SlideShare a Scribd company logo
KANO MODEL
Noriaki Kano
Professor at Tokyo Rika University
International Consultant
Received individual Demming Prize in 1997
ORIGIN OF KANO MODEL
Developed foundation for an approach on “Attractive
Quality Creation” commonly referred to as the “Kano
Model”
Challenged traditional Customer Satisfaction Models that
More is better, i.e. the more you perform on each service
attribute the more satisfied the customers will be.
Proposed new Customer Satisfaction model (Kano Model)
Performance on product and service attributes is not
equal in the eyes of the customers
Performance on certain categories attributes
produces higher levels of satisfaction than others.
KEY ELEMENTS
Identify the Voice of the Customer
Translate Voice of the Customer into
Critical to Quality Characteristics (CTQs)
Rank the CTQs into three categories:
Dissatisfier - Must be’s – Entry
Satisfier – More is better – Competitive
Delighter – Latent Need – Differentiator
Evaluate Current Performance
VOICE OF CUSTOMER
Display screen should have to be bigger
Battery Back up
Cost
More application
Camera
Weight
Colours
CQC
Apple iPhone 5 Samsung Galaxy S3
Nokia Lumia 920
Operating system (S) iOS 6 Android 4.0 Windows Phone 8
Display (D)
4-inch IPS LCD;
1,136x640 pixels, 326
ppi
4.8-inch HD Super
AMOLED; 1,280x720
pixels, 306 ppi (1)
4.5-inch PureMotion+
(IPS LCD); 1,280x768
pixels, 332 ppi
Price (Disatisfier)
$199.99, $299.99,
$399.99 (1)
$199.99-$329.99,
depending on carrier
Unannounced
Carrier (S)
Sept. 21: AT&T, Sprint,
Verizon (1)
Now: AT&T, Sprint, T-
Mobile, U.S. Cellular,
Verizon
November: AT&T(1)
4G LTE (D) Yes (1) Yes (1) Yes (1)
Camera (D)
8-megapixel, 720p front-
facing
8-megapixel, 1.9-
megapixel front-facing
8.7-megapixel, 1.2-
megapixel front-facing(1
Processor (S) Proprietary A6 CPU
1.5GHz dual-core
Qualcomm Snapdragon
S4 (1)
1.5GHz dual-core
Qualcomm Snapdragon
S4 (1)
Memory (D) 16GB, 32GB, 64GB
16GB or 32GB; 2GB
RAM (1)
32GB; 1GB RAM
Expandable memory No Up to 64GB (1) No
Battery (S)
Capacity TBA (Talk time
up to 8 hours on 3G);
embedded
2,100 mAh, removable 2,000 mAh, embedded
NFC No Yes (1) Yes (1)
Weight and thickness 3.95 ounces, 0.3 inches 4.7 ounces, 0.34 inches 6.5 ounces, 0.42 inches
WHICH MODEL SATISFIED THE
CUSTOMER MORE
Our winner is Samsung S3
I PHONE 5 SAMSUNG
S3
NOKIA Lumia
920
3 5 4
CONCLUSION
I Phone 5 has to focus on satisfying the
customer in attributes like Display , camera
,expandable memory ,NFC and colours.
 Samsung S3 has to focus on satisfying the
customer in attributes like carrier and
camera.
Nokia Lumia has to focus on satisfying the
customer in attributes like memory , weight
and colours.
Chevrolet Camaro 1LE Vs. Ford Mustang Boss
302
Camaro 1LE Mustang Boss 302
Engine 6.2-Liter V-8 (1) 5.0-Liter V-8
Horsepower 426 Horsepower @ 5,900
Rpm
444 Horsepower @ 7,400
Rpm (1)
Torque 420 Lb-Ft @ 4,600
Rpm(1)
380 Lb-Ft @ 4,500
0 To 60 4.3 Sec (Top Speed Est.)
(1)
4.4 Sec
Axle Ratio 3.91-To-1 (1) 3.73-To-1 (Standard),
3.31-To-1 (Optional)
Transmission 6-Speed Manual (1) 6-Speed Manual (1)
Pricing $37,035 (1) $42,200
CHEVROLET WINS OVER FORD 302
Chevrolet
Camaro 1LE
Ford Mustang
Boss 302
6 2
CONCLUSION
Drawing a conclusion in this comparison is
pretty tough, as both cars are equally
awesome and we would take either one in a
second, but we have to pick.
The Camaro simply looks better from the
outside, but true track performance –.
The Mustang, of course, looks much better
on the inside and gives you a lot more toys to
play with.
AK 47 vs M16
Firearm AK-47 M16A1
Manufacturer Izhmash ArmaLite, Colt,GM, H&R, FN,Remington
[1][2
]
Design year 1947 1957
Weight (with loaded
30 round magazine)
4.78 kg (10.5 lb) 3.6 kg (7.9 lb)(1)
Cartridge (M43)7.62x39mm(1) (M193)5.56x45mm
Bullet weight 122 gr
(7.9 g)(1)
55 gr
(3.6 g)
Velocity 2,330 fps
(710 m/s)
3,250 fps
(990 m/s)(1)
Energy 1,469 ft/lbs
(1,991 j)(1)
1,302 ft/lbs
(1,764 j)
Effective range 380 yd (350 m) 500 yd (460 m)(1)
Rate of fire 600 rounds/min 700–950 rounds/min(1)
Standard magazine
capacity
30 rounds 30 rounds
Designer Mikhail Kalashnikov Eugene Stoner
Government price
(USD)
$150 to $160 per unit
for a new AK-103(1)
$673 per unit for a new M4
M16 wins over AK 47
M16 AK 47
6 5
THANK YOU

