RENÉE Water (RENÉE) is a niche product built upon the exotic and tropical imagery of paradise-like Seychelles.
The unique selling-point (USP) about RENÉE is its unique source and its purity. The intricate process to “harvest” this natural dew from the unpolluted air of the natural habitat of paradise-like Seychelles through an innovative process that mimics earth’s natural rain cycle in an ecologically friendly plant that meets the highest standards of quality and safety.
The name RENÉE (Renée Eau – means reborn water) was chosen to reflect the purity and refreshing taste of our delicate water.
Country report on EVIAN in the UNITED KINGDOM vs BISLERI in INDIAsiva prasad
In this project i have compared two mineral water bottle company's one is Evian from United Kingdom and Bisleri from India where i have compared the marketing strategies of both the companies and a SWOT analysis, porters 5 force analysis and recommendations for both the companies.
Country report on EVIAN in the UNITED KINGDOM vs BISLERI in INDIAsiva prasad
In this project i have compared two mineral water bottle company's one is Evian from United Kingdom and Bisleri from India where i have compared the marketing strategies of both the companies and a SWOT analysis, porters 5 force analysis and recommendations for both the companies.
The market is expected to reach INR ~403.06 Bn by the end of 2023, from its current value of INR ~160 Bn, expanding at a compound annual growth rate (CAGR) of ~20.75% from 2018. Read More: https://bit.ly/2ExIa1B
#marketresearchreport #marketresearch #CAGR #India #BottledWater #Water
Marketing Plan 2014 - Final Project Intrax
Project - Introduce a new brand of bottled water.
Our project was Kids Water, a sparkling water with flavor for kids. New substitute beverage of soft drinks for kids.
Packaged Drinking Water with PET Bottles - Market Survey cum Detailed Techno...Ajjay Kumar Gupta
Water is the necessity of our daily life, it’s so important for us that we need clean, safe and sanitary water every day, and usually there’s a more strict inspection standard in the more advanced country.
Potable spring waters containing, sulphur iron, magnesium and other mineral salts occurring in certain regions are claimed to be beneficial to human metabolism. The therapitic value of such waters is questionable carbonated mineral waters also contain lithium salts.
There are two kinds of drinking water in the market. One is the natural water, which is called mineral water. The other is processed water coming from underground or from the pipe of water plant, which is called R.O. water, space water or pure water.
Tags
Business guidance for mineral water industry, Business guidance for packaged drinking water project, Business Plan for a Startup Business, Business plan on packaged drinking water, Business start-up, Distilled water, Filter water, Great Opportunity for Startup, How to start a bottled water company business plan, How to Start a Mineral water Business, How to Start a mineral water plant?, How to start a successful packaged drinking water business, How to start mineral water business, How to start packaged drinking water business, How to Start Packaged drinking water Industry in India, Mineral water Based Profitable Projects, Mineral Water Bottle industry, Mineral water bottling plant project cost, Mineral water Industry in India, Mineral Water Plant Business Plan, Mineral Water Plant Profitable Business for Entrepreneurs, Mineral Water Plant Project Report, Mineral water plant, Mineral Water Project Information, Mineral water project report free download, Mineral water project report, Mini mineral water plant project report, Most Profitable packaged drinking water Business Ideas, New small scale ideas in Mineral water industry, Packaged drinking water and mineral water business, Packaged drinking water Based Small Scale Industries Projects, Packaged drinking water business plan, Packaged drinking water Business, Packaged drinking water pet bottle plant, Packaged drinking water plant layout, Packaged Drinking Water Plant Project Report, Packaged drinking water Projects, Packaged drinking water Small Business, Packaged drinking water/ mineral water, Packed Drinking Water, PET Bottles, Planning to start packaged drinking mineral water business, Profitable Small Scale mineral water business, project for startups, Project identification and selection, Project profile on packaged drinking water, Projects on Water Industry, Safe water, Setting up and opening your mineral water Business, Small mineral water plant project report, Small scale Commercial packaged drinking water making, Small scale mineral water plant project report, Small scale mineral water production line, Small Scale Mineral Water Treatment Plant in India, Small Scale packaged drinking water Projects,
Teams choose a client/brand [good, service, or idea] from MRI.com that is real, known, national, and without a current, well-identified advertising campaign and/or market position.
