Mobile tagging uses QR codes and other 2D barcodes to link physical objects and locations to digital content and services, allowing consumers and businesses to access targeted marketing, product information, and online purchases directly from their smartphones. The document discusses how mobile tagging works, where businesses can use it, the potential sales benefits, and the services a technology company provides to help businesses implement mobile tagging solutions.
Human #intelligence is the capacity for knowing and learning. #Creative intelligence is a vital dimension of that capacity. It is fostered through understanding how the creative process works in human beings and how to apply it.
5 digital marketing trends for 2020 you should watch out for & effective strategies on how you can leverage on them to better engage your customers
1. Hyper-personalisation
2. Social Messaging
3. Interactive Contents
4. Optimised Websites
5. Marketplace Advertising
Read summary writeup on https://www.republicasia.co/#our-blog
Human #intelligence is the capacity for knowing and learning. #Creative intelligence is a vital dimension of that capacity. It is fostered through understanding how the creative process works in human beings and how to apply it.
5 digital marketing trends for 2020 you should watch out for & effective strategies on how you can leverage on them to better engage your customers
1. Hyper-personalisation
2. Social Messaging
3. Interactive Contents
4. Optimised Websites
5. Marketplace Advertising
Read summary writeup on https://www.republicasia.co/#our-blog
People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the formats of content to reach customers across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Learn how Customer Data Platform technology allows marketers to gain a 360° view of their customers and personalize the customer experience.
10 Ways AI is Actively Changing Digital Marketing - Understandingecommerce.comM. Patrick Doherty
Artificial intelligence is no longer a novelty; it is a concrete force in careers and lives. It is actively changing marketing in a variety of ways. As we move into the future, marketers need to pay attention to how AI changes their field. Here are ten ways AI is making waves in digital marketing.
Finding Customers
New technology to compete with Pay per ClickHyperTagz
Imagine if you could message everyone who has visited your website. Now that would be an incredibly powerful marketing tool.
We are building an opt in mobile engagement company providing a free interface transforming any packaging, publication, signage, or display advertisement into 100% lead generating tool with premium acct.’s receiving direct messaging to mobile users via our integrated CRM capabilities.
The benefits to the mobile users? A single link to "all" social media accounts, direct peer to peer messaging, exclusive offers from the brand they love and so much more.....
For additional information email info@hypertagz.com
Case Study: triple online revenue with the right digital ecosystemAndy Didyk
View this case study to learn how Hunter Fan increased online revenue 3X with an innovative mobile strategy for both their retailers and product buyers. Featuring a partnership between digital agency Ntara and product registration company Registria.
Learn how a 2 tiered mobile strategy engaged both retailers and product buyers.
See how Hunter Fans used product packaging to engage buyers on their phones.
Learn how your brand can find "Super Buyers" with mobile and increase e-commerce revenue.
Intro Presentation - Future of eCommerce - Big Data, Social, Mobile & Real Ti...Michael Altendorf
Big Data
Welche Bedeutung hat die neue Datenvielfalt für Ihr ebusiness? Wie kann man die heutigen Daten wie Shop- und Kaufdaten, CRM-, Marketingdaten und die Daten aus dem BI System für Ihr Geschäft nutzen? Welche Möglichkeiten bietet social CRM und Customer Intelligence für das Retention- und Loality Marketing?
Real Time Personalization
Welche Möglichkeiten bietet Echtzeitpersonalisierung für das E-Commerce Geschäft? Wie kommen die enormen Conversion Steigerungen zustande? Welche Daten sind hierfür nutzbar?
Social Media
Facebook Advertising und Social Targeting: Wie kommt man zu einem positiven ROI und zur erfolgreichen Nutzung von Facebook Werbung. Wie monetarisiert man Fans? Was ist eigentlich der Wert eines Fans für ihr Geschäft?
Mobile & Location Based Services
Cross Channel Marketing: Was sind die Strategien im stationären Handel? QR Codes, WAP Push Messages und Echtzeitgeoinformationen schaffen neue Möglichkeiten und lassen online und offline zusammenwachsen.
List of smart technologies, small businesses can use in 2020 to increase productivity and brand awareness. This presentation covers topics like mobile usability, automation, artificial intelligence, etc.
Mesto is a relatively new entrant (2011) in the emerging market of the Ukraine. It is taking on several well established incumbents and making great progress. This session looks at the lessons learned by Mesto.
Looking for inspiration and ideas for your direct mail? Want to stand out from your competition in the mailbox and digital marketing overload? Who's Mailing What! can help! We run the world's most complete resource of direct mail campaigns. In this session, we reveal data-driven insights into what's working in direct mail in 2021, and how to use Who's Mailing What! database to save time and money with your direct mail!