More Related Content

What's hot

Customer Retention
Customer RetentionCustomer Retention
Customer Retention
Yayvo.com
 
Managing demand and capacity and waiting line strategies
Managing demand and capacity and waiting line strategiesManaging demand and capacity and waiting line strategies
Managing demand and capacity and waiting line strategies
Dr. Sneha Sharma
 
Cost of quality
Cost of qualityCost of quality
Cost of quality
Hassan Asif
 
Kano analysis
Kano analysisKano analysis
Kano analysis
MalikTanveer Arain
 
New service development
New service developmentNew service development
New service development
liza daoanis
 
Dimensions of Product & Service Quality
Dimensions of Product & Service QualityDimensions of Product & Service Quality
Dimensions of Product & Service Quality
Ashok Muthusamy
 
Quality function deployment
Quality function deploymentQuality function deployment
Quality function deployment
Manoj Subedi
 
Brand Equity Ppt
Brand Equity PptBrand Equity Ppt
Brand Equity Ppt
RANJITH MATHEW
 
Service focus and service encounters
Service focus and service encountersService focus and service encounters
Service focus and service encounters
Aamir chouhan
 
Services Marketing
Services MarketingServices Marketing
Services Marketing
sarveshsoni
 
Customer perceptions of service
Customer perceptions of serviceCustomer perceptions of service
Customer perceptions of service
deepu2000
 
Service quality & productivity
Service quality & productivityService quality & productivity
Service quality & productivity
Keval Goyani
 
QUALITY & COST
QUALITY & COSTQUALITY & COST
QUALITY & COST
Rajeev Sharan
 
Brand Equity
Brand EquityBrand Equity
Brand Equity
Sj -
 
Unit i
Unit iUnit i
Unit i
Sudha Theni
 
Unit ii
Unit iiUnit ii
Unit ii
Sudha Theni
 
Services Marketing - Service Positioning
Services Marketing - Service PositioningServices Marketing - Service Positioning
Services Marketing - Service Positioning
Himansu S Mahapatra
 
Service profit chain
Service profit chainService profit chain
Service profit chain
Jimmy Saadoon
 
Sales Force Automation
Sales Force AutomationSales Force Automation
Sales Force Automation
SHEETAL WAGHMARE
 
Chapter 1
Chapter 1Chapter 1
Chapter 1
shamsherkhan
 

What's hot (20)

Customer Retention
Customer RetentionCustomer Retention
Customer Retention
 
Managing demand and capacity and waiting line strategies
Managing demand and capacity and waiting line strategiesManaging demand and capacity and waiting line strategies
Managing demand and capacity and waiting line strategies
 
