Proton's profile.

1. MGT 2023
ORGANIZATION BEHAVIOUR
TITLE :
COMPANY PROTON
LECTURE :
MISS NELLY SHARINA BINTI ABDUL MAJID
KOLEJ TEKNOLOGI ANTARABANGSA
CYBERNETICS

2. PREPARED BY :
BLACK PAPER GROUP
1. MOHD DASUKI BIN ARMAN 13010074
2. ZULFADLI BIN SAAT 13020017
3. KHAIRUL ANUAR BIN ISNISSALAS 13020021
ABDULLAH
4. DANIAL HADI 13010047

3. COMPANY PROTON

4. HISTORY/BACKGROUND COMPANY
PROTON
 PROTON (short for National Automobile Enterprise Co., Ltd.) was established on May 7,
1983 with a paid up capital of 150 million dollars, was the first Malaysian car
manufacturer. Its establishment was the idea of ​​Dr. Mahathir bin Mohamad, Prime
Minister of the time, to achieve the aspirations of the industrial countries
 PROTON has produced the first model of the Proton Saga in September 1985 in Shah
Alam
 PROTON also have two of the biggest factory in Shah Alam, Selangor and Tanjung Malik,
Silver.
 Address of Proton :
PROTON CENTRE OF EXCELLENCE
KM 33.8, Westbound Shah Alam Expressway
7600 Subang Jaya, Selangor Darul Ehsan
Tel : 03 - 8026 9741
Fax : 03 - 8026 9744

5. BENCHMARK
 Proton benchmark is based on motor toyota motor corporation.toyota world's largest
automotive manifacture (gm cut in 2008) designs and manufactures a diverse line of
products that rangers from subcompacts to luxury and sports vehicles SUV trucks,
mini vans, and buses. Parking is producce either combustion or hybrid engines,
such as subsidiaries prius.toyota 's also produce vehicles: daihatsu motor produces
mini-vehicles, while Hino motor producing trucks and buses. Additional toyota
makes automotive parts for their own use and for sale to others.popular models
including Camry, Corolla, land cruiser, and Lexus luxury line, and tundra truck.in
asia they generate almost 40 sales .

6. MISSION
 Our company's history is one of the remarkable achievements that we are
proud. Our pride is in the vital force that drives us Foward and force us to
take on new challenges. not only our customers but also our business
partners and our shareholders have to believe in our capabilities and rely on
us to deliver on our promise of quality. we continue to expand our knowledge
, skills and expertise to find solutions more solution and produce better
results. as a national project, the protons are committed to lead the
acquisition of intellectual ability in the design and tecnology, that will drive
the nation to achieve the status of an industrialized country. with people as
our main focus, we are committed to building a friendly
organization, sensitive to customer needs with clear communication leads to
understanding and care .

7. VISI
 they strive to be successful Malaysian automotive manufacturer in the global and
customer-oriented and produce quality products with competitive prices and
innovative

8. Era 1: Initial Proton.
 It all started in 1979. Father of Modernisation of Malaysia, Mahathir Mohamad, (then
Deputy Prime Minister of Malaysia), mooted the idea of ​​setting up assembly and
manufacturing of automotive industry in our country.

9. Era 2: Corporation
Dream was fulfilled when PROTON officially established on May 7, 1983. The first model, the Proton
Saga was launched commercially on July 9, 1985.
The name "Saga" was chosen by Ismail Jaafar, a retired military soldier, and is derived from the "saga"
(Adenanthera pavonina), a seed commonly found in Malaysia.
Era 3: Laying the Foundations
In 1986, nearly a year after the first car launched Proton celebrate the official launch of the Proton
10,000

10. Era 4: Capacity Development
 In 1988, Proton started his career at British International Motorshow, and managed with three
prestigious awards for quality, coaches and ergonomic
 In 1996, Proton-produced cars to 1 million. This achievement has been supported by a number of
important new model launches including the Proton Tiara Proton Wira 2.0 Diesel and two-door Proton
Putra, in addition to the existing line of Proton Wira, Proton Satria and Proton Perdana
Era 5: Upgrading Technology.
 In 2000, Proton introduced a prototype CamPro Lotus factory in Norwich, United
CamPro PROTON aims to demonstrate the ability to produce an engine with good power output and
meet new emission standards. The first model combines CamPro is Gen • 2 that was launched in 2004

11. Era 6: Enhancing Marketing
 In 2008, Proton launched a new logo, along with the launch of the 3 million cars protons.
 In 2009, Proton Edar Sdn. Limited and National Automobile Distribution Limited entered into a new
sales and service network rationalization proton vehicles, to ensure a more efficient distribution
throughout the country
 Era 7: progress on wing.
PROTON reinforce success with the introduction of the first MPV - the Proton Exora in 2009. Exora
widely accepted in the country and also in Thailand where the model has been recognized in the "Top
10 Vehicles in Thailand" by the Bangkok Post.

12. Era 8: Privatization.
 2012 marks a new phase for the global market. From government-linked companies, the car
maker is now a private entity following its acquisition by DRB-HICOM Berhad. DRB-HICOM
to experience the largest producer in Malaysia, the company is confident in PROTON and
LOTUS change as a recognized global automotive players.

13. PROTON PRODUCT
 PROTON SAGA
 PROTON ARENA
 PROTON JUARA
 PROTON PERDANA
 PROTON PERT
 PROTON PUTRA
 PROTON SATRIA
 PROTON SAVVY
 PROTON PREVE
 PROTON TIARA
 PROTON WIRA
 PROTON WAJA
 PROTON ISWARA
 PROTON INSPIRA
 PROTON GEN 2
 PROTON EXORA
 PROTON PERSONA

15. Definition of subsidiary:
 In terms of business, subsidiary or subsidiaries is a mostly stock and other interests owned or
controlled by a company which is controlled other company is known by the term of the company,
corporation, or limited liability company, or state-owned enterprises or government. Company ruler
known as the parent company.
 For Proton subsidiary Lotus Cars is a British native.
 Proton bought Lotus company when the company is bankrupt.
PROTON
SUBSIDIARIES

16.  Lotus Cars is a car manufacturer British sports and racing cars based at the former site of
RAF Hethel, a World War II airfield in Norfolk. The company designing and building cars
that are lightweight and have the characteristics of good handling. Lotus Engineering is
the engineering consultant for Lotus Cars, and has facilities in the United Kingdom, United
States, Malaysia and China.
 Lotus Cars is a lot to contribute to the proton through CamPro available on most new
models protons.
 Proton owners of Lotus since 1996.

17. Dato’ Sri Haji Mohd
Khamil Bin Jamil
Executive Chairman
Dato’ Zainuddin Bin Che
Din
Dato' Sri Che Khalib
Bin Mohamad Noh
Datuk Nozirah
Binti Bahar
Dato’ Gooi Hoe
Soon

18. FINANCE PARTNERS
 AMBANK
 BANK ISLAM
 BANK RAKYAT
 BANK MUAMALAT
 HONG LEONG
 MAYBANK
 PROTON COMMERCE
 PUBLIC BANK
 RHB BANK

19. PANEL INSSURANCE
 ALLIANZ
 MALAYSIAN ASSURANCE
 UNIASIA
 KURNIA INSSURANCE
 ETIQA
 TAKAFUL

20. THANK YOU FOR YOUR ATTENTION