Evian brand identity prism as a part of brand management-Alkesh Dinesh Mody I...Kartik Mehta
It's relevant to mention that Evian, as a global brand, has an strong esteem in its country of origin and is considered a strong local brand, which may have helped in its success as a global brand. Consumers in France have known Evian for many years and have developed a close relationship with it.
Evian is the most famous still water in the french market, as it's also in the rest of the world. It has a premium status in the market, and usually is three times more expensive than other brands of spring water in France, and this gap can be even broader in the rest of Europe, e.g. in the UK, Germany and Belgium.
The consumer research proposal to introduce a new energy drink to the market was the final assignment for the Marketing 554/Consumer Behavior course during the MBA (marketing concentration) program.
The Assignment: You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company.
Your client, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new high sugar, high caffeine energy drink.
You must develop marketing strategies to attract 18 to 25-year-old customers. Push it to the Limit Energy Drink has a $25 million advertising budget for the new product.
Please visit my blog at www.stephenzoeller.com
Follow me on twitter @stepzoellermktg
Pinterest @stephenzoeller
China's spirits market is rapidly developing. What kinds of spirits are popular in China? What are Chinese consumers' opinions about spirits? Who are the leading brands in this market? Daxue consulting is offering a presentation highlights the key findings in China's spirits market.
The investor presentation we used to raise 2 million dollarsMikael Cho
The investor presentation we used to raise 2 million dollars for ooomf.com (now pickcrew.com)
View the online version here: https://pickcrew.com/investors/
The market is expected to reach INR ~403.06 Bn by the end of 2023, from its current value of INR ~160 Bn, expanding at a compound annual growth rate (CAGR) of ~20.75% from 2018. Read More: https://bit.ly/2ExIa1B
#marketresearchreport #marketresearch #CAGR #India #BottledWater #Water
Marketing Plan 2014 - Final Project Intrax
Project - Introduce a new brand of bottled water.
Our project was Kids Water, a sparkling water with flavor for kids. New substitute beverage of soft drinks for kids.
Packaged Drinking Water with PET Bottles - Market Survey cum Detailed Techno...Ajjay Kumar Gupta
Water is the necessity of our daily life, it’s so important for us that we need clean, safe and sanitary water every day, and usually there’s a more strict inspection standard in the more advanced country.
Potable spring waters containing, sulphur iron, magnesium and other mineral salts occurring in certain regions are claimed to be beneficial to human metabolism. The therapitic value of such waters is questionable carbonated mineral waters also contain lithium salts.
There are two kinds of drinking water in the market. One is the natural water, which is called mineral water. The other is processed water coming from underground or from the pipe of water plant, which is called R.O. water, space water or pure water.
Tags
Business guidance for mineral water industry, Business guidance for packaged drinking water project, Business Plan for a Startup Business, Business plan on packaged drinking water, Business start-up, Distilled water, Filter water, Great Opportunity for Startup, How to start a bottled water company business plan, How to Start a Mineral water Business, How to Start a mineral water plant?, How to start a successful packaged drinking water business, How to start mineral water business, How to start packaged drinking water business, How to Start Packaged drinking water Industry in India, Mineral water Based Profitable Projects, Mineral Water Bottle industry, Mineral water bottling plant project cost, Mineral water Industry in India, Mineral Water Plant Business Plan, Mineral Water Plant Profitable Business for Entrepreneurs, Mineral Water Plant Project Report, Mineral water plant, Mineral Water Project Information, Mineral water project report free download, Mineral water project report, Mini mineral water plant project report, Most Profitable packaged drinking water Business Ideas, New small scale ideas in Mineral water industry, Packaged drinking water and mineral water business, Packaged drinking water Based Small Scale Industries Projects, Packaged drinking water business plan, Packaged drinking water Business, Packaged drinking water pet bottle plant, Packaged drinking water plant layout, Packaged Drinking Water Plant Project Report, Packaged drinking water Projects, Packaged drinking water Small Business, Packaged drinking water/ mineral water, Packed Drinking Water, PET Bottles, Planning to start packaged drinking mineral water business, Profitable Small Scale mineral water business, project for startups, Project identification and selection, Project profile on packaged drinking water, Projects on Water Industry, Safe water, Setting up and opening your mineral water Business, Small mineral water plant project report, Small scale Commercial packaged drinking water making, Small scale mineral water plant project report, Small scale mineral water production line, Small Scale Mineral Water Treatment Plant in India, Small Scale packaged drinking water Projects,
Teams choose a client/brand [good, service, or idea] from MRI.com that is real, known, national, and without a current, well-identified advertising campaign and/or market position.
