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Optimizely, HEMA & Farfetch - Unlock the Potential of Digital Experimentation with Optimizely Services

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Consistency is key. But it is hard, very hard. How do you ensure you keep the ball rolling and continue to reinvent experiences for your users? This is where the Optimizely Professional Services Team comes in to act as an extension of your team. These experienced professionals have seen over 100.000 experiences being created and will help you unlock the potential of Optimizely's products and digital experimentation.

In this session, our customer Farfetch will join us for a fireside chat to talk about how they extend their team with Optimizely Services Professionals, who understand the challenge of building an experimentation program and who help them excel in their role in the business by helping them prove the value of experimentation.

Published in: Internet
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Optimizely, HEMA & Farfetch - Unlock the Potential of Digital Experimentation with Optimizely Services

  1. 1. Jil Maassen Senior Strategy Consultant, Optimizely Unlock the potential of Digital Experimentation: How to leverage the expertise of Optimizely Services
  2. 2. 2 Housekeeping Items Slide  Welcome to Opticon!  Slides will be shared and available after Opticon  We want to hear from you! We will email you a feedback form post-event
  3. 3. Learning Objectives • How to ensure you keep the ball rolling and continue to reinvent experiences for your users • An introduction to Optimizely Professional Services Team that act as an extension of your team • Hear it from our customer HEMA & Farfetch in a fireside chat
  4. 4. 4 Agenda 1. An introduction to the Optimizely Professional Services Team 2. Achieving consistency and continuous reinvention in experimentation 3. Extending your team and our ways of working 4. Fireside Chat with HEMA & Farfetch
  5. 5. An introduction to the Optimizely Professional Services Team
  6. 6. I.T. Projects are viewed as successful. I.T. Projects are considered complete failures.
  7. 7. 7 RISKS when buying SaaS Lack of User Buy-In Software Scope & Implementation Time/Cost Business Disruption
  8. 8. Probability that your project will be successful.
  9. 9. “ ”Jay Larson, CEO Optimizely Services are required to unlock the potential of our products in a customer's environment and to help them get value from the capabilities of the software that we deliver.
  10. 10. ServicesProducts Solution to Your Business Problem
  11. 11. Achieving consistency and continuous reinvention in experimentation
  12. 12. 12 DXO is a game-changer for today’s business leaders  Optimizely had done it thousands of times, helping customers run 1M+ experiments.  We know the fastest and best way for you to get business value from DXO. 73 DAYS First Full Stack experiment 90 DAYS Running 5th experiment 40 DAYS First web experiment WINNING REQUIRES EXPERTISE Average time to value across all customers 2019
  13. 13. Define the business goals you want to influence Determine and implement a governance model Create a repeatable value creation process Build an experimentation platform you can trust Your Partner to Building Operational Excellence Blueprint to a Successful Experimentation Program Our Customers OPERATIONALRELIANCE TIME SUCCESS METRICS ORGANIZATIONAL MODEL PROCESS TECHNOLOGY
  14. 14. 14 64% More experiments launched by customers who work with our Services team 38% Increase in experiments reaching statistical significance when working with our Services team Mitigate your risk of purchase. Maximize your return.
  15. 15. Extending your team and our ways of working
  16. 16. 18 Our Ways of Working Day-To-Day Operations 3 Platform Implementation 4 Strategic Company Targets 1 Experimentation Program 2
  17. 17. 19 Custom Headline Testing Tool  Allowing non-technical editors to test different headline copy in a few clicks, integrated with their CMS  Creation and release of an headline test application connected to Optimizely via our REST API Editors are now able to launch headline tests in a few minutes without code Embedding an Experimentation Mindset  Understanding the customers’ current workflow and processes  Established internal communication programs. Created new reporting frameworks and KPIs including experimentation metrics as well as new work processes and structure / governance. Experimentation became part of the day- to-day life embedded in KPIs and created a career path within experimentation. Example Projects
  18. 18. Fireside Chat with HEMA & Farfetch
  19. 19. Raun Sips UX Manager, HEMA Luís Trindade Principal Product Manager – Experimentation, Farfetch
  20. 20. Q&A
  21. 21. Thank you!
  22. 22. Session Exit Slide (Do Not Remove) Up next…  Announcement 1  Announcement 2  Announcement 3

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