • 37. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? • CAN YOU LEARN SOMETHING FROM THE CLIENT? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13 Friday, April 29, 2011
  • 38. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? • CAN YOU LEARN SOMETHING FROM THE CLIENT? • CAN YOU GAIN INSPIRATION FROM THE CLIENT? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13 Friday, April 29, 2011
  • 39. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? • CAN YOU LEARN SOMETHING FROM THE CLIENT? • CAN YOU GAIN INSPIRATION FROM THE CLIENT? • DO THEY WORK AS HARD AS YOU DO? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13 Friday, April 29, 2011
  • 40. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? • CAN YOU LEARN SOMETHING FROM THE CLIENT? • CAN YOU GAIN INSPIRATION FROM THE CLIENT? • DO THEY WORK AS HARD AS YOU DO? • CAN YOU MAKE MONEY? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13 Friday, April 29, 2011
  • 41. WILL THE CLIENT INHIBIT OR ENHANCE YOUR BRAND? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 12 14 Friday, April 29, 2011
  • 42. EVB’s CURRENT ROSTER 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 15 Friday, April 29, 2011
  • 43. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16 Friday, April 29, 2011
  • 44. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16 Friday, April 29, 2011
  • 45. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16 Friday, April 29, 2011
  • 46. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA “RESPECT PEOPLE’S TIME.” GOOGLE MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16 Friday, April 29, 2011
  • 47. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA “RESPECT PEOPLE’S TIME.” GOOGLE MANTRA “MAKING THE WEB A BETTER PLACE.” FIREFOX MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16 Friday, April 29, 2011
  • 48. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA “RESPECT PEOPLE’S TIME.” GOOGLE MANTRA “MAKING THE WEB A BETTER PLACE.” FIREFOX MANTRA “OUR GOAL IS TO MAKE HISTORY.” ZYNGA MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16 Friday, April 29, 2011
  • 49. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA “RESPECT PEOPLE’S TIME.” GOOGLE MANTRA “MAKING THE WEB A BETTER PLACE.” FIREFOX MANTRA “OUR GOAL IS TO MAKE HISTORY.” ZYNGA MANTRA “WE ARE 1% COMPLETE.” FACEBOOK MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16 Friday, April 29, 2011
  • 50. PEOPLE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 17 Friday, April 29, 2011
  • 51. PEOPLE STAFFING FOR INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18 Friday, April 29, 2011
  • 52. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18 Friday, April 29, 2011
  • 53. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18 Friday, April 29, 2011
  • 54. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18 Friday, April 29, 2011
  • 55. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL • LIVE THE MEDIA. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18 Friday, April 29, 2011
  • 56. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL • LIVE THE MEDIA. BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18 Friday, April 29, 2011
  • 57. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL • LIVE THE MEDIA. BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • EMBRACING UNCERTAINTY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18 Friday, April 29, 2011
  • 58. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL • LIVE THE MEDIA. BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • EMBRACING UNCERTAINTY • MULTI-DISCIPLINARY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18 Friday, April 29, 2011
  • 59. PEOPLE STAFFING FOR INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
  • 60. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
  • 61. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
  • 62. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
  • 63. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
  • 64. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
  • 65. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
  • 66. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS • UNREALISTICALLY OPTIMISTIC 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
  • 67. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS • UNREALISTICALLY OPTIMISTIC PESSIMISM KILLS CULTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
  • 68. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS • UNREALISTICALLY OPTIMISTIC PESSIMISM KILLS CULTURE • FEARLESS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
  • 69. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS • UNREALISTICALLY OPTIMISTIC PESSIMISM KILLS CULTURE • FEARLESS NOT AFRAID OF ANY CHALLENGE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19 Friday, April 29, 2011
  • 70. STRUCTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 20 Friday, April 29, 2011
  • 71. NIMBLE & LEAN 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 21 Friday, April 29, 2011
  • 72. CHAOTIC & CHEAP 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 22 Friday, April 29, 2011
  • 73. STRUCTURE AVOID STRUCTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23 Friday, April 29, 2011
  • 74. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23 Friday, April 29, 2011
  • 75. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23 Friday, April 29, 2011
  • 76. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23 Friday, April 29, 2011
  • 77. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23 Friday, April 29, 2011
  • 78. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • BALANCE IDEA DEMOCRATIZATION WITH IDEA OWNERSHIP. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23 Friday, April 29, 2011
  • 79. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • BALANCE IDEA DEMOCRATIZATION WITH IDEA OWNERSHIP. EVERYONE CAN CONTRIBUTE, BUT SOMEONE HAS TO DELIVER 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23 Friday, April 29, 2011
  • 80. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • BALANCE IDEA DEMOCRATIZATION WITH IDEA OWNERSHIP. EVERYONE CAN CONTRIBUTE, BUT SOMEONE HAS TO DELIVER • RECOGNIZING A BIG IDEA, EVEN IF IT’S A SMALL IDEA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23 Friday, April 29, 2011
  • 81. STRUCTURE NEVER GET TOO COMFORTABLE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24 Friday, April 29, 2011
  • 82. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24 Friday, April 29, 2011
