We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
The buyers guide to Programmatic Direct by GoogleRodd SL
This guide was designed to clearly de ne Programmatic Direct and explain the underlying deal types so you have con dence in choosing the best approach for your campaigns.
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
Il processo creativo da implementare per il programmaticEffie Italy
questa completa presentazione di Doubleclick, esplora il processo da attuare per ottenere una creatività che possa ottenere il massimo dell'efficacia, quando inserita in un processo di programmatic planning
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
The buyers guide to Programmatic Direct by GoogleRodd SL
This guide was designed to clearly de ne Programmatic Direct and explain the underlying deal types so you have con dence in choosing the best approach for your campaigns.
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
Il processo creativo da implementare per il programmaticEffie Italy
questa completa presentazione di Doubleclick, esplora il processo da attuare per ottenere una creatività che possa ottenere il massimo dell'efficacia, quando inserita in un processo di programmatic planning
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
Maximize the benefits of digital advertising media by analyzing customers' reaction and quantitatively measuring ad effectiveness, and efficiently deliver advertising messages.
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
Hearing a lot about Programmatic Marketing but still a little unclear on what it is? This SlideShare will go through the basic and need-to-know terms of Programmatic Marketing, why it's taking off now, and why your company should be using it to advertise. Enjoy!
MaxAxion is a specialist, performance focused, digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising.
Programmatic Elementes Guide: 85 elements of programmatic successHeadway
On the year of the periodic table of elements, we launched our Programmatic Elements, a tool for digital marketers to explore all the opportunities programmatic advertising has for brands.
Learn more at programmaticelements.com
Alex Blaikley, Industry Head at Google, presented on the future of Display Advertising at our Real-Time Bidding Best Practice Seminar.
Find out why with RTB you know longer have to choose between accountability and effectiveness.
The Publishers Guide to Programmatic Media Buying and SellingGleanster Research
Programmatic direct demands that publishers take additional liberties to truly make their audience discoverable. You have to make it easier for brands to locate the audience they value. Only then can programmatic direct bidding deliver demand optimized pricing for publishers. Buyers will only demand higher prices if they know they can target audiences with programmatic direct as efficiently and effectively as they can with RTB on remnant inventory.
'The Programmatic Jargon Buster' is an in-depth view from Sociomantic Labs by dunnhumby, that serves as a tool to help digital marketers cut through the noise of the marketing industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
Maximize the benefits of digital advertising media by analyzing customers' reaction and quantitatively measuring ad effectiveness, and efficiently deliver advertising messages.
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
Hearing a lot about Programmatic Marketing but still a little unclear on what it is? This SlideShare will go through the basic and need-to-know terms of Programmatic Marketing, why it's taking off now, and why your company should be using it to advertise. Enjoy!
MaxAxion is a specialist, performance focused, digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising.
Programmatic Elementes Guide: 85 elements of programmatic successHeadway
On the year of the periodic table of elements, we launched our Programmatic Elements, a tool for digital marketers to explore all the opportunities programmatic advertising has for brands.
Learn more at programmaticelements.com
Alex Blaikley, Industry Head at Google, presented on the future of Display Advertising at our Real-Time Bidding Best Practice Seminar.
Find out why with RTB you know longer have to choose between accountability and effectiveness.
The Publishers Guide to Programmatic Media Buying and SellingGleanster Research
Programmatic direct demands that publishers take additional liberties to truly make their audience discoverable. You have to make it easier for brands to locate the audience they value. Only then can programmatic direct bidding deliver demand optimized pricing for publishers. Buyers will only demand higher prices if they know they can target audiences with programmatic direct as efficiently and effectively as they can with RTB on remnant inventory.
