This Presentaion is on how McDonald's evolved as a Big Brand,various strategies implemented by the company,and how it turn out to be a billion dollar company.

5. Focussed on importance of:
•Quality
•Service
•Cleanliness
•Value

6. Expansion of Menu

7. CSR Activities

8. World Wide store

9. •New Employees were not enough trained
•Poor Customer Service
•Dirtier Restaurants
•New healthier competitors like Subway
popped up

10. •In the early 2000s,customers taste also
started to change
• Product launches like pizza, the arch
deluxe, fajitas didn’t connect with
customers.

11. Plan to Win
•Plan to win Strategy helped to refocus on
•offering a better,high quality consumer
Experience

12. 5 Ps

14. Creating Brand Equity
•McDonald’s also set about becoming favorite
destination for drinks
•It Bought higher quality beans,used better
Equipments and filtered its water

15. •Offered different products in different
regions depending on the demand
•Served premium salads and apple slices
instead of french fries
•Dismissed claims of mystery meat
Change in Strategy

16. •Targetted teenagers with introduction of $1
menu
•Added more snacks,Wi-Fi,Warm Paint colors
and flat screen Tvs
Change in Strategy

17. •From 2003 to 2006 revenues increased by
33 percent
•One of the two company whose share
price rose during worldwide recession

18. •Today McDonald’s increases it’s consumer
base through global growth and product
expansion
•It’s current campaign “I’m Lovin it seems
to connect with large consumer base

19. Risks
•New competitors like Taco Bell,Pizza Hut
•Changing customer taste and life style
with people preferring healthier foods
•Rising energy prices and spiking costs for
key product ingredients

20. •Foundation of McDonald’s
•Strategies
•Expansion of menu and stores
•Drawbacks of Expansion
•Plan to Win
•Creating Brand Identity and Brand Equity
•Changing Strategies
•Increased Revenue
•Risks

21. This presentation is created by Somesh Bhardwaj of Heritage Institute
of Technology during a marketing Internship under
Prof.Sameer Mathur,IIM Lucknow