Evian brand identity prism as a part of brand management-Alkesh Dinesh Mody I...Kartik Mehta
It's relevant to mention that Evian, as a global brand, has an strong esteem in its country of origin and is considered a strong local brand, which may have helped in its success as a global brand. Consumers in France have known Evian for many years and have developed a close relationship with it.
Evian is the most famous still water in the french market, as it's also in the rest of the world. It has a premium status in the market, and usually is three times more expensive than other brands of spring water in France, and this gap can be even broader in the rest of Europe, e.g. in the UK, Germany and Belgium.
The consumer research proposal to introduce a new energy drink to the market was the final assignment for the Marketing 554/Consumer Behavior course during the MBA (marketing concentration) program.
The Assignment: You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company.
Your client, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new high sugar, high caffeine energy drink.
You must develop marketing strategies to attract 18 to 25-year-old customers. Push it to the Limit Energy Drink has a $25 million advertising budget for the new product.
Please visit my blog at www.stephenzoeller.com
Follow me on twitter @stepzoellermktg
Pinterest @stephenzoeller
China's spirits market is rapidly developing. What kinds of spirits are popular in China? What are Chinese consumers' opinions about spirits? Who are the leading brands in this market? Daxue consulting is offering a presentation highlights the key findings in China's spirits market.
The investor presentation we used to raise 2 million dollarsMikael Cho
The investor presentation we used to raise 2 million dollars for ooomf.com (now pickcrew.com)
View the online version here: https://pickcrew.com/investors/
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
This presentation comes courtesy of Asia Drinks Conference, held 14 June 2013 at BITEC, as part of ProPak Asia. Organised by Bangkok Exhibition Services and sponsored by Eastern Trade Media
Inilah pitch deck dari raksasa media digital, Buzzfeed. Bagi kamu yang memiliki model bisnis yang serupa dengan BuzzFeed, mungkin kamu dapat terinspirasi dari pitch deck ini.
More startup pitch deck examples here: https://attach.io/startup-pitch-decks/
AirBnb's original pitch deck from 2008. They closed a $600k seed round with this deck.
Barbados Agritourism Policy Setting Workshop 2019
Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local agrifood sector and promoting healthy food in agritourism.
Workshop organised by the Government of Barbados
In collaboration with CABA, CTA, IICA, CTO, CHTA, CDB
Courtyard by Marriott Hotel, Barbados, 27 & 28 March 2019
Suriname Agritourism Policy Setting Workshop 2019:
Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local Agrifood sector and promoting healthy food in Agritourism
Workshop organized by the Government of Suriname in collaboration with the Technical Centre Agricultural and Rural Cooperation (CTA)
Paramaribo, Suriname, 3-4 April 2019
Promoting regional trade and agribusiness development in the Pacific :
2nd PACIFIC AGRIBUSINESS FORUM
"Linking the agrifood sector to the local markets for economic growth and improved food and nutrition security"
Organised by PIPSO, CTA, IFAD, SPC and SPTO
Tanoa Tusitala Hotel, Apia, Samoa, 29th August -1st September 2016
Le Bono Collection offers artisan, organic and sustainable products. We have three business divisions under this umbrella as: Personal Care, F&B and Home Living & Accessories.
Our goal is to be an ambassador for each of the brands we represent. To follow their vision, and ensure their amazing products are bought to market, and developed in Singapore and throughout SEA.
We are customer focused and strive to find exciting relevant brands for our retail, service and professional partners (B2B). We also reach out to retail consumers (B2C) to provide an end-to-end brand experience. Information is communicated back to our brands to ensure they are aware of specific localized market conditions and opportunities in the future
Le Bono Collection Presentation 2015 - Food & BeverageScott Larsen
Le Bono is a social distributor of artisan sustainable and organic brands in Singapore & SEA.
