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ECO415 ECONOMICS
PETRONAS BERHAD
OIL, GAS AND ENERGY INDUSTRY
PREPARED FOR: DR CHEAM CHAI LI
GROUP : D1CS2492A
PREPARED BY:
WAN SYAHIMI AFIQ BIN WAN AHLIM
1
CONTENT
TOPICS PAGES
1.0 INTRODUCTION
1.1 PETRONAS BERHAD
1.2 OIL, GAS AND ENERGY INDUSTRY
2
2
3
2.0 MICROECONOMICS
2.1 DEMAND AND SUPPLY
2.2 COST OF PRODUCTION
2.3 MARKET STRUCTURE
4
4
8
10
3.0 MACROECONOMICS
3.1 NATIONAL INCOME AND ECONOMIC GROWTH
3.2 EMPLOYMENT
3.3 BUDGET
12
12
14
15
4.0 CONCLUSION 16
REFERENCE
2
INTRODUCTION
Economic can be determine as the social science study concerned with the
efficient use of limited sources to achieve maximum satisfication of human
wants or necessities. Oil, gas and energy are one of the human necessity in
any side of the globe. In this context, we will study about the oil, gas and
energy industry in Malaysia which is focusing on PETRONAS BHD company.
We will discuss about the firm’s background, activities run by the firms in
microeconomic and and contributions of oil, gas and energy industry in
macroeconomic perspective.
1.1 PETRONAS BERHAD
Petronas is a significant name of Petroliam Nasional Berhad or Malaysia’s
National Petroleum Corporation which are wholly-owned by the Malaysia
government. It has been established since 1974. The activities of Petronas
includes exploration of oil, gas and energy, development of their product and
production of crude oil and natural gas in Malaysia and whole world. National
Petroleum is engaged in a wide spectrum of petroleum activities, including
upstream oil, gas and energy exploration and production, downstream oil
refining, gas processing and liquefaction, and gas pipeline network operation.
Through three decades of development, Petronas has grown into a
multinational integrated oil and gas company, owns three subsidiaries under
Petronas Trading Co., Ltd, Petronas Gas Ltd and Malaysia International
Shipping Co., Ltd. There have more than 100 subsidiaries in overseas and it
was ranked among Fortune Global 500’s largest corporations in the world.
3
The income and profit of Petronas also ranked as 133th and 16th respectively
in the world.
1.2 OIL, GAS AND ENERGY INDUSTRY
Malaysia’s first foray into oil, gas and energy commenced over a century ago,
with the first oil well being drilled by Shell in Sarawak, East Malaysia in 1910.
The Petroleum Mining Act 1966 saw Exxon and Shell being given rights to
explore and produce rights in return for royalties and tax payments to the
government. However, under the New Economic Plan the Petroleum
Development Act (PDA 1974) came into being. With this Act, a wholly owned
government entity was formed with exclusive rights to all the oil an gas
resources in Malaysia, and thus PETRONAS was born.
The oil, gas and energy industry is central to Malaysia’s economic growth,
contributing to one-fifth of the national Gross Domestic Product over the past
decade. There are over 3,500 oil, gas and energy businesses in Malaysia
comprising international oil companies, independents, services and
manufacturing companies that support the needs of the industry value chain
both domestically and regionally. Many major global machinery and
equipment manufacturers have set up bases in Malaysia to complement
home-grown machinery and equipment companies, while other Malaysian oil
and gas companies are focused on key strategic segments such as marine,
drilling, engineering, fabrication, offshore installation and operations and
maintenance (O&M).
4
2.0 MICROECONOMICS
2.1 Demand and Supply
The business’s type of Petronas is mainly about oil, gas and energy.
Examples of oil and gas product that have been produced by this firm are
RON95, RON97 and diesel. All these types of production are been used by a
lot of consumers in Malaysia and whole world especially in order to make sure
the transportation activities going through steadily. But, how strong the
willingness and ability of consumers to buy Petronas’ products? And did the
production of Petronas meet the demand? So, on this section, we will discuss
about the demand and supply for Petronas.
Determinant of Demand of PETRONAS
Basically, Petronas’s product seen as an necessary goods. But, people will
only consume when vehicles is out of fuel. People also will not buy more
petrol just because Petronas is cheap as there have no sense if they are not
going to use it. Besides, oil, gas and energy price of Petronas is controlled by
the Malaysia government, thus the price will not be affected randomly by the
quantity demanded in short period of time. Nonetheless, Petronas is not the
only one petroleum company in Malaysia, therefore, demand of Petronas will
be affected by its competitor which people prefer to. They are Petron, Shell,
Caltex, BHP and etc. In addition to this, population, expectations of the future
and the price of complementary goods will also affect the demand of
Petronas.
5
Population, in term of demand for Petronas, population is the number of
people living in the certain area. If in a certain area the number of population
is high like Kuala Lumpur so the demand for Petronas are also high compare
than demand in the Machang which the number of population is small. We
can see the number of Petronas’ gas station in Machang is less than the
number Petronas’s gas station in Kuala Lumpur, so the demand for gas and
oil are less because the population in Machang are small.