'The Programmatic Jargon Buster' is an in-depth view from Sociomantic Labs by dunnhumby, that serves as a tool to help digital marketers cut through the noise of the marketing industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
Import Export Consultancy & License Services in one roof :- for Import & Export Incentives, DGFT, Custom, Central Excise, Service Tax, Goods & Service Tax (GST), Full Guidance on all Types of Letter of Credits, Certificate Courses, Apeda, GSP, RCMC, Training Programs ,Seminar and Workshop On Export Documentation and Costing, Import Documentation & Customs, Banking, Finance and Exchange Rate Mechanism And Letter of Credit, Foreign Trade Policy and Handbook of Procedures (FTP-2009-14, FTP-2015-2020),Complete Overview of Goods and Service Tax (GST), Export & Import Related GST, DGFT, Custom, Central Excise, Service Tax
Private Equity.Venture Capital Fund VALUATION MODEL & BUSINESS PLAN. A Real E...Manuel Lacarte
Financial Valuation Model made for a real estate fund case, but easily adapted to any other investment profile.
Works automatically and allows to calculate different business scenarios by entering new assumptions just changing data (blue figures in "Front page & Inputs" sheet)
Sheets included:
-Front Page & Inputs
-Capital
-Revenues
-Expenses
-Financing
-P&L
-Cash Flow
-Shareholder`s Cash Flow
-Balance Sheets
-Investments
-Depreciations
-V.A.T.
iPS Advisory est un Cabinet Conseil en Politique et Stratégie.
Nous assistons nos Clients d’Afrique sub-Saharienne (Gouvernements, Institutions, Entreprises, ONG, etc…) et leurs Partenaires Techniques et Financiers de développement dans l’identification et l’adressage des chaînons manquants spécifiques à leurs problématiques de croissance, de compétitivité, et de développement durable.
Les missions iPS Advisory ont pour vocation de concourir à l’atteinte des objectifs de croissance dans une approche holistique, en fournissant des recommandations avant-gardistes soutenues par des analyses à caractères décisionnels.
Notre méthode innovante fonde sa singularité sur sa capacité à structurer l’Intelligence Créative inhérente à l’Instinct de Croissance des Initiatives/Projets de nos Clients et Partenaires. Elle se décline à travers les actions suivantes :
Identifier les opportunités de développement, Structurer le potentiel de création de valeurs ajoutées, Stimuler la croissance ;
Optimiser la Vision, la Politique, et la Stratégie de soutien ;
Contribuer à l’élaboration et à la maîtrise des leviers de croissance ;
Définir le pilotage symétrique du plan de mise en œuvre.
En outre, la méthode construit concomitamment la Résilience du Client/Partenaire.
Son application devrait permettre de parvenir à une plus grande ‘’Adéquation - Cohérence ‘’ entre la vision, les objectifs, et les résultats attendus dans l’élaboration et la mise en œuvre de toute initiative, projet ou programme public ou privé.
CV containing experience and skills learnt throughout my Masters, Honours and Bachelor of science studies and experience learnt from being involved in environmental projects with various consulting companies in South Africa
L'entrepreneur canadien - Denis VincentDenis Vincent
Beaucoup de gens au Canada et aux États-Unis connaissent Denis Vincent comme un entrepreneur et quelqu'un qui sait comment faire de l'argent. Cependant, Denis est beaucoup plus que cela, et son parcours continue à inspirer plusieurs.
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
Today, online display spans across desktop and mobile websites, mobile apps, and video platforms. It has become an integral part of online marketing as a whole, offering advertisers a unique full-funnel view of the consumer that no other form of advertising can boast.
Behavioural retargeting
Programmatic real-time bidding
Mobile display
Video marketing
Supporting case studies
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...Valters Lauzums
Digital advertising, or paid media, encompasses the strategic deployment of online advertisements to reach target audiences efficiently and effectively. This includes any digital platform that supports advertising to deliver unique messages for any objective. Understanding the mechanics of digital advertising platforms, along with insights into audience behaviors and preferences, allows marketers to optimize their ad spend and achieve significant engagement and conversion rates. This lecture is for Advanced Digital & Social Media Strategy (MGMTX 466.05) at UCLA Extension.
MaxAxion is a specialist, performance focused digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising. For more info check out our website at:
http://maxaxion.co.za
For sales contact Shauna Carter on:
Shauna@maxaxion.co.za
CPPL Digital Marketing Solutions For Business Owners. KUKU Babatunde
We connect brands with their target audience
via traditional & digital advertising as well as
experiential marketing strategies that form
long term emotional connections
Our mission is to promote and connect brands
to people across Africa through expertise,
technology and meaningful connections across
touch points.