Please find our 2015 catalog.
For more information visit www.lebonocollection.com
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Piccola Cucina is regarded as the best restaurant in Brooklyn and as the best Italian restaurant in NYC. We offer authentic Italian cuisine with a Sicilian touch that elevates the entire fine dining experience. We’re the first result when someone searches for where to eat in Brooklyn or the best restaurant near me.
Key Features of The Italian Restaurants.pdfmenafilo317
Filomena, a renowned Italian restaurant, is renowned for its authentic cuisine, warm environment, and exceptional service. Recognized for its homemade pasta, traditional dishes, and extensive wine selection, we provide a true taste of Italy. Its commitment to quality ingredients and classic recipes has made it a adored dining destination for Italian food enthusiasts.
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
2. RENÉE is unique as it is “harvested”
from the air of paradise-like
Seychelles through a patented
process.
The name RENÉE (meaning reborn)
was chosen to reflect the purity and
taste of our delicate water – the way
water should taste, in its natural state.
RENÉE has a hint of “sweetness”
inherent to its neutral pH, and it is
devoid of any inorganic minerals,
heavy metals, pesticides, and other
contaminants, hence enhances the
water’s exuberance as “sweet” and
“soft”.
RENÉE is exactly as nature intended –
the choice of people who want to
drink water that is as near to nature in
purity and taste as you can get.
Clean, fresh and natural.
3. RENÉE & WINE
Perfect match for almost any wine, exuding the natural
smoothness and finesse that wine ought to be as in the
tradition of vintage Italy. Taking the best of this tradition
and adding the touch of today, the moment of truth with
RENÉE is almost eternal.
4. RENÉE & FOOD
Water and food are not only two essential and inseparable
elements for survival but also allow us to enjoy life even
more. The beauty of life usually lies in its simplicity and
being able to enjoy it; so called Art of Living. Thanks to its
unique charm RENÉE is not only essential for life but also
perfectly suited to help you create your own Art of Living
at the table.
5. RENÉE & WELLBEING
While being suitable for those special moments, RENÉE
does not fall behind when there is a need for living life
and maintaining a happy and healthy lifestyle. Being able
to enjoy comes from keeping the basics right with a well
balanced lifestyle. RENÉE compliments you as a perfect
lifestyle partner.
6. Global Bottled Water Market:
US$117 bil / 70 bil gallon
Source: Beverage Marketing Corporation
$$
Americans spend over
12 BILLION DOLLARS
a year on bottled water
1,500 BOTTLED WATER
ARE CONSUMED IN THE UNITED STATES EVERY SECOND
Largest Consumer Markets
China
United States
Mexico
Indonesia
11
22
33
44
1.9
0.92 0.9 0.86
0.58 0.56 0.53
0.41
0.32 0.25
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2
SalesinbillionU.S.dollars
USA TOP 10 BOTTLED WATER 2014
7. GLOBAL BOTTLED WATER TOP 10 MARKET
Leading Countries' Consumption & Compound Annual Growth Rates
Millions of Gallons CAGR
Rank Countries 2009 2012 2013 2014 2009/14
1 China 5,692.3 9,577.3 10,418.4 11,459.0 15.0%
2 United States 8,453.1 9,674.3 10,130.3 10,874.8 5.2%
3 Mexico 6,891.6 7,821.5 8,234.5 8,645.3 4.6%
4 Indonesia 2,940.5 4,192.1 4,824.6 5,306.5 12.5%
5 Brazil 4,255.3 4,608.9 4,796.9 5,151.3 3.9%
6 Thailand 1,743.3 3,555.7 3,985.4 4,375.5 20.2%
7 Italy 2,949.1 2,893.4 3,174.9 3,241.2 1.9%
8 Germany 2,842.5 2,826.2 3,109.1 3,226.9 2.6%
9 France 2,165.2 2,346.0 2,408.8 2,410.6 2.2%
10 India 1,111.5 1,703.0 1,035.1 2,068.7 13.2%
Top 10 Subtotal 39,044.5 49,198.5 53,068.6 56,759.9 7.8
All Others 11,513.4 16,567.4 17,303.0 17,947.9 4.3%
WORLD TOTAL 53,557.9 65,766.0 70,371.6 74,707.9 6.9%
Source: Beverage Marketing Corporation
8. Government campaigns
encouraging substituting
sugary drinks with water
Increased number of
healthy beverage products
Healthy living lifestyles
becoming increasingly
popular
Trend toward healthy
eating, consuming more
natural, organic products.
