This document outlines mobile tactics that car dealerships can use to drive sales, including geo-fencing, location-based targeting, and CRM targeting. It discusses how half of car shoppers use mobile devices while at dealerships. Geo-fencing allows targeting individuals within a defined location in real-time, while location-based targeting reaches shoppers based on places they have visited within the last 30 days. CRM targeting converts customer lists into online profiles. The document provides details on how to implement each tactic and discusses creative content, formats, and reporting metrics.

1. The Mobile Tactics
You
Need to Drive Sales
Presenter: Danielle Sullivan
WorkBook pg.69

2. Danielle Sullivan | Director of Account Services
Danielle Sullivan has been with Liquidus from the inception of its
programmatic media offering and currently oversees the entire account
department. Danielle came to Liquidus with 5 years of automotive digital
experience under her belt. She’s a University of Illinois graduate and currently
resides in Chicago with her boyfriend and Instagram-famous pup,
@MeesterWalter.

3. Mobile is the primary
device for vehicle
shopping research
HALF of car shoppers with mobile
devices use them while at the dealership
to compare prices to make sure they’re getting a good
deal, read reviews and view model descriptions.

4. THE TWO
STRATEGIES

5. THE TACTICS
Geo-fencing
Target individuals within a
defined geographic location in
real-time.
Location-Based
Reach shoppers based on
where they have physically
been in the last 30 days and
beyond
- OR –
Geo-fence locations to gather a
pool of users exposed to the ad
and remarket to those devices
after the fact
CRM Targeting
Convert your customer mailing
list or emails to IP addresses
and target those individuals
online.

6. THE TACTICS
Geo-fencing
Target individuals within a
defined geographic location in
real-time.
Location-Based
Reach shoppers based on
where they have physically
been in the last 30 days and
beyond
- OR –
Geo-fence locations to gather a
pool of users exposed to the ad
and remarket to those devices
after the fact
CRM Targeting
Convert your customer mailing
list or emails to IP addresses
and target those individuals
online.

7. THE TACTICS
Location-Based
Reach shoppers based on
where they have physically
been in the last 30 days and
beyond
- OR –
Geo-fence locations to gather a
pool of users exposed to the ad
and remarket to those devices
after the fact
CRM Targeting
Convert your customer mailing
list or emails to IP addresses
and target those individuals
online.
Geo-fencing
Target individuals within a
defined geographic location in
real-time.

8. how to use it
define it
dos and don’ts
THE TACTICS

9. Geo-fencing
THE TACTICS
define it
how to use it
dos and don’ts

10. Geo-fencing
THE TACTICS
how to use it Find shoppers
where they are
right now.
define it
dos and don’ts

11. Geo-fencing
THE TACTICS
how to use it Find shoppers
where they are
right now.
define it
dos and don’ts
Where They Are Right Now

12. how to use it
Geo-fencing
THE TACTICS
define it
dos and don’ts
Radius
Get creative
Layering tactics

13. Location-Based
THE TACTICS
define it
how to use it
dos and don’ts
Option #1
Use existing
location data
Option #2
Collect your own
user pool and
remarket

14. Location-Based
THE TACTICS
Where They Have Been
how to use it
define it
dos and don’ts

15. Location-Based
THE TACTICS
Multiple locations
Get creative
Layering tactics
how to use it
define it
dos and don’ts

16. CRM Targeting
THE TACTICS
define it
how to use it
dos and don’ts

17. THE TACTICS
CRM Targeting
how to use it
define it
dos and don’ts

18. THE TACTICS
CRM Targeting
Make an impact
Keep your list fresh
Limit your
message
how to use it
define it
dos and don’ts

19. THE CREATIVE
Format (rich media or static)1.
2.
3.
4.
Size (320x50 – 300x250 – 300x50 – 320x480)
Messaging
Landing page

20. REPORTING AND
ATTRIBUTION METHODS
Verified visitors, showroom visits, match-backs1.
2.
3.
Impressions, clicks-throughs | rich media-
interactions, interaction time, video play time
UTMs and post-click analysis

21. Q & A