Gareth Kay discusses strategy in the post-digital world. Some key points include:
1) Strategies need to be interesting, not just right, and trigger desired responses simply and entertainingly.
2) Strategies should be interested in what interests people and have a cultural mission rather than just commercial goals.
3) Companies should create useful experiences and media, not just communicate products. They should experiment with storytelling across screens and make everyday life playful and useful.
El diseño como proyecto ético y político hacia el pluriverso, Programa de Aprendizaje para el Buen Vivir, Comunarr, Tarahumara, México. Con base en Diseño y Autonomía de Arturo Escobar. Presentado en el MX Design Conference 2017.
You might have heard of a new breed of organisational models, responding to the fast growing adaptability, engagement and collaboration needs within modern company structures.
Or you might have simply experienced the sound problems of slowness, rigidity, bureaucracy, disengagement along with various kinds of waste and bottlenecks that “traditional” organisational models generate and suffer nowadays.
This is what LiquidO™ is all about: the original “liquid organisation” model for governance, born from direct experience within Cocoon Projects and in use in a growing number of for profit and not-forprofit organisations willing to get liquid.
We started out with stack of printer paper, and a sharpie. We followed the wise words of Carl Sagan and Tyler Durden. We wanted to create something contagious that would infect and evolve the dynamic between consumers, brands and culture for the better. We called it FEVER then, but you know it now as "i am OTHER", a creative collective founded by Pharrell and led by Robby Wells.
The original deck is linked below, co-authored by myself and Robby back in 2011. The experience researching, writing and presenting this idea helped shape my marketing philosophy more than anything else in my career to this point.
"Use Storytelling as a Strategic Business tool" by Maria MocerinoTheFamily
When you talk about your project, it's not about what you say but how you say it. Sure, figures and statistics are essential but you'll never seduce anyone with just facts and figures.
So how will you stand out? Storytelling is a skill and like any skill, you need to practice. This will help you to stand out from the crowd and acquire more clients, employees, investors, or...anyone really ;)
Maria is a Public Speaking Coach as well as a writer/performer and TheFamily's very own English teacher.
El diseño como proyecto ético y político hacia el pluriverso, Programa de Aprendizaje para el Buen Vivir, Comunarr, Tarahumara, México. Con base en Diseño y Autonomía de Arturo Escobar. Presentado en el MX Design Conference 2017.
You might have heard of a new breed of organisational models, responding to the fast growing adaptability, engagement and collaboration needs within modern company structures.
Or you might have simply experienced the sound problems of slowness, rigidity, bureaucracy, disengagement along with various kinds of waste and bottlenecks that “traditional” organisational models generate and suffer nowadays.
This is what LiquidO™ is all about: the original “liquid organisation” model for governance, born from direct experience within Cocoon Projects and in use in a growing number of for profit and not-forprofit organisations willing to get liquid.
We started out with stack of printer paper, and a sharpie. We followed the wise words of Carl Sagan and Tyler Durden. We wanted to create something contagious that would infect and evolve the dynamic between consumers, brands and culture for the better. We called it FEVER then, but you know it now as "i am OTHER", a creative collective founded by Pharrell and led by Robby Wells.
The original deck is linked below, co-authored by myself and Robby back in 2011. The experience researching, writing and presenting this idea helped shape my marketing philosophy more than anything else in my career to this point.
"Use Storytelling as a Strategic Business tool" by Maria MocerinoTheFamily
When you talk about your project, it's not about what you say but how you say it. Sure, figures and statistics are essential but you'll never seduce anyone with just facts and figures.
So how will you stand out? Storytelling is a skill and like any skill, you need to practice. This will help you to stand out from the crowd and acquire more clients, employees, investors, or...anyone really ;)
Maria is a Public Speaking Coach as well as a writer/performer and TheFamily's very own English teacher.
Brand Culture and Storytelling: The perfect marriage or the perfect storm - D...Social Media Camp
Before you begin to implement social integration and a consistent, streamlined digital message, you need to build the foundation for your story. Building a great culture and focusing on the right content is the foundation to telling your brands story. David Reeve will walk through the key elements of culture building and storytelling that will build you a legion of engaged followers.
Topic Overview, Outcome and Relevance:
Understanding the real business you are in when you build a brand.
The two parts to telling your brands story.
Where most brands focus their energy when telling their story.
Why culture is key to building your brands character and character is the key to telling your story.
The three key must haves of content in telling your brands story.
What to do when the wrong story gets out there.
#TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversi...HubSpot
HubSpot and Twitter joined forces on June 24th, 2015 for a webinar on How to Drive Conversions on Twitter.
What was covered?
-- 10 Best practices for Twitter optimization to drive website visits and app installs
-- Tried and true tests and tips to help you #TestSmarter
-- Three creative elements in Website Cards and App Install Cards to help boost conversions
-- Much, much more!
In this webinar, David Ledstrup from our partner Marvelous will provide you with insightful tips on how to make your brand stand out on Instagram by leveraging content creatively.