INDUSTRY TRENDS
9. Direct Competitors
Private Labels
French brand whose source of water are known to be from the French Alps. FYR 2014 Sales hits USD 4.25 billion, with sales growth by
15.7%. On average, approximately: USD 2.50 per 500ml.
Norway brand of bottled water from village of Vatnestrom in Iveland municipality, Aust-Agder county. FYR 2009 Sales is USD 25 million,
FYR 2010 Sales is USD 32 million, FYR 2011 Sales is USD 42 million and FYR 2013 Sales is USD 59 million. On average, approximately:
USD 3.00 per 375ml.
US based company whose water claims to come from an artesian aquifer in the Yaqara Valley of Viti Levu, Fiji. FYR 2014 Sales hits USD
250 million. On average, approximately: USD 3.50 per 500ml.
Indirect Competitors
Tap Water
Filters
Reusable Water Bottles
COMPETITORS
10. COMPETITORS POSITIONING
• Untouched by Man
• State-of-the-art bottling facility
• Distinctly soft, smooth “mouthful”
• The ultimate refreshment
• Low mineral content contains
carbonated mineral water
• Co-branding with upscale brands,
such as Paul& Joe and Agnes b.
• Vapor distilled water and electrolytes
for taste
• Purity you can taste, hydration you
can feel
• Hydrologic cycle
• Live Young
• Uniquely balanced, unlike any other
• All natural and perfectly pure
• Part sustainable water company, part
art project, part philanthropic project,
• 10% of the profit is donated to world
water relief foundations
• Use carbon-filtered, purified drinking
water
• Hydration for every occasion
• Enhanced water with natural flavors
• Multiple product lines
12. Unlike spring or mineral water, the source
of RENÉE is unique.
It is produced using our patented Dew
Systemization Process that mimics
Mother Nature’s Water Cycle, bringing
you perfectly clean, fresh, natural pure
drinking water from scenic yet exotic air
of Seychelles.
By employing such sustainable process,
we can do our part to help to conserve
our precious artesian water resource for
the future so that the planet we live in
will not run dry.
And in this peaceful environment,
everyone can enjoy the purest, freshest
and lightest form of water.
13. Draws air from around us into the system;
Micro Particle Separator System removes
particles and pollutants in the air;
Moisture is harvested from the clean air
during the Dew Systemization Process
where our proprietary Vapor Enhancer
increases vapor saturation to produce
pure healthy dew – RENÉE
14. COMPANY STRUCTURE
RENEE WATER RESOURCES LTD
(Holding Company)
RENEE WATER RESOURCES LTD (USA)
RENEE WATER MFG (Seychelles)
15. Source
• Unique Source Profile – Clean, fresh & natural
dew from the air
• Seychelles
Quality
• Pure natural dew – pH7 ~ pH7.2
• Low TDS – Devoid of inorganic minerals, heavy
metals, pesticides, and other contaminants.
Support
• Government Support – to brand as Country icon
• Renown Spokespersons – Erin Brockovich, Farah
Quinn, Amazing Animal actors
VALUE PROPOSITIONS
Brand
Value
• Purity – harkens back to its pristine source
• Luxury – high-end hotels, resorts, restaurants, bars,
clubs, airport lounges, country clubs, VIP events and etc.
• Coolness – produced from the air, unlike its peers which
draw water from spring or artesian.
Consumer
Segments
• Connoisseurs who would covet for its high quality & pure
taste – excellent pairing with fine wine and food
• Young, sophisticated luxury image conscious
consumers – evokes a sense of sophistication, coolness
and exclusivity
Trends &
Demands
• Higher demand for quality of life
• Increasing health awareness
• Greater knowledge of benefits of adequate water
consumption
• Growth in Tourism & hotel and F&B scene
16. SWOT ANALYSIS
S W
TO
STRENGTHS
• Unique Source
• High Quality Water
• Governmental support
• Renown spokespersons
OPPORTUNITIES
• Unique Water Source
• Quality Water in Demand
• Category Forecasted to Increase in
Future
WEAKNESSES
• Unestablished Brand Image
• High Priced
THREATS
• New, Lower Priced Offerings
• Unstable Economic Climate
• Environmental movement
17. The Way Water Should Taste
RENÉE’s greatest value lies in its water source and will be positioned as an ecological and
luxurious experience with nature that can be accessed by everyone.
