The document provides an overview of the Indian automobile industry and Mahindra & Mahindra's (M&M) operations. It discusses M&M's history and product portfolio, which includes utility vehicles, tractors, and military vehicles. The document also describes strategies used by M&M to improve customer satisfaction, including customer relationship management programs. Primary and secondary research was conducted to analyze customer satisfaction with M&M's Bolero SUV in the city of Allahabad.