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MCQs of Total Quality Managements
Presented by: Mohamed Hersi Farah
Block 49, Arkewt, Khartoum Sudan
asqalaani89@gmail.com
Tell: +249901817294
M.Sc. Pharmaceutical analysis and Quality Control
University of Medical Science and Technology
MULTIPLE CHOICE
1. Which of the following statements regarding Arnold Palmer Hospital is false?
a. The hospital uses a wide range of quality management techniques.
b. The culture of quality at the hospital includes employees at all levels.
c. The hospital scores very highly in national studies of patient satisfaction.
d. The hospital's high quality is measured by low readmission rates, not patient satisfaction.
e. The design of patient rooms, even wall colors, reflects the hospital's culture of quality.
2. Arnold Palmer Hospital uses which of the following quality management techniques?
a. Pareto charts
b. flow charts
c. benchmarking
d. Just-in-Time
e. The hospital uses all of the above techniques.
3. Which of the following statements best describes the relationship between quality management and
product strategy?
a. Product strategy is set by top management; quality management is an independent activity.
b. Quality management is important to the low-cost product strategy, but not to the response or
differentiation strategies.
c. High quality is important to all three strategies, but it is not a critical success factor.
d. Managing quality helps build successful product strategies.
e. Companies with the highest measures of quality were no more productive than other firms.
4. "Quality is defined by the customer" is
a. an unrealistic definition of quality
b. a user-based definition of quality
c. a manufacturing-based definition of quality
d. a product-based definition of quality
e. the definition proposed by the American Society for Quality
5. "Making it right the first time" is
a. an unrealistic definition of quality
b. a user-based definition of quality
c. a manufacturing-based definition of quality
d. a product-based definition of quality
e. the definition proposed by the American Society for Quality
6. Three broad categories of definitions of quality are
a. product quality, service quality, and organizational quality
b. user-based, manufacturing-based, and product-based
c. internal, external, and prevention
d. low-cost, response, and differentiation
e. Pareto, Shewhart, and Deming
7. According to the manufacturing-based definition of quality,
a. quality is the degree of excellence at an acceptable price and the control of variability at an
acceptable cost
b. quality depends on how well the product fits patterns of consumer preferences
c. even though quality cannot be defined, you know what it is
d. quality is the degree to which a specific product conforms to standards
e. quality lies in the eyes of the beholder
8. The role of quality in limiting a firm's product liability is illustrated by
a. ensuring that contaminated products such as impure foods do not reach customers
b. ensuring that products meet standards such as those of the Consumer Product Safety Act
c. designing safe products to limit possible harm to consumers
d. using processes that make products as safe or as durable as their design specifications call for
e. All of the above are valid.
9. Which of the following is not one of the major categories of costs associated with quality?
a. prevention costs
b. appraisal costs
c. internal failures
d. external failures
e. none of the above; they are all major categories of costs associated with quality
10. All of the following costs are likely to decrease as a result of better quality except
a. customer dissatisfaction costs
b. inspection costs
c. scrap costs
d. warranty and service costs
e. maintenance costs
11. Inspection, scrap, and repair are examples of
a. internal costs
b. external costs
c. costs of dissatisfaction
d. prevention costs
e. societal costs
12. "Employees cannot produce goods that on average exceed the quality of what the process is
capable of producing" expresses a basic element in the writings of
a. Vilfredo Pareto
b. Adam Smith
c. Joseph M. Juran
d. W. Edwards Deming
e. Philip B. Crosby
13. "Quality Is Free," meaning that the costs of poor quality have been understated, is the work of
a. Frank Gilbreth
b. Frank and Lillian Gilbreth
c. Philip B. Crosby
d. Crosby, Stills, and Nash
e. none of the above
14. The philosophy of zero defects is
a. the result of Deming's research
b. unrealistic
c. prohibitively costly
d. an ultimate goal; in practice, 1 to 2% defects is acceptable
e. consistent with the commitment to continuous improvement
15. Based on his 14 Points, Deming is a strong proponent of
a. inspection at the end of the production process
b. an increase in numerical quotas to boost productivity
c. looking for the cheapest supplier
d. training and knowledge
e. all of the above
16. Stakeholders who are affected by the production and marketing of poor quality products include
a. stockholders, employees, and customers
b. suppliers and creditors, but not distributors
c. only stockholders, creditors, and owners
d. suppliers and distributors, but not customers
e. only stockholders and organizational executives and managers
17. Regarding the quality of design, production, and distribution of products, an ethical requirement for
management is to
a. determine whether any of the organization's stakeholders are violated by poor quality
products
b. gain ISO 14000 certification for the organization
c. obtain a product safety certificate from the Consumer Product Safety Commission
d. have the organization's legal staff write disclaimers in the product instruction booklets
