This document summarizes a study on McDonald's promotion strategies and their impact on customer behavior. It outlines McDonald's history and business model. A survey was conducted of 50 college students about their experiences with and perceptions of McDonald's promotions. The results showed that most customers are influenced by McDonald's promotions, especially TV advertisements. Customers also engage with promotions like value meals and discounts. The conclusion is that McDonald's comprehensive marketing strategies, including market research and meeting customer demands, have contributed to their brand success and competitive edge.

1. A PROJECT REPORT ON
A Study Promotion Strategy of
McDonalds on Customer
Behaviour

2. INDEX
ABOUT McDONALDS
OBJECTIVES OF THE STUDY
MARKETING STRATEGIES
OF MCDONALD'S
METHODOLOGY & LIMITATIONS
OF THE STUDY
SURVEY RESPONSE ANALYSIS
CONCLUSION
QUESTIONNAIRE

3. ABOUT McDONALDS
 McDonald's Corporation is the world's largest chain of fast food restaurants, serving
around 68 million customers daily in 119 countries.
 Headquartered in the United States, the company began in 1940 as a barbecue
restaurant operated by Richard and Maurice McDonald;
 A McDonald's restaurant is operated either by a franchisee, or an affiliate, or the
corporation itself.
 The corporation's revenues come from the rent, royalties and fees paid by the
franchisees, as well as sales in company-operated restaurants.
 McDonald's primarily sells hamburgers, cheese burgers, chicken, French fries,
breakfast items, soft drinks, milkshakes and desserts. In response to changing
consumer tastes, the company has expanded its menu to include salads, wraps,
smoothies and fruits.

4. Cont.…
 McDonald's is one of the best-known brands worldwide. Our research is
based on promotion strategy used by the McDonald’s to attract customers.
 McDonald's continually aims to build its brand by listening to its customers.
It also identifies the various stages in the marketing process.
 Branding develops a personality for an organisation, product or service. The
brand image represents how consumers view the organisation. Branding
only works when an organization behaves and presents itself in a consistent
way.
 Marketing communication methods, such as advertising and promotion,
are used to create the colours, designs and images, which give the brand its
recognisable face.
 Marketing involves identifying customer needs and requirements, and
meeting these needs in a better way than competitors. In this way a
company creates loyal customers

5. OBJECTIVES Of study
To Study the promotional strategy used by the McDonalds to attract the
customers.
To study how McDonalds is different in offering various promotional
strategies .

6. MARKETING STRATEGIES
OF MCDONALD'S
 BUSINESS STRATRGY
FRANCHISE MODLE –
PRODUCT CONSISTENCY-ACT
LIKE RETAILER THINK LIKE A BRAND-
 STRATERGY AS PER INDIAN MARKET
RE-ENGINEERING THE MENU-THE
VEGITERIAN CUSTOMER-

7. METHODOLOGY AND LIMITATIONS
 The sampling method was used to gathered information through the use of a
survey questionnaire as an instrument.
 In sample survey we administered same question to the each 50 college student to
analysis the promotion strategy of McDonalds on Customer Behavior. The study
was conducted to determine the reason, factor and the cause
 To Study Promotion Strategy of McDonalds on Customer Behavior. How
customers use the promotion strategy to full fill the their needs. Primary method
as well as secondary method is use to collect the data.
 The results were analyzed to determine the observations of the respondents.
Research data were encoded, analyzed and presented in graphs and pie diagram

8. SURVEY RESPONSE ANALYSIS
100%
Yes No
6%
40%
Q. How often do u enjoy the catering
service in McDonald's?
Q. Have you visited McDonald's?
25%
29%
Every Day
Once a Week Once a Month
Once a Year

9. SURVEY RESPONSE ANALYSIS (contd…)
24%
Yes No
0%
61%
Q. Do you enjoy the decoration of
McDonald's branches in general?
Q. Have you heard about McDonald's
FUN CLUB?
31%
Excellent
Good Ok
Bad
76%
8%

10. SURVEY RESPONSE ANALYSIS (contd…)
29%
Yes No
Q. What type of the promotion you
think is using by McDonalds to
increase the rate of customers?
0%
61%
Q. Do you try the new product with in 1
week after the latest advertisement
released?
27%
Happy Meal
Lunch McValue Set Meal
None
71%
12%

11. SURVEY RESPONSE ANALYSIS (contd…)
39%
Q. Does the McDonald’s promotion
76%
strategy influence you?
Q. Which type of McDonald’s
promotional advertising catch your
eyes?
Internet News Paper
TV
Pamplets
27%
24%
Yes No
14%
14%
6%
Posters

12. SURVEY RESPONSE ANALYSIS (contd…)
Q. Does McDonald’s promotion 12pm Q. Does the free Wi-Fi attract you?
35%
76%
to 3pm (value lunch) does attracts
you?
24%
65%
Yes No

13. SURVEY RESPONSE ANALYSIS (contd…)
29%
Q. Have you tried new discounts/offers
78%
in McDonald’s?
Q. Have you used the Online service of
the McDonald’s?
22%
71%
Yes No

14. SURVEY RESPONSE ANALYSIS (contd…)
20%
Q. Are you satisfied with the services
82%
provided by McDonald’s?
Q. What are the unique selling
prepositions of McDonald’s?
Offers/Discount
Food Prise
None
62%
18%
Yes No
18%
0%

15. SURVEY RESPONSE ANALYSIS (contd…)
Q. Do you think McDonald’s will triumphant over all its competitors?
3%
Yes
May Be Never
Haven't thought about it
61%
20%
16%

16. CONCLUSION
Marketing Strategies implied by McDonald's clearly gives the entire comprehensive
information that is necessary for the growth and development of a business
enterprise.
Basically, the strategies that are implemented by McDonald's includes many basic
essentials features like market research, innovative ideas, customers views,
forecasting consumers demand, planning, organizing etc, these are the few basic
essentials elements that plays a vital role for the successful business and also in
creating the brand name of a product.
Today, in this fast moving dynamic world the demand for goods and services are
increasing at an alarming rate due to which there is greater competency and
competitors ruling in the market.
Therefore, most of the companies adopt different types of marketing strategies in
order to serve their customers in a more better and efficient manner than their
competitors so that, their business can easily survive in the market.
Let me conclude by quoting this quote by Ray Kroc
"Perfection is very difficult to achieve, and perfection was what I wanted in
McDonald's. Everything else was secondary for me."