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SAY HI TO THE API
HOW TO SECURE YOU PLACE IN THE
APPLICATION ECONOMY?
JEROEN DERYNCK | JEROEN.DERYNCK@DUVALUNION.COM | @THETHINKING APE
HI, MY NAME IS
BRING DIGITAL TO
THE CORE OF THE
ENTERPRISE
JEROEN DERYNCK
INTERNET STARTUPS ARE DISRUPTING EVERY INDUSTRY
SOFTWARE IS EATING THE WORLD
INVESTMENT
FRENZY
THE APP ECONOMY IS NOW
BIGGER THAN HOLLYWOOD
IN SEARCH OF THE UNICORNS
SAY HELLO TO THE BILLION DOLLAR STARTUP CLUB
DISINTERMEDIATION
USER EXPERIENCE
SPEED
PRICE
MOBILE FIRST
DATA
GATEKEEPER
APPIFICATION
AGILITY IS BUSINESS AS USUAL
30 innovations
per day
4 innovations
per year
1 innovation
per couple of years
office
WHAT AIRBNB,
UBER, AMAZON,
ALIBABA, …
HAVE IN COMMON
NETWORK ORCHESTRATORS
IN THE SHARING ECONOMY
APIs ARE THEIR WAY TO GAIN COMPETITIVE ADVANTAGE
APIS FUEL THE
SOFTWARE THAT’S
EATING THE WORLD
DATA IS THE ASSET
CUSTOMER BEHAVIOR
NETWORK EFFECT
OPEN PLATFORM
THE PROGRAMMABLE ENTERPRISE
CLOUD ECOSYSTEMPLATFORM CONNECTORSCLOUD
TOWARDS AN ELASTIC ECONOMY
RADICAL ADJACENCIES
M A R K E T P L A C E
PAY M E N T S
T R A N S P O R TAT I O N
D I S T R I B U T I O N
C O M M U N I C AT I O N S
E C O M M E R C E
M U S I C & T V
N E W S & M E D I A
A D V E R T I S I N G
CORPORATES MAY QUACK LIKE A STARTUP
WHY BIG BUSINESS FAILS AT INNOVATION
OBSERVING QUESTIONING NETWORKING EXPERIMENTING ASSOCIATING
INNOVATORS’ DNA
FIND THE INCUMBENT
10 HYPER
DISRUPTIVE
BUSINESS
MODELS
Subscription
Model
Freemium
Model
Free
Model
Market
Place
Access over
Ownership
Hyper MarketExperience
The
Pyramid
On
Demand
The
Ecosystem
HELLOFRESH DROPBOX
FACEBOOK
ALIBABA
ZIPCAR
ZALANDOTESLA
AMAZON
UBER
APPLE
APPETITE FOR RISK
TODAY’S LEADERSHIP FOCUS IS ON STATUS QUO
SCALABILITY
WHAT STARTUPS CAN LEARN FROM CORPORATES
WILL ALL
ENTERPRISES BE
TECHNOLOGY
COMPANIES BY
2020?
CA BUSINESS CLASS 2015
“IF YOU CAN'T UNDERSTAND THE NEW WORLD OF
DIGITAL, FIRE YOURSELF. BUILD AN EXECUTIVE
TEAM THAT IS DIGITAL-FIRST. MAKE SURE THERE
IS A TECHIE ON THE BOARD OF DIRECTORS. IF THE
BOARD HAS A LOW DIGITAL IQ,
THE COMPANY WILL HAVE A LOW DIGITAL IQ”
George Colony
CEO Forrester Research
THE NEED FOR A FAST AND FURIOUS IT
TRANSFORMATION ACCELERATIONDISRUPTION
DIFFERENT TYPES OF INNOVATION
The Factory The Guesthouse The Garage
INCREMENTAL
INNOVATION
CHANGE
PROJECTS
DISRUPTIVE
INNOVATION
Build garages
Participate in garages
Buy garages
TODAY, ROME IS BEING BUILT…. IN A GARAGE
MINIMUM VIABLE TRANSFORMATION
TO
minimum
viable
product
CORPORATES DISRUPTORS
FROM
maximum
validated
product
IF WE DON’T CREATE THE
THING THAT KILLS FACEBOOK,
SOMEONE ELSE WILL
facebook’s little red book
TECHNOLOGY IS NOT THE ONLY ANSWER
SO HOW ABOUT
VIRTUAL
REALITY?
WHAT CAN WE
DO WITH
BEACONS?
SHOULDN’T WE
INVEST IN
DRONES?
DON’T WE
NEED A MOBILE
APP?
THE NEW KID ON THE BLOCK: CHIEF DIGITAL OFFICER
AND WHAT ABOUT THE CIO?
“BEING A CDO IS WHAT A GOOD CIO
SHOULD ALWAYS HAVE BEEN DOING,
PUTTING TOGETHER BUSINESS AND
TECHNOLOGY IN A WAY THAT HELPS
BUSINESS TAKE A LEAP FORWARD”
SEAN CORNWELL, CDO OF TRAVELEX
WHAT IS KEEPING YOU FROM TRANSFORMING?
THE
QUICK
SHALL
INHERIT
THE
EARTH
Fast is better than slow.
While slow is adding unnecessary
embellishments, fast is out in the world.

