The document advocates for thinking small rather than big in business and marketing. It argues that small ideas are better suited to solving problems, create a better customer experience, and are better for business overall. Small ideas are described as being focused on serving people by removing friction, as one of many interconnected ideas, and through action rather than just words. Small ideas are also said to build upon each other to create larger, longer-term ideas. The document encourages embracing a culture of experimentation focused on useful communication products rather than PowerPoint presentations.
Gareth Kay, Associate Partner and Director of Brand Strategy at Goodby, Silverstein & Partners will inspire us all with thoughts on how strategy has to evolve if it’s to inform work that’s interactive, shareable, and participatory.
Gareth Kay, Associate Partner and Director of Brand Strategy at Goodby, Silverstein & Partners will inspire us all with thoughts on how strategy has to evolve if it’s to inform work that’s interactive, shareable, and participatory.
Small Shifts, Big Impact: Closing the Gap to Empowered Learning Pt 2 BLC13sewilkie
Small Shifts, Big Impact: Closing the Gap to Empowered Learning
How large is the gap that truly exists between the real and ideal for learners? Are there ways to “tweak” (small shift) instruction that will enlist students as deep questioners, critical thinkers and effective problem-solvers (big impact)? What if we created a “Destination Postcard” of the ideal learner, and designed learning experiences from there? Join this Switch-inspired think-tank on lesson design and implementation strategies that empower students to think and act their way to the acquisition and connection of content while developing enduring learning dispositions. (Common Core Compatible)
Attendees will engage in discussion and consider activities designed to help educators:
Consider content acquisition as a vehicle for learning (means not end).
Develop learner-driven ways to leverage digital tools, environments and processes.
Apply concepts from Switch (Chip & Dan Heath) to identify “small shift / big impact” possibilities in lesson (re)design.
We all know we're living in a period of massive, accelerating change. Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This talk at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.
Small ideas: Big impact. 20 e-learning micro-innovations from around EuropeAnthony Fisher Camilleri
The powerpoint presents 20 micro-innovations - improvements in education motivated by individual innovators in Europe's schools, universities and workplaces. These are the best 20 cases found from more than 120 submissions through the VISIR project - www.visir-network.eu.
The presentation was given at the :
- EDEN 2013 'Joy of Learning' Conference in Oslo, Norway.
- ICT Innovations Conference 2013 in Ohrid, Macedonia
- The EFQUEL Innovation Forum 2013 in Barcelona, Spain
- The VISIR International Seminar at the Committee of the Regions, Brussels Belgium in March 2014
I have consulted for businesses making less than $100k per year on up to over $20 million. The same marketing principles apply. The following are marketing strategies used by big businesses, boiled down and applied to small companies.
Little “i” Innovation: Why Small Ideas Matter as much as Big OnesGuthrie Dolin
When it comes to design-led innovation, we love the big idea — those breakthrough inventions that signal a disruptive change. But these big ideas are rarely the result of a single moment of genius. Instead, it comes from the culmination of smaller ideas, developed over time, from the minds of many. The ideas that really stick in our fast-paced digital world are the ones that “live in beta” — embracing a culture of learning, adapting and improving everyday. In Little “i” Innovation, we will explore how the process of continual, incremental improvement has been used to develop some of the worlds most innovative and dominant consumer brands.
Did you know that small actions can create big change -- especially when it comes to the environment? Here are 10 low-cost ways to lessen your impact on the planet and create a healthier, more eco-friendly office.
Branding 3.0 brand pioneers - 27 september 2012Panelteam
Online branding and video will play a growing role of importance in our day to day branding strategy. This Google Benelux presentation is about the innovations and opportunities in online branding today and a glimpse in to the future.
Bricks and Mobile - State of Retail MobileRemodista
There are so many exciting changes going on in the retail and mobile commerce space. We will take a look at what’s to come with marketing and loyalty programs meeting mobile payment and virtual wallets, discuss what you can do right now to engage your customer, share methods for building a loyalty program while being compliant, and considering the security issues that will be faced.
To get our focus for the day, Julie will give us a big picture – 30,000 ft view of what is going on with mobile in the retailer’s world. She will share high level trends in mobile usage from a consumer behavior perspective, such as, what they are researching, when mobile usage is highest, the incrementally of mobile to desktop and other exciting mobile trends in retail.
The Future of Online Marketing - Search or Social. Presentation by Rob Lawson to the Melbourne Australia Networking Group - Tuesday 5th October 2010 at Chandler McLeod, Bourke Street, Melbourne
[HetRec2011@RecSys]Experience Discovery: Hybrid Recommendation of Student Act...YONG ZHENG
The aim of the Experience Discovery project is to recommend extracurricular activities to high school and middle school students in urban areas. In implementing this system, we have been able to make use of both usage data and data drawn from a social networking site. Using pilot data, we are able to show that very simple aggregation techniques applied to the social network can improve recommendation accuracy.
Small Shifts, Big Impact: Closing the Gap to Empowered Learning Pt 2 BLC13sewilkie
Small Shifts, Big Impact: Closing the Gap to Empowered Learning
How large is the gap that truly exists between the real and ideal for learners? Are there ways to “tweak” (small shift) instruction that will enlist students as deep questioners, critical thinkers and effective problem-solvers (big impact)? What if we created a “Destination Postcard” of the ideal learner, and designed learning experiences from there? Join this Switch-inspired think-tank on lesson design and implementation strategies that empower students to think and act their way to the acquisition and connection of content while developing enduring learning dispositions. (Common Core Compatible)
Attendees will engage in discussion and consider activities designed to help educators:
Consider content acquisition as a vehicle for learning (means not end).
Develop learner-driven ways to leverage digital tools, environments and processes.
