Newly appointed Optimizely CTO, Lawrence Bruhmuller, will kick off Developer Summit discussing the new normals in software development. After decades of leading and scaling engineering teams for high growth startups and large tech companies, Lawrence has seen the same problems crop up repeatedly for technical teams. There is a new way of delivering software that makes it possible to move fast and get it right. That new way is Progressive Delivery & Experimentation. When Progressive Delivery & Experimentation are used together, you have an efficient system for validating both quality and customer engagement across your development lifecycle. Lawrence will discuss the key principles driving software development innovation, how our engineering team puts this into practice, and the success he’s seen at other companies.

1. The Future of
Software
Development
Lawrence Bruhmuller
Chief Technology Officer / Optimizely

2. OBSERVE
ANALYZE
ADAPT
In Unprecedented
Times, We Learn

3. CI/CD
Observability
Loosely coupled services
Domain-driven design
State of Software
Development

4. Source: DORA, 2019
Better Teams
Move Faster
208x
Elite software teams deploy 208
times as often than low performers
2.6x
Low performers are 2.6 times
more likely to have a heavyweight
change approval process

5. Catalysts
for Change
High-performing teams = High-
performing companies
Behavioral changes
Economic pressures

6. Innovation
Drivers
Value
Data
Velocity … but don’t break things
too badly

7. New Normal
is Emerging Progressive
Delivery Experimentation+

8. Targeted rollouts
Enhanced Rollouts plan
New
Developer Tools

9. New
Developer Tools
Full Stack Experimentation
React, Go, and Swift SDKs
Data Lab
7B+ events daily
Feature Management
Flexible targeting
Change history
Improved dev experience
Rollouts (free plan)

10. New, Enhanced
Optimizely Rollouts Plan
New Feature A/B test
Some users
get variation
A or B
Variation A
Variation B
Demonstrate value, not just velocity,
with experimentation
Free plan powered by Full Stack
Feature flags
A/B testing
Feature configuration
Stats Engine
Targeted rollouts

11. New, Enhanced
Optimizely Rollouts Plan
Click the Rollouts banner
to sign up
More info
blog.optimizely.com

12. Let’s Keep
Moving Forward
Progressive
Delivery Experimentation+

13. optimize.ly/dev-community
Thank you!
Join us on Slack for Q&A