Expectations about the oil price fluctuation in future, it will affect the
demand of Petronas seriously. For example, Prime Minister Datuk Seri Najib
Razak announced that RON 95 petrol will increase RM0.20 to RM2.10 per
litre and diesel will rise to RM2.00 in September 04, 2013. After the news,
most of the people swarm into Petronas to “enjoy” the last cheap petrol in the
previous of that night. So, the demand of Petronas increases rapidly in that
night.
According to complementary goods, Petronas’ products is the
complementary goods to vehicle. When the price of vehicle decrease,
hence the quantity demanded for vehicle will increase. In this case, demand
of Petronas will going up with the price drop of transportation. For example,
Perodua will launch promotion to decrease the price of its car during every
June of the year. As a result, consumers are able and willing to buy vehicle
under Perodua. When the quantity of vehicle is increase, the demand of
Petronas will also be rose automatically.
6
Elasticity of Demand and Determinant of Elasticity of Demand for
PETRONAS
Why when the prices of Petronas went up, demand of Petronas still remain
unchanged below a fixed level? It is because Petronas’ products is
necessary goods and there are not so many good substitutes for Petronas
that consumers could buy. This issue is closely related to a microeconomics
concept, which is elasticity of demand. Elasticity is the measurement of
sensitivity between price and quantity demanded. For price elasticity of
demand, Petronas just like daily life essentials for consumers, even if
government increase the price, they will still consume a lot of Petronas’
products on schedule. Thus, Petronas is relatively inelastic. As the price of
the Petronas increase, the quantity demanded for it will not decrease very
much.
However, there have also some factors that determine the elasticity of
demand. They are nature of goods, availability of substitutes, alternative use,
possibility of postponing consumption, proportion of income spent, price-level,
force of habit, durability of commodities and time period. Among the factors of
time period, it will affect the price elasticity of demand for Petronas. For
example, after rising of petrol price, the immediate effect on demand was
small because people still need petrol for their cars in short period. In the long
period, people will plan and find another way to reduce the consumption of
petrol. An example would be, people will change their car into more fuel-
efficient car or heating systems that used in gas heater. As a result, the price
elasticity of demand for Petronas will become relatively elastic in the long run.
7
Determinant of Supply for PETRONAS
For the factor of supply for Petronas, firstly is the products that have been
produced by Petronas that need to be supply to the consumers other term is
the number of buyers. For example, in areas with large populations such as
Kuala Lumpur certainly have a number of vehicles more than in rural areas
such as Machang. As we can see, the PETRONAS pump station in Kuala
Lumpur is more than in Machang. So, the supply for oil, gas and energy in
Kuala Lumpur is higher than Machang.
In Petronas bussiness activities, advancement in technology plays a big
role in production and supply. In theory, better technology leads to higher
production. Petronas fuel production was rising since year 2002 due to the
new development of offshore. New development of offshore fuel enables
more fuel to be excavated. This has caused the production of fuel in Malaysia
to reach at peak of 755.35 thousand barrels per day in 2004. Exploring in the
ultra deepwater requires the industry to continue to employ more
sophisticated drilling technology so that the various inherent risks are taken
care of such as minimum spilling; safety of the health and environment; and
preventing the risk of dry drilling after having employed all the efforts, time
and technology on exploration. In a nutshell, as the advancement in
technology increase, the supply of Petronas increase.
Besides, cost of production and expensive technology also one of the
deteminant of Petronas supply. As deepwater exploration is more complicated
8
and dangerous than onshore fields, operation cost and production cost lifting
of oil to the surface tends to be higher. Financing for the equipment and
technology may not be easily come forth by financiers due to uncertainty and
riskiness of the project viability while economic return will only be realized in
the long-term. The removal of rig after drilling proves just as costly as
construction. The overall drilling expenditure is expected to increase with
more offshore drilling undertaken by international oil companies, national and
government worldwide. Therefore, as the cost of prodution increase, supply
for oil, gas and energy of PETRONAS decrease.
Elasticity of Supply and Deteminant of Elasticity of Supply
For Petronas, the elasticity of supply clearly influenced by it’s technique of
production. Since the technique of production of Petronas is very complex,
so the elasticity of supply is relatively inelastic. Petronas cannot increase the
supply as anytime they like. This is because fuels are depleting and non-
renewable resources, even if market prices are much higher (regardless of
government intervention), the supply is unable to increase correspondingly as
oil field requires many years to develop.
On the other hand, Petronas’ product like gasoline is different with another
goods, simply, it is hard to found a subtitute for this goods. In the short
run, the change of the gasoline price will give small effect on supply because
quantity supplied of gasoline is difficult to be improve. Therefore, price
elasticity of supply for Petronas is relatively inelastic.
