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What is RTB eCommerce?


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Real-time bidding (RTB) is revolutionizing the world of display advertising. sociomantic is making it easy for large eCommerce advertisers to get started in this powerful new performance channel.

Published in: Education, Technology, Business
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What is RTB eCommerce?

  1. 1. What isRTB eCommerce?
  2. 2. What do these words mean to you? 2
  3. 3. What do these words mean to you? 3
  4. 4. 4How?
  5. 5. Performance Display 5 Real-time bidding (RTB) based on individual user profiles Shopper Remarketing Dynamic, Personalized Creative Audience Extension Multivariate Campaign Optimization
  6. 6. Real-time Bidding (RTB) 6 $45 Non-RTB: Real-time Bidding: Impressions Each impression won has purchased in bulk unique purchase value
  7. 7. Shopper Remarketing 7More than 90% ofshoppers will leave yoursite without buying.Remarketing finds theseusers as they browse theweb and serves thempersonalized ads,bringing them back toyour site to buy.
  8. 8. Dynamic, Personalized Creative 8Each ad is personalized in real-timebased on the individual user profilePossible Ad Contents:  Abandoned cart items  Previously browsed items  Complimentary or related products  New, Sale, or other product tags  Special offers based on user’s cart status, CRM data, previous purchase behavior, etc.
  9. 9. Audience Extension 9Looking for a way toscale your audiencebeyond your previousvisitors?Using statistical twintargeting methodology,we help you connect to The new users get personalized ads, too.action-prone new usersacross the web.
  10. 10. Individual User Profile 10All of our real-time decisioning is based onindividual user profiles computed using severallayers of data analysis.  Bidding  Targeting  Personalization  Optimization
  11. 11. Multivariate Campaign Optimization 11Machine learning enables us to optimize eachcampaign as it’s happening.The system automatically tweaks a wide range ofvariables based on real-time performance cuesfrom three dimensions of analysis: 1. Ad space characteristics 2. Dynamic creative performance 3. Individual user
  12. 12. RTB eCommerce:Welcome to the future of display. Contact us below to set up a test