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A dream awaken
the way water should taste
RENÉE is unique as it is “harvested”
from the air of paradise-like
Seychelles through a patented
process.
The name RENÉE (meaning reborn)
was chosen to reflect the purity and
taste of our delicate water – the way
water should taste, in its natural state.
RENÉE has a hint of “sweetness”
inherent to its neutral pH, and it is
devoid of any inorganic minerals,
heavy metals, pesticides, and other
contaminants, hence enhances the
water’s exuberance as “sweet” and
“soft”.
RENÉE is exactly as nature intended –
the choice of people who want to
drink water that is as near to nature in
purity and taste as you can get.
Clean, fresh and natural.
RENÉE & WINE
Perfect match for almost any wine, exuding the natural
smoothness and finesse that wine ought to be as in the
tradition of vintage Italy. Taking the best of this tradition
and adding the touch of today, the moment of truth with
RENÉE is almost eternal.
RENÉE & FOOD
Water and food are not only two essential and inseparable
elements for survival but also allow us to enjoy life even
more. The beauty of life usually lies in its simplicity and
being able to enjoy it; so called Art of Living. Thanks to its
unique charm RENÉE is not only essential for life but also
perfectly suited to help you create your own Art of Living
at the table.
RENÉE & WELLBEING
While being suitable for those special moments, RENÉE
does not fall behind when there is a need for living life
and maintaining a happy and healthy lifestyle. Being able
to enjoy comes from keeping the basics right with a well
balanced lifestyle. RENÉE compliments you as a perfect
lifestyle partner.
Global Bottled Water Market:
US$117 bil / 70 bil gallon
Source: Beverage Marketing Corporation
$$
Americans spend over
12 BILLION DOLLARS
a year on bottled water
1,500 BOTTLED WATER
ARE CONSUMED IN THE UNITED STATES EVERY SECOND
Largest Consumer Markets
China
United States
Mexico
Indonesia
11
22
33
44
1.9
0.92 0.9 0.86
0.58 0.56 0.53
0.41
0.32 0.25
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2
SalesinbillionU.S.dollars
USA TOP 10 BOTTLED WATER 2014
GLOBAL BOTTLED WATER TOP 10 MARKET
Leading Countries' Consumption & Compound Annual Growth Rates
Millions of Gallons CAGR
Rank Countries 2009 2012 2013 2014 2009/14
1 China 5,692.3 9,577.3 10,418.4 11,459.0 15.0%
2 United States 8,453.1 9,674.3 10,130.3 10,874.8 5.2%
3 Mexico 6,891.6 7,821.5 8,234.5 8,645.3 4.6%
4 Indonesia 2,940.5 4,192.1 4,824.6 5,306.5 12.5%
5 Brazil 4,255.3 4,608.9 4,796.9 5,151.3 3.9%
6 Thailand 1,743.3 3,555.7 3,985.4 4,375.5 20.2%
7 Italy 2,949.1 2,893.4 3,174.9 3,241.2 1.9%
8 Germany 2,842.5 2,826.2 3,109.1 3,226.9 2.6%
9 France 2,165.2 2,346.0 2,408.8 2,410.6 2.2%
10 India 1,111.5 1,703.0 1,035.1 2,068.7 13.2%
Top 10 Subtotal 39,044.5 49,198.5 53,068.6 56,759.9 7.8
All Others 11,513.4 16,567.4 17,303.0 17,947.9 4.3%
WORLD TOTAL 53,557.9 65,766.0 70,371.6 74,707.9 6.9%
Source: Beverage Marketing Corporation
Government campaigns
encouraging substituting
sugary drinks with water
Increased number of
healthy beverage products
Healthy living lifestyles
becoming increasingly
popular
Trend toward healthy
eating, consuming more
natural, organic products.
INDUSTRY TRENDS
 Direct Competitors
 Private Labels
 French brand whose source of water are known to be from the French Alps. FYR 2014 Sales hits USD 4.25 billion, with sales growth by
15.7%. On average, approximately: USD 2.50 per 500ml.
 Norway brand of bottled water from village of Vatnestrom in Iveland municipality, Aust-Agder county. FYR 2009 Sales is USD 25 million,
FYR 2010 Sales is USD 32 million, FYR 2011 Sales is USD 42 million and FYR 2013 Sales is USD 59 million. On average, approximately:
USD 3.00 per 375ml.
 US based company whose water claims to come from an artesian aquifer in the Yaqara Valley of Viti Levu, Fiji. FYR 2014 Sales hits USD
250 million. On average, approximately: USD 3.50 per 500ml.
 Indirect Competitors
 Tap Water
 Filters
 Reusable Water Bottles
COMPETITORS
COMPETITORS POSITIONING
• Untouched by Man
• State-of-the-art bottling facility
• Distinctly soft, smooth “mouthful”
• The ultimate refreshment
• Low mineral content contains
carbonated mineral water
• Co-branding with upscale brands,
such as Paul& Joe and Agnes b.