Questa ricerca, costruendo un parallelo con il mondo del fashion, racconta l'evoluzione e il futuro del food.
È stata presentata durante la Social Media Week 2015 insieme ad un’analisi di Squadrati sul target e le tendenze del mondo del food.
A slide set to accompany an NKCS conversation on our emerging instructional coaching model... with the expert consultation of author, coach, and coach of coaches: Diane Sweeney. (www.dianesweeney.com)
We all know we're living in a period of massive, accelerating change. Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This talk at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.
Brand Culture and Storytelling: The perfect marriage or the perfect storm - D...Social Media Camp
Before you begin to implement social integration and a consistent, streamlined digital message, you need to build the foundation for your story. Building a great culture and focusing on the right content is the foundation to telling your brands story. David Reeve will walk through the key elements of culture building and storytelling that will build you a legion of engaged followers.
Topic Overview, Outcome and Relevance:
Understanding the real business you are in when you build a brand.
The two parts to telling your brands story.
Where most brands focus their energy when telling their story.
Why culture is key to building your brands character and character is the key to telling your story.
The three key must haves of content in telling your brands story.
What to do when the wrong story gets out there.
#TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversi...HubSpot
HubSpot and Twitter joined forces on June 24th, 2015 for a webinar on How to Drive Conversions on Twitter.
What was covered?
-- 10 Best practices for Twitter optimization to drive website visits and app installs
-- Tried and true tests and tips to help you #TestSmarter
-- Three creative elements in Website Cards and App Install Cards to help boost conversions
-- Much, much more!
In this webinar, David Ledstrup from our partner Marvelous will provide you with insightful tips on how to make your brand stand out on Instagram by leveraging content creatively.
Questa ricerca, costruendo un parallelo con il mondo del fashion, racconta l'evoluzione e il futuro del food.
È stata presentata durante la Social Media Week 2015 insieme ad un’analisi di Squadrati sul target e le tendenze del mondo del food.
A slide set to accompany an NKCS conversation on our emerging instructional coaching model... with the expert consultation of author, coach, and coach of coaches: Diane Sweeney. (www.dianesweeney.com)
We all know we're living in a period of massive, accelerating change. Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This talk at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.
A lecture form the Studium Generale of Rotterdam University of Applied Sciences about a paradigm shift that is happening now! The shift from 'owning economy' to 'sharing economy'.
The New Norm(al): Confronting What Open Means for Higher EducationBonnie Stewart
The opening provocation/keynote for #altc 2017, this talk examines open educational practices for a time of institutional decline & pervasive corporatism & sensationalism. It challenges the idea of norms and normal in the figure - and implied objectivity - of the Bell Curve, and posits instead the figure of the cyborg as a model for openness in fraught but important digital spaces.
The future of work is here. It is bleak and it is bright.
As conventional jobs and the security they bring fade away, new principles for organising ourselves emerge. Being fulfilled in work has fast become a global focus and moving with dexterity amidst constant change is the new need-to-have capability. Meanwhile, the crisis of disengagement at work can be eased if we seek to reinvent why and how we organise in the new world.
This talk given at Second Home Lisboa covers:
+Meaning at work (why we work)
+Fluidity at work (how we work)
+ Possibilities for work (what we'll work on)
How do we cover everything? How do we cover it well? This presentation will outline some of the best practices for storytellers to efficiently produce content in the field.
Think You're Cut Out For Doing Social Media Monitoring?Simplify360
Ernest Hemingway once said, “When people talk, listen completely. Most people never listen.” With billions of tweets and updates every day on social media platforms, one can easily wonder if anyone is listening to them at all. But the secret to success on social media lies in listening.
Simplify360’s monitoring system helps you cut through the noise and capture the signal, in real-time.
With everyone claiming to be an expert should you listen to? This list of 103 marketing thought leaders is made to help answer that question. It's also incorporated into Twitter lists so you can easily follow everyone with a single click.
As the guest speaker at a DevFaction Meetup Group, I presented this talk on the power of visual storytelling. I also shared strategies for creating content that is meaningful and culturally relevant through embracing ancient archetypal patterns and universal human emotions. Inspired by the work of Joseph Campbell and Carl Jung.
Consumer expectations are changing. There's an escalating distrust of traditional advertising among Millennial and Generation Z audiences and a major shift towards experiential marketing. Consumers want an emotional connection over products, sharing over sole ownership, and entrepreneurship over employment.
On Wednesday, March 22, 2017 at 1:30 PM EST, co-authors of Good is the New Cool: Market Like You Give a Damn Afdhel Aziz and Bobby Jones taught their 7 principles for reaching customers and attracting top talent.
If you're interested in learning more about how Catalant can help connect you to marketing leaders like Afdhel and bobby, check out our website at gocatalant.com.