9
2.2 COST OF PRODUCTION
In economics, fixed costs and variable costs are two separate components of
total cost. Examining the two separately can be useful to demonstrate how
much of a company's costs are tied to its level of production, and how much
are not. Petronas is no exception. This company need heavy equipment, large
sites and skilled labor, all of which result in both fixed and variable costs.
Fixed Cost
Fixed costs for a business are costs that do not change based on the level of
production. For example, if a business has a long-term rent contract on its
office, that would be a fixed cost, because it doesn't matter how much the
business produces. It still needs to make its contractual payments. By
definition, fixed costs cannot change in the short-run.
Petronas have to pay a variety of fixed costs. For example, the costs of
regulatory compliance will not vary much with the level of production. This
company may have workers with long-term contracts, such as company
officers or consulting geologists who help them find oil. If Petronas buys some
of its equipment or land, that will also be a fixed cost, because the cost will be
constant no matter how much oil the land or equipment produces.
Variable Cost
A variable cost is one that varies with the level of production. Petronas have
control over their variable costs because they can cut down or increase
production to change them. Examples of variable costs include the cost of
10
materials that go into the Petronas' products, or the cost of hourly labor
needed for production. However, workers who have long-term salary
contracts might not count as variable cost if their salary is fixed in the contract.
Depending on what aspects of oil production and sales that Petronas chooses
for its operations, its variable costs will change. For example, Petronas
involved with drilling might have equipment with short-term rental contracts
and workers who are paid by the hour. Using these resources depends on
how much oil the company attempts to drill. Furthermore, producing more oil
increases the company's potential liability in the case of a spill or other
accident, necessitating more expenditures on emergency management and
legal teams.
2.3 MARKET STRUCTURE
Now, we are going to take a glance at the market structure of Petronas.
Market structure is best defined as the organisational and other
characteristics of a market. We focus on those characteristics which affect the
nature of competition and pricing, but it is important not to place too much
emphasis simply on the market share of the existing firms in the industry. In
this section, we will this discuss about type of market structure of Petronas
and it’s characteristics.
Type of Market Structure
To be precise, PETRONAS is operating in the market structure named
Oligopoly. Industries in this market structure prevent the entry of new firms
11
by barriers and only a few firms compete among each other (Parkin,
2014). For identification, there is only limited number of fuel companies,
there’s existence of barriers to entry, the nature of fuel is undifferentiated and
the demand curve for fuels is inelastic.
Limited number of firms
In Malaysia, the major firms supplying and producing fuels are only limited to
Shell, Caltex, BHP, Esso and Mobil and anothers few company. All the fuel
companies available in Malaysia's fuel industry currently are only this few.
Nature of goods is undifferentiated
All these fuels companies in Malaysia sell undifferentiated goods. This is as
seen in every petrol station that the fuels that they sell are only limited to
RON95, RON97, diesel and natural gas.
Barriers to entry
In the petroleum industry, one of the barriers to entry is applying and obtaining
the license. In Malaysia, all the petroleum resources are owned by Petronas.
In brief, there’s no access to the natural resources for anyone to start-up a
petrol company, unless with approval of Petronas. It is definitely difficult to
obtain the license as government of Malaysia tries to limit the number of petrol
companies for easy governance.
Another barrier is the inability to compete with existing firms. As we all know,
most petrol companies in Malaysia have been operating for a long time.
12
Established and experienced firms have prior knowledge in management,
production and marketing as compared to new firms. They operate in the
manner where there are always economies of scale and operating costs is the
lowest and by utilizing the most efficient techniques, most reliable suppliers
and also best rate in finance. To be able to start-up and compete, a huge
amount of capital will incur. These two barriers prevent new firms from
entering the industry.
3.0 MICROECONOMICS
3.1 NATIONAL INCOME AND ECONOMIC GROWTH
Total income received by all citizen neglecting where there are in the
economy based on the goods and services produced in a certain period of
time. Simply, total value of final goods and services produced by the nationals
of the country for a particular period of time,usually a year. Oil, gas and
energy industry are the one part of the National Income. The oil, gas and
energy industry is central to Malaysia’s economic growth, contributing to one-
fifth of the Gross National Product over the past decade.
Since its incorporation, Petronas has grown to be an integrated international
oil and gas company with business interests in 35 countries. As of the end of
March 2005, the Petronas Group comprised 103 wholly owned subsidiaries,
19 partly owned outfits and 57 associated companies. Together, these
companies make the Petronas Group, which is involved in various oil and gas
based activities. The Financial Times has identified PETRONAS as one of the
13
"new seven sisters", the most influential and mainly state-owned national oil
and gas companies from countries outside the OECD.
The group is engaged in a wide spectrum of petroleum activities,
including upstream exploration and production of oil and gas
to downstream oil refining; marketing and distribution of petroleum products;
trading; gas processing and liquefaction; gas transmission pipeline network
operations; marketing of liquefied natural gas; petrochemical manufacturing
and marketing; shipping; automotive engineering; and property investment.