• Vapor distilled water and electrolytes
for taste
• Purity you can taste, hydration you
can feel
• Hydrologic cycle
• Live Young
• Uniquely balanced, unlike any other
• All natural and perfectly pure
• Part sustainable water company, part
art project, part philanthropic project,
• 10% of the profit is donated to world
water relief foundations
• Use carbon-filtered, purified drinking
water
• Hydration for every occasion
• Enhanced water with natural flavors
• Multiple product lines
COMPETITORS PRICE-PERCEIVED VALUE
0
1
2
3
4
5
6
3 3.5 4 4.5 5
Perceptual map of brands
Perceived Value
Perceived
Price
Unlike spring or mineral water, the source
of RENÉE is unique.
It is produced using our patented Dew
Systemization Process that mimics
Mother Nature’s Water Cycle, bringing
you perfectly clean, fresh, natural pure
drinking water from scenic yet exotic air
of Seychelles.
By employing such sustainable process,
we can do our part to help to conserve
our precious artesian water resource for
the future so that the planet we live in
will not run dry.
And in this peaceful environment,
everyone can enjoy the purest, freshest
and lightest form of water.
 Draws air from around us into the system;
 Micro Particle Separator System removes
particles and pollutants in the air;
 Moisture is harvested from the clean air
during the Dew Systemization Process
where our proprietary Vapor Enhancer
increases vapor saturation to produce
pure healthy dew – RENÉE
COMPANY STRUCTURE
RENEE WATER RESOURCES LTD
(Holding Company)
RENEE WATER RESOURCES LTD (USA)
RENEE WATER MFG (Seychelles)
Source
• Unique Source Profile – Clean, fresh & natural
dew from the air
• Seychelles
Quality
• Pure natural dew – pH7 ~ pH7.2
• Low TDS – Devoid of inorganic minerals, heavy
metals, pesticides, and other contaminants.
Support
• Government Support – to brand as Country icon
• Renown Spokespersons – Erin Brockovich, Farah
Quinn, Amazing Animal actors
VALUE PROPOSITIONS
Brand
Value
• Purity – harkens back to its pristine source
• Luxury – high-end hotels, resorts, restaurants, bars,
clubs, airport lounges, country clubs, VIP events and etc.
• Coolness – produced from the air, unlike its peers which
draw water from spring or artesian.
Consumer
Segments
• Connoisseurs who would covet for its high quality & pure
taste – excellent pairing with fine wine and food
• Young, sophisticated luxury image conscious
consumers – evokes a sense of sophistication, coolness
and exclusivity
Trends &
Demands
• Higher demand for quality of life
• Increasing health awareness
• Greater knowledge of benefits of adequate water
consumption
• Growth in Tourism & hotel and F&B scene
SWOT ANALYSIS
S W
TO
STRENGTHS
• Unique Source
• High Quality Water
• Governmental support
• Renown spokespersons
OPPORTUNITIES
• Unique Water Source
• Quality Water in Demand
• Category Forecasted to Increase in
Future
WEAKNESSES
• Unestablished Brand Image
• High Priced
THREATS
• New, Lower Priced Offerings
• Unstable Economic Climate
• Environmental movement
The Way Water Should Taste
 RENÉE’s greatest value lies in its water source and will be positioned as an ecological and
luxurious experience with nature that can be accessed by everyone.
 Renée Eau (Renée Water) means reborn.
 Inside each bottle of Renée Water is the nature’s purest form of water known to man. Some
will say as precious and as exotic as, well, diamonds.
 It’s a dream awaken – “harvested” from the air of paradise-like Seychelles using patented
process.
 Nature has endowed Renée with a unique pure composition that is not only beneficial to
your health but also good for the earth
POSITIONING
 Hotels, Resorts, Luxury Home Stay, Luxury
Serviced Apartment
 Casinos & Theme Parks
 Restaurants, Cafés
 Airport Lounges, Cigar Clubs, Wine Clubs,
Whisky Clubs, Bars, Nightclubs
 Golf Clubs, Country Clubs, City Clubs,
Turf/Racing Clubs
 Luxury Goods Lounges & Cafés
 Wedding Designer Boutiques, Celebrity Hair
Salons
 Luxury Spas, Auto Showrooms, Yacht, Cruise
Ships Luxury Super Coaches, Fitness Centres
& Gyms
PLACEMENT
PROMOTION STRATEGY
• Erin Brockovich –Environmental activist endorsementENVIRONMENTAL
• Sports & young celebrities to associate RENÉE’s brand with sociality and youthfulnessSPORTS & YOUTHFULNESS
• Visuals that relate to nature such as working with Amazing Animal Productions LLC, reputed for animal
coordination in Hollywood.Nature & Visuals
• Farah Quinn – Celebrity chef
• Other connoisseurs and known bloggers (influencers) to promote & maintains the brand’s association to a
luxurious lifestyle experience with nature, and a passionate pursuit for quality living
Lifestyle
PR
Green and Health Aspects
Advertising
Outdoor, online, print
Social Medial
Encourage viral spread
PRICING STRATEGY
Objective
Preserve Luxury Image of the Brand by enforcing premium pricing
Price premium
Price discount not
recommended
Given the uniqueness and quality of RENÉE, it will be priced at a
suggested retail price of US$3.00 per 500ml bottle.
