1. Agency Deck v1.2
Aug 2018
Audience Intelligence Platform
Enabling Stronger Programmatic ROI
2. 2
www.AlikeAudience.com
What Todays CMO Needs & Expects
Marc Pritchard, Procter & Gamble’s (P&G) chief brand officer.
image: B&T Magazine 7 March 2018
“better returns....
slash spending on wasted media ...
reinvest in better performing vehicles that
deliver to our needs”
right message, right place, right time
to the RIGHT TARGET
3. 3
www.AlikeAudience.com
Wasted Media:
Blind Spots Impact
Campaign Success
What a hotel marketer may know:
- What type of room was booked
- Length of stay
- Advance booking period
- Country Origin
- Loyalty & frequency of visit
1st Party Data
What do you know about the target?
What DON’T you know
but SHOULD?
4. 4
www.AlikeAudience.com
Blind Spots Undermine Campaign Targeting
Camera brand marketer may know:
- Photography enthusiasts
- Generic subject matters eg social, pets, restaurants, sports events, travel
- Age groups
- Gender
Mass audience target = substantial campaign wastage
(digital campaigns achieve 50% OTP age and gender according to Nielsen)
5. 5
www.AlikeAudience.com
AlikeAudience Removes Blind Spots
Camera brand marketer SHOULD know but likely DOESN’T:
- Precise personalized data on photography enthusiast:
- mobile browsing record & in app activity
- buy or sign-up actions
- recreation and social interest subjects
- credit card / banking provider
- geo locations (shopping malls, airports, holiday destinations)
Knowing this level of granularity can enable:
• Scaled Up Campaign Reach
• Pin point accuracy in targeting missed-out consumers
More highly relevant consumers – less waste.
Camera brand marketer may know:
- Photography enthusiasts
- Generic subject matters eg social, pets, restaurants, sports events, travel
- Age groups
- Gender
7. 7
“AlikeAudience’s offering means that marketers can be even more
confident they are reaching the right consumers” Matt Harty
Senior Vice-President Asia
The Trade Desk
AlikeAudience data and tracking technology means brands can confidently cherry pick
the right audience and reach them across the right media channels.
8. Our
Edge
Mobile-first
Scope & Scale
• Purest mobile data lake
• specific ID accuracy vs desktop cookies
• pinpoint location history data
• insightful in-app usage data
• iOS & Android platforms
• > 70% Coverage mobile population
Trusted Data Sources
• MASTERCARD®
• PEERLOGIX®
• EXPERIAN®
• TRANSUNION®
• 10,000+ app developers
• Fully consented, GDPR compliant
11. Granular Look-Alike Audiences
over 1,500 pre-defined
audience segments
ready to access
fully customisable to match
your target audience
specifications
12. Audience segment types
• High confidence inferred interests based on mobile usage & user locationsInterests
• Predictive segments combine user motivations, intentions & purchase habits
• Target new, existing customers or past foot traffic at given geo locationsIn-The-Market
• Predictive segments based on geolocations & tracking data
• Target living/working in given area or travel by particular method of transportJourney
• Gender, age, income, education, accommodation, employment, relationshipDemographics
• Nielsen verified for >70% accuracy
• Where higher levels of demographic data integrity is required eg branks, govtOn-Target-%
• Activities, behaviours, purchase intents & interests during key seasons
• eg: Back to School, Easter, Christmas, New Year, Valentines DaySeasonality
• Custom segments built against specific campaign objectives
Customized
13. 13
www.AlikeAudience.com
Check
Review AlikeAudience full list
of segments IDs, description &
size in our ‘taxonomy’ file.
1 Select
Enter the specific segment
name or ID in your DSP or
simply search by typing in
“AlikeAudience” & search for
name/ID.
2 Go!
Activate.
All set for your audience targeting!
3
Access segments via DSPs & marketing clouds