e. compare the cost of product liability to the external failure cost
18. ISO 9000 seeks standardization in terms of
a. products
b. production procedures
c. suppliers' specifications
d. procedures to manage quality
e. all of the above
19. Which of the following is true about ISO 14000 certification?
a. It is not a prerequisite for ISO 9000 certification.
b. It deals with environmental management.
c. It offers a good systematic approach to pollution prevention.
d. One of its core elements is life-cycle assessment.
e. All of the above are true.
20. Which of the following is true about ISO 14000 certification?
a. It is a prerequisite for ISO 9000 certification.
b. It indicates a higher level of adherence to standards than ISO 9000.
c. It is only sought by companies exporting their goods.
d. It deals with environmental management.
e. It is of little interest to European companies.
21. To become ISO 9000 certified, organizations must
a. document quality procedures
b. have an onsite assessment
c. have an ongoing series of audits of their products or service
d. all of the above
e. none of the above
22. Total quality management emphasizes
a. the responsibility of the quality control staff to identify and solve all quality-related problems
b. a commitment to quality that goes beyond internal company issues to suppliers and
customers
c. a system where strong managers are the only decision makers
d. a process where mostly statisticians get involved
e. ISO 14000 certification
23. A successful TQM program incorporates all of the following except
a. continuous improvement
b. employee involvement
c. benchmarking
d. centralized decision-making authority
e. none of the above; a successful TQM program incorporates all of the above
24. "Kaizen" is a Japanese term meaning
a. a foolproof mechanism
b. just-in-time (JIT)
c. a fishbone diagram
d. setting standards
e. continuous improvement
25. Which of the following statements regarding "Six Sigma" is true?
a. The term has two distinct meanings—one is statistical; the other is a comprehensive
system.
b. Six Sigma means that about 99 percent of a firm's output is free of defects.
c. The Six Sigma program was developed by Toyota in the 1970's.
d. The Six Sigma program is for manufacturing firms, and is not applicable to services.
e. Six Sigma certification is granted by the International Standards Organization (ISO).
26. Quality circles members are
a. paid according to their contribution to quality
b. external consultants designed to provide training in the use of quality tools
c. always machine operators
d. all trained to be facilitators
e. none of the above; all of the statements are false
27. Techniques for building employee empowerment include
a. building communication networks that include employees
b. developing open, supportive supervisors
c. moving responsibility from both managers and staff to production employees
d. building high-morale organizations
e. All of the above are techniques for employee empowerment.
28. Building high-morale organizations and building communication networks that include employees
are both elements of
a. ISO 9000 certification
b. Six Sigma certification
c. employee empowerment
d. Taguchi methods
e. the tools of TQM
29. The process of identifying other organizations that are best at some facet of your operations and
then modeling your organization after them is known as
a. continuous improvement
b. employee empowerment
c. benchmarking
d. copycatting
e. patent infringement
30. An organization that has successfully used both internal and external benchmarking is
a. Marks and Spenser
b. DaimlerChrysler
c. L. L. Bean
d. Xerox
e. None of the above has used both internal and external benchmarking.
31. Costs of dissatisfaction, repair costs, and warranty costs are elements of cost in the
a. Taguchi Loss Function
b. Pareto chart
c. ISO 9000 Quality Cost Calculator
d. process chart
e. none of the above
32. A quality loss function utilizes all of the following costs except
a. the cost of scrap and repair
b. the cost of customer dissatisfaction
c. inspection, warranty, and service costs
d. sales costs
e. costs to society
33. Pareto charts are used to
a. identify inspection points in a process
b. outline production schedules
c. organize errors, problems, or defects
d. show material flow
e. all of the above
34. The "four Ms" of cause-and-effect diagrams are
a. material, machinery/equipment, manpower, and methods
b. material, methods, men, and mental attitude
c. named after four quality experts
d. material, management, manpower, and motivation
e. none of the above
35. Among the tools of TQM, the tool ordinarily used to aid in understanding the sequence of events
through which a product travels is a
a. Pareto chart
b. process chart, flow chart and arrow chart
c. check sheet
d. Taguchi map
e. poka-yoke
36. The process improvement technique that sorts the "vital few" from the "trivial many" is
a. Taguchi analysis
b. Pareto analysis
c. benchmarking
d. Deming analysis
e. Yamaguchi analysis
37. A production manager at a pottery factory has noticed that about 70 percent of defects result from
impurities in raw materials, 15 percent result from human error, 10 percent from machine
malfunctions, and 5 percent from a variety of other causes. This manager is most likely using
a. a Pareto chart
b. a scatter diagram
c. a Taguchi loss function
d. a cause and effect diagram
e. a flow chart
38. A customer service manager at a retail clothing store has collected numerous customer complaints
from the forms they fill out on merchandise returns. To analyze trends or patterns in these returns,
she has organized these complaints into a small number of categories. This is most closely related
to the ____________ tool of TQM.
