The document discusses various strategies and techniques for effective negotiation, including: 1) There are two main strategy options when negotiating - seeking advantage or seeking joint gain. Seeking joint gain aims to expand opportunities for both parties and build relationships over time. 2) Characteristics of successful negotiations include having a recurring pattern, creating tension between parties, and dealing with asymmetrical information between the parties. 3) Effective negotiation techniques include separating the people from the problem, focusing on interests rather than positions, inventing options for mutual gain, and using objective criteria.