This document summarizes a presentation given by Crystal King, the Social Media Manager at Green Mountain Coffee Roasters, at the BlogWell conference in Boston on October 22, 2013. The presentation discusses how Green Mountain uses social media to engage customers and build brand loyalty for its Keurig coffee brand, which generates $1.3 billion in annual sales. Key aspects covered include hiring social media specialists, developing response strategies, addressing customer complaints on social media to turn unhappy customers happy, and measuring cost savings from reducing call center inquiries. Data showed Keurig outpaced competitors in social media love and response rates, helping establish it as a top socially devoted brand.
This media plan was created for my Introduction to Media course. Our job was to pick a brand and develop a real life media plan that could potentially be used in the corporate world. Although our particularly choices were subjective, we had to ensure that our media buys had both a rhyme and a reason.
Performed detailed analysis and research of the specialty coffee industry by conducting professional and customer interviews. Analyzed problems with two direct competitors and created a third product that solved those problems.
This media plan was created for my Introduction to Media course. Our job was to pick a brand and develop a real life media plan that could potentially be used in the corporate world. Although our particularly choices were subjective, we had to ensure that our media buys had both a rhyme and a reason.
Performed detailed analysis and research of the specialty coffee industry by conducting professional and customer interviews. Analyzed problems with two direct competitors and created a third product that solved those problems.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
Business case that proposes a strategy for a U.S. based Wine manufacturer to enter in the Craft Beer Industry. The presentation also includes the highlight of US Alcoholic Beverage Industry and Customer appeal in the Beer Market.
For an advertising class, a team of five students worked with the San Pellegrino brand to craft an advertising campaign complete with original targeted advertisements on multiple mediums. Attached is a presentation that was reviewed by the creative team at Ogilvy & Mather responsible for San Pellegrino.
This power point presentation was created by Nishant Kakkar, IIT Delhi to fulfill the requirements of a marketing management internship under Prof. Sameer Mathur, IIM Lucknow.
Weber Shandwick, global public relations agency, released Food Forward Trends Report 2014 Korea, predicting the biggest trends in food industry for 2014.
Food Forward Trends Report 2014 Korea surveyed more than 750 Korean consumers and food experts nationwide, including food critics, chefs, and cooking experts, to find how these food and lifestyle trends impact upon corporations, industry bodies and policy makers; and how these trends will fuel further discussion between retailers, brands and consumers. The objective of the report is to understand the biggest trends and changes in food industry to relative officials and consumers.
In addition, Food Forward Trend Report 2014 study was also conducted in Australia, China and Singapore to help better understanding of the food trends on Asia-Pacific regions.
New Restaurant Trends that you can expect to witness in 2018 which will shape the restaurant industry. Top Restaurant Trends, Food Trends, Beverage Trends & Technological Trends that are going to affect the way Restaurant functions!
Top food and beverage sector trends that influenced the U.S. marketplace in 2013. Lessons for future planning for food and drink companies, consumers, academics and more. All compiled from The Food Institute this past year and available in our annual publication.
Project Goal:
Creating a sales promotion plan for a product which doesn’t exist in the U.S market
Prepared by:
Edgina Desormeau
Derek Medwed
Tomer Melman
Christina Papale
FutureM 2014 - TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TVFutureM
FutureM 2014
TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TV
Speakers:
Jessica Gioglio (@savvybostonian) Social Media Manager, Dunkin' Donut
Mike Proulx (@McProulx) EVP – Director of Social Media, Hill Holliday
When it comes to television today, just one screen isn’t enough. How do brands engage hungry consumers on the first, second, (and third) screens to drive loyalty while entertaining at the same time?
In this fireside chat, Dunkin’ Donuts and Hill Holliday reveal the secret ingredient for Social TV success with a peek behind-the-scenes at Dunkin’s innovative TV and media integrations.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
Business case that proposes a strategy for a U.S. based Wine manufacturer to enter in the Craft Beer Industry. The presentation also includes the highlight of US Alcoholic Beverage Industry and Customer appeal in the Beer Market.
