The document discusses the evolving role of designers in the digital transformation era, emphasizing collaboration in creating new experiences and connected services. It highlights the importance of understanding user needs and co-creating value while adapting to technological advancements. The document also touches on challenges in changing leadership models and adopting innovative working methods.

1. A NEW DESIGN MINDSET
RICARDO BRITO
@toastedric @futurice

2. RICARDO BRITO
Service & UX Designer

3. @futurice

4. @thethingcast soundcloud.com/thethingcast

5. IoT Service Kit
@iotservicekit iotservicekit.com

6. BUILDERS
INNOVATORS
CHANGE AGENTS
• Founded in 2000
• 200+ employees from 18 countries
• 8th year in a row profitable growth
• YOY growth 30%

7. From the first email sent in 1971,
to controlling your home from your mobile,
it has been a fast ride.
@

8. • Internet
• TV
• Email
• Radio
The Web Evolution
• Instant Messaging
• Social Networks
• Widgets
• Virtual Worlds
• Gesture Control
• Smart Advertising
• Gaming
• Cloud Computing
• Hyperlocality
• Augmented reality
• Wearable technology
• Total Immersion
• Telepathy
• Neuro-Web Interfaces
• Human 2.0
Web of Content
Attention
Web of Communication
Empowerment
Web of Context
Immersion
Web of Things
Connectivity
Web of Thoughts
Extension
YOU
ARE
HERE
Source: Trendone

9. Web of Content
Attention
• Internet
• TV
• Email
• Radio
First Emails Sent by Ray Tomlinson, 1971

10. Web of
Communication
Empowerment
• Instant Messaging
• Social Networks
• Widgets
mIRC, Internet Relay Chat, created in 1995

11. Web of Context
Immersion
• Virtual Worlds
• Gesture Control
• Smart Advertising
• Gaming
Second Life, 2013

12. Web of Things
Connectivity
• Cloud Computing
• Hyperlocality
• Augmented reality
• Wearable Technology
Nest, 2015

13. Web of Thoughts
Extension
• Human 2.0
• Telepathy
• Neuro-Web Interfaces
• Total Immersion
LUCY, 2014

17. Emotional Physical Wireless

18. THE INTERNET HAS CHANGED,
SO HAVE OUR WAYS OF WORK.

19. DESIGNER’S ROLE IS CHANGING

20. DESIGNING THE DIGITAL TRANSFORMATION

21. WE ARE NOT PUSHING PIXELS
ANYMORE

22. OR
CREATING OFFLINE PRODUCTS

23. AS DESIGNERS WE ARE BUILDING
A NEW RANGE OF EXPERIENCES

24. AIFOR A NEW BREED OF MEDIA

25. HELPING BUSINESSES TRANSFORM
IN THE ERA OF CONNECTED SERVICES

27. DESIGNING FOR THE DIGITAL
ECOSYSTEM MEANS COLLABORATION
DESIGN
BIZ TECH

28. TECH
BUSINESS DESIGN

29. Our toolbox

30. SERVICE
VISION
MVP
TO
LAUNCH
SERVICE VISION SPRINT
TEAM:
Business / Technology
Design / End-Users
BUSINESS
IDEA
LEAN SERVICE CREATION PROCESS
FIND A PROBLEM WORTH SOLVING
Days to Weeks
FINDING PRODUCT MARKET FIT
Weeks to Months
SCALING & TWEAKING
Months to Years
NEW IDEAS
Improve
NEW IDEAS
Improve
Improve
NEW IDEAS

31. SERVICE
VISION
MVP
TO
LAUNCH
SERVICE VISION SPRINT
TEAM:
Business / Technology
Design / End-Users
BUSINESS
IDEA
LEAN SERVICE CREATION PROCESS
FIND A PROBLEM WORTH SOLVING
Days to Weeks
FINDING PRODUCT MARKET FIT
Weeks to Months
SCALING & TWEAKING
Months to Years
NEW IDEAS
Improve
NEW IDEAS
Improve
Improve
NEW IDEAS

32. MAKING THE MAGIC HAPPEN
IS HARD

33. WE ARE CHANGE AGENTS

34. Without knowing our users,
co-create and deliver value?

35. WE ARE OFTEN EMPATHETIC WITH OUR USERS,
BUT FORGET TO BE WITH OUR TEAMS

37. ERIK // Developer

38. LUCIA // Android Developer

39. MIXA RICARDO APERTER PESCOCO
MICHAEL // Front-End Developer

40. GET COMFORTABLE WITH
TECHNOLOGY

42. IMAGES OF VR, AI, VOICE

45. PAUL
LOOKING
WORRIED
RICARDO
LOOKING
DREAMY

47. Tech Specs
Function
Guiding
Questions

48. IoT Service Kit

49. VIDEO

50. DESIGN ADVOCATE
BRING YOUR MATES TO YOUR DESIGN THING

52. IS NOT A BAD THING
MONEY

53. IDEAS ARE CHEAP

54. YOU CAN’T GENERATE VALUE
BY YOURSELF

55. DO I NEED TO LEARN EXCEL NOW?!

56. THE FUTURE OF DIGITAL SERVICES
DEMANDS BREAKING THE SILOS

57. CHANGING A LEADERSHIP MODEL IS HARD.
USING NEW WAYS OF WORKING IS EASY.

59. Empathy Tools Inclusion Impact

60. IT’S NOT GOING TO BE REALLYYY EASY,
BUT IT’S IMPORTANT.

61. ENABLER
OF VALUE CREATION

62. THANK YOU!
@toastedric
@futurice