a. Taguchi loss function
b. cause and effect diagram
c. scatter diagram
d. histogram
e. process control chart
39. A manager tells her production employees, "It's no longer good enough that your work fall
anywhere within the specification limits. I need your work to be as close to the target value as
possible." Her thinking is reflective of
a. internal benchmarking
b. Six Sigma
c. ISO 9000
d. Taguchi concepts
e. process control charts
40. A fishbone diagram is also known as a
a. cause-and-effect diagram
b. poka-yoke diagram
c. Kaizen diagram
d. Kanban diagram
e. Taguchi diagram
41. If a sample of parts is measured and the mean of the measurements is outside the control limits, the
process is
a. in control, but not capable of producing within the established control limits
b. out of control and the process should be investigated for assignable variation
c. within the established control limits with only natural causes of variation
d. monitored closely to see if the next sample mean will also fall outside the control limits
e. none of the above
42. A quality circle holds a brainstorming session and attempts to identify the factors responsible for
flaws in a product. Which tool do you suggest they use to organize their findings?
a. Ishikawa diagram
b. Pareto chart
c. process chart
d. control charts
e. activity chart
43. When a sample measurement falls inside the control limits, it means that
a. each unit manufactured is good enough to sell
b. the process limits cannot be determined statistically
c. the process output exceeds the requirements
d. if there is no other pattern in the samples, the process is in control
e. no investigation is necessary until another sample value falls outside the control limits
44. Which of the following is true regarding control charts?
a. Values above the upper and lower control limits indicate points out of adjustment.
b. Control charts are built so that new data can be quickly compared to past performance data.
c. Control charts graphically present data.
d. Control charts plot data over time.
e. All of the above are true.
45. The goal of inspection is to
a. detect a bad process immediately
b. add value to a product or service
c. correct deficiencies in products
d. correct system deficiencies
e. all of the above
46. Which of the following is not a typical inspection point?
a. upon receipt of goods from your supplier
b. during the production process
c. before the product is shipped to the customer
d. at the supplier's plant while the supplier is producing
e. after a costly process
47. A good description of "source inspection" is inspecting
a. materials upon delivery by the supplier
b. the goods at the production facility before they reach the customer
c. the goods as soon as a problem occurs
d. goods at the supplier's plant
e. one's own work, as well as the work done at the previous work station
48. "Poka-yoke" is the Japanese term for
a. card
b. foolproof
c. continuous improvement
d. fishbone diagram
e. just-in-time production
49. A worker operates a shear press. She notices that the metal sheets she is cutting have curled edges.
Who should get the first "shot" at solving the problem?
a. the foreman
b. a member of the quality control department
c. the operator herself
d. an engineer
e. the employee's supervisor
50. A recent consumer survey conducted for a car dealership indicates that, when buying a car,
customers are primarily concerned with the salesperson's ability to explain the car's features, the
salesperson's friendliness, and the dealer's honesty. The dealership should be especially concerned
with which dimensions of service quality?