PETRONAS provides a substantial source of income for the Malaysian
government, with 45% of the government's budget dependent on
PETRONAS' dividend, moreover in 2011 government actual balance has 5
percent deficit of Gross Domestic Product. On 26 February 2015, Petronas
cut its 2015 capital expenditures budget after reporting a $2 billion fourth
quarter loss, the company’s first loss since it began reporting quarterly results
five years ago
Uses of national income is to measure economic growth,our project is oil and
gas industries .Petronas Berhad are the one of the industries. A country is
said to experience a statisfactory rate of economic growth if there is an
increases in the real GDP over the year.Gross Domestic Product. To measure
growth rate we use the following formula:
𝑮𝒓𝒐𝒘𝒕𝒉 𝑹𝒂𝒕𝒆 =
𝑹𝒆𝒂𝒍 𝑮𝑫𝑷 𝒄𝒖𝒓𝒓𝒆𝒏𝒕 𝒚𝒆𝒂𝒓− 𝑹𝒆𝒂𝒍 𝑮𝑫𝑷 𝒑𝒓𝒆𝒗𝒊𝒐𝒖𝒔 𝒚𝒆𝒂𝒓
𝑹𝒆𝒂𝒍 𝑮𝑫𝑷 𝒑𝒓𝒆𝒗𝒊𝒐𝒖𝒔 𝒚𝒆𝒂𝒓
× 𝟏𝟎𝟎%
14
GDP $815.6 billion (PPP 2015 est.)
$296.2 billion (Nominal 2015 est.)[1]
GDP growth 5.0% (2015)[2]
GDP per capita $26,300.20 (PPP, 2015 est.)
$9,776.206 (nominal, 2015 est.)[1]
GDP by sector (2014)[3]
Agriculture: 7.1%
Industry: 36.8%
Services: 56.2%
Inflation (CPI) 3.0% (November 2015)[4]
Population below poverty line 1% (2015)[5]
Gini coefficient 43.1 (2009 est.)
Labour force 14.04 million (2014)[6]
Labour force by occupation (2012)
Agriculture: 11.1%
Industry: 36%
Services: 53.5%
Unemployment 3.1% (2014)
We can conclude that the growth rate by petronas slightly increases year by
the year according to the statistics.
3.2 EMPLOYMENT
The Oil, Gas and Energy (OGE) National Key Economic Area (NKEA) is
human capital, requiring a workforce of 52,300 by 2020. The OGE NKEA Lab
in 2010 identified 12 Entry Point Projects (EPPs) as well as two business
opportunity thrusts. Combined, they are projected to deliver RM131.4 billion in
15
Gross National Income (GNI) and create an additional 52,300 jobs in the OGE
sectors. A significant proportion of these jobs will be highly-skilled, with an
estimated 21,000 (40 per cent) for qualified professionals such as engineers
and geologists.
While technological advancement has helped companies unlock value but
created a challenge in aligning the talent pool with specific market
requirements. Outflow of skilled professionals to other countries and a
shortage of talent in Malaysia. To ensure talent availability over the long term,
Malaysia Petroleum Resources Corporation (MPRC) oil and gas companies
and universities are working collaboratively to build up individual capability
development.
3.3 BUDGET
PETRONAS provides a substantial source of income for the Malaysian
government, with 45% of the government's budget dependent on
PETRONAS' dividend, moreover in 2011 government actual balance has 5
16
percent deficit of Gross Domestic Product. The oil and gas sector supplied
about 29% of government revenue in 2014. As an oil and gas exporter,
Malaysia has previously profited from higher world energy prices, although the
rising cost of domestic gasoline and diesel fuel, combined with sustained
budget deficits, has forced Kuala Lumpur to begin to address fiscal shortfalls,
through initial reductions in energy and sugar subsidies and the
announcement of the 2015 implementation of a 6% goods and services tax.
Falling global oil prices in the second half of 2014 have strained government
finances, shrunk Malaysia’s current account surplus and put downward
pressure on the ringgit. The government is trying to lessen its dependence on
state oil producer Petronas. Malaysia is the largest net exporter of petroleum
and natural gas products in south-east Asia, and its finances have not been
immune to the effects of the collapse in prices. The government estimates
that oil & gas revenue will account for just 14.6% of total revenue in 2016,
down from 30 per cent just two years earlier. Dividends from the state-owned
oil company, Petronas, are forecast to fall to MYR13bn (USD3.1bn) in 2017
from RM16 Bilion in 2016 and RM29 Bilion in 2014.
4.0 CONCLUSION
In the nutshell, we can conclude that the oil and gas industries is one of the
major sector in Malaysia that contribute to the increase in the National Income
in order to provide a better life. The output of this sector also ease people in
doing job daily. For the example the fuel uses for the transport is very
important. Malaysia is a developing countries, we must believe that the oil and
17
gas industries is the most important sector to realized the target of achieving
developed country during 2020. As this firm is an oligopoly market structure it
can obtain supernormal profit which as we know contributing to the
government income.