Renée Eau (Renée Water) means reborn.
Inside each bottle of Renée Water is the nature’s purest form of water known to man. Some
will say as precious and as exotic as, well, diamonds.
It’s a dream awaken – “harvested” from the air of paradise-like Seychelles using patented
process.
Nature has endowed Renée with a unique pure composition that is not only beneficial to
your health but also good for the earth
POSITIONING
19. PROMOTION STRATEGY
• Erin Brockovich –Environmental activist endorsementENVIRONMENTAL
• Sports & young celebrities to associate RENÉE’s brand with sociality and youthfulnessSPORTS & YOUTHFULNESS
• Visuals that relate to nature such as working with Amazing Animal Productions LLC, reputed for animal
coordination in Hollywood.Nature & Visuals
• Farah Quinn – Celebrity chef
• Other connoisseurs and known bloggers (influencers) to promote & maintains the brand’s association to a
luxurious lifestyle experience with nature, and a passionate pursuit for quality living
Lifestyle
PR
Green and Health Aspects
Advertising
Outdoor, online, print
Social Medial
Encourage viral spread
20. PRICING STRATEGY
Objective
Preserve Luxury Image of the Brand by enforcing premium pricing
Price premium
Price discount not
recommended
Given the uniqueness and quality of RENÉE, it will be priced at a
suggested retail price of US$3.00 per 500ml bottle.
21. BRANDING STRATEGY
Benefits
Youth Renewing
Improves Skin
Hydrating
Attributes
Natural
Beneficial
Sustainable
Unique Source
Personality
Youthful
Fresh
Earthy
Sophisticated
Proof Points
“Harvested” from
unpolluted air of
Seychelles
22. GREEN STRATEGY
Promote environmental protection commitmentPromote environmental protection commitment
An eco-friendly bottling plant certified ISO 14001
98% garbage recycled and condensed by 25% for added efficiency
Use of environmental-friendly transport
Recycled PET or Biodegradable bottle
23. Nico BARITO, Indonesia Citizen (Chairman)
Mr Nico BARITO, the Honorary Consul of the Republic of Seychelles for Indonesia and the Special Envoy
of the Republic of Seychelles for ASEAN, is a proud and passionate Indonesian by birth, a successful
diplomat and philanthropist. He has committed a major part of his life towards facilitating constructive
dialogue and transnational cooperation between emerging African and ASEAN nations.
He is also the Asia Pacific Director for Regions 20 – the R20 is a coalition of partners led by regional
governments that work to promote and implement projects that are designed to produce local economic
and environmental benefits in the form of reduced energy consumption and greenhouse gas emissions;
strong local economies; improved public health; and new green jobs.
He has been the Senior Fellow of UNITAR “United Nations Institute for Training and Research”. Within
his UN affiliations, he co-hosted & co-sponsored international forum together with UN-Habitat in
Indonesia in commemoration to the World Habitat Day in Jakarta 04 October 2005 and the 1st Summit
on Rehabilitations & Reconstruction of Post Tsunami on March 12-15, 2005 at Lake Toba, Medan, North
Sumatera in parallel to the 1st General Assembly of NRG4SD ‘Network of Regional Government for
Sustainable Development’, a sub-national networking group whereas West Java Province from Indonesia
is the founder member represented by Nico.
B.O.D. & MANAGEMENT TEAM
24. LIM Jik Jwee, Singapore Citizen (Executive Director, Chief Executive Officer)
As the Company’s CEO, JJ leads the overall direction of the Company’s business objectives,
operation, sales and business development functions of the company.