a. communication, courtesy, and credibility
b. competence, courtesy, and security
c. competence, responsiveness, and reliability
d. communication, responsiveness, and reliability
e. understanding/knowing customer, responsiveness, and reliability
51. Marketing issues such as advertising, image, and promotion are important to quality because
a. they define for consumers the tangible elements of a service
b. the intangible attributes of a product (including any accompanying service) may not be
defined by the consumer
c. they educate consumers on how to use the product
d. they make the product seem more valuable than it really is
e. they raise expenses and therefore decrease profitability
52. Which of the determinants of service quality involves having the customer's best interests at heart?
a. access
b. courtesy
c. credibility
d. responsiveness
e. tangibles
53. Which of the determinants of service quality involves performing the service right the first time?
a. access
b. courtesy
c. credibility
d. reliability
e. responsiveness

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Mc qs of total quality managements

  • 1. MCQs of Total Quality Managements Presented by: Mohamed Hersi Farah Block 49, Arkewt, Khartoum Sudan asqalaani89@gmail.com Tell: +249901817294 M.Sc. Pharmaceutical analysis and Quality Control University of Medical Science and Technology
  • 2. MULTIPLE CHOICE 1. Which of the following statements regarding Arnold Palmer Hospital is false? a. The hospital uses a wide range of quality management techniques. b. The culture of quality at the hospital includes employees at all levels. c. The hospital scores very highly in national studies of patient satisfaction. d. The hospital's high quality is measured by low readmission rates, not patient satisfaction. e. The design of patient rooms, even wall colors, reflects the hospital's culture of quality. 2. Arnold Palmer Hospital uses which of the following quality management techniques? a. Pareto charts b. flow charts c. benchmarking d. Just-in-Time e. The hospital uses all of the above techniques. 3. Which of the following statements best describes the relationship between quality management and product strategy? a. Product strategy is set by top management; quality management is an independent activity. b. Quality management is important to the low-cost product strategy, but not to the response or differentiation strategies. c. High quality is important to all three strategies, but it is not a critical success factor. d. Managing quality helps build successful product strategies. e. Companies with the highest measures of quality were no more productive than other firms. 4. "Quality is defined by the customer" is a. an unrealistic definition of quality b. a user-based definition of quality c. a manufacturing-based definition of quality d. a product-based definition of quality e. the definition proposed by the American Society for Quality 5. "Making it right the first time" is a. an unrealistic definition of quality b. a user-based definition of quality c. a manufacturing-based definition of quality d. a product-based definition of quality e. the definition proposed by the American Society for Quality 6. Three broad categories of definitions of quality are a. product quality, service quality, and organizational quality b. user-based, manufacturing-based, and product-based c. internal, external, and prevention d. low-cost, response, and differentiation e. Pareto, Shewhart, and Deming 7. According to the manufacturing-based definition of quality, a. quality is the degree of excellence at an acceptable price and the control of variability at an acceptable cost b. quality depends on how well the product fits patterns of consumer preferences c. even though quality cannot be defined, you know what it is d. quality is the degree to which a specific product conforms to standards e. quality lies in the eyes of the beholder
  • 3. 8. The role of quality in limiting a firm's product liability is illustrated by a. ensuring that contaminated products such as impure foods do not reach customers b. ensuring that products meet standards such as those of the Consumer Product Safety Act c. designing safe products to limit possible harm to consumers d. using processes that make products as safe or as durable as their design specifications call for e. All of the above are valid. 9. Which of the following is not one of the major categories of costs associated with quality? a. prevention costs b. appraisal costs c. internal failures d. external failures e. none of the above; they are all major categories of costs associated with quality 10. All of the following costs are likely to decrease as a result of better quality except a. customer dissatisfaction costs b. inspection costs c. scrap costs d. warranty and service costs e. maintenance costs 11. Inspection, scrap, and repair are examples of a. internal costs b. external costs c. costs of dissatisfaction d. prevention costs e. societal costs 12. "Employees cannot produce goods that on average exceed the quality of what the process is capable of producing" expresses a basic element in the writings of a. Vilfredo Pareto b. Adam Smith c. Joseph M. Juran d. W. Edwards Deming e. Philip B. Crosby 13. "Quality Is Free," meaning that the costs of poor quality have been understated, is the work of a. Frank Gilbreth b. Frank and Lillian Gilbreth c. Philip B. Crosby d. Crosby, Stills, and Nash e. none of the above 14. The philosophy of zero defects is a. the result of Deming's research b. unrealistic c. prohibitively costly d. an ultimate goal; in practice, 1 to 2% defects is acceptable e. consistent with the commitment to continuous improvement 15. Based on his 14 Points, Deming is a strong proponent of a. inspection at the end of the production process b. an increase in numerical quotas to boost productivity c. looking for the cheapest supplier d. training and knowledge e. all of the above