This sector also can increase income per capita of the Malaysian by hiring
more local labour to work in this industries and create expertise among
Malaysian by providing more practical industries training. Hence it can
increase individual disposable income to provide a comfortable and
comprehensive standard of living of Malaysian. It hence can also achieving
one of the macroeconomic objective which is full employment.

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Oil and Gas Company PETRONAS BERHAD Microeconomics and Macroeconomics

  • 1. ECO415 ECONOMICS PETRONAS BERHAD OIL, GAS AND ENERGY INDUSTRY PREPARED FOR: DR CHEAM CHAI LI GROUP : D1CS2492A PREPARED BY: WAN SYAHIMI AFIQ BIN WAN AHLIM
  • 2. 1 CONTENT TOPICS PAGES 1.0 INTRODUCTION 1.1 PETRONAS BERHAD 1.2 OIL, GAS AND ENERGY INDUSTRY 2 2 3 2.0 MICROECONOMICS 2.1 DEMAND AND SUPPLY 2.2 COST OF PRODUCTION 2.3 MARKET STRUCTURE 4 4 8 10 3.0 MACROECONOMICS 3.1 NATIONAL INCOME AND ECONOMIC GROWTH 3.2 EMPLOYMENT 3.3 BUDGET 12 12 14 15 4.0 CONCLUSION 16 REFERENCE
  • 3. 2 INTRODUCTION Economic can be determine as the social science study concerned with the efficient use of limited sources to achieve maximum satisfication of human wants or necessities. Oil, gas and energy are one of the human necessity in any side of the globe. In this context, we will study about the oil, gas and energy industry in Malaysia which is focusing on PETRONAS BHD company. We will discuss about the firm’s background, activities run by the firms in microeconomic and and contributions of oil, gas and energy industry in macroeconomic perspective. 1.1 PETRONAS BERHAD Petronas is a significant name of Petroliam Nasional Berhad or Malaysia’s National Petroleum Corporation which are wholly-owned by the Malaysia government. It has been established since 1974. The activities of Petronas includes exploration of oil, gas and energy, development of their product and production of crude oil and natural gas in Malaysia and whole world. National Petroleum is engaged in a wide spectrum of petroleum activities, including upstream oil, gas and energy exploration and production, downstream oil refining, gas processing and liquefaction, and gas pipeline network operation. Through three decades of development, Petronas has grown into a multinational integrated oil and gas company, owns three subsidiaries under Petronas Trading Co., Ltd, Petronas Gas Ltd and Malaysia International Shipping Co., Ltd. There have more than 100 subsidiaries in overseas and it was ranked among Fortune Global 500’s largest corporations in the world.
  • 4. 3 The income and profit of Petronas also ranked as 133th and 16th respectively in the world. 1.2 OIL, GAS AND ENERGY INDUSTRY Malaysia’s first foray into oil, gas and energy commenced over a century ago, with the first oil well being drilled by Shell in Sarawak, East Malaysia in 1910. The Petroleum Mining Act 1966 saw Exxon and Shell being given rights to explore and produce rights in return for royalties and tax payments to the government. However, under the New Economic Plan the Petroleum Development Act (PDA 1974) came into being. With this Act, a wholly owned government entity was formed with exclusive rights to all the oil an gas resources in Malaysia, and thus PETRONAS was born. The oil, gas and energy industry is central to Malaysia’s economic growth, contributing to one-fifth of the national Gross Domestic Product over the past decade. There are over 3,500 oil, gas and energy businesses in Malaysia comprising international oil companies, independents, services and manufacturing companies that support the needs of the industry value chain both domestically and regionally. Many major global machinery and equipment manufacturers have set up bases in Malaysia to complement home-grown machinery and equipment companies, while other Malaysian oil and gas companies are focused on key strategic segments such as marine, drilling, engineering, fabrication, offshore installation and operations and maintenance (O&M).
  • 5. 4 2.0 MICROECONOMICS 2.1 Demand and Supply The business’s type of Petronas is mainly about oil, gas and energy. Examples of oil and gas product that have been produced by this firm are RON95, RON97 and diesel. All these types of production are been used by a lot of consumers in Malaysia and whole world especially in order to make sure the transportation activities going through steadily. But, how strong the willingness and ability of consumers to buy Petronas’ products? And did the production of Petronas meet the demand? So, on this section, we will discuss about the demand and supply for Petronas. Determinant of Demand of PETRONAS Basically, Petronas’s product seen as an necessary goods. But, people will only consume when vehicles is out of fuel. People also will not buy more petrol just because Petronas is cheap as there have no sense if they are not going to use it. Besides, oil, gas and energy price of Petronas is controlled by the Malaysia government, thus the price will not be affected randomly by the quantity demanded in short period of time. Nonetheless, Petronas is not the only one petroleum company in Malaysia, therefore, demand of Petronas will be affected by its competitor which people prefer to. They are Petron, Shell, Caltex, BHP and etc. In addition to this, population, expectations of the future and the price of complementary goods will also affect the demand of Petronas.