Cost of quality
Cost of qualityCost of quality
Cost of quality
 
Kano analysis
Kano analysisKano analysis
Kano analysis
 
New service development
New service developmentNew service development
New service development
 
Dimensions of Product & Service Quality
Dimensions of Product & Service QualityDimensions of Product & Service Quality
Dimensions of Product & Service Quality
 
Quality function deployment
Quality function deploymentQuality function deployment
Quality function deployment
 
Brand Equity Ppt
Brand Equity PptBrand Equity Ppt
Brand Equity Ppt
 
Service focus and service encounters
Service focus and service encountersService focus and service encounters
Service focus and service encounters
 
Services Marketing
Services MarketingServices Marketing
Services Marketing
 
Customer perceptions of service
Customer perceptions of serviceCustomer perceptions of service
Customer perceptions of service
 
Service quality & productivity
Service quality & productivityService quality & productivity
Service quality & productivity
 
QUALITY & COST
QUALITY & COSTQUALITY & COST
QUALITY & COST
 
Brand Equity
Brand EquityBrand Equity
Brand Equity
 
Unit i
Unit iUnit i
Unit i
 
Unit ii
Unit iiUnit ii
Unit ii
 
Services Marketing - Service Positioning
Services Marketing - Service PositioningServices Marketing - Service Positioning
Services Marketing - Service Positioning
 
Service profit chain
Service profit chainService profit chain
Service profit chain
 
Sales Force Automation
Sales Force AutomationSales Force Automation
Sales Force Automation
 
Chapter 1
Chapter 1Chapter 1
Chapter 1
 

Similar to Kano model

FMCD Sector and Samsung LED TV
FMCD Sector and Samsung LED TVFMCD Sector and Samsung LED TV
FMCD Sector and Samsung LED TV
PGDM Student at PIBM
 
Value curve with_metrics_190914
Value curve with_metrics_190914Value curve with_metrics_190914
Value curve with_metrics_190914
Dick Lee Ph. D.
 
Tools for effective automobile sales
Tools for effective automobile salesTools for effective automobile sales
Tools for effective automobile sales
ashua12
 
Differentiation-Strategies in Marketing a product after its design and sale, ...
Differentiation-Strategies in Marketing a product after its design and sale, ...Differentiation-Strategies in Marketing a product after its design and sale, ...
Differentiation-Strategies in Marketing a product after its design and sale, ...
lakshminivasPingali
 
[Jennifer vu huong]Product and process Engineering- New Design for a camera
[Jennifer vu huong]Product and process Engineering- New Design for a camera[Jennifer vu huong]Product and process Engineering- New Design for a camera
[Jennifer vu huong]Product and process Engineering- New Design for a camera
Jen Vuhuong
 
Convergence platform consolidation
Convergence   platform consolidationConvergence   platform consolidation
Convergence platform consolidation
bijoyalokkan
 
Mr Sarangarajan keynote address
Mr Sarangarajan keynote addressMr Sarangarajan keynote address
Mr Sarangarajan keynote address
PMI Chennai Chapter
 
Customer Meet Module [PPT].pptx
Customer Meet Module [PPT].pptxCustomer Meet Module [PPT].pptx
Customer Meet Module [PPT].pptx
AnkitKumar666832
 
Customer Meet Module [PPT].pptx
Customer Meet Module [PPT].pptxCustomer Meet Module [PPT].pptx
Customer Meet Module [PPT].pptx
AnkitKumar666832
 
Company profile bc
Company profile bcCompany profile bc
Company profile bc
Kanyanat Taninchaisirikul
 
Samsung mobile ppt
Samsung mobile pptSamsung mobile ppt
Samsung Electronics ppt
Samsung Electronics pptSamsung Electronics ppt
Samsung Electronics ppt
Indira Institute of Management Pune
 
ASK ME MOBILE(1).pptx
ASK ME MOBILE(1).pptxASK ME MOBILE(1).pptx
ASK ME MOBILE(1).pptx
Maizasheikh1
 
Iphone X
Iphone X Iphone X
Iphone X
Moses Seriki
 
Mazda Pres Kuzak
Mazda Pres KuzakMazda Pres Kuzak
Mazda Pres Kuzak
CardinaleWay Mazda
 