For an advertising class, a team of five students worked with the San Pellegrino brand to craft an advertising campaign complete with original targeted advertisements on multiple mediums. Attached is a presentation that was reviewed by the creative team at Ogilvy & Mather responsible for San Pellegrino.
This power point presentation was created by Nishant Kakkar, IIT Delhi to fulfill the requirements of a marketing management internship under Prof. Sameer Mathur, IIM Lucknow.
Weber Shandwick, global public relations agency, released Food Forward Trends Report 2014 Korea, predicting the biggest trends in food industry for 2014.
Food Forward Trends Report 2014 Korea surveyed more than 750 Korean consumers and food experts nationwide, including food critics, chefs, and cooking experts, to find how these food and lifestyle trends impact upon corporations, industry bodies and policy makers; and how these trends will fuel further discussion between retailers, brands and consumers. The objective of the report is to understand the biggest trends and changes in food industry to relative officials and consumers.
In addition, Food Forward Trend Report 2014 study was also conducted in Australia, China and Singapore to help better understanding of the food trends on Asia-Pacific regions.
New Restaurant Trends that you can expect to witness in 2018 which will shape the restaurant industry. Top Restaurant Trends, Food Trends, Beverage Trends & Technological Trends that are going to affect the way Restaurant functions!
Top food and beverage sector trends that influenced the U.S. marketplace in 2013. Lessons for future planning for food and drink companies, consumers, academics and more. All compiled from The Food Institute this past year and available in our annual publication.
Project Goal:
Creating a sales promotion plan for a product which doesn’t exist in the U.S market
Prepared by:
Edgina Desormeau
Derek Medwed
Tomer Melman
Christina Papale
FutureM 2014 - TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TVFutureM
FutureM 2014
TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TV
Speakers:
Jessica Gioglio (@savvybostonian) Social Media Manager, Dunkin' Donut
Mike Proulx (@McProulx) EVP – Director of Social Media, Hill Holliday
When it comes to television today, just one screen isn’t enough. How do brands engage hungry consumers on the first, second, (and third) screens to drive loyalty while entertaining at the same time?
In this fireside chat, Dunkin’ Donuts and Hill Holliday reveal the secret ingredient for Social TV success with a peek behind-the-scenes at Dunkin’s innovative TV and media integrations.
As the famous quote goes, “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it." With so much competition for our time, how do we select the best ways to spend it while working toward our goals? Learn how a passion project can propel your personal and professional journey and inspire you to be the driving force in your life.
BlogWell Boston Social Media Case Study: Reebok, presented by Ben CobbSocialMedia.org
In his BlogWell Boston presentation, Reebok's Global Content and Community Manager, Ben Cobb, talks about how they work with influencers, ambassadors, and brand partners to increase social buzz.
Ben shares tips to finding and activating the most effective brand advocates based on their own lessons learned.
BlogWell Boston Social Media Case Study: Sanofi US, presented by Laura Kolodj...SocialMedia.org
In her BlogWell Boston presentation, Sanofi US' Senior Manager of U.S. Diabetes Patient Centered Unit, Laura Kolodjeski, shares how they developed and operationalized a modern digital content strategy.
Laura explains how they found success with their Diabetes Experience (The DX) social campaign by focusing on putting the patient at the center.
Social Business Centers Of Excellence: FoundationsLeader Networks
Slides from a webinar hosted by Social Media Today Social Organization: How Centers of Excellence, Collaborative Management and Seamless Enterprise Structures are Working and a few bonus ones for good measure.
BlogWell Boston Social Media Case Study: EMC Corporation, presented by Thom L...SocialMedia.org
In his BlogWell Boston presentation, EMC Corporation's Senior Manager of Social Media, Thom Lytle, talks about how they restructured and reshaped their social ecosystem.
Thom shares the tools they used to do this, including a Social Media Activation Kit and the EMC Social Media University designed to educate employee advocates and social account managers.
