This document contains information about Perodua, Malaysia's largest car manufacturer. It discusses Perodua's background, joint venture establishment, mission and vision, management, strengths as the dominant automotive company in Asia, and weaknesses around safety and international brand image. It also outlines problems around saturated domestic markets, new competitors, and threats from substitutes, supplier power, buyer power, and economic recession. Suggested solutions include quick facelifts, targeting replacement buyers, and introducing new sedan models.

1. 1. ASMAH BINTI JABAR SX133338SCMF04
2. NUR ASNIDA BINTI MOHD ARIS SX130611KAWSO4
3. ASMAH BINTI HASSAN SX132529CSJF04
4. NOR AMIRAH BINTI NASARUDIN SX122986KAWS04
5. NURUL JUWAIRIAH BINTI YONG SX130886KKKS04
6. NUR EMYRAA BINTI MOHD YUSOP SX132866HARF04
ULAB 3122 ENGLISH FOR WORKPLACE COMMUNICATION

2. BACKGROUND OF COMPANY
 Perusahaan Otomobil Kedua Sdn Bhd, PERODUA (054795
V), established in 1993.
 Joint venture company between Malaysia and Japan.
 The company started operations in 1994.
 Perodua Kancil ( first product) was introduced to the Mala
ysian market in August 1994.
 Perodua headquarters is located at Sungai Choh, Rawang,
Selangor.
 Perodua vehicles are sold in countries such as Indonesia,
Singapore, Brunei, Fiji, Nepal, Mauritius and Sri Lanka.

3. MISSION AND VISION
 Professionalism in all our operations.
 Efficiency in utilising technologies and available
resources.
 Resilience in meeting our challenges.
 Optimising benefits to customers and stakeholders.
 Dedication towards social responsibility to community,
the environment and development of competent
workforce.
 Uniqueness in our products.
 Aspiration to glorify the name of PERODUA

4. MANAGEMENT

5. MANAGEMENT
CEO
DATO’ AMINAR RASHID SALLEH
MANAGING DIRECTOR
DATO’ DR ZAHARI HUSIN

6.  Perodua Auto Corporation Sdn Bhd, PCSB (400745K) was established in the
final quarter of 2001. Besides Perodua, the two other joint venture
partners of PCSB are Daihatsu Motor Co. Ltd. and Mitsui & Co. Ltd both of
Japan. The manufacturing operations of the Perodua Group are being
managed by PCSB.
 Perodua Sales Sdn Bhd, PSSB (066332U) is responsible for the sales,
marketing and distribution of all Perodua vehicles as well as after sales and
spare parts operations.
 Perodua Manufacturing Sdn Bhd, PMSB (095999T) is the company
responsible for the manufacturing of Perodua vehicles.
 Perodua Engine Manufacturing Sdn Bhd, PEMSB (400706M) undertakes the
assembly of the vehicle engines and also manufacturing of selected engine
component parts.
 Perodua Global Manufacturing Sdn Bhd, PGMSB (400709X) is the first
Energy Efficient Vehicle (EEV) state of the art new manufacturing facility in
the country. It has the biggest automotive rate in the country at 75%. It Is
also able to produce 200,000 vehicles per annum on 2-shift cycle.

7.  Established in 1992 and total of employee strength of
10,000 employees.
 Perodua is the most dominant company in automotive
industry.
 It is listed as largest small car manufacturer in Asia.
 Indirectly linked to Toyota which gives an image of
Japanese association.
STRENGTH

8. WEAKNESS
 Low safety standard due to their design.
 Over dependence on the domestic market and a weak
brand image in the international market.

9. PROBLEM
1. They should look at never markets as their home markets are getting
saturated
2. Other car company start to introduce compact car
exp: Proton Iriz
3.China carmaker , Geely has sealed the deal as DRB hicom’s foreign
strategic partner

10. OPPORTUNITY (POTENTIALS)
 Modernise existing plant
 Capture 34% market share
 No increase price
 Come with new model

11. THREATS
COMPETITIVE
REVELRY
BUYER POWER
SUPPLIER
POWER
SUBSTITUTION
NEW ENTRY

12. a) Competitive Revelry
- In Malaysia, there is not too much competitor around affordable car. The low cost car as I
mentioned above (cheap maintenance) is not have a lot of competitor in generally.
b) New Entry
- The economic recession will be a big threat for Perodua. As we know, all big company will
facing over budget or does not achieve the sale for that year. By the way, economic down
turn actually comes suddenly without notice.
c) Substitution
- It also also will be a big threat for Perodua. The substitutes will high in term of car model
some of car model looks similar, and car spare part.
d) Supplier Power
- The suppliers’ performance has a greater impact on the productivity, quality and
competitiveness of Perodua.
e) Buyer Power
- The bargaining power of the customers in this industry is somewhat high due to the
homogenous or almost the same products, which divide the number of sales from huge
number of competitors.

13. SOLUTIONS
1.Perodua able to make facelifts of their products within a
few months of a car’s launching when they got negative
feedback from customers.
2.Perodua targeting different market range customer
Exp: before this Perodua only focusing first time car buyer
now they are more focus for replacement car buyer
3.Perodua introduced sedan car (Bezza)

14. PLEASE ENJOY THIS VIDEO
https://www.youtube.com/watch?v=mcRLHhVbj3w&feature=youtu.be