BRANDING STRATEGY
Benefits
Youth Renewing
Improves Skin
Hydrating
Attributes
Natural
Beneficial
Sustainable
Unique Source
Personality
Youthful
Fresh
Earthy
Sophisticated
Proof Points
“Harvested” from
unpolluted air of
Seychelles
GREEN STRATEGY
Promote environmental protection commitmentPromote environmental protection commitment
An eco-friendly bottling plant certified ISO 14001
98% garbage recycled and condensed by 25% for added efficiency
Use of environmental-friendly transport
Recycled PET or Biodegradable bottle
Nico BARITO, Indonesia Citizen (Chairman)
Mr Nico BARITO, the Honorary Consul of the Republic of Seychelles for Indonesia and the Special Envoy
of the Republic of Seychelles for ASEAN, is a proud and passionate Indonesian by birth, a successful
diplomat and philanthropist. He has committed a major part of his life towards facilitating constructive
dialogue and transnational cooperation between emerging African and ASEAN nations.
He is also the Asia Pacific Director for Regions 20 – the R20 is a coalition of partners led by regional
governments that work to promote and implement projects that are designed to produce local economic
and environmental benefits in the form of reduced energy consumption and greenhouse gas emissions;
strong local economies; improved public health; and new green jobs.
He has been the Senior Fellow of UNITAR “United Nations Institute for Training and Research”. Within
his UN affiliations, he co-hosted & co-sponsored international forum together with UN-Habitat in
Indonesia in commemoration to the World Habitat Day in Jakarta 04 October 2005 and the 1st Summit
on Rehabilitations & Reconstruction of Post Tsunami on March 12-15, 2005 at Lake Toba, Medan, North
Sumatera in parallel to the 1st General Assembly of NRG4SD ‘Network of Regional Government for
Sustainable Development’, a sub-national networking group whereas West Java Province from Indonesia
is the founder member represented by Nico.
B.O.D. & MANAGEMENT TEAM
LIM Jik Jwee, Singapore Citizen (Executive Director, Chief Executive Officer)
As the Company’s CEO, JJ leads the overall direction of the Company’s business objectives,
operation, sales and business development functions of the company.
JJ Lim has an MBA from Hawaii, USA and has strong entrepreneur, leadership, management and
marketing skills. He started his career as a military officer in 1978 and embarked onto the
commercial world in 1992 to develop and manage the Australian Award winning 5-Star
Joondalup Resort & Country Club in Perth. Besides founding Singapore’s first Japanese Pizza
chain in 2003, he had also held positions of COO and Executive Directorship in several multi-
national corporations, including the position of GM in Keppel Land China Ltd where he actively
oversaw Sustainable Developments in Kunming’s Spring City Golf & Lake Resort.
B.O.D. & MANAGEMENT TEAM
Vincent OH, Singapore Citizen (Executive Director, VP Business & Strategy)
As the Company's Vice-President for Business & Strategy, Vincent will identify and lead various
strategy and business development activities aimed to accelerate growth and profitability, align
senior management and ensure clear accountability for execution, conduct strategic analysis of
Company’s competitive position in new and existing markets.
Vincent, a master graduate in Computer Sciences from Wisconsin USA, is the inventor of the
proprietary dew water harvesting technology. He started his career in an information
technology firm and has held various positions in multinational corporations and it was in
Singapore government-linked communications firm that he honed his blend of skills. He is
currently the technical advisor to the Special Envoy of Republic of Seychelles, the Assistant
Director (Asia Pacific) of Regions 20 a climate change action organisation, and the director of
Urban Solution Institute Indonesia a non-profit enterprise established with aim to support
human resources development to create skill workers, ICT experts and SME entrepreneurs.
B.O.D. & MANAGEMENT TEAM
OOI Ui Lip, Singapore Citizen (VP Partnerships)
As the Vice-President of Partnerships, Ui Lip shall create vision and processes to drive new
partnerships and distribution channels, develop and execute partnership strategy to enhance
the positioning and improve Company’s brand impact
He is a PGA qualified golf professional with a Diploma in Golf Management and has set up
many successful golf institutions in Asia. Lip’s international experience and exposure allows
him to be a prominent icon in the regions’ golfing fraternity. He was the commentator for ESPN
StarSports Asia for almost a decade and covering the prestigious major golf event “The Masters”
live at Augusta, USA for five years. With his reputation and strong regional network, he has been
in partnership as Brand Ambassador to Audi since year 2008 and TaylorMade Adidas Golf since
year 2006.
MANAGEMENT TEAM
Rafal PISARSKI, United States Citizen (VP Marketing & Sales)
As the Vice-President for Marketing & Sales, Rafal works with JJ and fellow management team
to develop sales & marketing strategy for USA which includes researching and developing lists
of potential clients, identifying strategic client targets, planning and implementing local
marketing campaigns.
Rafal had held various senior positions in multi-national corporations, including the position of
Chief Marketing Officer in Royal Solutions Group, Business Development Manager for CRM
Management, Strategy and Partnerships Associate for ISA and Business Service Analyst for
Federal Credit Union.