JJ Lim has an MBA from Hawaii, USA and has strong entrepreneur, leadership, management and
marketing skills. He started his career as a military officer in 1978 and embarked onto the
commercial world in 1992 to develop and manage the Australian Award winning 5-Star
Joondalup Resort & Country Club in Perth. Besides founding Singapore’s first Japanese Pizza
chain in 2003, he had also held positions of COO and Executive Directorship in several multi-
national corporations, including the position of GM in Keppel Land China Ltd where he actively
oversaw Sustainable Developments in Kunming’s Spring City Golf & Lake Resort.
B.O.D. & MANAGEMENT TEAM
25. Vincent OH, Singapore Citizen (Executive Director, VP Business & Strategy)
As the Company's Vice-President for Business & Strategy, Vincent will identify and lead various
strategy and business development activities aimed to accelerate growth and profitability, align
senior management and ensure clear accountability for execution, conduct strategic analysis of
Company’s competitive position in new and existing markets.
Vincent, a master graduate in Computer Sciences from Wisconsin USA, is the inventor of the
proprietary dew water harvesting technology. He started his career in an information
technology firm and has held various positions in multinational corporations and it was in
Singapore government-linked communications firm that he honed his blend of skills. He is
currently the technical advisor to the Special Envoy of Republic of Seychelles, the Assistant
Director (Asia Pacific) of Regions 20 a climate change action organisation, and the director of
Urban Solution Institute Indonesia a non-profit enterprise established with aim to support
human resources development to create skill workers, ICT experts and SME entrepreneurs.
B.O.D. & MANAGEMENT TEAM
26. OOI Ui Lip, Singapore Citizen (VP Partnerships)
As the Vice-President of Partnerships, Ui Lip shall create vision and processes to drive new
partnerships and distribution channels, develop and execute partnership strategy to enhance
the positioning and improve Company’s brand impact
He is a PGA qualified golf professional with a Diploma in Golf Management and has set up
many successful golf institutions in Asia. Lip’s international experience and exposure allows
him to be a prominent icon in the regions’ golfing fraternity. He was the commentator for ESPN
StarSports Asia for almost a decade and covering the prestigious major golf event “The Masters”
live at Augusta, USA for five years. With his reputation and strong regional network, he has been
in partnership as Brand Ambassador to Audi since year 2008 and TaylorMade Adidas Golf since
year 2006.
MANAGEMENT TEAM
27. Rafal PISARSKI, United States Citizen (VP Marketing & Sales)
As the Vice-President for Marketing & Sales, Rafal works with JJ and fellow management team
to develop sales & marketing strategy for USA which includes researching and developing lists
of potential clients, identifying strategic client targets, planning and implementing local
marketing campaigns.
Rafal had held various senior positions in multi-national corporations, including the position of
Chief Marketing Officer in Royal Solutions Group, Business Development Manager for CRM
Management, Strategy and Partnerships Associate for ISA and Business Service Analyst for
Federal Credit Union.
MANAGEMENT TEAM
28. Steve MONNAIE, Seychelles Citizen (General Manager)
As the General Manager, Steve oversees the day-to-day operations of the production plant,
implement & maintain the production program, develop quality culture to increase employee
awareness and efficiency to factors that may compromise food safety, and develop sales &
marketing strategy for local and regional territories.
Steve started his career as the Building Project Officer for the Ministry of Education before
moving on to become the Inner Island Manager of JJ Spirit Foundation. Having graduated from
the prestigious Seychelles Young Leaders Program (SLYP), a Master Degree program in
Leadership and Strategy, he currently serve as the Director of Employment Services at Ministry
of Labor and Human Resource Development.
MANAGEMENT TEAM
29. Steve FANNY (Dr), Seychelles Citizen (Corporate Affairs Advisor)
As the Company’s Corporate Affairs Advisor, Steve will advise the Company on corporate issues,
act as a company spokesperson in regards to corporate affairs, and participate in future
negotiations with government agencies/ministries and others in relation to overall corporate
and governmental affairs.
Prior to assuming the position of the CEO of Seychelles International Business Authority (SIBA),
Steve was in in charge of the Internal Audit Division in the Central Bank of Seychelles and also
lectured for the Manchester University Twinning Programme. He was later appointed to the
post of principal secretary for Economic Policy, Trade & Investment in the Ministry of Finance,
Trade and Investment. He had also served as a member on the African Union Board of External
Auditors. He is currently the Special Adviser to the Minister for Investment, Entrepreneurship
Development & Business Innovation.