And that means fast can learn from
experience while slow can only
theorize.
Those who ship quickly can improve
quickly.
So fast doesn’t just win the race. It gets
a head start for the next one.
DUVAL UNION CONSULTING
THANK YOU
DIGITAL TRANSFORMATION
DIGITAL STRATEGY
CDO AS A SERVICE
THE CORPORATE BOOTCAMP
WWW.DUVALUNIONCONSULTING.COM

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Say hi to the API

  • 1. SAY HI TO THE API HOW TO SECURE YOU PLACE IN THE APPLICATION ECONOMY?
  • 2. JEROEN DERYNCK | JEROEN.DERYNCK@DUVALUNION.COM | @THETHINKING APE HI, MY NAME IS BRING DIGITAL TO THE CORE OF THE ENTERPRISE JEROEN DERYNCK
  • 3. INTERNET STARTUPS ARE DISRUPTING EVERY INDUSTRY
  • 4. SOFTWARE IS EATING THE WORLD INVESTMENT FRENZY THE APP ECONOMY IS NOW BIGGER THAN HOLLYWOOD
  • 5. IN SEARCH OF THE UNICORNS
  • 6. SAY HELLO TO THE BILLION DOLLAR STARTUP CLUB DISINTERMEDIATION USER EXPERIENCE SPEED PRICE MOBILE FIRST DATA GATEKEEPER
  • 8. AGILITY IS BUSINESS AS USUAL 30 innovations per day 4 innovations per year 1 innovation per couple of years office
  • 9. WHAT AIRBNB, UBER, AMAZON, ALIBABA, … HAVE IN COMMON NETWORK ORCHESTRATORS IN THE SHARING ECONOMY
  • 10. APIs ARE THEIR WAY TO GAIN COMPETITIVE ADVANTAGE
  • 11. APIS FUEL THE SOFTWARE THAT’S EATING THE WORLD
  • 12. DATA IS THE ASSET CUSTOMER BEHAVIOR NETWORK EFFECT OPEN PLATFORM THE PROGRAMMABLE ENTERPRISE
  • 14. RADICAL ADJACENCIES M A R K E T P L A C E PAY M E N T S T R A N S P O R TAT I O N D I S T R I B U T I O N C O M M U N I C AT I O N S E C O M M E R C E M U S I C & T V N E W S & M E D I A A D V E R T I S I N G
  • 15. CORPORATES MAY QUACK LIKE A STARTUP
  • 16. WHY BIG BUSINESS FAILS AT INNOVATION OBSERVING QUESTIONING NETWORKING EXPERIMENTING ASSOCIATING INNOVATORS’ DNA
  • 17. FIND THE INCUMBENT 10 HYPER DISRUPTIVE BUSINESS MODELS Subscription Model Freemium Model Free Model Market Place Access over Ownership Hyper MarketExperience The Pyramid On Demand The Ecosystem HELLOFRESH DROPBOX FACEBOOK ALIBABA ZIPCAR ZALANDOTESLA AMAZON UBER APPLE
  • 18. APPETITE FOR RISK TODAY’S LEADERSHIP FOCUS IS ON STATUS QUO
  • 19. SCALABILITY WHAT STARTUPS CAN LEARN FROM CORPORATES
  • 20. WILL ALL ENTERPRISES BE TECHNOLOGY COMPANIES BY 2020? CA BUSINESS CLASS 2015
  • 21. “IF YOU CAN'T UNDERSTAND THE NEW WORLD OF DIGITAL, FIRE YOURSELF. BUILD AN EXECUTIVE TEAM THAT IS DIGITAL-FIRST. MAKE SURE THERE IS A TECHIE ON THE BOARD OF DIRECTORS. IF THE BOARD HAS A LOW DIGITAL IQ, THE COMPANY WILL HAVE A LOW DIGITAL IQ” George Colony CEO Forrester Research
  • 22. THE NEED FOR A FAST AND FURIOUS IT TRANSFORMATION ACCELERATIONDISRUPTION
  • 23. DIFFERENT TYPES OF INNOVATION The Factory The Guesthouse The Garage INCREMENTAL INNOVATION CHANGE PROJECTS DISRUPTIVE INNOVATION
  • 24. Build garages Participate in garages Buy garages TODAY, ROME IS BEING BUILT…. IN A GARAGE
  • 25. MINIMUM VIABLE TRANSFORMATION TO minimum viable product CORPORATES DISRUPTORS FROM maximum validated product
  • 26. IF WE DON’T CREATE THE THING THAT KILLS FACEBOOK, SOMEONE ELSE WILL facebook’s little red book
  • 27. TECHNOLOGY IS NOT THE ONLY ANSWER SO HOW ABOUT VIRTUAL REALITY? WHAT CAN WE DO WITH BEACONS? SHOULDN’T WE INVEST IN DRONES? DON’T WE NEED A MOBILE APP?
  • 28. THE NEW KID ON THE BLOCK: CHIEF DIGITAL OFFICER
  • 29. AND WHAT ABOUT THE CIO? “BEING A CDO IS WHAT A GOOD CIO SHOULD ALWAYS HAVE BEEN DOING, PUTTING TOGETHER BUSINESS AND TECHNOLOGY IN A WAY THAT HELPS BUSINESS TAKE A LEAP FORWARD” SEAN CORNWELL, CDO OF TRAVELEX
  • 30. WHAT IS KEEPING YOU FROM TRANSFORMING? THE QUICK SHALL INHERIT THE EARTH Fast is better than slow. While slow is adding unnecessary embellishments, fast is out in the world.
 And that means fast can learn from experience while slow can only theorize. Those who ship quickly can improve quickly. So fast doesn’t just win the race. It gets a head start for the next one.
  • 31. DUVAL UNION CONSULTING THANK YOU DIGITAL TRANSFORMATION DIGITAL STRATEGY CDO AS A SERVICE THE CORPORATE BOOTCAMP WWW.DUVALUNIONCONSULTING.COM