MANAGEMENT TEAM
Steve MONNAIE, Seychelles Citizen (General Manager)
As the General Manager, Steve oversees the day-to-day operations of the production plant,
implement & maintain the production program, develop quality culture to increase employee
awareness and efficiency to factors that may compromise food safety, and develop sales &
marketing strategy for local and regional territories.
Steve started his career as the Building Project Officer for the Ministry of Education before
moving on to become the Inner Island Manager of JJ Spirit Foundation. Having graduated from
the prestigious Seychelles Young Leaders Program (SLYP), a Master Degree program in
Leadership and Strategy, he currently serve as the Director of Employment Services at Ministry
of Labor and Human Resource Development.
MANAGEMENT TEAM
Steve FANNY (Dr), Seychelles Citizen (Corporate Affairs Advisor)
As the Company’s Corporate Affairs Advisor, Steve will advise the Company on corporate issues,
act as a company spokesperson in regards to corporate affairs, and participate in future
negotiations with government agencies/ministries and others in relation to overall corporate
and governmental affairs.
Prior to assuming the position of the CEO of Seychelles International Business Authority (SIBA),
Steve was in in charge of the Internal Audit Division in the Central Bank of Seychelles and also
lectured for the Manchester University Twinning Programme. He was later appointed to the
post of principal secretary for Economic Policy, Trade & Investment in the Ministry of Finance,
Trade and Investment. He had also served as a member on the African Union Board of External
Auditors. He is currently the Special Adviser to the Minister for Investment, Entrepreneurship
Development & Business Innovation.
ADVISORY TEAM
Erin BROCKOVICH, United States Citizen (Environmental Affairs Advisor)
As the Company’s Environmental Affairs Advisor, Erin will advise the Company on
environmental issues, act as a company spokesperson, and participate in future negotiations
with partner companies, government agencies, environmental groups, and others in relation to
overall business development. In particular, Erin will assist the Company in its business
development efforts in United States of America.
Erin is a renowned Consumer Advocate who is righting wrongs every day on multiple fronts.
Erin’s exhaustive investigation uncovered that Pacific Gas & Electric had been poisoning the
small town of Hinkley’s Water for over 30 years. It was because of Erin’s unwavering tenacity
that PG & E had been exposed for leaking toxic Chromium 6 into the ground water. This poison
affected the health of the population of Hinkley. The story and eventual film “Erin Brockovich”
starred by Julia Roberts, helped make the “Erin Brockovich” a household name. As President of
Brockovich Research & Consulting, she is currently involved in numerous environmental
projects worldwide.
ADVISORY TEAM
 An Indonesian celebrity chef (also known as the sexy chef), restaurateur and media
personality, known for her culinary television shows.
 Along with her career and growing popularity, Quinn took on the role of brand ambassador
for a number of products in the region. Some of these products are culinary in nature, but
also include travel, lifestyle and telecommunications.
 In 2010, Quinn was named brand ambassador for Tupperware’s premium cookware, the
Tchef Series. In the same year, she also attended Carl's Jr. restaurants launching as its brand
ambassador. The Government of New Zealand appointed Quinn as the Luxury New Zealand
website travel ambassador in 2012
 She was awarded the 2013 Panasonic Gobel Award as the Best Presenter for hobby and
lifestyle television program
SPOKESPERSON – FARAH QUINN
 Amazing Animal Productions is the world’s largest animal agency with over 40 years of
experience in animal coordination.
 Animal “actors” in various Hollywood movies
SPOKESPERSON – AMAZING ANIMALS
 Initial Avg. Water Production Capacity : 9,802 litres per day
 Initial Avg. Bottled Water Production Capacity : 19,604 x 500ml bottles per day
BOTTLING PLANT CAPACITY & LAYOUT
 Our water may not be the cheapest bottled water available;
however like everything else in life, you get what you pay for.
 Our water quality is consistent and excellent quality 24/7 x
365.
 Our water source is not only independent, but also
environmentally friendly; from the air.
THE ECONOMICS
 We are offering 4,000,000 New Shares at US$0.885 (approx.
€0.782) each share, to raise US$3,540,000 (approx. €3,128,000)
needed to materialise a rewarding business opportunity. This 4
million new shares represent 28.5714% of the Company.
 The New Shares to be issued under the Offer are of the same
class and will rank equally in all respects with the Existing
Shares in the Company. The rights and liabilities attaching to
New Shares are further described in our Offering Memorandum.
THE OFFER
It is intended that the funds raise from the Offer will be used as follows:
PROPOSED USE OF FUNDS
APPLICATION AMOUNT (US$)
Production Plant Infrastructure Cost 135,000
Production Equipment 557,000
Office Productivity Equipment 31,000
Office Setup 18,000
Marketing 774,000
Operating Expenses 1,164,000
Initial Raw Materials (Bottles etc...) 124,000
Reserved Capital 453,000
Fund Raising Cost 284,000
TOTAL 3,540,000
 This project presents an exciting opportunity for establishing a
bottled water plant for providing premium drinking water that
offers a tastier, refreshing and epicurean drinking experience.