BlogWell Boston Social Media Case Study: Dassault Systèmes, presented by Auré...SocialMedia.org
In his BlogWell Boston presentation, Dassault Systèmes' Social Communications Senior Manager, Aurélien Blaha, shares how they asked fans to change the world using social media.
Aurélien goes into detail about their #IFWE campaign and how, by opening their brand up to the community, they were able to transform the campaign into a movement.
BlogWell Boston Social Media Case Study: Dunkin' Donuts, presented by Jessica...SocialMedia.org
In her BlogWell Boston presentation, Dunkin' Donuts' Public Relations and Social Media Manager, Jessica Gioglio, talks about how they keep their passionate fan base running on social media.
Jessica shares key takeaways from their social strategy that include putting fans in the spotlight, using surprise and delight, embracing visuals, tailoring content to target audiences, and more.
SearchLove London 2016 | Amy Harrison | Stand out to YOUR Crowd: A Simple Fra...Distilled
Customers aren’t just inundated with marketing messages, they’re inundated with the same messages. The result is people are learning to ignore what they’ve seen before. In this talk you’ll get a framework for writing copy that breaks through that noise, sounds different from competitors and, speaks to your customers’ desires while selling the value of what you do.
SearchLove London 2016 | Dr. Pete Meyers | Tactical Keyword Research in a Ran...Distilled
Google launched RankBrain 18 months ago, and yet we still barely understand what it is or does. RankBrain represents a new way of measuring relevance, built on teaching machines to understand relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? Will we need to fight machine learning with machine learning?
SearchLove London 2016 | Bas van den Beld | The Secrets of StorytellingDistilled
“Storytelling” is hot. It’s useful and fun. Yet most marketers fail to make the most out of it. Storytelling is more than just talking about your businesses. It is content marketing combined with psychology. Bas van den Beld will take you on a surprising trip through storytelling land. With great examples of stories combined with neuromarketing, Bas will show you the hidden secrets of storytelling.
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
SearchLove London 2016 | Bridget Randolph | The Changing Landscape of Mobile ...Distilled
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
SearchLove London 2016 | Rob Bucci | Taking the Top Spot: How to Earn More Fe...Distilled
Featured snippets (also known as answer boxes) are steadily appearing in the first organic SERP spot, providing big opportunities for SEOs able to snag them. Armed with the latest data and analysis, Rob Bucci will take you on a deep dive into the constantly evolving featured snippet and show you how to earn more for your site. And just for the SearchLove audience, this will be the first time that Rob has publicly shared data on featured snippets for mobile searches.
SearchLove London 2016 | Jessica Gioglio | Make Your Marketing Memorable With...Distilled
Attention is the new commodity. Visual Storytelling is the new currency. Did you know that the human brain processes visuals 60,000x faster than text? Or that web posts with visuals drive up to 180% more engagement than those without? Based on Jessica's book “The Power of Visual Storytelling,” this talk shows you how to use visuals and rich media to spark engagement, inspire brand advocacy, and deliver remarkable customer experiences. You’ll discover practical tips and thought-provoking examples from a variety of companies and industries.
SearchLove London 2016 | Larry Kim | Ten CRO Truth Bombs that will Change You...Distilled
You can increase conversion rates by A/B testing on-page elements like design, images, copy, UX, etc. But what if there was a different way that yielded 10x more conversion leverage and didn’t even involve touching a landing page – but instead focused on influencing the right people before and after they visit your site. Learn how new marketing technologies are rendering conventional CRO thinking obsolete.
SearchLove London 2016 |Jes Stiles | WhatsAppening with Chat App MarketingDistilled
Chat apps have grown to have more monthly active users than traditional social networks, but how do you leverage that reach for your brand? Diving into the world of WhatsApp, Facebook Messenger, Viber and other chat apps, we set the stage with a quick overview of what makes each of these networks special. Then we’ll go deeper to look at real-life data showcasing successful strategies and highlighting tactics you can use to earn more visibility. Finally, we will look to the future to see how chat apps are positioning themselves against traditional websites and the potential impact.
