Connected technologies opened new possibilities and changed the way we design products and services. The role and the ways of work of a designer are changing along, demanding a new and broader vision of Design that includes business, technology and deep collaboration between all the practices.

1. Code Europe . Cracow . 04/2017
Ricardo Brito
A New Design
Mindset

2. RICARDO BRITO
@toastedric
Service Design Lead @ Futurice Berlin

3. We build
delightful
digital services.
And help our
customers to succeed
in digital business.
• Analyzing business
• Feeling people
• Mastering technology
@thethingcast soundcloud.com/thethingcast

4. Me

5. Founded in 2000
300+ employees from 22 countries
8th year in a row profitable growth
YOY growth 30%
Helsinki
Tampere
Stockholm
Berlin
Munich
London
We help our customers
succeed in digital
business_

6. The digital disruption
needs builders, innovators
and change agents to show
the world the way_
That’s us

7. We help our clients achieve
digital transformation
on 3 levels_
Creating a culture that
makes innovation
happen
Discovering and
designing new digital
services
Developing, scaling
and sustaining digital
services

8. From the first email sent in 1971 to control your
home from your mobile it has been a fast ride.

9. The Web Evolution
Web of
Content
Attention
Web of
Communication
Empowerment
Web of Context
Immersion
Web of Things
Connectivity
Web of Thoughts
Extension
YOU
ARE
HERE

10. Web of Content
Attention
• Internet
• TV
• Email
• Radio
First Emails Sent by Ray Tomlinson, 1971

11. Web of
Communication
Empowerment
• Instant Messaging
• Social Networks
• Widgets
mIRC, Internet Relay Chat, created in 1995

12. Web of Context
Immersion
• Virtual Worlds
• Gesture Control
• Smart Ads
• Gaming
Second Life, 2013

13. Web of Things
Connectivity
• Cloud Computing
• Hyper locality
• AR / VR
• Wearables
Google Home, 2016

14. Web of Thoughts
Extension
• Human 2.0
• Telepathy
• Neuro-Web Interfaces
• Total Immersion
Neil Harbisson

15. THE INTERNET HAS CHANGED,
SO HAVE OUR WAYS OF WORK.

16. WE ARE NOT PUSHING PIXELS ANYMORE

17. OR CREATING OFFLINE PRODUCTS

18. YOUR SOFTWARE IS AN ALIVE BEING

20. THIS IS NEW TERRITORY FOR
ALMOST EVERYONE.

21. Development
Advisory
Our Toolbox_
Design
Analytics

22. Lean Service
Creation Model_
01
Business
idea
02
Service
Vision Sprint
03
Service
Vison
04
MVP
to launch
Finding product marketFind a problem worth solving Scaling and tweaking
weeks to month month to yearsdays to weeks

23. Lean Service
Creation Model_
01
Business
idea
02
Service
Vision Sprint
03
Service
Vison
04
MVP
to launch
Business
Technology
Design
End Users
Finding product marketFind a problem worth solving Scaling and tweaking
weeks to month month to yearsdays to weeks

24. Lean Service
Creation Model_
01
Business
idea
02
Service
Vision Sprint
03
Service
Vison 04
MVP
to launch
Finding product marketFind a problem worth solving Scaling and tweaking
weeks to month month to yearsdays to weeks

25. Lean Service
Creation Model_
01
Business
idea
02
Service
Vision Sprint
03
Service
Vison
04
MVP
to launch
Finding product marketFind a problem worth solving Scaling and tweaking
weeks to month month to yearsdays to weeks

26. Lean Service
Creation Model_
01
Business
idea
02
Service
Vision Sprint
03
Service
Vison
04
MVP
to launch
Business
Technology
Design
End Users
Finding product marketFind a problem worth solving Scaling and tweaking
weeks to month month to yearsdays to weeks
WHERE THE
MAGIC HAPPENS

28. Designer
Eng.

29. WHY IS THAT?

30. TOP REASONS
Respect (or lack of it)
Lingo
Mindsets
Music Taste*

31. RESPECT
Don’t be an asshole

32. "Respect. Engineers are not
taught what designers are good
for."
"Trust. They didn't respect me
as a professional in every case"
Engineers / Devs Designers

33. ERIK . iOS Developer

34. LINGO
Get out of your silo

35. "Breaking techie stuff down" "My biggest challenge was
understanding the technical
stuff. Lingo!"
Engineers / Devs Designers

36. LUCIA . Android Developer

37. PoVs
Why is that important?

38. “Hard to understand what is
important for them.”
“ Hard to understand their
process, thinking, structure and
terms they use and assume or
expect others should know too."
Engineers / Devs Designers

40. MINDSETS
Designers are from
Mars

41. Designers have a hard time with
technology and Engineers have a
hard time with design processes.

44. Tech Specs
Function
Guiding
Questions

46. VIDEO

47. It’s Open-Source, baby!
iotservicekit.com

48. PAU
L
RIC
ARD

50. RESPECT Loose your ego
Listen (really!)

51. LINGO Find a common
language

52. MINDSETS Empathy

53. MUSIC
TASTE
Nothing here,
sorry.

54. WE ARE IN
THIS TOGETHER!

55. THANK YOU!
@toastedric @futurice
Join us at our expert session at 4pm