This document provides an overview of developing a research design. It discusses defining a research topic and evaluating whether it is worthwhile. It also covers developing research approaches, including secondary and primary research. Quantitative and qualitative research methods are introduced. Different types of research like exploratory, descriptive, and causal research are explained. The document stresses the importance of validity and reliability in research and discusses using sampling to represent a population.

1. Campus session 2Developing your research design

2. Topic?You will have begun to think of your research topic. It might be a problem you want to solve, a question you want answered or an idea you want tested. You will have begun the process of challenging the topic to determine if its ‘worthwhile’

3. Topic?The ‘so what’ factorThe nice to know testIs it done to deathDoes it push your buttons?Is it bleeding obvious?

4. exercise 1Pair off and explain your topic to your partnerAsk them for a one sentence response to your topicCan they list 5 things they know about that topic?repeat the process in reverse

5. Research design you ask?You need to develop a way to collect, analyse and interpret information that can be used to solve, answer, prove, inform, explore, describe your topic

6. What is research design?A research design is like a master plan that outlines the type of information to be collected, the sources of data and the methods to be used to collect and analyse the required information. The objectives of your research are included in the research design to make sure that you gather the appropriate information that will help solve the marketing management problem.In real terms research design looks at the rationale of why we are conducting our inquiry in a certain way and suggests tools that can be used to collect data in a way that supports the aims and outcomes of the research

7. Research approachesThere is more than one way to approach your research problem. Research approaches are designed by you as a researcher in order to provide you with the ‘best’ data or information.

8. secondary and primary research

9. Secondary research approachesSecondary research is information that already exists. Examples of secondary research include research projects already undertaken by other people, census data, features in journals, newspapers, databases, internal company documents like memos and annual reports.Secondary data can be oral as well as written, and also incorporates information from industry experts.

10. What is secondary data? identify the problembetter define the problemdevelop an approach to the problemformulate an appropriate research design. It can also…answer certain research questionshelp to interpret primary data more insightfully

11. Evaluating secondary dataNot all secondary is 100% reliable. I mean would you believe everything you read on the net?

12. Apparently according to some guy on the internetI have been left over US$4 million by a Prince and all I have to do is give him my bank account number and passwords!

13. Evaluating secondary dataSecondary data needs to be evaluated on the:methodology used to collect the data

14. accuracy of the data

15. currency of the data

16. objectivity of the data

17. content of the data

18. dependability of the data Evaluation is required to ensure that its use does not weaken the objectivity, accuracy, and credibility of your research.

19. Example of secondary dataDance Manifesto was a document produced by Dance UK that undertook a 6 month consultation and research process that identified the following;Dance to be supported and developed as an art form· Dance to be an integral part of every young person’s education· Dance to be available and affordable for everyone to watch and participate in· Dance to be a sustainable career with world class trainingWhat types of research problems might this data help inform or explain?

20. Primary researchPrimary research is information collected directly by the researcher and is gathered to address the problem at hand. This includes instruments such as surveys, interviews and focus groups and observation

21. exercise 2Pair off with someone differentIn 100 words or less explain your topic idea to each otherOn a sheet of paper, draw two columns like thisList some ideas of some primary and secondary sources of data that you might use to inform your problem or topic

22. Types of research approachesAll information is not made the same way. Information can be represented, explained or expressed in different forms and therefore used for different purposes

23. quantitative and qualitative Researchers need different types of data to solve different types of problems.

24. Qualitative researchThe purpose of qualitative research is to gain insights from participants about their feelings and motivations. This form of data results from an attempt to specify the quality of the relationship between two or more things. Key words: emotions, attitudes, reactions and beliefs.

25. Quantitative research Quantitative research involves interviewing a large number of people in an attempt to quantify the relationship between two or more thingsKey words: numerical measurements, percentages, proportions, graphs, charts and statistics.

26. Horses for coursesYou need to undertake different types of research in order to solve different research problems or questions

27. Exploratory researchExploratory research helps the researcher develop an understanding of the problem. It is often used in the initial stages of the research. Exploratory research can be used to;develop a focus and direction for conclusive research

28. uncover problems and identify variables that need to be measured

29. help formulate a hypothesis or an educated guess about the outcome of a test

30. designed to answer a research question