Eianz how good is science.. as good as the humans who perceive it michele h...MicheleHartz
Environment Institute of Australia and New Zealand annual conference 2021. In the context of sustainability, the conference asked- "How Good is Science". This presentation delivers to the audience that science can only be good as the Humans who perceive it. And our perceptions are complex and need to be better understood so that Science can begin to 'market' facts to the complex humanity it is trying to inform.
A simple look at the real people behind data, and how involving them in your design process can make a world of difference in your end product. Plus - how using Agile methodology can aid a 'user focused philosophy' to iteratively and continually improve.
Session slides from a session at ATD Core 4, September 29 in New Orleans. Session description: Delivering engaging e-learning is about more than dressing up text bullets on a PowerPoint slide. How can we design online learning experiences that actually make a difference in sharing knowledge, building skills, and ultimately improving performance? In this session, we’ll investigate the many types of e-learning, check out some key principles of good design, look at loads of examples, and talk about what to avoid in e-learning.
Learning in the Age of Disruption - AI, Blockchain, EntrepreneurshipJoseph Jeong
This is the presentation given at the Cyberport Digital Entrepreneur Leadership Conference (http://delf.cyberport.hk/) on Feb 2018.
- Importance of learning technology and entrepreneurship as core curriculum in our schools.
- Prepare our students to be leaders in the digital age and the age of disruption.
Comic Books - The Superhero of Multimodal LiteracyErin Labrie
Who will be the greatest superhero when it comes to fighting one of today's greatest villians? Comic books take a stand against declining literacy rates.
A Flipbook for FILM 240 at Queen's University.
Break out of the rectangle devices that surround us. With an industry focused on dimension and space, make sure you are prepared to work in 3D, by creating something with your own two hands everyday.
Similar to MDW Boulder April '11 | Gareth Kay_Strategy for the Post Digital Age (20)
Evolving from Ideation and Managing to
Innovating and Building- Matt Britton, Founder & CEO, Mr Youth. Learn how to create a distinct competitive advantage
beyond people and ideas through the creation of proprietary advertising technology.
Matt Howell, Global Chief Digital Officer and Managing Partner at Arnold will present his vision for the new brand team, individual roles and the process necessary to go from making messages to building platforms.
Alessendra Lariu, co-founder of SheSays, former Group Creative Director at McCann Erickson and instructor at Hyper Island, shares her experiences in helping change things inside a traditional agency.
Edward Boches, Chief Innovation Officer at Mullen,
focusing on the need to actually build things,
collaborate across disciplines and learn by doing
rather than watching.
Edward Boches, Chief Innovation Officer at Mullen, focusing on the need to actually build things,
collaborate across disciplines and learn by doing
rather than watching.
7. A G O O D S T R AT E G Y
1. Will the message trigger the desired response?
2. Is it simple? (“-er” good, “-est” best)
3. Is it entertaining? (what’s the sugar coating for the message ‘pill’)?
15. “This stuff is as mainstream as it can be.
Google, the iPhone - these move the
culture more than The Beatles did in the
’60’s. It’s shaping the human race.”
- Andy Hertzfeld
16. N E W T E C H N O LO G Y, D I F F E R E N T C U LT U R E
17.
18.
19. “Nobody comes out of a movie saying,
“that was a really good movie. I really
enjoyed it. It was really clear.”
- Russell Davies
29. 2. B E I N T E R E ST I N G N OT J U ST R I G H T
30. Q: “If you had to choose, would you
rather be interesting or right?”
—Malcolm Gladwell, GQ Magazine
31. “If I were President of the United States, I would rather
A: be right than interesting. If I were a CEO of a company, I
would rather be right than interesting. But I am a journalist—
what journalist would rather be right than interesting?”
—Malcolm Gladwell, GQ Magazine
37. 3. D O S T U F F, D O N ’ T J U S T S AY S T U F F
38. W E N O W L I V E I N T H E A G E I F I D E A S T H AT D O
39.
40. S TO P C O M M U N I C AT I N G P R O D U C T S A N D
S TA R T M A K I N G C O M M U N I C AT I O N P R O D U C T S
U S E F U L , E N T E R TA I N I N G , M E M O R A B L E
N OT I N T E R R U P T I V E E X P E R I E N C E S
C R E AT E , D O N ’ T J U S T F I L L , M E D I A S PA C E
41. D O N ’ T J U S T C O M M U N I C AT E A P R O D U C T
M A K E C O M M U N I C AT I O N P R O D U C T S
42.
43.
44.
45.
46.
47.
48. 4. E X P E R I M E N T W I T H S TO R Y T E L L I N G
49.
50.
51.
52.
53. T E L L S TO R I E S A C R O S S S C R E E N S
54.
55.
56.
57. 5 . M A K E T H E E V E R Y D AY
P L AY F U L A N D U S E F U L
75. Pre-digital Post-digital
Narcissistic Interesting
Messaging Actions
Perception Behavior
One way Participatory
Big Long
76.
77. “Creative firms of all kinds (including ours)
know that they must evolve at LEAST
as fast as the world is changing around them.”
—Tom Kelley,
General Manager, IDEO