This is a presentation I made at the ED-MEDIA Conference in Vienna last summer. It contrasts the diametrically opposed approaches of Richard E. Mayer and Marc Prensky regarding media and instruction.

1. FACE OFF! Mayer v. Prensky

2. University of Nebraska @ Omaha NE Melodee Landis, Ph.D. Teacher Education

8. Theoretical Approach - Mayer Cognitive guidance system Cognitive guide Active sense maker Building coherent mental structure Knowledge Construction Delivery system Dispenser of information Passive receiver of information Adding information to memory Information Acquisition Exercise system Dispenser of rewards and punishments Passive receiver of rewards and punishments Strengthening & weakening connections Response Strengthening Goal of MM Teacher Learner Content Metaphor

9. Theoretical Approach - Mayer Cognitive guidance system Cognitive guide Active sense maker Building coherent mental structure Knowledge Construction Delivery system Dispenser of information Passive receiver of information Adding information to memory Information Acquisition Exercise system Dispenser of rewards and punishments Passive receiver of rewards and punishments Strengthening & weakening connections Response Strengthening Goal of MM Teacher Learner Content Metaphor

16. Principles of Instruction & Design - Mayer Ensure that learners know the names and characteristics of key concepts. Pre-training Principle Break a continuous lesson into bite-size segments. Segmenting Principle Use conversational style and virtual coaches. Personalization Principle Adding interesting material can hurt learning of target objectives. Coherence Principle Explain visuals with words in audio/text; not both Redundancy Principle Present words as audio narration, rather than on-screen text. Modality Principle Align words near corresponding graphics. Contiguity Principle Use words & graphics, rather than words alone. Multimedia Principle

27. Research Findings - Mayer

28. Research Findings - Mayer

29. Research Findings - Mayer + hyperlinks and videos?

32. Research Findings - Prensky Click Health: NIH study: helped kids manage diabetes & asthma - Improved self-efficacy, communic.; decreased dr. visits Military: “ Rule of thirds” Use of tech-based Instruction reduces costs OR instruction time by 1/3 Scientific Health: Retraining kids with reading probs: 90% gains on achievement Tests (100 Mins. For 5-10 Weeks) Don Johnson, Pentagon: “ We’ve proven to ourselves that technology works. We’ve proven it academically but, more importantly, we’ve proven it operationally.”

33. Research Findings - Prensky Burger King: “ Whopper Challenge” El Pollo Loco: “ The Bagging Game” Norsk Hydro: “ The Farmer Game” “ Train Dispatcher” “ The Logger’s Game” 3M: “ The Glue Game” “ Build the Board” The Law: “ Objection” “ Strategy Co-Pilot” “ The Monkey Wrench Conspiracy” “ Full Spectrum Warriors” “ Angel Five”