ANTS - The Future of Digital Marketing - FPT TECH DAY 2016ANTS
ANTS - The Future of Digital Marketing - FPT TECH DAY 2016
Vừa trở về từ sân chơi công nghệ lớn nhất khu vực châu Á Thái Bình Dương (APMF 2016) diễn ra tại Indonesia, Ông Đinh Lê Đạt CEO Công ty Cổ phần Giải Pháp Quảng Cáo Trực Tuyến ANTS sẽ mang đến buổi tọa đàm những chia sẻ chân thực nhất về hành trình ra biển lớn của ‘Bầy kiến công nghệ” với giải pháp cốt lõi - Nền tảng Marketing số hoá - của mình.
Thai nghén ngay trong lòng tập đoàn FPT, ANTS có gần hai năm để biến ý tưởng khởi nghiệp dựa trên Big Data trở thành một trong những giải pháp AdTech & Data-Driven Marketing hàng đầu trên thị trường quảng cáo trực tuyến Đông Nam Á.
Công ty đã ghi dấu ấn qua ANTS Ad Exchange, sàn giao dịch mua bán quảng cáo trực tuyến cho phép đấu giá theo thời gian thực (Real-time Bidding) đầu tiên của Việt Nam với 20 tỷ lượt quảng cáo/tháng, hoạt động dựa trên nền tảng dữ liệu lớn (Big Data) 15 Terabytes logs/tháng, tiếp cận được hơn 60 triệu người dùng Internet Việt Nam và Indonesia.
People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the formats of content to reach customers across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Learn how Customer Data Platform technology allows marketers to gain a 360° view of their customers and personalize the customer experience.
10 Ways AI is Actively Changing Digital Marketing - Understandingecommerce.comM. Patrick Doherty
Artificial intelligence is no longer a novelty; it is a concrete force in careers and lives. It is actively changing marketing in a variety of ways. As we move into the future, marketers need to pay attention to how AI changes their field. Here are ten ways AI is making waves in digital marketing.
Finding Customers
New technology to compete with Pay per ClickHyperTagz
Imagine if you could message everyone who has visited your website. Now that would be an incredibly powerful marketing tool.
We are building an opt in mobile engagement company providing a free interface transforming any packaging, publication, signage, or display advertisement into 100% lead generating tool with premium acct.’s receiving direct messaging to mobile users via our integrated CRM capabilities.
The benefits to the mobile users? A single link to "all" social media accounts, direct peer to peer messaging, exclusive offers from the brand they love and so much more.....
For additional information email info@hypertagz.com
Case Study: triple online revenue with the right digital ecosystemAndy Didyk
View this case study to learn how Hunter Fan increased online revenue 3X with an innovative mobile strategy for both their retailers and product buyers. Featuring a partnership between digital agency Ntara and product registration company Registria.
Learn how a 2 tiered mobile strategy engaged both retailers and product buyers.
See how Hunter Fans used product packaging to engage buyers on their phones.
Learn how your brand can find "Super Buyers" with mobile and increase e-commerce revenue.
Intro Presentation - Future of eCommerce - Big Data, Social, Mobile & Real Ti...Michael Altendorf
Big Data
Welche Bedeutung hat die neue Datenvielfalt für Ihr ebusiness? Wie kann man die heutigen Daten wie Shop- und Kaufdaten, CRM-, Marketingdaten und die Daten aus dem BI System für Ihr Geschäft nutzen? Welche Möglichkeiten bietet social CRM und Customer Intelligence für das Retention- und Loality Marketing?
Real Time Personalization
Welche Möglichkeiten bietet Echtzeitpersonalisierung für das E-Commerce Geschäft? Wie kommen die enormen Conversion Steigerungen zustande? Welche Daten sind hierfür nutzbar?
Social Media
Facebook Advertising und Social Targeting: Wie kommt man zu einem positiven ROI und zur erfolgreichen Nutzung von Facebook Werbung. Wie monetarisiert man Fans? Was ist eigentlich der Wert eines Fans für ihr Geschäft?
Mobile & Location Based Services
Cross Channel Marketing: Was sind die Strategien im stationären Handel? QR Codes, WAP Push Messages und Echtzeitgeoinformationen schaffen neue Möglichkeiten und lassen online und offline zusammenwachsen.
List of smart technologies, small businesses can use in 2020 to increase productivity and brand awareness. This presentation covers topics like mobile usability, automation, artificial intelligence, etc.
