Digital Trends 2012 outlines several key trends in mobile business including mCommerce, geolocation services, mobile search, voice recognition, health data monitoring, big data, rising use of near field communication (NFC), and mobile advertising. The document also discusses instant messaging, social media, music and video streaming to mobile devices for free, and the "freemium" model of offering free basic services with paid premium upgrades. Case studies are provided on challenges with limited mobile ad formatting and opportunities for healthcare through collection and analysis of large datasets.

1. Digital Trends 2012:
Business goes Mobile
Leonid BURAN Bugaev
12.05.2012
HSE-Inc

2. Our themes
0. Figures
1. mCommerce
2. GeoLocation
3. Mobile search
4. Voice recognition, image recognition, real-time face recognition
5. Health (data monitoring)
6. BIG Data
7. NFC is Rising
8. Mobile advertising
9. Instant messaging (+social +video)
10. Cloud Number Nine: Music, video, for free
11. Freemium: Free content, pay for extra services
12. Cases

4. Leonid Bugaev
enterpreneur, expert in
mobile technologies,
creative director.
15 years experience in the
internet business. Owner
of Nordic Agency AB
(digital advertising agency,
Stockholm - Moscow)

5. Bo Parker (Managing Director, Center for Technology and Innovation at
PricewaterhouseCoopers)

6. with Steven Blank (Author of ‘Four Steps to
Epiphany’ book, Silicon Valley-based serial
enterpreneur) http://steveblank.com/about/

9. Book
Mobile marketing:
how to ignite your brand in
the Mobile world”

10. Our Big Hairy Audiacious Goal
is to help Enterpreneurs to find
their VOICE
To Start New Business. To find
new ways to ONLINE – as a new
way to get customers in a New
Century

11. Our goal is:
Create a common
space for the new of
ideas of business
education in the new
environment

12. Nordic Agency AB
(Moscow – Stockholm)
Our competence: Digital
creative solutions
From 2010: we develop mobile
solutions (iPad, iPhone,
Android)

13. Our clients list
13

14. We help our customers to find their
face on the Internet

15. Where to go?

16. New World Different rules

18. less office equals
more things done

19. Mobility
Mobility = FREEDOM

21. more speed
quality of life =
experience
experience * minutes
= we can drastically
improve our quality of
life

22. mobility at work

24. knowledge
interfaces
notebooks
iPad self-improvement
mobility
happiness
interfaces
iPhone
connections

25. MoonwalkTM

26. mCommerce

27. mCommerce
Mobile payments

28. mCommerce
Mobile payments

29. Key Trends 2012
GeoLocation

30. Mobile search

31. Voice recognition

32. BIG Data

33. NFC is Rising

34. Mobile advertising

36. Кейсы
The character restrictions for text ads are smaller – limited to only
two lines of 18 characters each - which creates quite a challenge
for brand messaging.

37. Instant
messaging
(+social +video)
fb.com/lbugaev

39. Healthcare

40. BIG Data

41. Big Data:
photos
video
DATA

44. Health

45. Health (data monitoring)

46. Physical distribution of data is OVER

47. Бесплатно
Free is the BEST price

48. MoonwalkTM

49. Information for FREE:
FREEMIUM
Качество информации все
больше определяется
релевантностью, а не ценой

50. Cloud Number Nine: Music, video, for free

51. Long tail

52. Key trends 2012:
Mobile payments

53. P.P.S. Your questions

54. 2015: your social tool

55. P.S. we will see in one year :)

56. Gartner's 2011 Hype Cycle Special
Report Evaluates the Maturity of
1,900 Technologies
http://www.gartner.com/it/page.jsp?id=1763814

57. Thank you!
Leonid Bugaev
academy1.ru
fb.com/lbugaev