The document discusses the Kano model developed by Noriaki Kano, focusing on customer satisfaction and quality characteristics, categorizing attributes into dissatisfiers, satisfiers, and delighters. It compares various products, including smartphones and cars, evaluating criteria like display, memory, and performance, ultimately highlighting the strengths of competing models. The conclusion emphasizes the need for each product to address specific customer attributes to enhance satisfaction.

1. KANO MODEL
Noriaki Kano
Professor at Tokyo Rika University
International Consultant
Received individual Demming Prize in 1997

2. ORIGIN OF KANO MODEL
Developed foundation for an approach on “Attractive
Quality Creation” commonly referred to as the “Kano
Model”
Challenged traditional Customer Satisfaction Models that
More is better, i.e. the more you perform on each service
attribute the more satisfied the customers will be.
Proposed new Customer Satisfaction model (Kano Model)
Performance on product and service attributes is not
equal in the eyes of the customers
Performance on certain categories attributes
produces higher levels of satisfaction than others.

3. KEY ELEMENTS
Identify the Voice of the Customer
Translate Voice of the Customer into
Critical to Quality Characteristics (CTQs)
Rank the CTQs into three categories:
Dissatisfier - Must be’s – Entry
Satisfier – More is better – Competitive
Delighter – Latent Need – Differentiator
Evaluate Current Performance

4. VOICE OF CUSTOMER
Display screen should have to be bigger
Battery Back up
Cost
More application
Camera
Weight
Colours

6. CQC
Apple iPhone 5 Samsung Galaxy S3
Nokia Lumia 920
Operating system (S) iOS 6 Android 4.0 Windows Phone 8
Display (D)
4-inch IPS LCD;
1,136x640 pixels, 326
ppi
4.8-inch HD Super
AMOLED; 1,280x720
pixels, 306 ppi (1)
4.5-inch PureMotion+
(IPS LCD); 1,280x768
pixels, 332 ppi
Price (Disatisfier)
$199.99, $299.99,
$399.99 (1)
$199.99-$329.99,
depending on carrier
Unannounced
Carrier (S)
Sept. 21: AT&T, Sprint,
Verizon (1)
Now: AT&T, Sprint, T-
Mobile, U.S. Cellular,
Verizon
November: AT&T(1)
4G LTE (D) Yes (1) Yes (1) Yes (1)
Camera (D)
8-megapixel, 720p front-
facing
8-megapixel, 1.9-
megapixel front-facing
8.7-megapixel, 1.2-
megapixel front-facing(1
Processor (S) Proprietary A6 CPU
1.5GHz dual-core
Qualcomm Snapdragon
S4 (1)
1.5GHz dual-core
Qualcomm Snapdragon
S4 (1)
Memory (D) 16GB, 32GB, 64GB
16GB or 32GB; 2GB
RAM (1)
32GB; 1GB RAM
Expandable memory No Up to 64GB (1) No
Battery (S)
Capacity TBA (Talk time
up to 8 hours on 3G);
embedded
2,100 mAh, removable 2,000 mAh, embedded
NFC No Yes (1) Yes (1)
Weight and thickness 3.95 ounces, 0.3 inches 4.7 ounces, 0.34 inches 6.5 ounces, 0.42 inches

7. WHICH MODEL SATISFIED THE
CUSTOMER MORE
Our winner is Samsung S3
I PHONE 5 SAMSUNG
S3
NOKIA Lumia
920
3 5 4

9. CONCLUSION
I Phone 5 has to focus on satisfying the
customer in attributes like Display , camera
,expandable memory ,NFC and colours.
 Samsung S3 has to focus on satisfying the
customer in attributes like carrier and
camera.
Nokia Lumia has to focus on satisfying the
customer in attributes like memory , weight
and colours.

10. Chevrolet Camaro 1LE Vs. Ford Mustang Boss
302

11. Camaro 1LE Mustang Boss 302
Engine 6.2-Liter V-8 (1) 5.0-Liter V-8
Horsepower 426 Horsepower @ 5,900
Rpm
444 Horsepower @ 7,400
Rpm (1)
Torque 420 Lb-Ft @ 4,600
Rpm(1)
380 Lb-Ft @ 4,500
0 To 60 4.3 Sec (Top Speed Est.)
(1)
4.4 Sec
Axle Ratio 3.91-To-1 (1) 3.73-To-1 (Standard),
3.31-To-1 (Optional)
Transmission 6-Speed Manual (1) 6-Speed Manual (1)
Pricing $37,035 (1) $42,200

12. CHEVROLET WINS OVER FORD 302
Chevrolet
Camaro 1LE
Ford Mustang
Boss 302
6 2

14. CONCLUSION
Drawing a conclusion in this comparison is
pretty tough, as both cars are equally
awesome and we would take either one in a
second, but we have to pick.
The Camaro simply looks better from the
outside, but true track performance –.
The Mustang, of course, looks much better
on the inside and gives you a lot more toys to
play with.

15. AK 47 vs M16

16. Firearm AK-47 M16A1
Manufacturer Izhmash ArmaLite, Colt,GM, H&R, FN,Remington
[1][2
]
Design year 1947 1957
Weight (with loaded
30 round magazine)
4.78 kg (10.5 lb) 3.6 kg (7.9 lb)(1)
Cartridge (M43)7.62x39mm(1) (M193)5.56x45mm
Bullet weight 122 gr
(7.9 g)(1)
55 gr
(3.6 g)
Velocity 2,330 fps
(710 m/s)
3,250 fps
(990 m/s)(1)
Energy 1,469 ft/lbs
(1,991 j)(1)
1,302 ft/lbs
(1,764 j)
Effective range 380 yd (350 m) 500 yd (460 m)(1)
Rate of fire 600 rounds/min 700–950 rounds/min(1)
Standard magazine
capacity
30 rounds 30 rounds
Designer Mikhail Kalashnikov Eugene Stoner
Government price
(USD)
$150 to $160 per unit
for a new AK-103(1)
$673 per unit for a new M4

17. M16 wins over AK 47
M16 AK 47
6 5

19. THANK YOU