  • 4. 16. Stakeholders who are affected by the production and marketing of poor quality products include a. stockholders, employees, and customers b. suppliers and creditors, but not distributors c. only stockholders, creditors, and owners d. suppliers and distributors, but not customers e. only stockholders and organizational executives and managers 17. Regarding the quality of design, production, and distribution of products, an ethical requirement for management is to a. determine whether any of the organization's stakeholders are violated by poor quality products b. gain ISO 14000 certification for the organization c. obtain a product safety certificate from the Consumer Product Safety Commission d. have the organization's legal staff write disclaimers in the product instruction booklets e. compare the cost of product liability to the external failure cost 18. ISO 9000 seeks standardization in terms of a. products b. production procedures c. suppliers' specifications d. procedures to manage quality e. all of the above 19. Which of the following is true about ISO 14000 certification? a. It is not a prerequisite for ISO 9000 certification. b. It deals with environmental management. c. It offers a good systematic approach to pollution prevention. d. One of its core elements is life-cycle assessment. e. All of the above are true. 20. Which of the following is true about ISO 14000 certification? a. It is a prerequisite for ISO 9000 certification. b. It indicates a higher level of adherence to standards than ISO 9000. c. It is only sought by companies exporting their goods. d. It deals with environmental management. e. It is of little interest to European companies. 21. To become ISO 9000 certified, organizations must a. document quality procedures b. have an onsite assessment c. have an ongoing series of audits of their products or service d. all of the above e. none of the above 22. Total quality management emphasizes a. the responsibility of the quality control staff to identify and solve all quality-related problems b. a commitment to quality that goes beyond internal company issues to suppliers and customers c. a system where strong managers are the only decision makers d. a process where mostly statisticians get involved e. ISO 14000 certification 23. A successful TQM program incorporates all of the following except a. continuous improvement b. employee involvement c. benchmarking
  • 5. d. centralized decision-making authority e. none of the above; a successful TQM program incorporates all of the above 24. "Kaizen" is a Japanese term meaning a. a foolproof mechanism b. just-in-time (JIT) c. a fishbone diagram d. setting standards e. continuous improvement 25. Which of the following statements regarding "Six Sigma" is true? a. The term has two distinct meanings—one is statistical; the other is a comprehensive system. b. Six Sigma means that about 99 percent of a firm's output is free of defects. c. The Six Sigma program was developed by Toyota in the 1970's. d. The Six Sigma program is for manufacturing firms, and is not applicable to services. e. Six Sigma certification is granted by the International Standards Organization (ISO). 26. Quality circles members are a. paid according to their contribution to quality b. external consultants designed to provide training in the use of quality tools c. always machine operators d. all trained to be facilitators e. none of the above; all of the statements are false 27. Techniques for building employee empowerment include a. building communication networks that include employees b. developing open, supportive supervisors c. moving responsibility from both managers and staff to production employees d. building high-morale organizations e. All of the above are techniques for employee empowerment. 28. Building high-morale organizations and building communication networks that include employees are both elements of a. ISO 9000 certification b. Six Sigma certification c. employee empowerment d. Taguchi methods e. the tools of TQM 29. The process of identifying other organizations that are best at some facet of your operations and then modeling your organization after them is known as a. continuous improvement b. employee empowerment c. benchmarking d. copycatting e. patent infringement 30. An organization that has successfully used both internal and external benchmarking is a. Marks and Spenser b. DaimlerChrysler c. L. L. Bean d. Xerox e. None of the above has used both internal and external benchmarking. 31. Costs of dissatisfaction, repair costs, and warranty costs are elements of cost in the a. Taguchi Loss Function
  • 6. b. Pareto chart c. ISO 9000 Quality Cost Calculator d. process chart e. none of the above 32. A quality loss function utilizes all of the following costs except a. the cost of scrap and repair b. the cost of customer dissatisfaction c. inspection, warranty, and service costs d. sales costs e. costs to society 33. Pareto charts are used to a. identify inspection points in a process b. outline production schedules c. organize errors, problems, or defects d. show material flow e. all of the above 34. The "four Ms" of cause-and-effect diagrams are a. material, machinery/equipment, manpower, and methods b. material, methods, men, and mental attitude c. named after four quality experts d. material, management, manpower, and motivation e. none of the above 35. Among the tools of TQM, the tool ordinarily used to aid in understanding the sequence of events through