Segment supports a huge ecosystem of partners and platforms, but there are always requests for more customizable options. What if, instead of answering each custom request, we empower customers and partners to build exactly what they’re looking for? Join Product Manager Andy Yeo as he discusses the ideas, conversations, testing, and validation that brought their latest product release—Functions—to life. When you attend this webinar, you will: - Learn how product teams go from customer feedback to shipping features - Walk away with tactics for testing and iterating to launch features that solve customer needs - Hear an exclusive preview of an upcoming product launch at Segment

1. Building custom
solutions at scale
Andy Yeo
Product Manager
Segment

2. Featured Presenter
Andy Yeo
Product Manager
Segment
Twitter: @yeoa
LinkedIn: /andycpyeo

3. Lessons:
Less is more
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4. Lessons:
Less is more
Don’t silo your inputs
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5. Lessons:
Less is more
Don’t silo your inputs
Re-run your experiments
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6. Your customer data platform
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`Page Viewed`
`Checkout started`

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8. Hypothesis:
Partners want to build and maintain their own customer
integrations if the path was available.
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Less is more

10. Possible Paths:
Send all the data
Send some of the data
Fully customized
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11. Possible Paths:
Send all the data
Send some of the data
Fully customized
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12. Key Learnings:
Improved infrastructure
Mismatched expectations
True self-service
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13. Key Learnings:
Improved infrastructure
Mismatched expectations
True self-service
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14. Hypothesis:
Partners would build more integrations if we offered a truly
self-service platform.
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Don’t silo your inputs

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27. Hypothesis:
Customers want to build on Segment given the correct
tooling and support.
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New Users

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Re-run your experiments

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New Users
Existing Users

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37. Lessons:
Less is more
Don’t silo your inputs
Re-run your experiments
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38. Lessons:
Less is more
Don’t silo your inputs
Re-run your experiments
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39. Lessons:
Less is more
Don’t silo your inputs
Re-run your experiments
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40. Lessons:
Less is more
Don’t silo your inputs
Re-run your experiments
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41. Thank you!
Join us on Slack
for Q&A
optimize.ly/dev-community