Apply concepts from Switch (Chip & Dan Heath) to identify “small shift / big impact” possibilities in lesson (re)design.
We all know we're living in a period of massive, accelerating change. Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This talk at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.
Small ideas: Big impact. 20 e-learning micro-innovations from around EuropeAnthony Fisher Camilleri
The powerpoint presents 20 micro-innovations - improvements in education motivated by individual innovators in Europe's schools, universities and workplaces. These are the best 20 cases found from more than 120 submissions through the VISIR project - www.visir-network.eu.
The presentation was given at the :
- EDEN 2013 'Joy of Learning' Conference in Oslo, Norway.
- ICT Innovations Conference 2013 in Ohrid, Macedonia
- The EFQUEL Innovation Forum 2013 in Barcelona, Spain
- The VISIR International Seminar at the Committee of the Regions, Brussels Belgium in March 2014
I have consulted for businesses making less than $100k per year on up to over $20 million. The same marketing principles apply. The following are marketing strategies used by big businesses, boiled down and applied to small companies.
Little “i” Innovation: Why Small Ideas Matter as much as Big OnesGuthrie Dolin
When it comes to design-led innovation, we love the big idea — those breakthrough inventions that signal a disruptive change. But these big ideas are rarely the result of a single moment of genius. Instead, it comes from the culmination of smaller ideas, developed over time, from the minds of many. The ideas that really stick in our fast-paced digital world are the ones that “live in beta” — embracing a culture of learning, adapting and improving everyday. In Little “i” Innovation, we will explore how the process of continual, incremental improvement has been used to develop some of the worlds most innovative and dominant consumer brands.
Did you know that small actions can create big change -- especially when it comes to the environment? Here are 10 low-cost ways to lessen your impact on the planet and create a healthier, more eco-friendly office.
Branding 3.0 brand pioneers - 27 september 2012Panelteam
Online branding and video will play a growing role of importance in our day to day branding strategy. This Google Benelux presentation is about the innovations and opportunities in online branding today and a glimpse in to the future.
Bricks and Mobile - State of Retail MobileRemodista
There are so many exciting changes going on in the retail and mobile commerce space. We will take a look at what’s to come with marketing and loyalty programs meeting mobile payment and virtual wallets, discuss what you can do right now to engage your customer, share methods for building a loyalty program while being compliant, and considering the security issues that will be faced.
To get our focus for the day, Julie will give us a big picture – 30,000 ft view of what is going on with mobile in the retailer’s world. She will share high level trends in mobile usage from a consumer behavior perspective, such as, what they are researching, when mobile usage is highest, the incrementally of mobile to desktop and other exciting mobile trends in retail.
The Future of Online Marketing - Search or Social. Presentation by Rob Lawson to the Melbourne Australia Networking Group - Tuesday 5th October 2010 at Chandler McLeod, Bourke Street, Melbourne
[HetRec2011@RecSys]Experience Discovery: Hybrid Recommendation of Student Act...YONG ZHENG
The aim of the Experience Discovery project is to recommend extracurricular activities to high school and middle school students in urban areas. In implementing this system, we have been able to make use of both usage data and data drawn from a social networking site. Using pilot data, we are able to show that very simple aggregation techniques applied to the social network can improve recommendation accuracy.
Getting Other People to Care - Social Media Breakfast CTCauseShift
Scott Henderson, managing director of CauseShift, presented at the Social Media Breakfast Connecticut December meeting at Quinnipiac University. He focused on how organizations and people can use social media to engage others in causes they care about.
Prototyping and iteration aren't new ideas. But when deadlines are tight, and you're on the hook to deliver a cool new technology or user experience, what do you do? Over and over, I see people spending too much time making polishing, and too little time exploring.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Evolving from Ideation and Managing to
Innovating and Building- Matt Britton, Founder & CEO, Mr Youth. Learn how to create a distinct competitive advantage
beyond people and ideas through the creation of proprietary advertising technology.
Matt Howell, Global Chief Digital Officer and Managing Partner at Arnold will present his vision for the new brand team, individual roles and the process necessary to go from making messages to building platforms.
Alessendra Lariu, co-founder of SheSays, former Group Creative Director at McCann Erickson and instructor at Hyper Island, shares her experiences in helping change things inside a traditional agency.
Edward Boches, Chief Innovation Officer at Mullen,
focusing on the need to actually build things,
collaborate across disciplines and learn by doing
rather than watching.
Edward Boches, Chief Innovation Officer at Mullen, focusing on the need to actually build things,
collaborate across disciplines and learn by doing
rather than watching.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
8. Big isn’t working
“In most categories, a brand’s market share is
stationary”
4 out of 5 categories seen as increasingly homogeneous
Less than 1 in 10 ads seen as different
3 x $ spent on price cutting as on brand building in CPG
Source: Andrew Ehrenberg; Copernicus Consulting; McKinsey
19. "Square is elegant. The user's flow
through payment or application has been
reduced to the fewest possible steps; the
app has minimal features. He espouses a
tremendously attractive belief that good
industrial design wins customers' trust by
disappearing."
20. In an increasingly
well designed world,
it’s small things that
make the big difference
37. “Any idea is dangerous if it’s a
person’s only idea”
A culture full of depth and complexity
The rule of 5%
New economics
38.
39. Google
Books
Blogspot
Youtube
Google
Google Google Scholar
411 Search
Google
Docs
Organize the
world’s information
Google and make it
Shopping universally
accessible and Google
useful. labs Chrome
Browser
Google
Maps Google.org
Google
sketch Fossil fuel
Challenge
Source: John Grant, ‘The Brand Innovation Manifesto’
64. The long campaign
Co-creation and participation
Lots of small bets
Coherence
Ideas you advertise
First iteration is the beginning not end
Paid media creates more media