  • 6. 5 Population, in term of demand for Petronas, population is the number of people living in the certain area. If in a certain area the number of population is high like Kuala Lumpur so the demand for Petronas are also high compare than demand in the Machang which the number of population is small. We can see the number of Petronas’ gas station in Machang is less than the number Petronas’s gas station in Kuala Lumpur, so the demand for gas and oil are less because the population in Machang are small. Expectations about the oil price fluctuation in future, it will affect the demand of Petronas seriously. For example, Prime Minister Datuk Seri Najib Razak announced that RON 95 petrol will increase RM0.20 to RM2.10 per litre and diesel will rise to RM2.00 in September 04, 2013. After the news, most of the people swarm into Petronas to “enjoy” the last cheap petrol in the previous of that night. So, the demand of Petronas increases rapidly in that night. According to complementary goods, Petronas’ products is the complementary goods to vehicle. When the price of vehicle decrease, hence the quantity demanded for vehicle will increase. In this case, demand of Petronas will going up with the price drop of transportation. For example, Perodua will launch promotion to decrease the price of its car during every June of the year. As a result, consumers are able and willing to buy vehicle under Perodua. When the quantity of vehicle is increase, the demand of Petronas will also be rose automatically.
  • 7. 6 Elasticity of Demand and Determinant of Elasticity of Demand for PETRONAS Why when the prices of Petronas went up, demand of Petronas still remain unchanged below a fixed level? It is because Petronas’ products is necessary goods and there are not so many good substitutes for Petronas that consumers could buy. This issue is closely related to a microeconomics concept, which is elasticity of demand. Elasticity is the measurement of sensitivity between price and quantity demanded. For price elasticity of demand, Petronas just like daily life essentials for consumers, even if government increase the price, they will still consume a lot of Petronas’ products on schedule. Thus, Petronas is relatively inelastic. As the price of the Petronas increase, the quantity demanded for it will not decrease very much. However, there have also some factors that determine the elasticity of demand. They are nature of goods, availability of substitutes, alternative use, possibility of postponing consumption, proportion of income spent, price-level, force of habit, durability of commodities and time period. Among the factors of time period, it will affect the price elasticity of demand for Petronas. For example, after rising of petrol price, the immediate effect on demand was small because people still need petrol for their cars in short period. In the long period, people will plan and find another way to reduce the consumption of petrol. An example would be, people will change their car into more fuel- efficient car or heating systems that used in gas heater. As a result, the price elasticity of demand for Petronas will become relatively elastic in the long run.
  • 8. 7 Determinant of Supply for PETRONAS For the factor of supply for Petronas, firstly is the products that have been produced by Petronas that need to be supply to the consumers other term is the number of buyers. For example, in areas with large populations such as Kuala Lumpur certainly have a number of vehicles more than in rural areas such as Machang. As we can see, the PETRONAS pump station in Kuala Lumpur is more than in Machang. So, the supply for oil, gas and energy in Kuala Lumpur is higher than Machang. In Petronas bussiness activities, advancement in technology plays a big role in production and supply. In theory, better technology leads to higher production. Petronas fuel production was rising since year 2002 due to the new development of offshore. New development of offshore fuel enables more fuel to be excavated. This has caused the production of fuel in Malaysia to reach at peak of 755.35 thousand barrels per day in 2004. Exploring in the ultra deepwater requires the industry to continue to employ more sophisticated drilling technology so that the various inherent risks are taken care of such as minimum spilling; safety of the health and environment; and preventing the risk of dry drilling after having employed all the efforts, time and technology on exploration. In a nutshell, as the advancement in technology increase, the supply of Petronas increase. Besides, cost of production and expensive technology also one of the deteminant of Petronas supply. As deepwater exploration is more complicated
  • 9. 8 and dangerous than onshore fields, operation cost and production cost lifting of oil to the surface tends to be higher. Financing for the equipment and technology may not be easily come forth by financiers due to uncertainty and riskiness of the project viability while economic return will only be realized in the long-term. The removal of rig after drilling proves just as costly as construction. The overall drilling expenditure is expected to increase with more offshore drilling undertaken by international oil companies, national and government worldwide. Therefore, as the cost of prodution increase, supply for oil, gas and energy of PETRONAS decrease. Elasticity of Supply and Deteminant of Elasticity of Supply For Petronas, the elasticity of supply clearly influenced by it’s technique of production. Since the technique of production of Petronas is very complex, so the elasticity of supply is relatively inelastic. Petronas cannot increase the supply as anytime they like. This is because fuels are depleting and non- renewable resources, even if market prices are much higher (regardless of government intervention), the supply is unable to increase correspondingly as oil field requires many years to develop. On the other hand, Petronas’ product like gasoline is different with another goods, simply, it is hard to found a subtitute for this goods. In the short run, the change of the gasoline price will give small effect on supply because quantity supplied of gasoline is difficult to be improve. Therefore, price elasticity of supply for Petronas is relatively inelastic.