Briefly explain the importance and growth of programmatic advertising in the digital marketing landscape.
For a professional digital marketing agency in India, visit - adzmode.com
Programatic Media Buying - Introduction by Aum JanakiramAum Jankakiram
When you need to advertise on channels beyond Adwrds and Facebook exchange. You need to use Google DoubleClick or Adobe Advertising Cloud to reach a wider audience with more flexibility.
ClickZ Buyers Forum - Bid management - PPC, Social Media, DisplayClark Boyd
ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers make better decisions about vendors. The first of this series is dedicated to bid management platforms. These technologies help business get more from their PPC budgets and to enhance their digital marketing strategies.
Exploring The World Of Adult Ad Networks.pdfmarcuslary231
Adult ad networks are essential for connecting advertisers with specific audiences looking for adult content in the wide world of internet advertising. These networks give publishers and advertisers a platform to monetize their adult websites and apps with a variety of advertising options, including display, video, native, and more.
Distribution ad platform have become an essential tool for marketers, providing a way around the challenges of connecting with and interacting with consumers in a disjointed media environment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
3. MediaDonuts is a programmatic advertising and technology platform that helps advertisers
achieve their performance and branding goals across digital media channels.
Through our technology stack we have access to over 50 Ad Exchanges that allow us to buy
digital media on an impression level across thousands of websites and digital channels such as
Display, Mobile, Video, Social and Search.
Because of our large inventory we can reach target groups fast and effectively using a large
range of targeting options ranging from contextual targeting to audience targeting or even
keyword targeting.
So whether you would like to target a particular user, relevant content or even a specific
position on one website, we can help you achieve that goal.
MediaDonuts collects large amounts of data from running your campaign which will be used to
make smarter buying decisions and optimize your campaign based on any KPI you might have,
whether it be Sales, Reach, Engagement, Traffic or App installs, our algorithm in combination
with our experienced ad operations team will optimize the campaign to achieve your targets.
We are MediaDonuts
4. We are MediaDonuts
We are MediaDonuts, an international team of digital media experts with decades of combined
experiences in programmatic media buying and ad technology.
MediaDonuts has offices in 7 countries which are Belgium, The Netherlands, Germany, France,
India, The Philippines and Singapore. In every country we have a team of digital media
specialists who can help you draft the most sophisticated digital media strategy to help you
achieve your goals. Platform development and campaign management is done by our Ad Ops
team that are based in Antwerp and Mumbai.
So at MediaDonuts we combine local market knowledge with international renowned ad
technology and expertise.
9. Sophisticated Optimization Tools
No matter what your campaign objectives are, our platform will use large amounts of campaign and
user data in order to optimize it towards your goals.
• Concerning:
Sales
Leads
Traffic
Reach
Viewability
…
10. Parameters that among others are taken into account are:
Each Parameter can be set manually if requested by the client
Hour Day of
the
week
Channel Website Browser
Location Devices Ad
Size
Operating
System
Internet
Speed
Sophisticated Optimization Tools
11. Cost Models
MediaDonuts offers its clients the possibility to buy campaigns at a fixed CPC price which
means you know exactly how many clicks you will get for the budget at hand. This model is
especially interesting when you’re goal is to drive traffic or any other performance objective.
You pay a fixed price per 1.000 impressions so you know exactly how many times you’re ad will
be displayed for you’re available budget. Especially when you’re campaign objective is to
generate reach and awareness for you brand than this is the way to go.
1. CPM
2. CPC
12. Advertisers who have a clear performance objective such as driving sales or leads online,
can benefit from a Cost Per Acquisition model where the client only pays when an actual
sale or lead is generated through the campaign. This model is only offered after an initial
campaign on CPM or CPC.
Advertisers that commit to long term campaigns and a minimum yearly budget of USD
100,000.- are offered the possibility to work on a cost + fee model where MediaDonuts gives
complete insights in all media spend through an online dashboard which is custom made for
each client. MediaDonuts will charge a fixed management fee which is calculated based on
media spend.