SearchLove London 2016 | Lea Pica | How to Present to Get ResultsDistilled
Wil's talk will look at the role that words play, and we'll look at amazing, compelling copy that showcases the power of words. His talk will also go over ways to improve your empathy for customers and what it's like to be in their shoes. There'll also be an interesting look at how we can incorporate interviewing into the keyword research process. However, all these big ideas, mean nothing if we don't show you how to make the pitch to a reluctant boss, or client, so we'll end on how to pitch the value to get the buy in.
SearchLove London 2016 | Stephen Pavlovich | Habits of Advanced Conversion Op...Distilled
Discover how you can increase the performance and velocity of your testing program. Stephen will share his experience at Conversion.com, the UK’s biggest conversion optimisation agency. You’ll learn how to develop a process for personalisation (and avoid the mistakes most people make), how to accelerate your testing (with an advanced framework for prioritisation), and how to run advanced tests on product and price.
Social media is one of the most genuinely amazing, world-changing developments of the past ten years. On a global scale, embraced by all ages, nationalities and cultures, social media is a true phenomenon which has grown from a niche start in sites like Friendster and MySpace a decade ago into the behemoth that today includes LinkedIn, Twitter, Facebook, YouTube and the like.
Jonathan Mack increased his GCI by $100k and tripled his leads after only one year of video marketing on Facebook.
"If I can do it, you can too, and I will show you how. I am in one of the toughest markets in the US, so I had to think of something that would separate me from the 80,000+ licensed agents in my market."
Facebook algorithms favor businesses that employ video. Video keeps you top of mind in your local area and builds familiarity and trust.
In this webinar you'll learn how to:
get started with video
create engaging content and share it effectively
target leads with Facebook-specific tools
use boosted posts to build a digital 'farm'
route leads to your site
No good marketing program is complete until you've included the social media element. Learn from one of the nation’s leading social media experts about what’s working, who’s creating influence and how you can incorporate social int your marketing mix. Presented by Angela Connor at MarketingEDGE 2013 in Houston, TX.
Making the most of mum bloggers (Mumsnet Mumstock Conference 2014) - Coca-Col...Zone
Presented at the Mumsnet Mumstock 2014 Conference in London, 23rd April 2014.
In this engaging presentation Sarah Tuke from Coca-Cola UK, Gina Schauffer from digital agency Zone, and Tara Cain, the UK's leading mum blogger discuss the challenges and benefits to brands from working with mum bloggers, and present the results of a newly-commissioned piece of research around this.
Learn actionable tactics to boost your conversion rates and get more ROI out of existing marketing efforts. Includes checklists for optimized call-to-action buttons, landing page essential elements, templates for requesting client testimonials, and more!
Presented at Interactivity Digital (#ID2013) in South Beach, FL on May 15, 2013.
Trends in B2B Marketing: How COVID-19 is Impacting B2B Marketing PlansAggregage
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
The 3 Secrets to Explosive Business Growth in the Next Year! #MarketingSocial Savvy Geek, LLC
The 3 Secrets To Explosive Business Growth in The Next Year!
Even When The Economy Stinks, Businesses That Know These Business-Building Secrets Are Booming!
Learn how to:
Get More Customers
Get Customers to Buy More Often
Get Customers to Buy More
Improve each area of your business and increase your profits!
Social media has emerged as a powerful tool for brand building and customer engagement. Still, its impact can often be measured in a standard Google Analytics 4 report. At v9digital.com, a leading social media marketing company based in Denver, CO, we have witnessed firsthand how social media can create incredible opportunities for ourselves and our clients. Our expertise lies in uncovering the hidden value of social media that extends beyond the realms of Google Analytics reports and CRM systems.
