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This lecture helps you prepare your final document and highlights key points you should 
consider in the major sections.




                                                                                           1
Good writing is important for any paper, and for this research project it’s no exception.

A good paper should be a joy to read. What do readers want? They want a story that they 
can follow and understand.

Make sure you provide a clear and logical structure. Have a storyline. With a research 
paper, you should simply tell us, what problem you’re trying to solve, what you did to solve 
the problem, and what you found.

Because this is your research paper, not advertisement for some company’s product, avoid 
hyperbole. The paper should clearly demonstrate logical integrity and critical thinking. You 
should do your best to “sell” your hypotheses by providing convincing evidence from the 
literature and using sound logic. Your reader will be sold if you have a compelling case for 
your hypotheses. There’s no need to oversell.

A good paper should also be free of editorial errors. Read the paper carefully before turning 
it in!

Last but not least, we’re using the APA style for this paper. Make sure you follow the 
conventional practices, and use the resources available to you. 4 sample papers are 
provided for your reference. Review them carefully and you should develop a pretty good 
idea of what’s expected.




                                                                                                 2
The literature review is probably the hardest section to write. You’ve spent quite some time on it 
and have accumulated some good materials. However, there’s still plenty of room for improvement 
in all groups.

First of all, be selective about what you review. As we’ve learned in this class, commercial materials 
are usually not considered research because of their self‐serving purposes. Someone’s opinion (e.g., 
Dr. Chung said Giant Eagle is the largest grocery store in the world!) is also not research, unless it’s 
substantiated with good evidence. As a researcher, your job is to build new scientific evidence 
based on previous scientific research. Follow Joe Best’s advice. Always make sure the research you 
cite is of good quality and free of obvious self‐serving biases. How do you do that? You need to 
examine their methodology carefully and make sure it meets the same rigor that you are expected 
to produce in this class.

You all know by now that the lit review is not just a list of facts. Then what is it? This may sound 
counterintuitive – with the lit review you’re summarizing other people’s work, but in fact the lit 
review is ALL about you. Why? Because this is your project, your paper, your research. You’re 
reviewing prior lit for a very selfish goal: You want to build a case for your own agenda! So don’t let 
it become a laundry list of other people’s accomplishment. Make it your story!

Specifically, you need to use prior work to explain why your research question is important. You 
also need to synthesize prior work in a way that convince people that your hypotheses make sense. 
For example, if I hypothesize that women work harder than men, I have to summarize prior 
literature and research findings in a way that convince the reader that I will very likely find a 
correlation between gender and number of work hours. Remember, you’re graded on the logical 
integrity of your arguments, and the quality of the evidence you use to support your arguments.




                                                                                                            3
The methodology section is a recipe book. Someone else interested in replicating you work 
should be able to read the procedure section, follow the steps, and recreate the same 
study. There should be sufficient information about the participants so that people can 
replicate the sample if they want.




                                                                                             4
The results section is where you tell people what you found with the data you collected.
This section usually begins with descriptive statistics about key variables. Descriptive statistics are 
things like frequency counts, mean, standard deviation, range, sample size, etc. For example, if I did 
a study to find out if women work harder than men, I should document the number of men vs. 
women included in the study, and the mean, standard deviation, and range of number of work 
hours for each gender.

Descriptive statistics, however, are useless when it comes to testing hypotheses. You need 
inferential statistics for that. Inferential statistics are things like correlation, regression, t test, and 
ANOVA. These tests help you determine the statistical significance level of your hypothesis which 
you can use to support or reject a hypothesis.

You might have a lot of questions about what statistics to include, and what tables/figures you 
need. Please use the lecture slides on statistics as your first reference. You might be surprised by 
how much we have covered and you have forgotten! Chapter 12 of your textbook is also a good 
resource. Finally, I’ve provided a few online resources for your reference. Use these tools and ask 
questions!

This section is for summarizing and presenting the results. There’s no need to discuss them in this 
section. Save that for the discussion section. Again, you’re not selling a product. Present whatever 
you’ve found in simple, straightforward language.

As always, use clear logic and scientific evidence as the basis of your argument. Emotional 
appeal, drama, and sales tactics should be reserved for your colleagues in the sales and 
marketing department. Those skills are not part of the core toolkit for writing a research report!




                                                                                                                5
So you’ve run a bunch of statistics. What do all those numbers mean? Most importantly, what do 
they mean in terms of your research question and hypotheses? In the discussion section, your job is 
to explain these numbers and what they mean for your research in plain English.

First of all, remind us of your research questions and hypotheses. It’s been a while. What are they 
again?
Then, summarize your findings using no numbers. Just tell us whether X is significantly different 
from Y, whether Y is significantly correlated with Z, etc.
The next step is to discuss whether these findings support your hypotheses. Discuss each of them 
briefly, and summarize these findings in a table. Remember to discuss what these findings mean in 
plain English.

The most fun part is to speculate what these findings mean. Be creative! Tell us what these results 
mean for the theories you have discussed in the lit review. If the results are different from what 
you expected, what does this mean to prior research? Was it wrong? Or perhaps there’s something 
that’s been overlooked? What do these findings mean for future research? And how should 
practitioners use this information?

Don’t forget to discuss potential limitations of your study. No study is perfect and it’s important to 
recognize the boundary conditions of your research so others don’t overgeneralize it 
inappropriately.

Please make sure you use the grading rubric as a checklist to make sure your report meets all the 
requirements. I hope you find this set of tips useful during your writing process. Good luck and have 
fun!




                                                                                                          6

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