 Unique value proposition
 Unique “SOURCE” profile
 Clean, fresh and natural quality profile
 Coolness
SUMMARY

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Renee Water Presentation Deck

  • 1. A dream awaken the way water should taste
  • 2. RENÉE is unique as it is “harvested” from the air of paradise-like Seychelles through a patented process. The name RENÉE (meaning reborn) was chosen to reflect the purity and taste of our delicate water – the way water should taste, in its natural state. RENÉE has a hint of “sweetness” inherent to its neutral pH, and it is devoid of any inorganic minerals, heavy metals, pesticides, and other contaminants, hence enhances the water’s exuberance as “sweet” and “soft”. RENÉE is exactly as nature intended – the choice of people who want to drink water that is as near to nature in purity and taste as you can get. Clean, fresh and natural.
  • 3. RENÉE & WINE Perfect match for almost any wine, exuding the natural smoothness and finesse that wine ought to be as in the tradition of vintage Italy. Taking the best of this tradition and adding the touch of today, the moment of truth with RENÉE is almost eternal.
  • 4. RENÉE & FOOD Water and food are not only two essential and inseparable elements for survival but also allow us to enjoy life even more. The beauty of life usually lies in its simplicity and being able to enjoy it; so called Art of Living. Thanks to its unique charm RENÉE is not only essential for life but also perfectly suited to help you create your own Art of Living at the table.
  • 5. RENÉE & WELLBEING While being suitable for those special moments, RENÉE does not fall behind when there is a need for living life and maintaining a happy and healthy lifestyle. Being able to enjoy comes from keeping the basics right with a well balanced lifestyle. RENÉE compliments you as a perfect lifestyle partner.
  • 6. Global Bottled Water Market: US$117 bil / 70 bil gallon Source: Beverage Marketing Corporation $$ Americans spend over 12 BILLION DOLLARS a year on bottled water 1,500 BOTTLED WATER ARE CONSUMED IN THE UNITED STATES EVERY SECOND Largest Consumer Markets China United States Mexico Indonesia 11 22 33 44 1.9 0.92 0.9 0.86 0.58 0.56 0.53 0.41 0.32 0.25 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2 SalesinbillionU.S.dollars USA TOP 10 BOTTLED WATER 2014
  • 7. GLOBAL BOTTLED WATER TOP 10 MARKET Leading Countries' Consumption & Compound Annual Growth Rates Millions of Gallons CAGR Rank Countries 2009 2012 2013 2014 2009/14 1 China 5,692.3 9,577.3 10,418.4 11,459.0 15.0% 2 United States 8,453.1 9,674.3 10,130.3 10,874.8 5.2% 3 Mexico 6,891.6 7,821.5 8,234.5 8,645.3 4.6% 4 Indonesia 2,940.5 4,192.1 4,824.6 5,306.5 12.5% 5 Brazil 4,255.3 4,608.9 4,796.9 5,151.3 3.9% 6 Thailand 1,743.3 3,555.7 3,985.4 4,375.5 20.2% 7 Italy 2,949.1 2,893.4 3,174.9 3,241.2 1.9% 8 Germany 2,842.5 2,826.2 3,109.1 3,226.9 2.6% 9 France 2,165.2 2,346.0 2,408.8 2,410.6 2.2% 10 India 1,111.5 1,703.0 1,035.1 2,068.7 13.2% Top 10 Subtotal 39,044.5 49,198.5 53,068.6 56,759.9 7.8 All Others 11,513.4 16,567.4 17,303.0 17,947.9 4.3% WORLD TOTAL 53,557.9 65,766.0 70,371.6 74,707.9 6.9% Source: Beverage Marketing Corporation
  • 8. Government campaigns encouraging substituting sugary drinks with water Increased number of healthy beverage products Healthy living lifestyles becoming increasingly popular Trend toward healthy eating, consuming more natural, organic products. INDUSTRY TRENDS
  • 9.  Direct Competitors  Private Labels  French brand whose source of water are known to be from the French Alps. FYR 2014 Sales hits USD 4.25 billion, with sales growth by 15.7%. On average, approximately: USD 2.50 per 500ml.  Norway brand of bottled water from village of Vatnestrom in Iveland municipality, Aust-Agder county. FYR 2009 Sales is USD 25 million, FYR 2010 Sales is USD 32 million, FYR 2011 Sales is USD 42 million and FYR 2013 Sales is USD 59 million. On average, approximately: USD 3.00 per 375ml.  US based company whose water claims to come from an artesian aquifer in the Yaqara Valley of Viti Levu, Fiji. FYR 2014 Sales hits USD 250 million. On average, approximately: USD 3.50 per 500ml.  Indirect Competitors  Tap Water  Filters  Reusable Water Bottles COMPETITORS
  • 10. COMPETITORS POSITIONING • Untouched by Man • State-of-the-art bottling facility • Distinctly soft, smooth “mouthful” • The ultimate refreshment • Low mineral content contains carbonated mineral water • Co-branding with upscale brands, such as Paul& Joe and Agnes b. • Vapor distilled water and electrolytes for taste • Purity you can taste, hydration you can feel • Hydrologic cycle • Live Young • Uniquely balanced, unlike any other • All natural and perfectly pure • Part sustainable water company, part art project, part philanthropic project, • 10% of the profit is donated to world water relief foundations • Use carbon-filtered, purified drinking water • Hydration for every occasion • Enhanced water with natural flavors • Multiple product lines
  • 11. COMPETITORS PRICE-PERCEIVED VALUE 0 1 2 3 4 5 6 3 3.5 4 4.5 5 Perceptual map of brands Perceived Value Perceived Price
  • 12. Unlike spring or mineral water, the source of RENÉE is unique. It is produced using our patented Dew Systemization Process that mimics Mother Nature’s Water Cycle, bringing you perfectly clean, fresh, natural pure drinking water from scenic yet exotic air of Seychelles. By employing such sustainable process, we can do our part to help to conserve our precious artesian water resource for the future so that the planet we live in will not run dry. And in this peaceful environment, everyone can enjoy the purest, freshest and lightest form of water.