In today's digital landscape, it is essential to recognize the diverse ways in which social media contributes to overall brand success. Consider the following scenarios:
Establishing Expertise: Active and thriving social channels act as a showcase for our expertise in various industries. Prospects are more likely to reach out to us when they see the depth of knowledge and thought leadership we demonstrate through our social media presence.
Lead Generation: Social media platforms have become a fertile ground for lead generation. We have witnessed significant leads generated through direct messages on platforms like Facebook. Such success stories highlight the untapped potential of social media as a lead-generation channel.
Amplifying Brand Visibility: Companies prioritizing social media marketing often experience spikes in brand searches. By consistently engaging with their audience, businesses can increase their brand visibility and generate more organic searches, effectively driving traffic to their website.
Unlocking Business Opportunities: A growing and engaged social media following can open doors to significant business opportunities. Companies have secured key distribution deals and forged valuable partnerships thanks to the influence and reach of their social media presence.
Boosting Organic Rankings: Sharing content on social media not only increases its visibility but also leads to valuable backlinks. These backlinks are crucial in enhancing organic rankings and driving website traffic, ultimately contributing to overall digital success.
Collaboration and Speaking Engagements: Social media platforms have become a gateway to collaboration and speaking opportunities. We have received partnership proposals and speaking event requests directly through social media direct messages, highlighting the importance of maintaining an active and engaged social community.
If you are questioning the value of social media for your organization, we urge you to look beyond the surface-level channel reports in analytics. To truly understand the total weight and impact of a growing and engaged social community, it is essential to adopt a comprehensive approach beyond last-click attribution. At v9digital.com, we specialize in harnessing the power of social media to unlock its true potential and drive measurable results for our clients. Join us in uncovering the hidden value of social media and reaping the benefits it has to offer.
3 Powerful Marketing and Sales Alignment Strategies for Successful Business O...Marketo
Feel like you know Marketing and Sales alignment is important, but your organization just isn't quite nailing it yet? Join Heidi Bullock, GVP of Global Marketing at Marketo, to learn proven, practical tips for how to make it work and make it last. We will cover how you can leverage technology (like marketing automation), vetted processes, and other tips to help your teams work together more effectively and efficiently.
Every business, whether online or offline, aspires to grow. But the competition it faces from the incumbents in the market makes it difficult for it to get in front of their target audience.
In this webinar, Mogens Møller, CEO and Co-Founder, Sleeknote, will share insights on how eCommerce businesses can beat the incumbents and make a strong presence in their target market by truly understanding their visitor personas and motivating the visitors to make a purchase decision.
Every business wants to see growth. Marketing is the engine of growth for most brands. But not everyone can show how their marketing delivers the kind of growth that executives demand.
The benefit of digital marketing is that we have the data to measure what works and what doesn't. That's why you need a marketing strategy that aligns to business goals. You need an approach that maps content to the buyer journey. And you need to learn how to measure and present digital marketing ROI.
Join Michael Brenner to learn 10 practical tips for any size Marketing budget. He'll get right to the heart of what content to create, how to distribute it, and how to measure results you can brag about to your boss.
At the end of this session you will be able to:
• Produce the right content for the right people at the right time
• Optimize content for each phase of the buyer journey using business metrics
• Measure the Return on Investment (ROI) for your marketing budget
Similar to BlogWell Boston Social Media Case Study: Green Mountain Coffee Roasters, presented by Crystal King (20)
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In his SocialMedia.org case study presentation, Timberland's Senior Manager of Digital and Paid Media, Frank Hwang, talks about how they engaged with fans using UGC to drive a 360-campaign around their heritage product.
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Monsanto: Getting social to the crisis communication table, presented by Heat...SocialMedia.org
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The Hershey Company: Developing a social media presence for a 122-year-old co...SocialMedia.org
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The Parable of the Pipeline a book every new businessman or business student ...
BlogWell Boston Social Media Case Study: Green Mountain Coffee Roasters, presented by Crystal King
1. SocialMedia.org
Video Case Studies
SocialMedia.org
This video is from
Case Studies
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
This presentation is from
BlogWell
Boston
October 22, 2013
socialmedia.org/blogwell
Crystal King
Socially Devoted To You
2.
