1. Project Overview
Match&Share Lab
Vahe Danielyan
Sona Hovhannisyan
Anush Manucharyan

2. Solution relevance
Our initial hypothesis:
human potential is underutilized and knowledge and skills of people
surrounding us often not revealed, meanwhile the research (135 survey
participants and 40 focus group participants from 6 countries) proved that
Did you felt the need of What type of professional support do How much time does it usually take
to find according expert?
professional support during the you mainly need?
last 1 year? Professional literature 51 38% very short, about
21 16%
yes 125 93% Practical experience 77 57% an hour
Knowledge receiving 49 36% one day 41 30%
no 10 7%
Consulting 77 57%
Education/training 26 19% one week 46 34%
Feedback (to idea or concept) 32 24%
Opportunities for business 29 21% one month 10 7%
cooperation
People do need Job searching and career 13 10% very long 17 13%
promotion
professional Research/survey organization 11 8% Practical
support Other 0 0% expertise sharing
is mostly desired
Existing ways of It takes much time
support are not to contact required
satisfying expert now

3. interviews, opinions, feedback
testing hypothesis and revealing the gaps

4. Our solution
Match&Share Lab is a meeting place for…
Entrepreneurs, NGO leaders, Trainers, Government
Businessmen, Lecturers Venture capitalists,
Students, R&D people Business angels officials
Business Sociologists HR agencies
Fresh alumni
Consultants

5. Description
who possess the
Match&ShareLab
with the ones required
is a social
platform know-how
& based on their eager to share it
connecting
needs with others
Armenians looking for and
from all over the professional have time to
world Know-how commit

6. Marketing page and prototype

7. Market size analysis
Development Strategy
• First stage: focus on Local market (Armenia &Diaspora)
• Second stage: extension to regional level e.g.., Georgia, Moldova Russia etc.
• Last stage: global market
Value SEGMENTS
TAM
National & Regional level < 1 million higher
advertising, Subscription Fees educated users Diaspora, Local Level & with region
SAM related International Professional
& Payable Services
~ 15 million $ staff
SAM
about 250,000 Economic active population
active professionals with ssecondary specialized,
Tertiary, Post-graduate
education & Students of Middle
vocational & Higher education
SOM
100,000
Mostly Payable Services 40% non satisfied
Advertising with available
sources Students, Professional, Scientific,
~500,000 $
professionals Technical & NGO's staff, Lecturer,
Non-Employees in Non- Agriculture
Source: Labour & Population statistics of Armenia 2010-11, http://www.armstat.am/en/?nid=45

8. Competitive Analysis
Competitors Strengths Weaknesses
• Linkedin • Focus on local needs and native • Limited audience
• Quora language users • Difficulty to enter mature social
• Hightable • Both “Hard” and “ Soft “ networks market
• Facebook information availability • Clear communication of unique
• Google • Exchange model ( both mentor & selling points required
mentee provide value to each • Building trust towards the quality
other) of service and content
• Profile integration/compatibility • Privacy issues
with main professional platforms • Disclosure and confidentiality
• Gamification ( it’ s easy and fun to policies, ethical Code
use )
• Long tail businesses support
• Opportunity for users to sell (
ideas, knowledge, books, services
etc) & earn
• Facilitaiton of unique/trendy know
how holders identification,
introduction and transition to the
right customers for value

9. Lessons learned &Follow up
Value Crowdsourcing Brand &Promotion
•Create more services to make
it more attractive ( e. g. digital •Ensure enough experts in •Branding the platform and
library) different fields promote its USP to the
•Focus on local needs and •Diversify backgrounds of the Customer
professional information Users •Emphasize the main
sharing •Give users opportunity to advantages of the platform,
•Introduce long tail businesses connect their profiles with show its uniqueness
( place to meet, trainings, main players in the field •Put some stories of success of
consulting etc) •Think on reducing time for the experts to create trust
•Record unique know-how users on search & match •Add ranking and disqualify
sharing , make it public, options of experts
advertise trending topic and
make a physical event to share

10. Selected market tools for each segment
Students
NGO, Think Tanks,
&Graduates Business consultants, Venture capitalists,
Researchers, Entrepreneurs trainers, lecturers, HR investors, business
Alumni Sociologists agencies angels
Associations
Facebook
Twitter Business
NGO Directories
Networking Events
University Web-Sites
HR Business
Alum Clubs web
pages association incubators
mailing events
Libraries/desktops
List serves ArmStat web site LinkedIn
Job portals

11. Key messages for each market segment
Students NGO, Think Tanks, Business consultants,
Venture capitalists,
&Graduates Researchers, Entrepreneurs trainers, lecturers, HR
investors, business angels
Sociologists agencies
Alumni Associations
Match&Share
Looking for
helps advance You help
in our career the idea hub?
others grow
by connecting Google knows
You need Join to browse
you to the everything, We help you
right people at connections to the best
Match&Share grow. Find,
the right knows
grow your investment
moment. business. connect and
everyone . options and
Democratized We deliver. share your
Find the data meet the
learning. We You choose expertise at
you need brightest
deliver. Match&Share
people in
Lab
Armenia

12. Market strategy execution
Primary target for testing stage
AIESEC in Armenia alumni group
• Communication and PR
• Alumni mailing list
• Alumni FB group
1. • Alumni networking events
Required
budget is 0
• Resources required
• Platform free hosting during trial period
USD for
2. testing stage
• Expected impact
• 700-1000 members on initial stage with committed usage of platform
3.

13. Business model grouped by Stage of Development
Customer / User Revenue Status of
Segments Streams Business
1st Stage The Seed stage: Member of Alumni Free services, Initiative, Project
Designing solid prototype & Association Contribution from status
involvement of associates Alumni budget
around the idea
2nd Stage Early Stage: +Professional Alumni Free services, Non-commercial
Enlarging of tailored made Associations Fees organization
product within other +Students
professional entities. Still close +Researchers & Specialists
group of users/customers + Students
+HR agencies
3rd Stage Mezzanine & Late Stage: + R&D & Sociological + Advertising Commercial
Scaling the product on country Centers + Payable Services organization
& possibly on regional level + Start-Up Businessmen &
Experienced Entrepreneurs
+ Office space & meeting
accessories providers
+Other product & service
providers

14. Business model Canvas grouped by Revenue Streams types

15. Match&Share vision
Transformation from Social platform to Ecosystem
Ecosystem Ventures
& Angels
Idea Matching
Generation
Social
Platform expertise
sharing

16. Thank you!