Pres Kuzak
Pres KuzakPres Kuzak
Training report 2 of Elin Electronics Ltd.
Training report 2 of Elin Electronics Ltd.Training report 2 of Elin Electronics Ltd.
Training report 2 of Elin Electronics Ltd.
adi174
 
QM-008-Design for Six Sigma 1
QM-008-Design for Six Sigma 1QM-008-Design for Six Sigma 1
QM-008-Design for Six Sigma 1
handbook
 
Bmb group 7
Bmb group 7Bmb group 7
Bmb group 7
Anshat Singhal
 
GM/Wayne State National Case Competition
GM/Wayne State National Case Competition GM/Wayne State National Case Competition
GM/Wayne State National Case Competition
Marc Vinklarek
 

Similar to Kano model (20)

FMCD Sector and Samsung LED TV
FMCD Sector and Samsung LED TVFMCD Sector and Samsung LED TV
FMCD Sector and Samsung LED TV
 
Value curve with_metrics_190914
Value curve with_metrics_190914Value curve with_metrics_190914
Value curve with_metrics_190914
 
Tools for effective automobile sales
Tools for effective automobile salesTools for effective automobile sales
Tools for effective automobile sales
 
Differentiation-Strategies in Marketing a product after its design and sale, ...
Differentiation-Strategies in Marketing a product after its design and sale, ...Differentiation-Strategies in Marketing a product after its design and sale, ...
Differentiation-Strategies in Marketing a product after its design and sale, ...
 
[Jennifer vu huong]Product and process Engineering- New Design for a camera
[Jennifer vu huong]Product and process Engineering- New Design for a camera[Jennifer vu huong]Product and process Engineering- New Design for a camera
[Jennifer vu huong]Product and process Engineering- New Design for a camera
 
Convergence platform consolidation
Convergence   platform consolidationConvergence   platform consolidation
Convergence platform consolidation
 
Mr Sarangarajan keynote address
Mr Sarangarajan keynote addressMr Sarangarajan keynote address
Mr Sarangarajan keynote address
 
Customer Meet Module [PPT].pptx
Customer Meet Module [PPT].pptxCustomer Meet Module [PPT].pptx
Customer Meet Module [PPT].pptx
 
Customer Meet Module [PPT].pptx
Customer Meet Module [PPT].pptxCustomer Meet Module [PPT].pptx
Customer Meet Module [PPT].pptx
 
Company profile bc
Company profile bcCompany profile bc
Company profile bc
 
Samsung mobile ppt
Samsung mobile pptSamsung mobile ppt
Samsung mobile ppt
 
Samsung Electronics ppt
Samsung Electronics pptSamsung Electronics ppt
Samsung Electronics ppt
 
ASK ME MOBILE(1).pptx
ASK ME MOBILE(1).pptxASK ME MOBILE(1).pptx
ASK ME MOBILE(1).pptx
 
Iphone X
Iphone X Iphone X
Iphone X
 
Mazda Pres Kuzak
Mazda Pres KuzakMazda Pres Kuzak
Mazda Pres Kuzak
 
Pres Kuzak
Pres KuzakPres Kuzak
Pres Kuzak
 
Training report 2 of Elin Electronics Ltd.
Training report 2 of Elin Electronics Ltd.Training report 2 of Elin Electronics Ltd.
Training report 2 of Elin Electronics Ltd.
 
QM-008-Design for Six Sigma 1
QM-008-Design for Six Sigma 1QM-008-Design for Six Sigma 1
QM-008-Design for Six Sigma 1
 
Bmb group 7
Bmb group 7Bmb group 7
Bmb group 7
 
GM/Wayne State National Case Competition
GM/Wayne State National Case Competition GM/Wayne State National Case Competition
GM/Wayne State National Case Competition
 

More from Sahil Bakshi

Rudy wong , investment advisor
Rudy wong , investment advisorRudy wong , investment advisor
Rudy wong , investment advisor
Sahil Bakshi
 
Bandhan Case Study
Bandhan Case StudyBandhan Case Study
Bandhan Case Study
Sahil Bakshi
 