ADVISORY TEAM
30. Erin BROCKOVICH, United States Citizen (Environmental Affairs Advisor)
As the Company’s Environmental Affairs Advisor, Erin will advise the Company on
environmental issues, act as a company spokesperson, and participate in future negotiations
with partner companies, government agencies, environmental groups, and others in relation to
overall business development. In particular, Erin will assist the Company in its business
development efforts in United States of America.
Erin is a renowned Consumer Advocate who is righting wrongs every day on multiple fronts.
Erin’s exhaustive investigation uncovered that Pacific Gas & Electric had been poisoning the
small town of Hinkley’s Water for over 30 years. It was because of Erin’s unwavering tenacity
that PG & E had been exposed for leaking toxic Chromium 6 into the ground water. This poison
affected the health of the population of Hinkley. The story and eventual film “Erin Brockovich”
starred by Julia Roberts, helped make the “Erin Brockovich” a household name. As President of
Brockovich Research & Consulting, she is currently involved in numerous environmental
projects worldwide.
ADVISORY TEAM
31. An Indonesian celebrity chef (also known as the sexy chef), restaurateur and media
personality, known for her culinary television shows.
Along with her career and growing popularity, Quinn took on the role of brand ambassador
for a number of products in the region. Some of these products are culinary in nature, but
also include travel, lifestyle and telecommunications.
In 2010, Quinn was named brand ambassador for Tupperware’s premium cookware, the
Tchef Series. In the same year, she also attended Carl's Jr. restaurants launching as its brand
ambassador. The Government of New Zealand appointed Quinn as the Luxury New Zealand
website travel ambassador in 2012
She was awarded the 2013 Panasonic Gobel Award as the Best Presenter for hobby and
lifestyle television program
SPOKESPERSON – FARAH QUINN
32. Amazing Animal Productions is the world’s largest animal agency with over 40 years of
experience in animal coordination.
Animal “actors” in various Hollywood movies
SPOKESPERSON – AMAZING ANIMALS
33. Initial Avg. Water Production Capacity : 9,802 litres per day
Initial Avg. Bottled Water Production Capacity : 19,604 x 500ml bottles per day
BOTTLING PLANT CAPACITY & LAYOUT
34. Our water may not be the cheapest bottled water available;
however like everything else in life, you get what you pay for.
Our water quality is consistent and excellent quality 24/7 x
365.
Our water source is not only independent, but also
environmentally friendly; from the air.
THE ECONOMICS
35. We are offering 4,000,000 New Shares at US$0.885 (approx.
€0.782) each share, to raise US$3,540,000 (approx. €3,128,000)
needed to materialise a rewarding business opportunity. This 4
million new shares represent 28.5714% of the Company.
The New Shares to be issued under the Offer are of the same
class and will rank equally in all respects with the Existing
Shares in the Company. The rights and liabilities attaching to
New Shares are further described in our Offering Memorandum.
THE OFFER
36. It is intended that the funds raise from the Offer will be used as follows:
PROPOSED USE OF FUNDS
APPLICATION AMOUNT (US$)
Production Plant Infrastructure Cost 135,000
Production Equipment 557,000
Office Productivity Equipment 31,000
Office Setup 18,000
Marketing 774,000
Operating Expenses 1,164,000
Initial Raw Materials (Bottles etc...) 124,000
Reserved Capital 453,000
Fund Raising Cost 284,000
TOTAL 3,540,000
37. This project presents an exciting opportunity for establishing a
bottled water plant for providing premium drinking water that
offers a tastier, refreshing and epicurean drinking experience.
Unique value proposition
Unique “SOURCE” profile
Clean, fresh and natural quality profile
Coolness
SUMMARY
Editor's Notes
Some of the major trends affecting the beverage industry are the general trend in the US towards healthier eating and living a healthy lifestyle. Additionally several government campaigns promoting substituting sugary drinks with water have been instated to combat the obesity epidemic. These trends have lead to an increase in the number of healthy drink options in the market. Additionally, with increased concern for the environment, there has been a major backlash towards plastic packaging and bottled water.