3. CPA
4. Cost + Fee
Cost Models
14. Programmatic Direct Deals
Local and international publishers
Next to the large amount of inventory that MediaDonuts can access through the open market place, we have also set up
deals directly with local and international publishers.
Through these programmatic direct deals within the MediaDonuts platform, we can access inventory that is not
necessarily available through the open market place.
There are 3 levels of Programmatic Direct Deals:
1. Automated Guaranteed
Advertisers can bring their own non programmatic deals with certain publishers which can be made programmatic
by MediaDonuts. This will allow us to collect campaign and user data that can be reported back and/or used for
optimization of more performance driven campaigns.
2. Unreserved Fixed Rate
These are advertiser specific deals made either by the client or MediaDonuts with publishers which allow us to
cherry pick those impressions that based on data are interesting, at a guaranteed fixed CPM which has been
agreed on beforehand with the publisher.
3. Private Auction
These are deals made by MediaDonuts with a large range of publishers that allow us to buy specific inventory for
multiple advertisers at an agreed floor price. Effective CPM’s can be higher than the floor price since multiple
buyers might have access to this private auction, so there will still be a bidding process.
15. Contextual Targeting
Travel
Technology
Sports
Science
Relationships
Pets
Personal Finance
Parenting & Kids
News
Negative Category
Home & Garden
Health
Food & Beverage
Fashion & Style
Environment
Education
Business
Automotive
Arts & Entertainment
…
Peer39 processes 70 billion webpages every day and categories its content into different
categories and sub categories which can be targeted in order to ensure your ads are contextually
relevant.
On the other hand Peer39 is used by MediaDonuts to ensure additional brand safety and can also
be used to exclude certain content from your campaigns.
Peer 39 Top Categories
16. Keyword Targeting
MediaDonuts has integrated Grapeshot which
allows us to built keyword segments with relevant
keywords for your campaigns.
After 48 hours we will be able to start targeting
webpages where your keywords are appearing on.
This way we can achieve the precision that
is widely understood in Search Marketing, enabling
instant targeting of trending topics, competitor
conquesting, keyword blacklisting, and more
17. Audience Targeting
• Audience targeting is a crucial element within programmatic advertising because building the
right audience segments based on 1st party and/or 3rd party data will have a significant impact
on campaign performance.
• 1st Party Data:
First Party Data is king! It is data that is collected from behaviours, actions or interests
demonstrated across your website(s). So this data is collected from your own audience
and customers and is generally the most valuable data because of it’s quality.
MediaDonuts will help built relevant segments of these audiences in order to set-up
remarketing or other programmatic campaigns.
• Pixel Implementation:
In order to collect this valuable 1st party data, the advertiser needs to implement pixels which
are small pieces of javascript code (such as the one below) in the source code of their website.
<script language='JavaScript1.1' src='//pixel.mathtag.com/event/js?
mt_id=834605&mt_adid=148710&v1=&v2=&v3=&s1=&s2=&s3='></script>
*Please refer to the pixel deployment guide for further information.
18. Audience Remarketing
Remarketing is a very effective way to monetize your audience because potential customers don’t
always buy or generate a lead from their first visit. Therefore staying top of mind in their buying
process by reaching them again is a crucial effort in your marketing strategy. Thanks to our large
inventory we’re able to find your audience on any site and serve them a relevant ad.
Static Remarketing:
If you have a limited number of products or services you offer online, static remarketing
allows you to reach your audience again with standard banners. Often different ad sets are
created for different audience segments so you can show the right message to a user based
on their behaviour on your website.
Dynamic Remarketing:
When you have a large range of products that your offer online, dynamic remarketing can be
a very effective way to reach your audience with personalized banners based on their
interests and purchase intent.
19. Audience Dynamic Remarketing
MediaDonuts has an in-house team that can built your dynamic creatives and assist with the entire
setup.
*Please refer to our guidelines for further information.
20. Audience Targeting
3rd: Party Data
MediaDonuts has integrated over 30 data providers of which the following our leaders in
India:
These data providers allow us to buy cookie pools of users based on among others the
following parameters:
Demographic Income
Purchase intent
Household
Credit Card usage Interest
21. Brand Safety
Standard:
Peer39 evaluates each page to identify objectionable
content like drugs, gambling, and mature in order to
ensure a safe environment for your brand.