ERP IN AIR CARGO ( Case Study)
ERP IN AIR CARGO ( Case Study)ERP IN AIR CARGO ( Case Study)
ERP IN AIR CARGO ( Case Study)
Sahil Bakshi
 
China facing 21st century
China facing 21st centuryChina facing 21st century
China facing 21st century
Sahil Bakshi
 
Bitcoins
BitcoinsBitcoins
Bitcoins
Sahil Bakshi
 
Residential status Tax Management
Residential status Tax ManagementResidential status Tax Management
Residential status Tax Management
Sahil Bakshi
 
Marketing metrics used in motorola company
Marketing metrics used in motorola companyMarketing metrics used in motorola company
Marketing metrics used in motorola company
Sahil Bakshi
 
Marketing metrics in gaming industry
Marketing metrics in gaming industryMarketing metrics in gaming industry
Marketing metrics in gaming industry
Sahil Bakshi
 
House of quality
House of qualityHouse of quality
House of quality
Sahil Bakshi
 
Feasibility study preparation and analysis
Feasibility study preparation and analysisFeasibility study preparation and analysis
Feasibility study preparation and analysis
Sahil Bakshi
 

More from Sahil Bakshi (10)

Rudy wong , investment advisor
Rudy wong , investment advisorRudy wong , investment advisor
Rudy wong , investment advisor
 
Bandhan Case Study
Bandhan Case StudyBandhan Case Study
Bandhan Case Study
 
ERP IN AIR CARGO ( Case Study)
ERP IN AIR CARGO ( Case Study)ERP IN AIR CARGO ( Case Study)
ERP IN AIR CARGO ( Case Study)
 
China facing 21st century
China facing 21st centuryChina facing 21st century
China facing 21st century
 
Bitcoins
BitcoinsBitcoins
Bitcoins
 
Residential status Tax Management
Residential status Tax ManagementResidential status Tax Management
Residential status Tax Management
 
Marketing metrics used in motorola company
Marketing metrics used in motorola companyMarketing metrics used in motorola company
Marketing metrics used in motorola company
 
Marketing metrics in gaming industry
Marketing metrics in gaming industryMarketing metrics in gaming industry
Marketing metrics in gaming industry
 
House of quality
House of qualityHouse of quality
House of quality
 
Feasibility study preparation and analysis
Feasibility study preparation and analysisFeasibility study preparation and analysis
Feasibility study preparation and analysis
 

Recently uploaded

Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
timesbpobusiness
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
MJ Global
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
JeremyPeirce1
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
HajeJanKamps
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub
 
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesTop 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
YourLegal Accounting
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
46adnanshahzad
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
my Pandit
 

Recently uploaded (20)

Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
 
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesTop 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
 