which a product travels is a a. Pareto chart b. process chart, flow chart and arrow chart c. check sheet d. Taguchi map e. poka-yoke 36. The process improvement technique that sorts the "vital few" from the "trivial many" is a. Taguchi analysis b. Pareto analysis c. benchmarking d. Deming analysis e. Yamaguchi analysis 37. A production manager at a pottery factory has noticed that about 70 percent of defects result from impurities in raw materials, 15 percent result from human error, 10 percent from machine malfunctions, and 5 percent from a variety of other causes. This manager is most likely using a. a Pareto chart b. a scatter diagram c. a Taguchi loss function d. a cause and effect diagram e. a flow chart 38. A customer service manager at a retail clothing store has collected numerous customer complaints from the forms they fill out on merchandise returns. To analyze trends or patterns in these returns, she has organized these complaints into a small number of categories. This is most closely related to the ____________ tool of TQM. a. Taguchi loss function b. cause and effect diagram
  • 7. c. scatter diagram d. histogram e. process control chart 39. A manager tells her production employees, "It's no longer good enough that your work fall anywhere within the specification limits. I need your work to be as close to the target value as possible." Her thinking is reflective of a. internal benchmarking b. Six Sigma c. ISO 9000 d. Taguchi concepts e. process control charts 40. A fishbone diagram is also known as a a. cause-and-effect diagram b. poka-yoke diagram c. Kaizen diagram d. Kanban diagram e. Taguchi diagram 41. If a sample of parts is measured and the mean of the measurements is outside the control limits, the process is a. in control, but not capable of producing within the established control limits b. out of control and the process should be investigated for assignable variation c. within the established control limits with only natural causes of variation d. monitored closely to see if the next sample mean will also fall outside the control limits e. none of the above 42. A quality circle holds a brainstorming session and attempts to identify the factors responsible for flaws in a product. Which tool do you suggest they use to organize their findings? a. Ishikawa diagram b. Pareto chart c. process chart d. control charts e. activity chart 43. When a sample measurement falls inside the control limits, it means that a. each unit manufactured is good enough to sell b. the process limits cannot be determined statistically c. the process output exceeds the requirements d. if there is no other pattern in the samples, the process is in control e. no investigation is necessary until another sample value falls outside the control limits 44. Which of the following is true regarding control charts? a. Values above the upper and lower control limits indicate points out of adjustment. b. Control charts are built so that new data can be quickly compared to past performance data. c. Control charts graphically present data. d. Control charts plot data over time. e. All of the above are true. 45. The goal of inspection is to a. detect a bad process immediately b. add value to a product or service c. correct deficiencies in products d. correct system deficiencies e. all of the above
  • 8. 46. Which of the following is not a typical inspection point? a. upon receipt of goods from your supplier b. during the production process c. before the product is shipped to the customer d. at the supplier's plant while the supplier is producing e. after a costly process 47. A good description of "source inspection" is inspecting a. materials upon delivery by the supplier b. the goods at the production facility before they reach the customer c. the goods as soon as a problem occurs d. goods at the supplier's plant e. one's own work, as well as the work done at the previous work station 48. "Poka-yoke" is the Japanese term for a. card b. foolproof c. continuous improvement d. fishbone diagram e. just-in-time production 49. A worker operates a shear press. She notices that the metal sheets she is cutting have curled edges. Who should get the first "shot" at solving the problem? a. the foreman b. a member of the quality control department c. the operator herself d. an engineer e. the employee's supervisor 50. A recent consumer survey conducted for a car dealership indicates that, when buying a car, customers are primarily concerned with the salesperson's ability to explain the car's features, the salesperson's friendliness, and the dealer's honesty. The dealership should be especially concerned with which dimensions of service quality? a. communication, courtesy, and credibility b. competence, courtesy, and security c. competence, responsiveness, and reliability d. communication, responsiveness, and reliability e. understanding/knowing customer, responsiveness, and reliability 51. Marketing issues such as advertising, image, and promotion are important to quality because a. they define for consumers the tangible elements of a service b. the intangible attributes of a product (including any accompanying service) may not be defined by the consumer c. they educate consumers on how to use the product d. they make the product seem more valuable than it really is e. they raise expenses and therefore decrease profitability
  • 9. 52. Which of the determinants of service quality involves having the customer's best interests at heart? a. access b. courtesy c. credibility d. responsiveness e. tangibles 53. Which of the determinants of service quality involves performing the service right the first time? a. access b. courtesy c. credibility d. reliability e. responsiveness