Industry:
We identify content negative to particular industries. Are
you an airline? Stay away from articles about plane
crashes. Are you a pharmaceutical? Stay away from
articles about animal testing.
Events:
Bad things happen. Use event-based targeting to avoid
recent scandals, political controversies, and other
trending content you’d rather not be associated with.
Brand Safety Categories:
Adult Content
Alcohol Content
Drug Content
Hate Speech Content
Illegal Download Content
No Rating
Offensive Language
22. Audience Verification
MediaDonuts offers now comScore vCE in the Philippines and most APAC countries which
actually allows us to report audience verification data to advertisers.
comScore validated Campaign Essentials (vCE) provides an unduplicated accounting of
impressions delivered across a variety of dimensions, such as ads delivered in-view, to the right
target audience, in the right geography, in a brand safe environment and absent of fraudulent
delivery.
vCE reports on reach and frequency, comprehensive demographics and behavioral segments.
Demographic Data reported on impression level:
• Male/Female 15-24
• Male/Female 18+
• Male/Female 25-34
• Male/Female 35-44
• Male/Female 45-43
• Male/Female 55+
The additional cost for this implementation will be $ 0,15 CPM.
26. Granular Targeting
Mobile campaigns allow for even more granular targeting than display campaigns which is
mainly thanks to the specifics of the device and the fact that most users carry it with them at all
times.
No matter what your campaign objective is, we can optimize the campaign towards any KPI
which can range from App installs to reach, traffic, leads or sales using the same optimization
techniques as for display but with even more data points at hand.
A mobile device is personal and usually not shared so therefore data management for a user by
demographics, behavioral history will be more precise and hence allows for even more exact
targeting.
Please refer to the following slides for an overview of mobile targeting options that we offer.
27. Mobile Targeting Options
Devices:
Mobile Location
Operating System
Device Identifier types
Smartphone vs Tablet
Device Model Black/Whitelist
Device Identifier Black/Whitelist
Frequency Capping per Device ID
28. Mobile Location
Location: Example:
Country
State
Cities
GPS coordinates whitelist
GPS coordinate targeting allows for hyper local targeting in a radius of up to
500 meters of point of sale.
29. Mobile Cariers & Networks
Carriers & Networks:
Carrier Black/Whitelist
ISP Black/Whitelist
WiFi Targeting: Cellular vs Wifi
33. CPI Bidding Exchanges
Next to traditional (Mobile) Ad Exchanges, MediaDonuts has also integrations with CPI Bidding
exchanges which allow us to bid on mobile inventory but instead of on a CPM basis, it is on
Cost Per Install basis which helps to increase Install volumes and optimization efficiencies.
MediaDonuts will not only optimize your CPI campaign on Install Rate but looks further to what
users do after they install your app, therefore we can guarantee high quality installs from
engaged users since we take post install parameters into account when optimizing campaigns.
34. Inmobi Audience Data Layer
Are you looking for a specific audience for your mobile campaigns? Inmobi has large amounts
of demographic and behavioral data from mobile users available.
You can now tab into those audiences through the MediaDonuts platform where direct deals
can be setup up to target specific audiences within Inmobi’s inventory, combined with all other
inventory available within the MediaDonuts platform.
Income
Purchase intent
Household
Credit Card usage Interest
Demograpic
35. Applock Display Ads
USP of Applock Display ads
• Huge volume of inventories available across the globe and region
• Frequency capping allowed to prevent ad fatigue
• Day part targeting available
• High brand impact due to guaranteed visibility and engagements
• Dedicated placements
• Major ad formats supported
Applock Headcard
600 x 314
Applock Fullscreen
480 x 855
Country Estimated Impression per Day
BEL 230,000
BRA 39,000,000
DEU 13,000,000
GBR 1,700,000
IDN 14,000,000
IND 64,000,000
ITA 14,000,000
NLD 760,000
PHL 7,000,000
SGP 130,000
THA 5,500,000
VNM 3,300,000
41. Video
Video advertising is a fast growing channel within digital media and is now following the growth of user
consumption of online video. It’s the ideal channel to complement your TV campaign or to create
awareness and even drive traffic since video is generating the highest CTR across all digital channels
averaging at 2%.