  • 13.  Draws air from around us into the system;  Micro Particle Separator System removes particles and pollutants in the air;  Moisture is harvested from the clean air during the Dew Systemization Process where our proprietary Vapor Enhancer increases vapor saturation to produce pure healthy dew – RENÉE
  • 14. COMPANY STRUCTURE RENEE WATER RESOURCES LTD (Holding Company) RENEE WATER RESOURCES LTD (USA) RENEE WATER MFG (Seychelles)
  • 15. Source • Unique Source Profile – Clean, fresh & natural dew from the air • Seychelles Quality • Pure natural dew – pH7 ~ pH7.2 • Low TDS – Devoid of inorganic minerals, heavy metals, pesticides, and other contaminants. Support • Government Support – to brand as Country icon • Renown Spokespersons – Erin Brockovich, Farah Quinn, Amazing Animal actors VALUE PROPOSITIONS Brand Value • Purity – harkens back to its pristine source • Luxury – high-end hotels, resorts, restaurants, bars, clubs, airport lounges, country clubs, VIP events and etc. • Coolness – produced from the air, unlike its peers which draw water from spring or artesian. Consumer Segments • Connoisseurs who would covet for its high quality & pure taste – excellent pairing with fine wine and food • Young, sophisticated luxury image conscious consumers – evokes a sense of sophistication, coolness and exclusivity Trends & Demands • Higher demand for quality of life • Increasing health awareness • Greater knowledge of benefits of adequate water consumption • Growth in Tourism & hotel and F&B scene
  • 16. SWOT ANALYSIS S W TO STRENGTHS • Unique Source • High Quality Water • Governmental support • Renown spokespersons OPPORTUNITIES • Unique Water Source • Quality Water in Demand • Category Forecasted to Increase in Future WEAKNESSES • Unestablished Brand Image • High Priced THREATS • New, Lower Priced Offerings • Unstable Economic Climate • Environmental movement
  • 17. The Way Water Should Taste  RENÉE’s greatest value lies in its water source and will be positioned as an ecological and luxurious experience with nature that can be accessed by everyone.  Renée Eau (Renée Water) means reborn.  Inside each bottle of Renée Water is the nature’s purest form of water known to man. Some will say as precious and as exotic as, well, diamonds.  It’s a dream awaken – “harvested” from the air of paradise-like Seychelles using patented process.  Nature has endowed Renée with a unique pure composition that is not only beneficial to your health but also good for the earth POSITIONING
  • 18.  Hotels, Resorts, Luxury Home Stay, Luxury Serviced Apartment  Casinos & Theme Parks  Restaurants, Cafés  Airport Lounges, Cigar Clubs, Wine Clubs, Whisky Clubs, Bars, Nightclubs  Golf Clubs, Country Clubs, City Clubs, Turf/Racing Clubs  Luxury Goods Lounges & Cafés  Wedding Designer Boutiques, Celebrity Hair Salons  Luxury Spas, Auto Showrooms, Yacht, Cruise Ships Luxury Super Coaches, Fitness Centres & Gyms PLACEMENT
  • 19. PROMOTION STRATEGY • Erin Brockovich –Environmental activist endorsementENVIRONMENTAL • Sports & young celebrities to associate RENÉE’s brand with sociality and youthfulnessSPORTS & YOUTHFULNESS • Visuals that relate to nature such as working with Amazing Animal Productions LLC, reputed for animal coordination in Hollywood.Nature & Visuals • Farah Quinn – Celebrity chef • Other connoisseurs and known bloggers (influencers) to promote & maintains the brand’s association to a luxurious lifestyle experience with nature, and a passionate pursuit for quality living Lifestyle PR Green and Health Aspects Advertising Outdoor, online, print Social Medial Encourage viral spread
  • 20. PRICING STRATEGY Objective Preserve Luxury Image of the Brand by enforcing premium pricing Price premium Price discount not recommended Given the uniqueness and quality of RENÉE, it will be priced at a suggested retail price of US$3.00 per 500ml bottle.
