The document discusses investor relations (IR) as a strategic function of managing communication between companies and their stakeholders, particularly in the automotive sector, using Proton and Perodua as case studies. It highlights the roles of various executives in IR, identifies target groups, outlines tactics for stakeholder engagement, and emphasizes the importance of corporate governance and transparency in today's changing environment. Additionally, it examines Proton's corporate history, partnerships, and internal structures, alongside Perodua's market position and ownership structure.