MediaDonuts offers clients the option to run both skippable and non-skippable video ads which means
you’re not limited to the 15 or 20 second maximum length for non-skippable ads that most publishers
apply.
Through MediaDonuts you can access a large range of video inventory and not only target specific
websites or channels but also target specific users based on 1st and/or 3rd party data.
All targeting and optimization options that are available on display can be applied on Video and in
additional we can report also on completion rate spit up by quarter (25%, 50%, 75% and 100%).
43. Youtube Cookie Data Transfer
Google has decided to withdraw all Youtube inventory from Adx starting January 1st 2016. This means
that Youtube inventory can not longer be accessed through programmatic platforms.
MediaDonuts therefore has come up with a solution in order to avoid not having the biggest video
website in the world available for your programmatic campaigns. We will also need to run a Youtube
campaign through Adwords or DBM but we have built a solution where we can send your data
collected by our platform to the adwords campaign so that we can still run Youtube campaigns using
your valuable 1st party data.
A video campaign that includes Youtube will be run in 2 platforms but thanks to the data interchange
this won’t impact your campaigns performance, volume and data collection.
44. UnrulyX Integration
Unruly has created a unique Video SSP platform, UnrulyX, that houses exclusive In-Feed native
placements, which are currently available on hundreds of premium publisher sites. With viewability on
the forefront of buyer’s minds, In-Feed placements only begin to play once in-view, making the
inventory close to 100% viewable!
Through MediaDonuts integration of UnrulyX, advertisers can now access Unruly’s inventory where
sponsored video ads are dynamically injected into the content stream of a website in a style that
matches the site’s native layout providing a truly native experience for users and scaled native video
distribution for brands on the Open Web.
Any Video Length -There’s no restriction on video length - the In-Feed video loops at 15 seconds for
mobile devices and loops the whole video on desktop experiences. The expanded video can be any
length you choose for both desktop and mobile.
47. Social
Facebook & Twitter
MediaDonuts PMD Platform
1. Superior Workflow to deliver high volume, multifaceted social campaigns:
Powerful workflow solutions
Automated Optimization tools
2. Continuous Innovations
Through PMD Platform access to Alpha and Beta features for both Facebook and Twitter
3. Unified Reporting and Analytics
Enabling 3rd party data integrations to enhance reporting and analytics
Use of Cross channel data
48. FBX Remarketing Mobile
Cookie data captured by MediaDonuts pixels placed on the site of the advertiser allows us to
retarget those users on Facebook when we recognize their cookie.
FBX was always very desktop orientated but MediaDonuts has managed to link this cookie data to
a Facebook audience which allows us to retarget those users across device so both on desktop
and mobile.
Even for a mobile campaign we could use cookie data captured on the advertiser’s website and
(re)target those users on specifically on mobile facebook inventory.
50. Facebook DPA
MediaDonuts now offers Facebook Dynamic Product Ads which allow us to offer a complete
dynamic remarketing campaign which also includes Facebook next to dynamic display ads.
So now it’s also possible on Facebook to promote a large range of products from one
unique creative and personalize each creative based on the products that have been seen
by the user on your website.
Combining Dynamic Display Ads with Facebook Dynamic Product Ads is a powerful
combination to drive more sales or leads on your website, especially since Facebook DPA
can be used across device so targeting users both on Mobile and Desktop without using
cookie data.
54. How it works?
1. Cookie data captured by MediaDonuts pixels placed on the site of the advertiser will
be send to the respective Twitter Account.
2. Twitter will match this cookie data with its Twitter Profiles within 48h.
3. The audience that matches can be targeted using promoted tweets or promoted
accounts both on desktop and mobile since we’ll be targeting a Twitter Audience
instead of actual cookie data.
4. The audience that has been created by this cookie data can be expanded with
“Look-a-like” profiles to create a wider reach within the same target group.