Kano model

  • 1. KANO MODEL Noriaki Kano Professor at Tokyo Rika University International Consultant Received individual Demming Prize in 1997
  • 2. ORIGIN OF KANO MODEL Developed foundation for an approach on “Attractive Quality Creation” commonly referred to as the “Kano Model” Challenged traditional Customer Satisfaction Models that More is better, i.e. the more you perform on each service attribute the more satisfied the customers will be. Proposed new Customer Satisfaction model (Kano Model) Performance on product and service attributes is not equal in the eyes of the customers Performance on certain categories attributes produces higher levels of satisfaction than others.
  • 3. KEY ELEMENTS Identify the Voice of the Customer Translate Voice of the Customer into Critical to Quality Characteristics (CTQs) Rank the CTQs into three categories: Dissatisfier - Must be’s – Entry Satisfier – More is better – Competitive Delighter – Latent Need – Differentiator Evaluate Current Performance
  • 4. VOICE OF CUSTOMER Display screen should have to be bigger Battery Back up Cost More application Camera Weight Colours
  • 5.
  • 6. CQC Apple iPhone 5 Samsung Galaxy S3 Nokia Lumia 920 Operating system (S) iOS 6 Android 4.0 Windows Phone 8 Display (D) 4-inch IPS LCD; 1,136x640 pixels, 326 ppi 4.8-inch HD Super AMOLED; 1,280x720 pixels, 306 ppi (1) 4.5-inch PureMotion+ (IPS LCD); 1,280x768 pixels, 332 ppi Price (Disatisfier) $199.99, $299.99, $399.99 (1) $199.99-$329.99, depending on carrier Unannounced Carrier (S) Sept. 21: AT&T, Sprint, Verizon (1) Now: AT&T, Sprint, T- Mobile, U.S. Cellular, Verizon November: AT&T(1) 4G LTE (D) Yes (1) Yes (1) Yes (1) Camera (D) 8-megapixel, 720p front- facing 8-megapixel, 1.9- megapixel front-facing 8.7-megapixel, 1.2- megapixel front-facing(1 Processor (S) Proprietary A6 CPU 1.5GHz dual-core Qualcomm Snapdragon S4 (1) 1.5GHz dual-core Qualcomm Snapdragon S4 (1) Memory (D) 16GB, 32GB, 64GB 16GB or 32GB; 2GB RAM (1) 32GB; 1GB RAM Expandable memory No Up to 64GB (1) No Battery (S) Capacity TBA (Talk time up to 8 hours on 3G); embedded 2,100 mAh, removable 2,000 mAh, embedded NFC No Yes (1) Yes (1) Weight and thickness 3.95 ounces, 0.3 inches 4.7 ounces, 0.34 inches 6.5 ounces, 0.42 inches
  • 7. WHICH MODEL SATISFIED THE CUSTOMER MORE Our winner is Samsung S3 I PHONE 5 SAMSUNG S3 NOKIA Lumia 920 3 5 4
  • 8.
  • 9. CONCLUSION I Phone 5 has to focus on satisfying the customer in attributes like Display , camera ,expandable memory ,NFC and colours.  Samsung S3 has to focus on satisfying the customer in attributes like carrier and camera. Nokia Lumia has to focus on satisfying the customer in attributes like memory , weight and colours.
  • 10. Chevrolet Camaro 1LE Vs. Ford Mustang Boss 302
  • 11. Camaro 1LE Mustang Boss 302 Engine 6.2-Liter V-8 (1) 5.0-Liter V-8 Horsepower 426 Horsepower @ 5,900 Rpm 444 Horsepower @ 7,400 Rpm (1) Torque 420 Lb-Ft @ 4,600 Rpm(1) 380 Lb-Ft @ 4,500 0 To 60 4.3 Sec (Top Speed Est.) (1) 4.4 Sec Axle Ratio 3.91-To-1 (1) 3.73-To-1 (Standard), 3.31-To-1 (Optional) Transmission 6-Speed Manual (1) 6-Speed Manual (1) Pricing $37,035 (1) $42,200
  • 12. CHEVROLET WINS OVER FORD 302 Chevrolet Camaro 1LE Ford Mustang Boss 302 6 2
  • 13.
  • 14. CONCLUSION Drawing a conclusion in this comparison is pretty tough, as both cars are equally awesome and we would take either one in a second, but we have to pick. The Camaro simply looks better from the outside, but true track performance –. The Mustang, of course, looks much better on the inside and gives you a lot more toys to play with.
  • 15. AK 47 vs M16
  • 16. Firearm AK-47 M16A1 Manufacturer Izhmash ArmaLite, Colt,GM, H&R, FN,Remington [1][2 ] Design year 1947 1957 Weight (with loaded 30 round magazine) 4.78 kg (10.5 lb) 3.6 kg (7.9 lb)(1) Cartridge (M43)7.62x39mm(1) (M193)5.56x45mm Bullet weight 122 gr (7.9 g)(1) 55 gr (3.6 g) Velocity 2,330 fps (710 m/s) 3,250 fps (990 m/s)(1) Energy 1,469 ft/lbs (1,991 j)(1) 1,302 ft/lbs (1,764 j) Effective range 380 yd (350 m) 500 yd (460 m)(1) Rate of fire 600 rounds/min 700–950 rounds/min(1) Standard magazine capacity 30 rounds 30 rounds Designer Mikhail Kalashnikov Eugene Stoner Government price (USD) $150 to $160 per unit for a new AK-103(1) $673 per unit for a new M4
  • 17. M16 wins over AK 47 M16 AK 47 6 5
  • 18.