  • 83. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24 Friday, April 29, 2011
  • 84. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24 Friday, April 29, 2011
  • 85. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT • AVOID UNNECESSARY STRUCTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24 Friday, April 29, 2011
  • 86. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT • AVOID UNNECESSARY STRUCTURE • KEEP TEAMS SMALL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24 Friday, April 29, 2011
  • 87. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT • AVOID UNNECESSARY STRUCTURE • KEEP TEAMS SMALL • EVERYONE IS CAPABLE OF THINKING CREATIVELY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24 Friday, April 29, 2011
  • 88. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT • AVOID UNNECESSARY STRUCTURE • KEEP TEAMS SMALL • EVERYONE IS CAPABLE OF THINKING CREATIVELY • MARRYING TRADITIONAL/DIGITAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24 Friday, April 29, 2011
  • 89. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 25 Friday, April 29, 2011
  • 90. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 26 Friday, April 29, 2011
  • 91. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK Friday, April 29, 2011
  • 92. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK Friday, April 29, 2011
  • 93. COLLABORATION & ALLIANCES 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 29 Friday, April 29, 2011
  • 94. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 30 Friday, April 29, 2011
  • 95. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 31 Friday, April 29, 2011
  • 96. THE SHARING ECONOMY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32 Friday, April 29, 2011
  • 97. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32 Friday, April 29, 2011
  • 98. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32 Friday, April 29, 2011
  • 99. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32 Friday, April 29, 2011
  • 100. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL • EMBRACE THE SHARING ECONOMY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32 Friday, April 29, 2011
  • 101. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL • EMBRACE THE SHARING ECONOMY • NOT BRIDLED BY THE “LEGACY OF SECRECY” 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32 Friday, April 29, 2011
  • 102. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL • EMBRACE THE SHARING ECONOMY • NOT BRIDLED BY THE “LEGACY OF SECRECY” 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32 Friday, April 29, 2011
  • 103. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL • EMBRACE THE SHARING ECONOMY • NOT BRIDLED BY THE “LEGACY OF SECRECY” • EXTREMELY COUNTER-INTUITIVE TO THE ADVERTISING INDUSTRY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32 Friday, April 29, 2011
  • 104. CHANGING AGENCY ECOSYSTEM CLIENTS ENTERTAINMENT MEDIA COMPANIES COMPANIES PRODUCTION Text THE SOCIAL, DIGITAL, CONTENT, MOBILE, EVENT COMPANIES CROWD-SOURCING MARKETING AGENCY MARKETING OF THE FUTURE. ADVERTISING PROMOTIONS PR 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 33 Friday, April 29, 2011
  • 105. EVERYONE IS A POTENTIAL COMPETITOR AND/OR PARTNER. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 34 Friday, April 29, 2011
  • 106. NEW CLIENT/AGENCY MODELS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35 Friday, April 29, 2011
  • 107. NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35 Friday, April 29, 2011
  • 108. NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35 Friday, April 29, 2011
  • 109. NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT • CLIENTS DON’T WANT TO COMMIT LONG-TERM 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35 Friday, April 29, 2011
  • 110. NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT • CLIENTS DON’T WANT TO COMMIT LONG-TERM • CLIENTS DON’T WANT TO PAY FOR IDEAS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35 Friday, April 29, 2011
  • 111. NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT • CLIENTS DON’T WANT TO COMMIT LONG-TERM • CLIENTS DON’T WANT TO PAY FOR IDEAS • LOTS OF PROJECT WORK 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35 Friday, April 29, 2011
  • 112. NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT • CLIENTS DON’T WANT TO COMMIT LONG-TERM • CLIENTS DON’T WANT TO PAY FOR IDEAS • LOTS OF PROJECT WORK • MULTIPLE AGENCY RELATIONSHIPS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35 Friday, April 29, 2011
  • 113. MULTI-AGENCY RELATIONSHIPS WORKS BEST WHEN THE AGENCIES HAVE A BETTER RELATIONSHIP WITH EACH OTHER THAN THEY DO WITH THE CLIENT. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 36 Friday, April 29, 2011
  • 114. ADVANTAGES OF SHARING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37 Friday, April 29, 2011
  • 115. ADVANTAGES OF SHARING • BETTER WORK 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37 Friday, April 29, 2011
  • 116. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37 Friday, April 29, 2011
  • 117. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37 Friday, April 29, 2011
  • 118. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37 Friday, April 29, 2011
  • 119. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE • VISIBILITY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37 Friday, April 29, 2011
  • 120. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE • VISIBILITY • KEEPS CLIENTS HONEST 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37 Friday, April 29, 2011
  • 121. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE • VISIBILITY • KEEPS CLIENTS HONEST 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37 Friday, April 29, 2011
  • 122. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE • VISIBILITY • KEEPS CLIENTS HONEST • SHARPENS SKILLS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37 Friday, April 29, 2011
  • 123. UNLIKELY ALLIANCES • EVERYONE IS A NETWORK • EVERY THREAT IS AN OPPORTUNITY • COMPETITORS • CLIENTS • CELEBRITIES • PRODUCTION COMPANIES • MEDIA CHANNELS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 38 Friday, April 29, 2011
  • 124. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 39 Friday, April 29, 2011
  • 125. FACEBOOK STUDIO • EDUCATE & INSPIRE ADVERTISING COMMUNITY • COLLABORATION WITH FACEBOOK & THE ADVERTISING INDUSTRY • SITE WAS BUILT FOR AND BY THE ADVERTISING COMMUNITY • WWW.FACEBOOK-STUDIO.COM 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 40 Friday, April 29, 2011