  • 10. 9 2.2 COST OF PRODUCTION In economics, fixed costs and variable costs are two separate components of total cost. Examining the two separately can be useful to demonstrate how much of a company's costs are tied to its level of production, and how much are not. Petronas is no exception. This company need heavy equipment, large sites and skilled labor, all of which result in both fixed and variable costs. Fixed Cost Fixed costs for a business are costs that do not change based on the level of production. For example, if a business has a long-term rent contract on its office, that would be a fixed cost, because it doesn't matter how much the business produces. It still needs to make its contractual payments. By definition, fixed costs cannot change in the short-run. Petronas have to pay a variety of fixed costs. For example, the costs of regulatory compliance will not vary much with the level of production. This company may have workers with long-term contracts, such as company officers or consulting geologists who help them find oil. If Petronas buys some of its equipment or land, that will also be a fixed cost, because the cost will be constant no matter how much oil the land or equipment produces. Variable Cost A variable cost is one that varies with the level of production. Petronas have control over their variable costs because they can cut down or increase production to change them. Examples of variable costs include the cost of
  • 11. 10 materials that go into the Petronas' products, or the cost of hourly labor needed for production. However, workers who have long-term salary contracts might not count as variable cost if their salary is fixed in the contract. Depending on what aspects of oil production and sales that Petronas chooses for its operations, its variable costs will change. For example, Petronas involved with drilling might have equipment with short-term rental contracts and workers who are paid by the hour. Using these resources depends on how much oil the company attempts to drill. Furthermore, producing more oil increases the company's potential liability in the case of a spill or other accident, necessitating more expenditures on emergency management and legal teams. 2.3 MARKET STRUCTURE Now, we are going to take a glance at the market structure of Petronas. Market structure is best defined as the organisational and other characteristics of a market. We focus on those characteristics which affect the nature of competition and pricing, but it is important not to place too much emphasis simply on the market share of the existing firms in the industry. In this section, we will this discuss about type of market structure of Petronas and it’s characteristics. Type of Market Structure To be precise, PETRONAS is operating in the market structure named Oligopoly. Industries in this market structure prevent the entry of new firms
  • 12. 11 by barriers and only a few firms compete among each other (Parkin, 2014). For identification, there is only limited number of fuel companies, there’s existence of barriers to entry, the nature of fuel is undifferentiated and the demand curve for fuels is inelastic. Limited number of firms In Malaysia, the major firms supplying and producing fuels are only limited to Shell, Caltex, BHP, Esso and Mobil and anothers few company. All the fuel companies available in Malaysia's fuel industry currently are only this few. Nature of goods is undifferentiated All these fuels companies in Malaysia sell undifferentiated goods. This is as seen in every petrol station that the fuels that they sell are only limited to RON95, RON97, diesel and natural gas. Barriers to entry In the petroleum industry, one of the barriers to entry is applying and obtaining the license. In Malaysia, all the petroleum resources are owned by Petronas. In brief, there’s no access to the natural resources for anyone to start-up a petrol company, unless with approval of Petronas. It is definitely difficult to obtain the license as government of Malaysia tries to limit the number of petrol companies for easy governance. Another barrier is the inability to compete with existing firms. As we all know, most petrol companies in Malaysia have been operating for a long time.
  • 13. 12 Established and experienced firms have prior knowledge in management, production and marketing as compared to new firms. They operate in the manner where there are always economies of scale and operating costs is the lowest and by utilizing the most efficient techniques, most reliable suppliers and also best rate in finance. To be able to start-up and compete, a huge amount of capital will incur. These two barriers prevent new firms from entering the industry. 3.0 MICROECONOMICS 3.1 NATIONAL INCOME AND ECONOMIC GROWTH Total income received by all citizen neglecting where there are in the economy based on the goods and services produced in a certain period of time. Simply, total value of final goods and services produced by the nationals of the country for a particular period of time,usually a year. Oil, gas and energy industry are the one part of the National Income. The oil, gas and energy industry is central to Malaysia’s economic growth, contributing to one- fifth of the Gross National Product over the past decade. Since its incorporation, Petronas has grown to be an integrated international oil and gas company with business interests in 35 countries. As of the end of March 2005, the Petronas Group comprised 103 wholly owned subsidiaries, 19 partly owned outfits and 57 associated companies. Together, these companies make the Petronas Group, which is involved in various oil and gas based activities. The Financial Times has identified PETRONAS as one of the
