complete in all aspects

2. Group Members
ABDULREHMAN L1F17MBAM0213
NAVEED KHAN L1F17MBAM0115

3. Marketing PlanNew Product

4. What is Marketing?
The process by which companies create value
for customers and build strong customer
relationships in order to capture value from
customers in return.

5. Marketing
Process
1
Understand
Customer
2
Analyze
Market
3
Analyze
competition
4
Research
distribution
5
Define
Marketing
Mix
6
Financial
Analysis
7
Review
and Revise

6. Product (Fruity Jam)
Product Profile Straw
berries
fruit
pectin
citric
acid
Corn
syrup
lemon
juice
Sugar

9. Geographic
• Gulberg,
Defense
• Model Town,
Raiwind
Demographic
• Students
• Sportsmen
Psycho
Graphic
Higher Class
Higher Middle
Class
Middle Class
Behavioral
• Weak people
• Health Conscious
• Fitness lover
Segmentation

10. Target Market
33, 33%
16, 16%21, 21%
30, 30%
Health conscious Weak people
Fitness lover Students

11. •unique sweet quantityPositioning
•focus on availability
•taste, and quality
Differentiation
•“A pearl of health hidden in a fruit”Slogan
•Shezan and kissan
•a strong distribution network
•Their’s products to capture gap in a market.
Competitor
Analysis
•The jars of jam are beautifully shapedBrand Features
•used 2 years after the manufacturing date.Product life cycle

12. SWOT Analysis
• Demand for
jam
• Competition
• Limited
distribution
• Poor
Innovation
• alluring taste
and right
ingredients
• Reasonable
pricing.
Strengths Weakness
OpportunitiesThreats

13. Marketing Mix

15. C o n c l u s i o n
We discussed all the marketing plan in this report. We have
tried our best. This report will help to understand how we
can launch a new product in the market.