5. Also an email database can be uploaded to Twitter which can be matched with
twitter profiles
56. LinkedIn Programmatic
LinkedIn has opened up their inventory and audience data for programmatic platforms such as
MediaDonuts allowing for very specific targeting of user profiles which is especially highly
relevent for B2B campaigns.
Option 1: Bring you own Data
The options offered by LinkedIn is to bid on their inventory using 1st or 3rd party data available in the MediaDonuts
Platfom which is most interesting for remarketing and look-a-like targeting campaigns.
57. LinkedIn Programmatic: Available Segments
Audience Segment Description
Run of Professional + Bring your own data Run of site - Bring your own data
Homepage + Bring your own data Homepage Only - Bring your own data
SMB - Employee of company that employs than 200 people Work in a company size 1-200
IT Professional Work in an IT job function or in the IT Industry
Finance Professional Work in a finance job function or in the Finance industry
Business Travellers Propensity based model leverages member data whose behaviour indicates that they travel for business
Indivdual Contributor Senority is Individual Contributor
Mgr+ Seniority is Manager, Director, C-Suite, VP, Owner, Partner
Affluent Professionals Lookalike segment of members who possess investable assets over US$100k
Career Changers Members who have changed positions this year number (eg. 2015) or within the past 3 months
Marketing Professionals Work in a marketing job function or in the marketing Industry
HR Profressionals Work in a HR job function or in the HR Industry
Healthcare Professionals Work in the healthcare Industry
Education Professionals Work in the Education Industry
Creative Professionals Work in a creative job function or in the creative Industry
Aviation Professionals Work in the Aviation industry
IT Decision Makers Members who have influence on the IT decision making process
Construction Professionals Work in the construction industry
University Degree with no masters degree
Anyone who has a completed Bachelor’s Degree listed in their profile but doesn't have a Masters or a
Doctorate degree listed
Media Professionals Work in the Media industry
Fleet Managers Job role is Fleet managers
SMB Manager + Managers or above who work in a company size 1-200
Non-SMB Manager + Managers or above who work in a company size 200+
Financial Advisors Job role is Financial Advisors
Financial Traders Job role is Financial Traders
Public Sector Professionals Work in the public sector Industry
* Please refer for further information to our ratecard
Option 2: LinkedIn Audience Segments
LinkedIn has predefined several audience segments based on their LinkedIn profiles which now can
be targeted via deal id’s. Please refer to the table below for more details:
58. Outbrain
MediaDonuts recently integrated with Outbrain which doesn’t only give us access to the inventory
of the biggest “content discovery platform” in the world but also allows us to bring our own data. In
other words we can target specific audiences using 1st and 3rd party data on outbrain inventory
giving users a very native experience to discover more content about your brand.
61. Search Advertising
Google + Bing Partner
MediaDonuts is an official Google Partner and has a team of 7 certified Ad Operations
specialist which have an in-depth knowledge about Search Engine Marketing and can help you
further optimize you existing campaigns or help you get started from scratch.
Usually we start with an in-depth analysis of your website in combination with a client meeting
where key elements such as product information, competitor data, etc are discussed and on
which based an extensive keyword analysis will be made.
Based on this keyword analysis, the campaign will be set-up and managed daily in order to
optimize the performance towards it’s KPI’s.
Furthermore MediaDonuts is also a Bing Partner our team can complement your Adwords
campaigns with specific strategies for a complete SEM campaign.
Running your SEM campaign with MediaDonuts also allows us to use this valuable data across
channel in order to drive better performance in other channels and vice versa.
62. Custom Build Dashboards
MediaDonuts offers its client to opportunity to benefit from a custom-made client
dashboard that provides full insights in campaign and user data and is tailor-made for
each client based on their campaign objectives and KPI’s.
63. Why MediaDonuts?
A centralized location for access to all major ad exchanges and the inventory that they bring
with it, a pool of over 45 billion available impressions on a monthly basis in the Philippines.
More enhanced technology based targeting features – like OS, Carrier, ISP, etc.
In-depth cookie data available through direct managed platforms & 3rd party suppliers
Real-Time-Bidding: Data-driven decisions at the impression level with optimization in Real-time.
In depth campaign analytics across creative assets and devices