3. BLOGWELL | OCTOBER 22 2013
SOCIALLY DEVOTED TO YOU
Crystal King,
Social Media Manager
@crystallyn #BlogWell
4. Keurig® – $1.3 Billion Brand
Strong promotion
#1 brand coffee maker
score with 79% of
84% total Keurig®
in category dollar sales
3
1 owners recommending Brand Awareness
for 31 months running
to family and friends2
®
@crystallyn #BlogWell
1. NPD Data All Channels as of June 2013
2. Internal Satisfaction Studies – March 2013
3. Jan 2013 GMCR Pre/Post Ad Tracking
5. Green Mountain Coffee® - $1.3 Billion Brand
#1 coffee brand #4 coffee brand in #1 single cup
of the year in
category $ sales brand
2012; #2 in 20131 (+42% $ Sales YOY)2 (+48% $ Sales YOY)2
@crystallyn #BlogWell
Highest repeat
purchase rate
among K-Cup®
brands3
1 Harris Poll Equitrend®
2 IRI Scanner Data, Total US Food, 52 weeks ending 06-09-13
3 IRI National Consumer Panel, All Outlet TTL US 52 weeks ending 7-21-13
9. Why Are We Socially Devoted?
• What we give, we get back
• Extending the feel-good
experience builds customer
loyalty
• Reputation management
begins before things go wrong
• Word of Mouth can’t be beat
• The cost savings speak for
themselves
• So do the sales…
@crystallyn #BlogWell
10. HOW WE DO IT
Hire individuals specifically for
social moderation
Streamline methods of
response
Partner internally with
marketing & customer service
Develop tiered response plans
Require social media training
and certification
Develop extensive FAQs
Create clear path of escalation
Use software tools to manage
workflow
Post House Rules in social
channels
Prepare for disasters
Communicate quickly and often
Be authentic, not robotic
Ignore nonsense
Apologize quickly/admit when
you are wrong
Respond to the good and to the
bad
@crystallyn #BlogWell
12. - Nearly 5M followers across Green
Mountain Coffee Roaster brand
channels
- Approximately 75K monthly inbound
messages
- Of these, 15% are responded to
directly
@crystallyn
11
#BlogWell
13. Saving Money & Cutting Costs
•
Social Customer Service saves
GMCR money on calls diverted from
the call center
• On average, it costs roughly $1
per minute for a call center to
service a customer
For example, at Keurig, in the
last three months:
6,937 outbound responses
to consumers
•
170 escalations to customer
service (2.45%)
•
-Mashable.com/2012/04/24/call-center-death-exaggerated/
•
Estimated cost savings of
$124,866 (avg call to customer service
is between 15-18 min) or $499,464 a
year.
@crystallyn #BlogWell
15. The Most Loved
NetBase – Keurig outperforms all other
coffee brands on “love” 91% of
conversations about Keurig are positive.
Socialbakers – Top 10 socially devoted
company with an 89% response rate.
Unmetric – Keurig #1 in Home Appliances on
Twitter, YouTube and Pinterest, each month
for 2013. We have been number #5 or 6 in
Facebook each month.
Boston Business Journal – #10 most
socially savvy companies in MA.
Harris Interactive – Green Mountain is
Coffee Brand of the Year 2012, second place
2013
@crystallyn #BlogWell
16. Crystal King
Social Media Manager
Green Mountain Coffee Roasters
•
•
•
•
crystal.king@gmcr.com
linkedin.com/in/crystalking
twitter.com/crystallyn
gplus.to/crystallyn
15
17. SocialMedia.org
This video is from
Case Studies
BlogWell
San Francisco
June 20, 2011
Learn more about past and
upcoming BlogWells
socialmedia.org/blogwell
This presentation is from
BlogWell
Boston
October 22, 2013
socialmedia.org/blogwell
socialmedia.org/blogwell