Here, we are going to see what is advertising technology and how it can be done via digital and its types.

1. https://www.djaxtech.com/

2.  It is a “catch-all” word for the advertising technology
and it will be used for buying and selling the digital
advertisements.
 Ad Tech is the heart of ads, campaigns, all relevant data
and metrics (acquisitions, views, impressions and unique
users).
https://www.djaxtech.com/

3.  This technology is designed to help the publishers and
advertisers to create, run, measure and manage all the
advertising campaigns across a number of apps or websites.
 It allows the publisher to sell his inventory or available ad
space to the advertisers.
 In the digital advertising, the process of identifying and
segmenting the audience, managing the ad publishing has
elevated to a new level.
https://www.djaxtech.com/

4.  It encompasses all the technical software solutions and
services which are used for delivery, display, targeting and
control of digital ads.
 With this, marketers can get the right ad to the right person.
Brand awareness and the sales conversions are considerably
getting increased.
https://www.djaxtech.com/

5.  Consumers are spending a huge amount of time on digital
media, this is a reason why digital advertising industry
experiencing a period of bloom.
 Ad tech is an umbrella which describes the managing tools and
analyzing the systems for programmatic advertising campaigns.
 It covers almost everything in the ad delivery process from
selecting the content of the ad and the position to choose its
recipient.
https://www.djaxtech.com/

6.  It allows you to visualize the bigger picture regarding the
campaigns and lets you make use of it to a maximum effect.
 With a lot of advantages aside, ad tech is not something you
jump on and ride.
 The whole process has to be done from technical and logistics
points of view.
 You need a perfect ad tech company to know it inside out and
upside down to assist you better.
https://www.djaxtech.com/

7. Digital advertising has
evolved in a complex space
and there are different types
of ad technology which
comprises the digital
advertising ecosystem.
https://www.djaxtech.com/

8. A DSP is a platform which allows media buyers to run
advertising campaigns and the inventories are bought from
different ad exchanges and SSPs through a single user
interface.
 DSPs are a significant component for a real-time bidding
process that allows advertisers to buy a media on an
impression by impression basis.
https://www.djaxtech.com/demand_side_platform.html

9.  To improvize the targeting
and media buying, DSPs often
utilize the data from data
management platforms.
 DSP enables the marketers
to purchase all types of ads in
an automated fashion. It
totally revolutionizes the way
of buying and selling in the
digital advertising.
https://www.djaxtech.com/demand_side_platform.html

10. https://www.djaxtech.com/demand_side_platform.html

11.  DSPs allow the advertisers to buy the impressions from various
publisher sites.
 These impressions will be targeted to the specific users based on
their browsing history.
 Publishers make their ad impressions available through the ad
exchanges, with that the advertisers can purchase the impressions.
 The price of the impression price is determined by the auction in
real time where the automated ad bidding takes place.
In a fraction of seconds, the impressions will be auctioned off to the
highest bidder.

12. In the broad digital advertising ecosystem, DMPs act at the
central and it can extend and integrate into marketing
automation and other technology in order to provide a
complete digital ad solution.
 Irrespective of channels, marketers can able to support
customers and campaigns.
https://www.djaxtech.com/data_management_platform.html

13.  Marketing automation tools
 Demand Side Platforms (DSPs)
 Enhancing the customer e-
commerce experiences
 Website personalization tools.
Data will be needed to automate the different marketing functionalities. If you capture
the more actionable data, you can generate more positive ROI.

14.  When the DMPs used as a standalone platform, it couldn’t
achieve more and it just acts like normal warehouses.
 When a DMP got linked up with DSP or ad exchange or SSP,
it starts exposing its original potential.
 As the DMP is linked to the DSP, every time if a new ad space
is available for purchase, the DSP makes the decision purely
based on the data in the DMP and it also allows the advertisers
to purchase and bid on ad space which matches the set criteria.
https://www.djaxtech.com/data_management_platform.html

15.  An advertiser can create audiences for retargeting within
the DSP, but only a DMP allow the advertisers to build complete
user profiles by connecting information from various sources.
 In the digital advertising industry, everyone knows well that
data is the lifeblood of any marketing campaign.
 By this, we know whom to target, when to target and what
to show them for being a successful marketer.
https://www.djaxtech.com/data_management_platform.html

17.  SSP enables to sell the digital ads in an automated fashion. It is
often used by the publishers as it enables them to connect their
inventory to multiple ad exchanges, networks, DSPs and all in
one swoop.
 Due to this, a large range of potential buyers can purchase the
ad space and publishers could get the higher possible rates.
 SSP offers impressions through ad exchanges, then the DSPs
analyze and purchase them on behalf of the marketers based on
the users the ads will be served to.
https://www.djaxtech.com/supply_side_platform.html

18. SSP helps publishers to sell their inventory on a different
number of exchanges in an automated, secure and efficient way.
 Even though publishers don’t require to use an SSP in order
to sell their inventory on the ad exchange, but the technology
which has been used with SSPs offers them with benefits which
allow them to receive the most yield from their inventory and
could get the clearer insights into their audience.
https://www.djaxtech.com/supply_side_platform.html

20.  Ad networks buy the remnant inventories from the
publishers and run them through their technology and
sell it to advertisers.
 Marketers sign up with ad networks and supply
them with the digital ads in order to run across various
online publishers.
 Once it got published, it can be viewed by the
consumers from different websites.

21.  The ad exchange is a technological platform and also it
can be called a pool of impressions which facilitates the
selling and buying process of impressions between the
advertisers and publishers, it is similar to the stock
exchanges which manages the selling and buying of stock
between the companies and investors.
 This occurs through real-time auctions. Publishers
will insert their ad impressions into the pool with a hope
that they will be purchased.

22.  Buyers will decide which impressions can be taken by
using the technologies such as DSPs.
 The decisions will be made in real time based on the
information such as the previous behavior of the user, time,
day and the position of the ad.
 Ad exchanges provide a very efficient way to buy and sell
digital ads.
https://www.djaxtech.com/