This is a brand portfolio presentation for investors

1. A brand Portfolio

2. reflects leisure and fashion. It offers an
exclusive range of trendy underwear and
swimwear for men. Perfect attitude comes with
perfect innerwear.

3. • Our company name is Choose To Buy
based in New Delhi and Established in
2012. It is involved in Importing,
Distribution & Retail of various novelty
and lifestyle products.
• We are sole Importer and Distributor of
XUBA Brand in India

4.  Our company name Choose To Buy launched a new
product-XUBA Men's Fashion Underwear Brand. This
design is inspired from Europe
 The product is made using Exquisite technology for
ultimate design, Comfort and style. There are variety of
options. It has over 100 Styles making it one of the biggest
men's innerwear brand in India. It is being sold on various
online portals - Myntra.com, Flipkart.com, Snapdeal.com,
Amazon.in, Ebay.in, Excluzy.com

5. We are very soon launching Women's Lingerie Brand and watch
Brand - Skmei, Weide in India

6. We are Expanding the business
We plan to expand the presence of our launched
brands PAN India online as well as offline.

7. Tips On
Buying Men's
Underwear

8. Whether you are a boxers guy or a man
who likes more conventional options,
there are a whole range of choices
from to choose online. Buy only the best
as per your budget. Never downplay
how good the quality should be. Do not
compromise quality for price.
The choice of men's underwear in the
past was limited to boxers or v-style
briefs, but these are modern times
when there are a whole host of options
to choose from. Choose stylish,
reasonably priced and functional
underwear that will meet all your
needs. Comfort, style and elegance
are needed to strike the right note
when it comes shopping for male
underwear in India.

9. Online stores offer the
best choices because
there are a wide number
of options for those who
want a wider range of
brands, colors and sizes.
Find a size and fit that
works for you.
While manufacturers and
suppliers have standard
waist sizes, there are
different sizing dimensions
and you need to choose
a pair that suits you. Size
also varies from brand to
brand so it becomes
essential to deal with this
problem in a way that
suits you.

10. Changing
Market of
Underwear
In India

11. • Amongst the core apparel
categories, innerwear appears to
be a potential growth category
across all segments. Currently, the
Indian innerwear market is worth
Rs. 17,750 crore (2013) and is
estimated to grow at 13 percent
to reach Rs. 59,540 crore by 2023.
• The Indian Textile and Apparel
(T&A) industry has emerged from
the economic slowdown and is
regaining forward momentum.
T&A, being an important industry,
contributes 5.4 percent of India’s
GDP. It was worth US$ 95 billion
(Rs. 5, 21, 000 crore) in 2013, and is
estimated to grow at a promising
CAGR of 9 percent over the next
10 years. This includes both the
domestic market and exports. The
value of the domestic T&A market
is US$ 59 billion which exceeds the
value of the exports market,
reflecting higher domestic
demand and consumption.
•Shifting demographics,
shrinking households, a
greater number of
educated consumers, the
growing number of working
women, changing fashion
trends, rising disposable
incomes, awareness levels,
new retail formats,
technological innovations,
and changing consumer
behavior are the trends
powering the growth of the
domestic market. The
apparel sector comprises
70 percent of the total
domestic market, which in
turn becomes the result of
an increase in the per
capita consumption by
Indian consumers.

12. • The domestic apparel market, which is split into menswear, womenswear,
and kidswear, was worth US$ 41 billion in 2013, and is expected to grow at a
CAGR of 9 percent to reach US$ 101 billion, in 2023. With a 42 percent market
share, mens-wear leads the domestic apparel market followed by
womenswear (38%), while kidswear accounts for 20 percent of the market.
• Menswear has been the focus for many brands and retailers and is therefore
comparatively more organised, with higher brand penetration and greater
degree of brand awareness. The size of the menswear market was US$ 17.3
billion in 2013; with growth at a CAGR of 9 percent expected over the
coming decade, this may reach US$ 39.6 billion by 2023.

13. Innerwear as a Promising
Segment

14.  Among the core apparel
categories, innerwear
appears to be a potential
growth category across all
segments. With rising
incomes, higher
discretionary spending,
greater number of
working women and
growing fashion
consciousness, the
innerwear segment is
expected to continue to
progress.
Currently, the Indian
innerwear market is worth
Rs. 17,750 crore (2013) and
is estimated to grow at 13
percent to reach Rs. 59,540
crore by 2023. The
innerwear market has
traditionally been largely
unorganised, although in
the past few years, the
organised innerwear
segment has shown
promising growth in both
men’s and women’s
categories.

15. • In both the menswear and womenswear segment, innerwear has
made its presence felt. The growing demand for innerwear has
made consumers, and especially youth, spend on these products
without giving a second thought to its price.
• It is no longer treated as merely an undergarment but is worn as a
fashionable article of clothing that can be flaunted. Innerwear
has moved out of the ‘basic necessity’ bracket and is now
associated with a feel good factor. Indian consumers have come
out of the shyness cocoon and are willing to experiment with new
varieties, styles, colors and brands. This growth in demand has
carved out a potential market for innerwear in India.

16. P
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17. Company Name: Choose To Buy
Established: 2012
Business Type: Importer and Distributor of XUBA
Main Products: Xuba men underwear, Underwear, boxer shorts, men boxers, men
briefs
Location: India