McDonald's India is an employer of opportunity, providing quality employment and region. long-term careers to the Indian people. The average McDonald's restaurant employs more than 100 people in 25 different positions – from cashier to restaurant manager. McDonald's world class-training inputs to its employees can be seen in the present close to 2000 employees currently in Mumbai and Delhi.
Limited menu, fresh food, fast service and affordable prices have been the pillars behind McDonald’s success in India. Intense competition and demands for a wider menu, drive-through and sit-down meals - encouraged the fast food giant to customize product variety without hindering the efficacy of its supply chain
McDonalds History INDIA • Entered in India 1996 • McDonalds India is a 50 – 50 JV partnership between MCDONALD’S CORPORATION (U.S.A) and two Indian businessman Amit Jatia and Vikram Bakshi • Trained extensively with their Indian management team in Indonesia and US before launch • The entire menu was changed
McDonald’s History INDIA• 90% of McDonalds business is owned and run by independent franchisees in India• Actively Involver in many social activities like CHILD EDUCATION, PULSE POLIO etc.
VISION‘To be the best and leading fast food provider around the globe’
MISSION McDonalds mission is to be the worlds best quickservice restaurant experience. Being the best meansproviding outstandingquality, service, cleanliness, and value, so that wemake every customer in every restaurant smile."
Objectives• To serve good food in a friendly and fun environment• To be a socially responsible company• To provide good returns to its shareholders• To provide its customers with food of a high standard, quick service and value for money
Innovative and compassionate programs that focus on family needs. Management that respects privacy and emphasizes trust with all constituents. Governance that exercises fiscal accountability and operational excellence with transparency, integrity and honesty. Service in a safe, comfortable and healing environment. Our values summarized in “Q.S.C & V”. Provide good quality, services to customer. Have cleanliness environment when customer enjoys their meal .
Strategies• Quicker service• Quicker delivery• More beverages & change in menu• More outlets• Target the two and three tier cities• Introduction of a new low calorie healthy menu
Mc -Strategies International Growth Forward Integration -Distribution through Franchisees Backward Integration -Local Sourcing, Cold Chain, Suppliers Market penetration & Development - McDelivery New Product Development - Aloo Tikki, Salad
COMPETITIVE ADVANTAGE• McDonald’s success lies in its utilization of technology, routinization of work.• McDonalds maintains its competitive advantage by constantly creating new items to add onto its menu• Supply chain: they buy supplies in bulk and, thus, get lower prices.• Real Estate: they lease land and property they own to franchisees• Mc Donalds purposefully aims their brands at kids
STRENGTH• Strong brand name, image and reputation.• Large market share.• Strong global presence.• Specialized training for managers known as the Hamburger University.• McDonalds Plan to Win focuses on people, products, place, price and promotion.• Strong financial performance and position.• Introduction of new products.• Customer focus (centric).• Strong performance in the global marketplace.
WEAKNESS• Unhealthy food image.• High Staff Turnover including Top management.• Customer losses due to fierce competition.• Legal actions related to health issues; use of trans fat & beef oil.• Ignoring breakfast from the menu.
OPPURTUNITIES• Growing eating trends among consumers.• Globalization, expansion in other countries (especially in China ).• Diversification and acquisition of other quick service restaurants.• Growth of the fast-food industry.• Worldwide deregulation.• Entry into breakfast category
THREATS• Health professionals and consumer activists accuse McDonalds of contributing to the country’s health issue of high cholesterol, heart attacks, diabetes, and obesity.• McDonald’s competitors threatened market share of the company both internationally and domestically.• changing customer lifestyle and taste• Increased competition from local fast food outlets.
POLITICAL• In general terms the government policies do not affect the company much nor do the changes in the government influence the organization of the company.• McDonald’s enjoys an added advantage in countries where consumer protection laws are not very strong• The international operations of McDonald’s are highly influenced by the individual state policies enforced by each government
ECONOMIC The rate at which the economy of that particular state grows determines the purchasing power of the consumers in that country.• Market leader.• Very high target market.• Low cost and more incomes.
SOCIAL• For the rising importance of corporate social responsibility recently McDonalds has announced that it is giving further backing to Rainforest Alliance certification by offering a cup of tea with a conscience in all of its 1,200 restaurants in the UK.
TECHNOLOGICAL• Food made with the help of machines is considered more hygienic. However, the continuous developments in the technology sector needs McDonalds to be updated regularly.• technology has helped McDonald and especially its employees as they have to serve quick services.• Computers and smart cashiers are used by the employees so they would not get confused and they are provided with customized database management system.