  • 14. 13 "new seven sisters", the most influential and mainly state-owned national oil and gas companies from countries outside the OECD. The group is engaged in a wide spectrum of petroleum activities, including upstream exploration and production of oil and gas to downstream oil refining; marketing and distribution of petroleum products; trading; gas processing and liquefaction; gas transmission pipeline network operations; marketing of liquefied natural gas; petrochemical manufacturing and marketing; shipping; automotive engineering; and property investment. PETRONAS provides a substantial source of income for the Malaysian government, with 45% of the government's budget dependent on PETRONAS' dividend, moreover in 2011 government actual balance has 5 percent deficit of Gross Domestic Product. On 26 February 2015, Petronas cut its 2015 capital expenditures budget after reporting a $2 billion fourth quarter loss, the company’s first loss since it began reporting quarterly results five years ago Uses of national income is to measure economic growth,our project is oil and gas industries .Petronas Berhad are the one of the industries. A country is said to experience a statisfactory rate of economic growth if there is an increases in the real GDP over the year.Gross Domestic Product. To measure growth rate we use the following formula: 𝑮𝒓𝒐𝒘𝒕𝒉 𝑹𝒂𝒕𝒆 = 𝑹𝒆𝒂𝒍 𝑮𝑫𝑷 𝒄𝒖𝒓𝒓𝒆𝒏𝒕 𝒚𝒆𝒂𝒓− 𝑹𝒆𝒂𝒍 𝑮𝑫𝑷 𝒑𝒓𝒆𝒗𝒊𝒐𝒖𝒔 𝒚𝒆𝒂𝒓 𝑹𝒆𝒂𝒍 𝑮𝑫𝑷 𝒑𝒓𝒆𝒗𝒊𝒐𝒖𝒔 𝒚𝒆𝒂𝒓 × 𝟏𝟎𝟎%
  • 15. 14 GDP $815.6 billion (PPP 2015 est.) $296.2 billion (Nominal 2015 est.)[1] GDP growth 5.0% (2015)[2] GDP per capita $26,300.20 (PPP, 2015 est.) $9,776.206 (nominal, 2015 est.)[1] GDP by sector (2014)[3] Agriculture: 7.1% Industry: 36.8% Services: 56.2% Inflation (CPI) 3.0% (November 2015)[4] Population below poverty line 1% (2015)[5] Gini coefficient 43.1 (2009 est.) Labour force 14.04 million (2014)[6] Labour force by occupation (2012) Agriculture: 11.1% Industry: 36% Services: 53.5% Unemployment 3.1% (2014) We can conclude that the growth rate by petronas slightly increases year by the year according to the statistics. 3.2 EMPLOYMENT The Oil, Gas and Energy (OGE) National Key Economic Area (NKEA) is human capital, requiring a workforce of 52,300 by 2020. The OGE NKEA Lab in 2010 identified 12 Entry Point Projects (EPPs) as well as two business opportunity thrusts. Combined, they are projected to deliver RM131.4 billion in
  • 16. 15 Gross National Income (GNI) and create an additional 52,300 jobs in the OGE sectors. A significant proportion of these jobs will be highly-skilled, with an estimated 21,000 (40 per cent) for qualified professionals such as engineers and geologists. While technological advancement has helped companies unlock value but created a challenge in aligning the talent pool with specific market requirements. Outflow of skilled professionals to other countries and a shortage of talent in Malaysia. To ensure talent availability over the long term, Malaysia Petroleum Resources Corporation (MPRC) oil and gas companies and universities are working collaboratively to build up individual capability development. 3.3 BUDGET PETRONAS provides a substantial source of income for the Malaysian government, with 45% of the government's budget dependent on PETRONAS' dividend, moreover in 2011 government actual balance has 5
  • 17. 16 percent deficit of Gross Domestic Product. The oil and gas sector supplied about 29% of government revenue in 2014. As an oil and gas exporter, Malaysia has previously profited from higher world energy prices, although the rising cost of domestic gasoline and diesel fuel, combined with sustained budget deficits, has forced Kuala Lumpur to begin to address fiscal shortfalls, through initial reductions in energy and sugar subsidies and the announcement of the 2015 implementation of a 6% goods and services tax. Falling global oil prices in the second half of 2014 have strained government finances, shrunk Malaysia’s current account surplus and put downward pressure on the ringgit. The government is trying to lessen its dependence on state oil producer Petronas. Malaysia is the largest net exporter of petroleum and natural gas products in south-east Asia, and its finances have not been immune to the effects of the collapse in prices. The government estimates that oil & gas revenue will account for just 14.6% of total revenue in 2016, down from 30 per cent just two years earlier. Dividends from the state-owned oil company, Petronas, are forecast to fall to MYR13bn (USD3.1bn) in 2017 from RM16 Bilion in 2016 and RM29 Bilion in 2014. 4.0 CONCLUSION In the nutshell, we can conclude that the oil and gas industries is one of the major sector in Malaysia that contribute to the increase in the National Income in order to provide a better life. The output of this sector also ease people in doing job daily. For the example the fuel uses for the transport is very important. Malaysia is a developing countries, we must believe that the oil and
  • 18. 17 gas industries is the most important sector to realized the target of achieving developed country during 2020. As this firm is an oligopoly market structure it can obtain supernormal profit which as we know contributing to the government income. This sector also can increase income per capita of the Malaysian by hiring more local labour to work in this industries and create expertise among Malaysian by providing more practical industries training. Hence it can increase individual disposable income to provide a comfortable and comprehensive standard of living of Malaysian. It hence can also achieving one of the macroeconomic objective which is full employment.