The document discusses the MaxMind GeoIP2 MMDB plugin for Revive Ad Server, which allows advertisers to target ads based on users' geographic locations. The plugin uses MaxMind's IP intelligence data to identify users' countries, cities, states, and other location details to deliver personalized, location-based ads. This improves ad relevance and can increase click-through rates. The plugin also enhances audience engagement by incorporating users' behavioral data and past preferences.

1. https://www.reviveadservermod.com/targeting/maxmind-geoip2-mmdb-plugin

2.  MaxMind GeoIP2 helps to identify the location and
other characteristics of internet users for a wide range of
applications which includes content personalization, fraud
detection, targeting, traffic analysis, compliance, geo-
targeting, and digital rights management.
https://www.reviveadservermod.com/targeting/maxmind-
geoip2-mmdb-plugin

3.  Around 5000 business worldwide uses GeoIP2
intelligence, MaxMind is a leading OEM provider of IP
intelligence data to companies who use it to create value-
added services.
 In the digital world, data is considered to be the greatest
asset of any company’s success. You need to gain deep
insights into online behaviors.
 GeoIP2 go beyond geolocation to true IP intelligence.
They feature more contextual data on national, local and
international traffic and uncover the actionable intelligence
for a wide range of business uses.
https://www.reviveadservermod.com/targeting/maxmind-
geoip2-mmdb-plugin

4.  What it does is, relevant ads will be delivered to the
specific audiences, permitting or restricting the access to
your services, identifying the suspicious activities which
are hidden in the traffic.
What is GeoIP?
GeoIP refers as a method of locating a computer terminal’s
geographic location by identifying the terminal’s IP
address. Even though GeoIP pinpoint a terminal’s location
to a city, it requires the use of a GeoIP database as well as
an understanding of APIs in order to implement that
correctly.
https://www.reviveadservermod.com/targeting/maxmind-
geoip2-mmdb-plugin

5. The most prevalent application of GeoIP involves geo-
targeting which determines the computer’s location in
order to tailor the content specifically for that location.
Geo-targeting is most often used for
 Targeted advertising
 Statistical research
 Spam prevention
 Restricting the access based on location
https://www.reviveadservermod.com/targeting/maxmind-
geoip2-mmdb-plugin

6.  For instance, you have stores in multiple states across
the country as well as an online presence.
 To increase your reach, you need to put a lot of
resources into studying the target customer; you need to
ensure your inventory is tailored to what they are
interested in purchasing and that their experience with the
brand meets expectations.
 When you run an online business, you need the
visibility into where your online shoppers been located so
that you can able to attract new customers, personalizing
the shopping experience with your brand, leverage the
analytics to manage the inventory levels, mitigating the
attacks on your sites or applications.
https://www.reviveadservermod.com/targeting/maxmind-
geoip2-mmdb-plugin

7.  The recent Gen-Z and millennials are specifically used
for location-based marketing which prefers relevant
updates on their mobile devices in a particular location or
when they search for something on their devices.
 Contextual updates based on location or preferences
create a personalized experience for mobile device users
by interpreting their needs and suggest it before they spew
it out.
https://www.reviveadservermod.com/targeting/maxmind-
geoip2-mmdb-plugin

8.  As people expect better-personalized ad experience,
publishers and advertisers are expected to use geolocation
software to stay ahead of the competition.
 With the increase in popularity, web publishers and
social media platforms like Instagram, Facebook, and few
others have started to provide the effective and the
efficient ways to target specific audiences based on the
geographic parameters.
 With the demographic factors and niche interests, we
can define the customer personas. The geo-targeting
technique is highly beneficial to regional businesses,
especially for retail shops, restaurants and service
providers.
https://www.reviveadservermod.com/targeting/maxmind-
geoip2-mmdb-plugin

9. https://www.reviveadservermod.com/targeting/maxmind-
geoip2-mmdb-plugin

10. How Maxmind GeoIP2 MMDB plugin used for revive ad server:
 This ultimate plugin is offered
by Reviveadservermod, which is used to deliver the
advertisement in the targeted countries, city, state, postal
code, latitude and longitude.
 By using this plugin, the advertiser can maximize the
cost of advertising and also increase the click-through rate
since the audience is more relevant to the specific location.
https://www.reviveadservermod.com/targeting/maxmind-
geoip2-mmdb-plugin

11.  By using this plugin, the advertiser can maximize the
cost of advertising and also increase the click-through
rate since the audience is more relevant to the specific
location.
 In default, revive adserver supports Maxmind GeoIP
database with (.dat extension).
 While installing this plugin, you could acquire the
geo data from Maxmind GeoIP2 (MMDB).
 Audience engagement and the customer experience
can be enhanced with the behavioral data which have
been gathered based on the Past preferences of the
customer.
https://www.reviveadservermod.com/targeting/maxmind-
geoip2-mmdb-plugin

12.  When applying the geography as a filter to this data,
it amplifies the targeting potential and helps for
effective ad campaigns.
 The very important thing to be considered is,
whether we get the desired results or not.
 The smart location oriented ad campaign would
establish a perfect relation between the customers and
brands.
https://www.reviveadservermod.com/targeting/maxmind-
geoip2-mmdb-plugin

13. The significance of Maxmind GeoIP2 MMDB plugin:
Domestic audiences can be targeted who falls under a
defined geofence.
Ability to choose the desired geographic location in order
to run the ad campaigns.
We can get the optimum Return on Investment for your ad
campaign. It can be easily integrated with the revive
adserver.
https://www.reviveadservermod.com/targeting/maxmind-
geoip2-mmdb-plugin

14. https://www.reviveadservermod.com/targeting/maxmind-
geoip2-mmdb-plugin

15. https://www.reviveadservermod.com/targeting/maxmind-
geoip2-mmdb-plugin