  • 21. BRANDING STRATEGY Benefits Youth Renewing Improves Skin Hydrating Attributes Natural Beneficial Sustainable Unique Source Personality Youthful Fresh Earthy Sophisticated Proof Points “Harvested” from unpolluted air of Seychelles
  • 22. GREEN STRATEGY Promote environmental protection commitmentPromote environmental protection commitment An eco-friendly bottling plant certified ISO 14001 98% garbage recycled and condensed by 25% for added efficiency Use of environmental-friendly transport Recycled PET or Biodegradable bottle
  • 23. Nico BARITO, Indonesia Citizen (Chairman) Mr Nico BARITO, the Honorary Consul of the Republic of Seychelles for Indonesia and the Special Envoy of the Republic of Seychelles for ASEAN, is a proud and passionate Indonesian by birth, a successful diplomat and philanthropist. He has committed a major part of his life towards facilitating constructive dialogue and transnational cooperation between emerging African and ASEAN nations. He is also the Asia Pacific Director for Regions 20 – the R20 is a coalition of partners led by regional governments that work to promote and implement projects that are designed to produce local economic and environmental benefits in the form of reduced energy consumption and greenhouse gas emissions; strong local economies; improved public health; and new green jobs. He has been the Senior Fellow of UNITAR “United Nations Institute for Training and Research”. Within his UN affiliations, he co-hosted & co-sponsored international forum together with UN-Habitat in Indonesia in commemoration to the World Habitat Day in Jakarta 04 October 2005 and the 1st Summit on Rehabilitations & Reconstruction of Post Tsunami on March 12-15, 2005 at Lake Toba, Medan, North Sumatera in parallel to the 1st General Assembly of NRG4SD ‘Network of Regional Government for Sustainable Development’, a sub-national networking group whereas West Java Province from Indonesia is the founder member represented by Nico. B.O.D. & MANAGEMENT TEAM
  • 24. LIM Jik Jwee, Singapore Citizen (Executive Director, Chief Executive Officer) As the Company’s CEO, JJ leads the overall direction of the Company’s business objectives, operation, sales and business development functions of the company. JJ Lim has an MBA from Hawaii, USA and has strong entrepreneur, leadership, management and marketing skills. He started his career as a military officer in 1978 and embarked onto the commercial world in 1992 to develop and manage the Australian Award winning 5-Star Joondalup Resort & Country Club in Perth. Besides founding Singapore’s first Japanese Pizza chain in 2003, he had also held positions of COO and Executive Directorship in several multi- national corporations, including the position of GM in Keppel Land China Ltd where he actively oversaw Sustainable Developments in Kunming’s Spring City Golf & Lake Resort. B.O.D. & MANAGEMENT TEAM
  • 25. Vincent OH, Singapore Citizen (Executive Director, VP Business & Strategy) As the Company's Vice-President for Business & Strategy, Vincent will identify and lead various strategy and business development activities aimed to accelerate growth and profitability, align senior management and ensure clear accountability for execution, conduct strategic analysis of Company’s competitive position in new and existing markets. Vincent, a master graduate in Computer Sciences from Wisconsin USA, is the inventor of the proprietary dew water harvesting technology. He started his career in an information technology firm and has held various positions in multinational corporations and it was in Singapore government-linked communications firm that he honed his blend of skills. He is currently the technical advisor to the Special Envoy of Republic of Seychelles, the Assistant Director (Asia Pacific) of Regions 20 a climate change action organisation, and the director of Urban Solution Institute Indonesia a non-profit enterprise established with aim to support human resources development to create skill workers, ICT experts and SME entrepreneurs. B.O.D. & MANAGEMENT TEAM
  • 26. OOI Ui Lip, Singapore Citizen (VP Partnerships) As the Vice-President of Partnerships, Ui Lip shall create vision and processes to drive new partnerships and distribution channels, develop and execute partnership strategy to enhance the positioning and improve Company’s brand impact He is a PGA qualified golf professional with a Diploma in Golf Management and has set up many successful golf institutions in Asia. Lip’s international experience and exposure allows him to be a prominent icon in the regions’ golfing fraternity. He was the commentator for ESPN StarSports Asia for almost a decade and covering the prestigious major golf event “The Masters” live at Augusta, USA for five years. With his reputation and strong regional network, he has been in partnership as Brand Ambassador to Audi since year 2008 and TaylorMade Adidas Golf since year 2006. MANAGEMENT TEAM
  • 27. Rafal PISARSKI, United States Citizen (VP Marketing & Sales) As the Vice-President for Marketing & Sales, Rafal works with JJ and fellow management team to develop sales & marketing strategy for USA which includes researching and developing lists of potential clients, identifying strategic client targets, planning and implementing local marketing campaigns. Rafal had held various senior positions in multi-national corporations, including the position of Chief Marketing Officer in Royal Solutions Group, Business Development Manager for CRM Management, Strategy and Partnerships Associate for ISA and Business Service Analyst for Federal Credit Union. MANAGEMENT TEAM