Mesto is a relatively new entrant (2011) in the emerging market of the Ukraine. It is taking on several well established incumbents and making great progress. This session looks at the lessons learned by Mesto.
Looking for inspiration and ideas for your direct mail? Want to stand out from your competition in the mailbox and digital marketing overload? Who's Mailing What! can help! We run the world's most complete resource of direct mail campaigns. In this session, we reveal data-driven insights into what's working in direct mail in 2021, and how to use Who's Mailing What! database to save time and money with your direct mail!
ANTS - The Future of Digital Marketing - FPT TECH DAY 2016ANTS
ANTS - The Future of Digital Marketing - FPT TECH DAY 2016
Vừa trở về từ sân chơi công nghệ lớn nhất khu vực châu Á Thái Bình Dương (APMF 2016) diễn ra tại Indonesia, Ông Đinh Lê Đạt CEO Công ty Cổ phần Giải Pháp Quảng Cáo Trực Tuyến ANTS sẽ mang đến buổi tọa đàm những chia sẻ chân thực nhất về hành trình ra biển lớn của ‘Bầy kiến công nghệ” với giải pháp cốt lõi - Nền tảng Marketing số hoá - của mình.
Thai nghén ngay trong lòng tập đoàn FPT, ANTS có gần hai năm để biến ý tưởng khởi nghiệp dựa trên Big Data trở thành một trong những giải pháp AdTech & Data-Driven Marketing hàng đầu trên thị trường quảng cáo trực tuyến Đông Nam Á.
Công ty đã ghi dấu ấn qua ANTS Ad Exchange, sàn giao dịch mua bán quảng cáo trực tuyến cho phép đấu giá theo thời gian thực (Real-time Bidding) đầu tiên của Việt Nam với 20 tỷ lượt quảng cáo/tháng, hoạt động dựa trên nền tảng dữ liệu lớn (Big Data) 15 Terabytes logs/tháng, tiếp cận được hơn 60 triệu người dùng Internet Việt Nam và Indonesia.
Concept of Mobile Tagging
Connecting the Real World with the Digital World by using two dimensional bar codes that can be read with the camera on a mobile phone
Anything can have a 2D barcode
You can put then on Flyers , Magazine Ads , Dresses , cups
Any product any service that you are selling
What can the 2D barcodes do for us
All the user has to is fire up his mobile app and point his phone camera to the code
send an SMS
Open URLs on mobile browser
Display Relevant Information
Dial a number
Add Contacts to AddressBook
What can 2D barcodes for business
number of scans and the location are a measure of interest in a product or service
Subscriptions to SMS alerts, sales calls initiated means targeted marketing
But Sales ? How do we achieve higher sales ..
Stream 1
Our Online Solution that allows businesses to create various kinds of campaigns, generate the 2D barcodes and attach to their products and services
After distribution they can sit back and review the response by looking at Analytics
They can broadcast messages to those interested via our online and mobile platform
Stream 2
Needs Hooking Up Mobile Payment Gateway
People can scan codes and instantly pay for stuff via mobile and we get a cut from the transaction
Mobile Marketing &Advertising (ABI Research)
-CAGR 40% over next 5 years
-Revenues $24 Billion in 2013
Stream 1
Our Online Solution that allows businesses to create various kinds of campaigns, generate the 2D barcodes and attach to their products and services
After distribution they can sit back and review the response by looking at Analytics
They can broadcast messages to those interested via our online and mobile platform
Stream 2
Needs Hooking Up Mobile Payment Gateway
People can scan codes and instantly pay for stuff via mobile and we get a cut from the transaction
Mobile Marketing &Advertising (ABI Research)
-CAGR 40% over next 5 years
-Revenues $24 Billion in 2013
Anant is a Singapore educated. He has a bachelors in computer engg. from NUS and a masters in Economics. He is Singapore PR has been in Singapore for over 10 years and now completing his MBA from Tuck School of Business Worked in Patent Analytics, Marketing and Project Management.
Abhijit Singapore PR . Over 10 years of hardcore software development experience particularly in web development. I have filed a patent for Display Area Navigation which working for Dell in Singapore. Also worked as Product Manager and Project Manager. Highly Passionate about Tech start-ups.
Anant is a Singapore educated. He has a bachelors in computer engg. from NUS and a masters in Economics. He is Singapore PR has been in Singapore for over 10 years and now completing his MBA from Tuck School of Business Worked in Patent Analytics, Marketing and Project Management.
Abhijit Singapore PR . Over 10 years of hardcore software development experience particularly in web development. I have filed a patent for Display Area Navigation which working for Dell in Singapore. Also worked as Product Manager and Project Manager. Highly Passionate about Tech start-ups.