  • 28. Steve MONNAIE, Seychelles Citizen (General Manager) As the General Manager, Steve oversees the day-to-day operations of the production plant, implement & maintain the production program, develop quality culture to increase employee awareness and efficiency to factors that may compromise food safety, and develop sales & marketing strategy for local and regional territories. Steve started his career as the Building Project Officer for the Ministry of Education before moving on to become the Inner Island Manager of JJ Spirit Foundation. Having graduated from the prestigious Seychelles Young Leaders Program (SLYP), a Master Degree program in Leadership and Strategy, he currently serve as the Director of Employment Services at Ministry of Labor and Human Resource Development. MANAGEMENT TEAM
  • 29. Steve FANNY (Dr), Seychelles Citizen (Corporate Affairs Advisor) As the Company’s Corporate Affairs Advisor, Steve will advise the Company on corporate issues, act as a company spokesperson in regards to corporate affairs, and participate in future negotiations with government agencies/ministries and others in relation to overall corporate and governmental affairs. Prior to assuming the position of the CEO of Seychelles International Business Authority (SIBA), Steve was in in charge of the Internal Audit Division in the Central Bank of Seychelles and also lectured for the Manchester University Twinning Programme. He was later appointed to the post of principal secretary for Economic Policy, Trade & Investment in the Ministry of Finance, Trade and Investment. He had also served as a member on the African Union Board of External Auditors. He is currently the Special Adviser to the Minister for Investment, Entrepreneurship Development & Business Innovation. ADVISORY TEAM
  • 30. Erin BROCKOVICH, United States Citizen (Environmental Affairs Advisor) As the Company’s Environmental Affairs Advisor, Erin will advise the Company on environmental issues, act as a company spokesperson, and participate in future negotiations with partner companies, government agencies, environmental groups, and others in relation to overall business development. In particular, Erin will assist the Company in its business development efforts in United States of America. Erin is a renowned Consumer Advocate who is righting wrongs every day on multiple fronts. Erin’s exhaustive investigation uncovered that Pacific Gas & Electric had been poisoning the small town of Hinkley’s Water for over 30 years. It was because of Erin’s unwavering tenacity that PG & E had been exposed for leaking toxic Chromium 6 into the ground water. This poison affected the health of the population of Hinkley. The story and eventual film “Erin Brockovich” starred by Julia Roberts, helped make the “Erin Brockovich” a household name. As President of Brockovich Research & Consulting, she is currently involved in numerous environmental projects worldwide. ADVISORY TEAM
  • 31.  An Indonesian celebrity chef (also known as the sexy chef), restaurateur and media personality, known for her culinary television shows.  Along with her career and growing popularity, Quinn took on the role of brand ambassador for a number of products in the region. Some of these products are culinary in nature, but also include travel, lifestyle and telecommunications.  In 2010, Quinn was named brand ambassador for Tupperware’s premium cookware, the Tchef Series. In the same year, she also attended Carl's Jr. restaurants launching as its brand ambassador. The Government of New Zealand appointed Quinn as the Luxury New Zealand website travel ambassador in 2012  She was awarded the 2013 Panasonic Gobel Award as the Best Presenter for hobby and lifestyle television program SPOKESPERSON – FARAH QUINN
  • 32.  Amazing Animal Productions is the world’s largest animal agency with over 40 years of experience in animal coordination.  Animal “actors” in various Hollywood movies SPOKESPERSON – AMAZING ANIMALS
  • 33.  Initial Avg. Water Production Capacity : 9,802 litres per day  Initial Avg. Bottled Water Production Capacity : 19,604 x 500ml bottles per day BOTTLING PLANT CAPACITY & LAYOUT
  • 34.  Our water may not be the cheapest bottled water available; however like everything else in life, you get what you pay for.  Our water quality is consistent and excellent quality 24/7 x 365.  Our water source is not only independent, but also environmentally friendly; from the air. THE ECONOMICS
  • 35.  We are offering 4,000,000 New Shares at US$0.885 (approx. €0.782) each share, to raise US$3,540,000 (approx. €3,128,000) needed to materialise a rewarding business opportunity. This 4 million new shares represent 28.5714% of the Company.  The New Shares to be issued under the Offer are of the same class and will rank equally in all respects with the Existing Shares in the Company. The rights and liabilities attaching to New Shares are further described in our Offering Memorandum. THE OFFER
  • 36. It is intended that the funds raise from the Offer will be used as follows: PROPOSED USE OF FUNDS APPLICATION AMOUNT (US$) Production Plant Infrastructure Cost 135,000 Production Equipment 557,000 Office Productivity Equipment 31,000 Office Setup 18,000 Marketing 774,000 Operating Expenses 1,164,000 Initial Raw Materials (Bottles etc...) 124,000 Reserved Capital 453,000 Fund Raising Cost 284,000 TOTAL 3,540,000
  • 37.  This project presents an exciting opportunity for establishing a bottled water plant for providing premium drinking water that offers a tastier, refreshing and epicurean drinking experience.  Unique value proposition  Unique “SOURCE” profile  Clean, fresh and natural quality profile  Coolness SUMMARY

Editor's Notes

  1. Some of the major trends affecting the beverage industry are the general trend in the US towards healthier eating and living a healthy lifestyle. Additionally several government campaigns promoting substituting sugary drinks with water have been instated to combat the obesity epidemic. These trends have lead to an increase in the number of healthy drink options in the market. Additionally, with increased concern for the environment, there has been a major backlash towards plastic packaging and bottled water.